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Millennium '73

November 23, 2023

Millennium '73 was a three-day festival held on November 8–10, 1973 at the Astrodome in Houston, Texas, United States, by the Divine Light Mission (DLM). It featured Prem Rawat, then known as Guru Maharaj Ji, a 15-year-old guru and the leader of a fast-growing new religious movement.[1] Organizers billed the festival as the most significant event in human history which would usher in a thousand years of peace.[2][3]

Poster announcing "Millennium '73"

The festival's official schedule described the three evening addresses by Guru Maharaj Ji as the highlights of the event.[4] Big-band music, rock bands, religious songs, choral works, a dance performance and speeches by other DLM leaders filled the program from noon to 10 pm. Media events included press conferences and an impromptu debate.

Millennium '73 received wide publicity. Rennie Davis, a prominent anti-war activist and member of the Chicago Seven, helped draw attention to the event as a spokesman for the DLM. Notable journalists attended, some of them acquaintances of Davis from the New Left. It was later described by some scholars and journalists as among the major events of 1973 and the 1970s, the high point of Guru Maharaj Ji's popularity, and the most important development in the American DLM's history.

Attendance was estimated from 10,000 to 35,000, compared to the projected 100,000. Many scholars and journalists generally depicted the event as a disappointment. That, along with other factors including a large debt, led to changes in the DLM's structure, management and message. The following year the movement split into branches headed by Maharaj Ji in the West, and his mother and brother Bal Bhagwan Ji in India.

Before the event edit

Background edit

See also: Teachings of Prem Rawat
 
Guru Maharaj Ji arriving in France on July 14, 1971

Hans Ji Maharaj, who taught secret meditation techniques called "Knowledge",[5][6] founded the Divine Light Mission (DLM) in India in 1960. Hans Ji, called "Guru Maharaj Ji", died six years later and was succeeded as spiritual leader and Perfect Master by his eight-year-old youngest son, who adopted his father's title. As the young Guru Maharaj Ji was a minor, his mother, Mata Ji, and the eldest son, Bal Bhagwan Ji, managed the DLM's affairs.[7][8] By 1971, when the 13-year-old Guru Maharaj Ji made his first tours of the United Kingdom and United States, the Indian DLM claimed over five million members (known as "premies"). Within two years the DLM had as many as 50,000 members in the US, with thousands more in the UK and other countries and as many as six million in India.[9] Most of the Western followers were young people from the 1960s counterculture.[10][11]

The DLM celebrated three annual festivals, the largest of which, "Hans Jayanti", commemorated Hans Ji Maharaj's birthday on November 9.[12] The Hans Jayanti festivals held in India in the early 1970s were well-attended, attracting audiences of up to a million people, including Westerners.[13][14][15] Mata Ji and the 22-year-old Bal Bhagwan Ji decided that the 1973 Hans Jayanti should be held in the United States; it was the first to be held outside India.[16]

The movement invested all of its resources in the event,[17] with an overall budget of close to US$1,000,000,[18] including $75,000 to rent the Astrodome and $100,000 for publicity.[19] The DLM paid for many of the international charter flights that brought followers to Houston.[20] DLM members were under pressure to contribute money to support the event.[21][22] Organizers invited hundreds of reporters from all over the country, hoping to achieve positive media exposure for Maharaj Ji.[23][24][25]

Millenarian appeal edit

In the late 1960s and early 1970s, many people in the US, especially hippies, believed that the world was on the verge of a new era, the Age of Aquarius. This new age was expected to be characterized by peace and love, harmony and understanding.[26][27] By the late autumn of 1973 there was an "apocalyptic chill in the air", as headlines dealt with the Vietnam war, the Watergate scandal, the Agnew resignation, a war in the Middle East, an energy crisis, mass murders in Houston and California, and UFO sightings across the South.[3]

Sociologist James V. Downton wrote that the millenarian appeal of the DLM prior to the festival sprang from a belief that Guru Maharaj Ji was the Lord, and that a new age of peace would begin under his leadership. These hopes appealed to the counterculture youth of the time, who were disillusioned with earlier attempts at political and cultural revolution and who were turning their aspirations in a spiritual direction. Downton describes these aspirations as encouraging millennial beliefs within the DLM, including the "psychological trappings of surrender and idealization." He states the guru's mother, whose satsang was "full of references to his divine nature", aided these beliefs, as did the guru himself, "for letting others cast him in the role of the Lord." Maharaj Ji's appeal to followers to give up beliefs and concepts did not prevent them "from adopting a fairly rigid set of ideas about his divinity and the coming of a new age."[28]

