Moshe Gaon
Moshe Gaon (born July 4, 1964) is an Israeli businessman and political consultant.[1][2] Gaon is also an entrepreneur and investor in high-tech companies.
Moshe Gaon | |
|---|---|
| משה גאון | |
| Born | 4 July 1964 |
| Nationality | Israeli |
| Alma mater | The Tel Aviv University |
| Occupation(s) | Marketing and political strategic advisor |
Biography edit
Moshe Gaon, the son of businessman Benny Gaon, is the second of four siblings. He was born in Petah Tikva. The family moved to Bat Yam and then the Neve Rasko neighborhood in Ramat Hasharon. He was a student at Rothberg High School.[3] After graduation, he was drafted into the IDF and served in the Shaldag Unit.
In 1984, Gaon began his studies at Tel Aviv University in Political Science and Communication, graduating with honors. In 1989, he pursued a master's degree in advertising at Northwestern University in Chicago, Illinois, completing his studies in 1990.
Business career edit
In 1990, he began working at BBDO advertising agency in New York, managing budgets for international companies such as Pizza Hut, Federal Express, and Timberland (later acquired by Procter & Gamble). In July 1993, he returned to Israel and joined the advertising agency Bauman Bar, which later changed its name to Bauman Bar Rivnai. Gaon initially served as the head of the strategic planning unit he established. The following year he became an equal partner in the firm, alongside Yoram Bauman, Miki Bar, and Shoni Rivnai. He was later appointed CEO, replacing Yoram Bauman who became the chairman of the group. Gaon served in this position until his father's death in May 2008.[4]
Gaon led the team that won the tender to operate Israel's second cellular network, choosing the name and branding of the Cellcom company in 1994.[5] Gaon worked with Cellcom for 11 more years. He was involved in important marketing moves in the Israeli advertising industry, including establishing the industry's first planning department based on the English model; establishing the first media company, BBAROR, for Procter & Gamble in Israel; and introducing airtime purchasing methods after the establishment of Israel's first commercial channel, Channel 2. Gaon helped to launch Cellcom's first device, the rebranding of many products and services, and the introduction of international products to Israel, such as Pampers, Head & Shoulders, and Ariel for Procter & Gamble. His clients have included Caia, Mazda, Super-Pharm, Coca-Cola, Unilever, Pelephone, HOT, Strauss and Bezeq 013.[6][5][1]
In 1998, with the establishment of Gaon Holdings, he joined as a director and served for three years as the chairman of the company's strategic committee, as well as a director and shareholder in Gaon Retail and Trade.
He was a strategic advisor to Ehud Barak for six years, and the strategy and communications manager of his 1999 election campaign. During this campaign, he was involved in the fictitious association affair established to circumvent the party funding law,[7] and also in Barak's 2001 election campaign, in which Ariel Sharon won.[8][9]
In 2005, he established the Idea Store, an independent division for strategic consulting.[9] That year, he founded Xtrip with Erez Baraz, a company for adventure tours and self-driving trips in four-wheel drive vehicles and motorcycles around the world. In 2007, Gaon resumed his position as CEO of the Bauman Bar Rivnai Group.[9][1]
In 2010, Gaon and journalist Attila Shumpfalvi published, "The New Zionism," a manifesto proposing a national vision for the State of Israel based on the establishment of a national fund to reduce dependence on oil and solve the global water crisis. He supported the tent protest in the summer of 2011.[10][11]
In 2017, Gaon and his sister Michal rejoined the board of directors of B. Gaon Holdings. He is also a board member of the subsidiary company, Gaon Group (Middle East Pipes).[12]
Disability activism edit
In 2016, Gaon helped to establish yoocanfind.com, an international community website that publishes the personal stories of people with disabilities. The site contains stories of disabled individuals from over 105 countries and allows people to share their personal experiences and connect with others in the disabled community. It also posts links to important services and products that can impact positively on their lives.[13][14][15][16]
Literary career edit
In 2018, Gaon published the book Killer Instinct, a professional guide for political strategists and campaign managers, together with Il Ard and Dr. Erez Yaacoby. The book is used as a textbook in schools of communication, political science, and government in Israel.[17]
Personal life edit
Gaon is divorced and a father of four children. His brother is journalist and playwright Boaz Gaon, and his uncle is singer and actor Yehoram Gaon. Gaon lived in Kfar Shmaryahu.
References edit
- ^ a b c בחור-ניר, דיאנה (2010-05-06). "אבא תמיד אמר: "מילה חשובה מנייר. מה שאתה מבטיח - תקיים"". כלכליסט - www.calcalist.co.il. Retrieved 2024-01-02.
- ^ "Moshe Gaon". finder.startupnationcentral.org. Retrieved 2024-01-02.
- ^ גלנטי, מיכל (2011-08-03). "השיחה: משה גאון מדריך, אלון ברמן מחלק עיתונים". Globes. Retrieved 2024-01-02.
- ^ זומר, גיל קול ונווית (2008-05-10). "נפטר בני גאון, יו"ר ומנכ"ל "גאון אחזקות"". Ynet (in Hebrew). Retrieved 2024-01-02.
- ^ a b "סלקום תפצל את הטיפול בפרסום התקשורת הנייחת מבאומן בר ריבנאי". TheMarker. Retrieved 2024-01-02.
- ^ איזסקו, סיוון; "כלכליסט" (2008-06-24). "משה גאון יחליף את בני גאון". Ynet (in Hebrew). Retrieved 2024-01-02.
- ^ פלתר, נורית (2003-09-09). ""עמותת ברק פיקטיבית, על חבריה להחזיר מיליוני שקלים"". Ynet (in Hebrew). Retrieved 2024-01-02.
- ^ "כך הידרדרה הקבוצה שירש משה גאון מאביו". TheMarker. Retrieved 2024-01-02.
- ^ a b c ולצר, יעל (2011-04-05). "ביום פקודה, כשיקראו לי למעלה, אני רוצה לומר לעצמי: 'וואלה, ידעתי לחיות את החיים". Globes. Retrieved 2024-01-02.
- ^ גאון, משה (2010-05-25). "כדי לשנות צריך לעשות". Globes. Retrieved 2024-01-02.
- ^ גאון, משה (2009-09-23). "להגדיר ציונות חדשה". Globes. Retrieved 2024-01-02.
- ^ "Middle East Pipes Installation Contracting, Sharjah, United Arab Emirates | Home". middleeastpipes.com. Retrieved 2024-01-02.
- ^ "yoocan, the world's leading empowerment site for people with disabilities". theactiveamputee. 2017-08-16. Retrieved 2024-01-02.
- ^ GAATES (2017-12-14). "How yoocanfind.com is changing the world for people with disabilities and their families". G3ict - Global Accessibility News. Retrieved 2024-01-02.
- ^ "Meet Yoocan, a Web Platform Dedicated To Empowering People with Disabilities to Share their Stories - Causeartist". 2017-07-20. Retrieved 2024-01-02.
- ^ כלכליסט, שירות (2018-10-14). ""מי שמתמודד עם מוגבלות מרגיש בודד - הקהילה שהקמנו עוזרת לו"". כלכליסט - www.calcalist.co.il. Retrieved 2024-01-02.
- ^ "קילר אינסטינקט". kotar.cet.ac.il. Retrieved 2024-01-02.