National NE-6100 microwave ovenThe National "N-Mark" discontinued in Japan in 1987; outside Japan, "ナショナル" is replaced with "National" typeset in Helvetica
Before present-day Panasonic produced appliances under the name, the National brand was first used by Konosuke Matsushita's electric firm to sell his battery-powered bicycle lamps, hoping that they would be a product used by all of Japan, hence the name "National". It was arguably the first well-known brand of Japanese electronics.
National was formerly the premier brand on most Matsushita products, including audio and video and was combined in 1988 as National Panasonic after the worldwide success of the Panasonic name.
After 1980 in Europe, and 1988 in Australia and New Zealand, Matsushita ceased the usage of the "National" brand, and sold audiovisual products exclusively under the Panasonic and Technics brands. Matsushita never officially used the National name in the United States, due to the trademark being already in used by National Electronics. The brand made a brief appearance in 2003 on Rice Cookers, Meat grinders and a handful of small kitchen appliances. In addition, National rice cookers were imported for sale in many Asian-American markets.
National was well known throughout Asia as a reputable manufacturer of domestic appliances such as rice cookers. In 2004, the "National" brand was gradually phased out in Asia, the penultimate market it was used in, with most products being rebranded under the Panasonic brand after the company decided to unify all their businesses under the Panasonic brand for greater recognition.
Due to its historical significance and recognition in Matsushita's native Japan, non-audiovisual Matsushita products (mostly home appliances or white goods) were branded "National" until October 1, 2008. As of October 1, 2008, Matsushita changed its company name to Panasonic Corporation. Non-audiovisual products that were branded "National" in Japan are currently marketed under the "Panasonic" brand.
National bicycles were imported into the United States under the Panasonic label. The brand was known for producing high quality cycles at a relatively low price, as the result of a very high degree of factory automation and a resultingly low labor force with attendant savings in salaries and benefits. One of their models featured the unusual Shimanofront freewheel system.
Advertising campaignsedit
National-Panasonic logo
In 1960, National launched a tokusatsu series, co-produced by Toei, called National Kid, in a clear merchandising effort. The series wasn't popular in its home market, but attained cult status in Brazil.[1]
In 1978, J-pop duo Pink Lady appeared in several commercials promoting National's air conditioner and Pepper portable transistor radio.
In the 1980s a promotion was made in Japan for National TV, using the cat "Chatran" also known as "Milo" from Fuji TV's 1986 theatrical feature film The Adventures of Milo and Otis (Koneko Monogatari). The commercial features some segments of the movie, then shows "Chatran"/"Milo" with a human companion.
national, brand, other, uses, national, disambiguation, national, ナショナル, nashonaru, brand, used, panasonic, corporation, formerly, matsushita, electric, industrial, sell, home, appliances, personal, appliances, industrial, appliances, neither, national, semico. For other uses see National disambiguation National ナショナル Nashonaru was a brand used by Panasonic Corporation formerly Matsushita Electric Industrial Co Ltd to sell home appliances personal appliances and industrial appliances Neither National Semiconductor nor National Car Rental are related to Panasonic or the National brand NationalNative nameナショナルIndustryElectronicsHome appliancesFoundedOsaka Japan 1925 1925 FounderKōnosuke MatsushitaDefunct1980 Europe 1988 Australia 2004 Asia October 1 2008 Japan SuccessorPanasonicHeadquartersKadoma Osaka JapanArea servedWorldwideProductshome personal and industrial appliances bicyclesParentPanasonic CorporationWebsite 1 Contents 1 History 2 Bicycle Manufacturing 3 Advertising campaigns 4 References 5 External linksHistory edit nbsp National NE 6100 microwave oven nbsp The National N Mark discontinued in Japan in 1987 outside Japan ナショナル is replaced with National typeset in HelveticaBefore present day Panasonic produced appliances under the name the National brand was first used by Konosuke Matsushita s electric firm to sell his battery powered bicycle lamps hoping that they would be a product used by all of Japan hence the name National It was arguably the first well known brand of Japanese electronics National was formerly the premier brand on most Matsushita products including audio and video and was combined in 1988 as National Panasonic after the worldwide success of the Panasonic name After 1980 in Europe and 1988 in Australia and New Zealand Matsushita ceased the usage of the National brand and sold audiovisual products exclusively under the Panasonic and Technics brands Matsushita never officially used the National name in the United States due to the trademark being already in used by National Electronics The brand made a brief appearance in 2003 on Rice Cookers Meat grinders and a handful of small kitchen appliances In addition National rice cookers were imported for sale in many Asian American markets National was well known throughout Asia as a reputable manufacturer of domestic appliances such as rice cookers In 2004 the National brand was gradually phased out in Asia the penultimate market it was used in with most products being rebranded under the Panasonic brand after the company decided to unify all their businesses under the Panasonic brand for greater recognition Due to its historical significance and recognition in Matsushita s native Japan non audiovisual Matsushita products mostly home appliances or white goods were branded National until October 1 2008 As of October 1 2008 Matsushita changed its company name to Panasonic Corporation Non audiovisual products that were branded National in Japan are currently marketed under the Panasonic brand Bicycle Manufacturing editMain article Panasonic Cycle Technology National bicycles were imported into the United States under the Panasonic label The brand was known for producing high quality cycles at a relatively low price as the result of a very high degree of factory automation and a resultingly low labor force with attendant savings in salaries and benefits One of their models featured the unusual Shimano front freewheel system Advertising campaigns edit nbsp nbsp National Panasonic logo In 1960 National launched a tokusatsu series co produced by Toei called National Kid in a clear merchandising effort The series wasn t popular in its home market but attained cult status in Brazil 1 In 1976 the Swedish band ABBA shot some ads promoting National They were broadcast in Western Europe Australia New Zealand Japan Philippines and Thailand In 1978 J pop duo Pink Lady appeared in several commercials promoting National s air conditioner and Pepper portable transistor radio In the 1980s a promotion was made in Japan for National TV using the cat Chatran also known as Milo from Fuji TV s 1986 theatrical feature film The Adventures of Milo and Otis Koneko Monogatari The commercial features some segments of the movie then shows Chatran Milo with a human companion References edit National Kid Nashonaru Kiddo 1960 InfanTV External links edit nbsp Wikimedia Commons has media related to National brand in Japanese Panasonic products website in English Brand History Matsushita Electric Industrial Co Ltd in English The National brand 1927 in English ABBA TV commercials promoting National Brand From YouTube in English Background information on the making of the commercials plus lyrics and voiceovers used in Japanese National Brand TV commercial cross promoting The Adventures Of Milo amp Otis The Adventures Of Chatran from 1986 From YouTube in Japanese Ohmura Electric Industry plc permanent dead link Retrieved from https en wikipedia org w index php title National brand amp oldid 1184236380, wikipedia, wiki, book, books, library,