In a meeting with members, DLM President Bob Mishler denied that the event would start the millennium and said they called it "Millennium '73" because the word "millennium" evoked the "vision of one peaceful world based on spiritual values".[29]

Promotion edit

The Mission's most prominent member was anti-war activist and Chicago Seven defendant Rennie Davis, who had first met Guru Maharaj Ji in February 1973.[30] Davis was appointed vice president of the organization a short time later and served as general coordinator for the Millennium festival.[6] His conversion was the topic of numerous newspaper articles, as it reportedly shook the New Left from coast to coast.[31][32] An energetic promoter of his new guru and of Millennium '73, Davis traveled across the United States on a 21-city tour,[33] speaking to what he said were about a million people a day through radio and television interviews.[3] He told people that Guru Maharaj Ji was the solution to civilization's problems.[3] Davis was not always well-received, particularly by his former comrades in the peace movement (one Berkeley newspaper had the headline "Rennie Unites Left – Against Him"), and was heckled at some of his appearances.[33][34] The Chicago Seven retrial was underway in the fall of 1973, and the judge gave Davis a dispensation to attend the festival.[3] Several associates of Davis from the left also attended, some as journalists.[35]

A two-week, eight-city, 500-person tour, called "Soul Rush", was organized to promote Millennium '73.[36] At a stop in Washington, D.C., premies (DLM members) gathered in front of the White House and invited President Richard Nixon to attend the festival and receive Knowledge.[3][37] One reporter for the Village Voice who traveled in the tour wrote that they had little press coverage and poor attendance but showed obvious energy, and that the tour itself went remarkably smoothly with expressions of love among the members.[35] At each city, the touring group and local premies paraded in the morning, and a drama troupe performed in the afternoon.[38] The main event was the free evening performance by Blue Aquarius, a 50 to 60-piece band led by Bhole Ji, Maharaj Ji's 20-year-old brother, referred to as the "Lord of Music" by Davis and others.[39] The band was composed of professional and amateur musicians who donated their efforts, and its leading member was drummer Geoff Bridgeford, formerly of the Bee Gees.[3][40] It went on to anchor the Houston festival.

Press releases and a festival poster announced that the event would mark the beginning of "a thousand years of peace for people who want peace",[3][15] the idea being that peace could come to the world as individuals experienced inner peace.[41] A flyer said, "Now the turning point in human civilization is here. ... The Dawn of the New Age."[42] In a letter to premies inviting them attend the festival, which had only been celebrated in India up to that point, Guru Maharaj Ji said, "This year the most Holy and significant event in human history will take place in America".[43] The "Call to Millennium" announcement published in the DLM publication And It Is Divine said that "Guru Maharaj Ji has proved to us that an age of peace is possible, now, ... Peace is needed. And peace shall be obtained. ... [Guru Maharaj Ji] will present to the world a plan for putting peace into effect."[4]

Expectations and rumors edit

Official DLM literature predicted the dawn of a new age of peace, the Age of Aquarius, and some followers expected dramatic change or even the Second Coming of Jesus.[44][45] In a letter to premies inviting them to attend the festival, Guru Maharaj Ji said, "This is a festival not for you or me. It is for the whole world and maybe the whole universe."[43] He urged them to support the festival, saying, "Isn't it about time you all get together and help me bring peace to this Earth?"[43] Rennie Davis promised that a practical plan for world peace would be revealed.[46]

Sociologist Thomas Pilarzyk wrote that devotees made "bizarre, 'cultic'" predictions, and suggested that their excitement validated the significance of the event.[47] A member remarked that even normally realistic followers were swayed by the collective fantasies.[48] Sophia Collier, a teenaged member who later left the movement and published a memoir, said that a minority of members, mostly limited to Houston, became victims of a "Millennium Fever" promoted chiefly by Bal Bhagwan Ji.[49] The majority of the premies repeated Bal Bhagwan Ji's ideas out of astonishment, but some actually believed him.[50] Journalists noted that some followers perceived the predicted appearance of Comet Kohoutek as an omen, as a spaceship on its way to Houston, or as the return of the Star of Bethlehem.[3][51][52]

A frequently repeated prediction, attributed to Maharaj Ji, was that the Astrodome would levitate.[3][53] Davis and others made often-reported predictions, repeated in half-jest, that extraterrestrials would attend the festival.[44][52][54] Bal Bhagwan Ji is said to have predicted the festival would be preceded by earthquakes in New York and Denver, along with a dive in the stock markets.[3][55] Sociologist Downton wrote that there were runaway expectations about attendance.[24] Public predictions of attendance grew larger: from 100,000 to 144,000 (the number foretold in the Book of Revelation for the Second Coming),[52] to 200,000 and even 400,000.[56] (The capacity of the Astrodome was 66,000.)[41][57] Davis told one audience that millions would attend.[58]

Bob Mishler, the founding president of the DLM in the United States, later said he had tried to slow the growing expectations. He said he had only expected 20,000–25,000 and that he toured the country explaining to members that the festival would be significant because of what happened there, not because of the number of attendees. He said he tried to remind them that the aim was to establish peace on Earth, not to travel to another planet.[59]

Festival edit

Rainbow Brigade edit

During the summer prior to the festival, 380 followers worked full-time in Houston preparing for the event.[60] Known as the "Rainbow Brigade", their motto was "Work Is Worship".[3] The total staff for the festival eventually numbered 4,000.[35] Fifteen hundred festival volunteers stayed at a former Coca-Cola plant, renamed the "Peace Plant" for the occasion, where they slept on folded blankets over the concrete floor.[3][61] Another thousand stayed at the Rainbow Inn motel.[35] Reporters wrote that the volunteers maintained a tight and professional operation,[42] and showed the egalitarian obedience of the Israeli Army or a monastery.[51] One reporter wrote that he never saw a premie lose his temper.[51] Another noted that the workers seemed to be "model human beings, perhaps even on their way to becoming the 'new evolutionary species' that they claim will establish heaven on earth".[3]

World Peace Corps edit

The World Peace Corps (WPC), headed by Maharaj Ji's 19-year-old youngest brother, Raja Ji, was the DLM's security force at the event. Raja Ji said its job was "to make sure that whatever is happening, happens correctly".[4] One of the security group's main tasks was keeping followers away from the guru.[3][62] Journalists reported being pushed around and threatened by the mostly English guards.[23][42][52] The guards were seen by one reporter as exemplifying "the inevitable violence of any millennial sect hell-bent on abstract purity and infinite happiness".[32] The World Peace Corps' name was called doublespeak and compared to the big lie.[23][63] An observer was quoted as saying, "These people were mad with a sense of divinity-authorized power. It was like descending into the ninth ring of hell."[64]

And It Is Divine special issue edit

The DLM's magazine And It Is Divine published a special edition for the event. The 78-page magazine, with Maharaj Ji listed as the editor-in-chief, included an invitation to the event, the festival program, and a history of the festival. One article profiled the "Holy Family" (Guru Maharaj Ji, his mother, and three older brothers), illustrated with individual portraits and a group photograph. The festival invitation said, "Three years ago, at the 1970 Hans Jayanti, the present Guru Maharaj Ji proclaimed he would establish world peace. This year at Millennium '73 he will set in motion his plan to bring peace on earth ... for a thousand years." An article compared the nations of the world to the coyote in the Roadrunner cartoons who, blinded by the prize he is chasing, runs off the end of the cliff and falls.[4]

An unsigned article, titled "Prophets of the Millennium", referred to prophecies from the Book of Isaiah, Hindu scripture, American Indians, Edgar Cayce, Jeanne Dixon, and others. The article noted that prophecies tend to come true, that there are many predictions that the savior will be a child or will come from the East. It concluded by asking whether Guru Maharaj Ji might be that prophesied "Great Savior".[4]

Hobby Airport arrival edit

The arrival of Guru Maharaj Ji and his family on Wednesday, November 7, 1973, was the first big event of the festival.[32] A crowd of 3,000 young, clean-cut followers waited for two or three hours at Hobby Airport, a delay that annoyed impatient reporters.[3][19][35] While they waited, premies covered Maharaj Ji's emerald-green Rolls-Royce with flowers. A follower told a reporter they wanted him to have the best because he is like a king, as opposed to Christ who was like a beggar.[51] After his late arrival, Maharaj Ji spoke for a few minutes, saying to the assembled,

It's really fantastic and really beautiful to see you here, the Millennium program will start tomorrow and it'll really be fantastic, it'll be incredible ... and soon people will get together and finally understand who is God. ... There's so much trouble in the world, Watergate is not only in America, it exists everywhere.[32][52]

The premies were smiling and radiant, a state they called "blissed out".[65] One reporter said that to "look at a blissed-out premie is to peer into an empty house through spotless windows".[3] The phrase "blissed out" was used in many reports of the festival, even in their titles, which are cited by the Oxford English Dictionary for the phrase's first uses.[66]

The Rawat family stayed in the Astrodome's six-bedroom, $2,500 Celestial Suite.[67] Rennie Davis commented on the cosmic appropriateness of the names of the suite and of the master bedroom, and of the faucets shaped like swans (the guru's symbol).[68] Davis said that the Astrodome was built for the festival,[63] a sentiment which an Astrodome manager said was shared by every religious group that held an event there.[35][69]

Stage, signs and effects edit

 
The interior of the Astrodome (picture from 2004, after the removal of the Astrolite sign)

Architect and follower Larry Bernstein said he designed the stage not for the audience in the Astrodome, but for the TV cameras.[42] The 35 feet (11 m)-high multilevel set fit easily at one end of the field under the dome's 300 feet (91 m) roof. The set, made of glowing white Plexiglas, was described as striking in appearance,[52] yet, it was reportedly dwarfed by the vast size of the Astrodome.[42][51][70] At the highest level was the guru's throne. Lower levels held the "Holy Family", the mahatmas (sometimes described as the priests or apostles of the DLM),[71] and the Blue Aquarius band led by Bhole Ji Rawat, who wore a silver-sequined suit while conducting.[41] Red carpeting covered the AstroTurf.

Projected on huge white screens above the set were rainbows and images of the turmoil of the 1960s.[3][19] The Astrolite, Astrodome's enormous electronic signboard, flashed animated fireworks (the same that were shown during ballgames),[18][42] representations of Maharaj Ji,[32] and a variety of slogans, scriptural citations,[3] and announcements:

  • Sugar is Sweet/So are You/Guru Maharaj Ji[42]
  • The Holy Breath will fill this place/And you will be baptized in Holy Breath[35][42]
  • All premies interested in doing/Propagation in Morocco please contact/Millennium Information at the Royal Coach Inn[42]
  • Happiness is not in the material world. It is the property of God[40]
  • Attention, Attention/Please do not run and dance/Thank you, Guru Maharaj Ji[63]
  • Realize heaven on earth[3]
  • You will sit in your assigned places, please[72]

Program edit

Each day's program opened and closed with the singing of Aarti, called an "ancient devotional song of praise to the Perfect Master".[4] According to reports before the festival, its three themes were to be "Who is Guru Maharaj Ji", "Guru Maharaj Ji is Here", and "The Messiah Has Come", though the official schedule in November had a different list.[25][73]

Maharaj Ji watched the proceedings on closed-circuit television in his suite,[21] and sent his bodyguard down with a can of pink foam confetti to spray the crowd on his behalf, reported as an example of lila, or divine play.[3] In addition to the main program, mahatmas were conducting initiations into Knowledge at local ashrams, and the guru and his family were offering darshan, or holy presence, to initiates.[74]

Day 1 – "What is a Perfect Master?"

The first day of the festival was Thursday, November 8, 1973. The program listed the topic of the day as "What is a Perfect Master?"[4] It started at noon with an oratorio composed for the occasion by Erika Anderson.[4] Rennie Davis opened the program by telling the audience that, "All I can say is, honestly, very soon now, every single human being will know the one who was waited for by every religion of all times has actually come"[41] The masters of ceremony were Joan Apter, an early US convert and one of Maharaj Ji's secretaries, and Charles Cameron, one of the guru's earliest converts in the UK and editor of Who Is Guru Maharaj Ji?[32] Cameron told stories of previous Perfect Masters. After that came a pageant reenacting scenes from the life of Jesus Christ.[4][32] In the afternoon Bal Bhagwan Ji delivered a spiritual discourse, or satsang.

Rhythm and blues musician Eric Mercury performed during the dinner interval. Stax Records had negotiated an agreement with the DLM to make a recording of the event in exchange for showcasing Mercury, one of their new acts. They had already released an album titled "Blue Aquarius" in 1973 that was on sale at the event. Mercury, a Canadian of African ancestry and the only non-member who performed, played before an audience of 5,000 or fewer.[72] Stax recorded the performance and Mercury said at a press conference that he would give 50 percent of his royalties from the album to the DLM.[75] He later told a reporter that while he was interested in the message initially, he was put off by the pressure to join for what he perceived as an effort to gain ethnic diversity.[76]

Following Mercury was a speech by Bob Mishler and then an hour-long set by the Blue Aquarius orchestra.[4] The highlight of the evening was a satsang by Maharaj Ji:[77]

You want to be the richest man in the world? I can make you rich. I have the only currency that doesn't go down ... People think I'm a smuggler. You betcha I am. I smuggle peace and truth from one country to another. This currency is really rich. But if you think I'm a smuggler then Jesus Christ was a smuggler and so was Lord Krishna and Mohammed.[35][41]

Maharaj Ji said to the crowd, "Try it, you'll like it."[15][41][72] (This was the catchphrase from a popular 1971 ad campaign for Alka Seltzer.)

Day 2 – "The Perfect Master is Here"

The second day of the festival, Friday, November 9, had the theme of "The Perfect Master is Here". It featured speeches by mahatmas and by Maharaj Ji's mother, Mata Ji. The Divine Light Dance Ensemble performed a dance piece, Krishna Lila, noted for being well-choreographed.[42] Music included another choral composition by Erika Anderson, another long set by Blue Aquarius, and a performance by the Apostles, a devotional rock band. Maharaj Ji wore a red Krishna robe and later put on a jeweled crown of Krishna,[3][35] the "Crown of Crowns for the King of Kings".[19][52] His satsang that night included this story:[18][42][78]

Imagine if you wanted a Superman comic real bad. And you go all over asking people if they've got one. You go to all the bookstores and to all the kids in the colleges, and all the people on the streets and no one has one anywhere. And you're real depressed and you're sitting there in the park and this little kid comes up and says "Hey man, how'd you like a Superman comic." And you say, "G'wan. You don't have one." And this kid pulls it from out of his shirt and it is a genuine; a gen-u-ine Superman comic: and you look at it and say, "Hey man; this must be very expensive", and he says, "No, take it, it's yours. It's free." And you don't believe him but then you take it. He just gives it to you. Well if you can imagine that, you can imagine what Knowledge would mean to you.[35]

Day 3 – "World Assemblage to Save Humanity"

The third and last day of the festival, Saturday, November 10, was called a "World Assemblage to Save Humanity". A talk by another brother, Raja Ji, and more performances by Blue Aquarius and the Apostles filled the schedule. Plans for the Divine United Organization and the Divine City were announced. Rennie Davis gave a speech that one reporter called the oratorical high point of the festival. "I tell you now that it is springtime on this earth!"[18] Jerry Rubin, a co-defendant in the Chicago Seven trial, said he had never heard Davis sound more dangerous.[35]

The climax of the event was the final satsang by Maharaj Ji, in which he laid out his plan for peace. According to one reporter his basic message was, "You want peace? Give me a try. Let me have a try. I'll establish peace. It's a simple deal."[18] One analogy by Maharaj Ji that several reporters noted compared the techniques of Knowledge to a fuel filter:[32][79]

The thing is that this life is a big car, and inside the car there is a big engine. And in the engine there is a carburetor, which is hooked up to a fuel line. In some cars, before the fuel line hits the carburetor, there is a thing called a filter that makes sure the fuel going into the carburetor is pure. So in this life, the filter for our minds is the Knowledge, and if we are not being filtered properly, many dirty particles enter our minds and eventually the whole engine is destroyed.[3]

After the satsang he was presented by grateful premies with a golden sculpture of a swan and a marble plaque depicting a lion and a lamb lying down together.[41] The event concluded after a short performance by the Blue Aquarius orchestra. After the program, volunteers hurried to clear the field of the stage and carpeting in time for a football game the next afternoon.[32]

Attendance edit

Notable members attending the event included Sophia Collier, Rennie Davis, and Timothy Gallwey. Journalists, writers, observers, and guests included James Downton, Marjoe Gortner, Robert Greenfield, Paul Krassner, Bob Larson, Wavy Gravy, Annie Leibovitz, Jerry Rubin, Robert Scheer, Michael Shamberg, John Sinclair, and Loudon Wainwright III.[51][80][81] Overall attendance was predominantly estimated at 20,000, with other estimates ranging from 10,000 to 35,000.[82] Chartered planes brought followers from several dozen countries;[15][83] with designated seating sections for attendees from France, Sweden, India, Spain, and even, as a joke, Mars.[84] In addition to the seats reserved for the ETs within the stadium, a corner of the parking lot was set aside for their ship.[51][63][85] Bal Bhagwan Ji reportedly told a follower who asked about the low attendance that there were actually 150,000 beings there.[35]

The premies were reported to be cheerful and friendly.[51] Unlike most youth gatherings of the era, there was no scent of marijuana or tobacco, only incense.[18][42] Though the movement's membership included former street people, radicals, and drug users,[86] they now appeared clean-cut and neatly dressed.[3] Male followers wore suits and ties, and women wore long dresses.[25][40] When Maharaj Ji was present, his followers raised their arms towards him,[87] and chanted "Bolie Shri Satgurudev Maharaj ki jai!" ("All praise to the Perfect Master, giver of life").[87] One reporter called them cheerleaders.[51] Four journalists compared it to scenes at the Nuremberg stadium.[52][88]

Four hundred parents of DLM members sat in a special section high above the floor of the dome. Many parents appreciated Maharaj Ji for rehabilitating their prodigal children.[51] One mother explained how her son had stopped using drugs and was happier after receiving Knowledge, and that she had been initiated, too.[87] A follower said some of the parents looked a little embarrassed.[32]

Opposition groups edit

Local Baptist churches took out a full-page newspaper advertisement warning of false prophets.[3] A group of Christians stationed themselves outside the Astrodome and prayed.[89] Hare Krishna, Jesus Freaks, Children of God and the Jews for Jesus protested loudly and sought converts.[42][72] Members of the Christian Information Committee drove from Berkeley, California.[18] A Christian evangelical anti-cult group,[90] Spiritual Counterfeits Project, had its origin in the event.[91]

The picketing groups fought with each other, harassed attendees, and vandalized cars owned by DLM members.[32] Organizers called the police to clear Hare Krishna protesters who were blocking the arena entrances and as many as thirty-one of them were arrested for disorderly conduct.[3][31][42] The Hare Krishnas protested that Maharaj Ji was being called an incarnation of Krishna, while Christians protested that Maharaj Ji was a false messiah and the Antichrist.[47] In response, Maharaj Ji said at one of his satsangs, "They must be drunk. When the real Antichrist comes they won't even recognize him. He'll be too professional."[3][41]

Media coverage edit

Between fifty and three hundred reporters covered the event.[52][92] It received extensive coverage from the print media, though not the national television news coverage that organizers expected (there had been predictions that Walter Cronkite would cover it live).[25][32][52] The New York Times and Rolling Stone sent two reporters each, and it was also covered by The Washington Post, the Chicago Tribune, the Los Angeles Times, the Los Angeles Free Press, the Detroit Free Press,[32] the Village Voice, The Rag of Houston, and the Houston Chronicle. Magazines covering the festival included Time, Newsweek, the New York Review of Books, Ramparts Magazine, Creem, Texas Monthly, The Realist, Crawdaddy, Playboy, Penthouse, and Oui. Journalists Marilyn Webb, Robert Scheer, Robert Greenfield, and Ken Kelley had been following or even living with the DLM for weeks or months prior to the festival.[32][35][93][94]

KPFT-FM, a local progressive radio station, covered the event:[95] Paul Krassner, John Sinclair, Jeff Nightbyrd, and Jerry Rubin were co-anchors.[42][95] They reportedly mocked the festival and its attendees.[95] Not realizing this, the festival organizers piped the signal throughout the Astrodome until the nature of the coverage became apparent.[95] Loudon Wainwright III, who made a guest appearance on KPFT, later said that Maharaj Ji partly inspired his song "I am the Way".[96]

Top Value Television (TVTV) chose the Millennium '73 festival as a topic for a documentary, titled Lord of the Universe. TVTV was a documentary production company that had just received acclaim for its groundbreaking piece on the 1972 Republican National Convention. They used Portapak cameras and newly developed recording technology that allowed them to shoot handheld video of broadcast quality. Two teams followed a member and the Soul Rush tour prior to the event. Led by producer Michael Shamberg, five camera teams recorded 80 hours of video at the festival itself. Chicago Seven codefendant Abbie Hoffman, who did not attend, provided commentary. Premie Sophia Collier wrote that the TVTV crew seemed to start filming whenever someone said anything fanatical or ill-conceived.[97] PBS television stations across the US broadcast the documentary in the spring of 1974 and again in the summer. The documentary went on to win a DuPont-Columbia Award in 1974 for excellence in broadcast journalism.[98]

Reporters were angered and alienated by their treatment.[99] Rules and passes for media access were changed daily with no apparent logic.[23] A female reporter wrote of being shoved a few times by WPC members.[32] Another reporter said the DLM assigned him a guide to accompany him at all times to answer questions.[3] Robert Scheer later wrote of being told by a press agent that the Venusians were landing and he could be the first to cover them if he hurried out to the parking lot.[93] According to Collier, journalists found the event to be a confusing jumble of poorly expressed ideas.[46] One reporter complained of the lack of content.[42]

The national press was more concerned with finances and organization than with "feeling the Knowledge", by one account.[19] Collier complained about the coverage in general and especially about an article by the Village Voice's Marilyn Webb that featured her, saying that the article was inaccurate and misrepresented her beliefs.[100] Davis told reporters that he was aware of the perceptions of the event by outsiders, and admitted that the huge stage, flashing lights, and a kid giving parables about cars did not make for a good show.[41]

In June 1974, the DLM's Divine Times newspaper printed an analysis of the press coverage. It criticized articles written about the festival, saying they portrayed Maharaj Ji as materialistic whose followers were misguided. The only article it approved of was in a children's magazine. The review also admitted that the DLM had made a number of mistakes and that the press relations were improper and inept. Carole Greenberg, head of DLM Information Services, said, "We took something subtle and sacred and tried to market it to the public." She said the press had done the movement a favor by holding up a mirror that showed "the garbage we gave them". The article went on to say that the greatest botch was Guru Maharaj Ji's press conference.[92]

Press conference edit

Maharaj Ji's press conference, hastily arranged for the morning of Friday, November 9,[52] was noted for leaving the reporters frustrated and hostile because of what they described as flippant, manipulative, and arrogant answers, and because of an effort to pack the room with supporters.[23][92][99] Several dozen followers, mostly foreign, jostled reporters, asked long and complimentary questions, and shouted "Boli Shri" or "Jai Satchitanand" following the answers.[23][52][92] According to the Divine Times some of the reporters acted like "district attorneys interrogating a hostile witness".[92] A reporter from Newsweek complained that the evasive responses reminded him of a recent Watergate press conference with White House Press Secretary Ron Ziegler, while another observer called it "Nixonian".[23][52]

Question: Are you the messiah?
Answer: Please do not presume that. I am a humble servant of God, trying to establish peace in the world.[3][41][101]
Q: Why is there such a great contradiction between what you say about yourself and what your followers say about you?
A: Well, why don't you do me a favor ... why don't you go to the devotees and ask their explanation about it?[3][15][32]
Q: It's hard for some people to understand how you personally can live so luxuriously in your several homes and your Rolls-Royces
A: That life that you call luxurious ain't luxurious at all, because if any other person gets the same life I get, he's gonna blow apart in a million pieces in a split of a second. ... People have made Rolls-Royce a heck of a car, only it's a piece of tin with a V8 engine which probably a Chevelle Concourse has.[3][15][32][101]
Q: Why don't you sell it and give food to people?
A: What good would it do. All that's gonna happen is they will need more and I don't have other Rolls-Royces. I will sell everything and I'll walk and still they will be hungry.[3][15][51][52][101]
Q: Guru, what happened to the reporter in Detroit who was badly beaten by your followers? [Following the question, Maharaj Ji's press aide tried to change the subject, accusing the questioner of hogging the floor.][3][32][102]
A: I think you ought to find out what happened to everything.[3][19][32]

The conference, which lasted nearly an hour,[103] ended shortly after descending into a shambles when reporters pressed for information about the Detroit incident, in which a reporter who had thrown a pie at Maharaj Ji a few months prior was subsequently beaten by two DLM members.[23][32] As of 1976, it was Maharaj Ji's last press conference.[104]

Krassner–Davis debate edit

Paul Krassner repeatedly challenged Rennie Davis to a debate and Davis finally agreed. It was held in the adjoining Astrohall convention center on the third day, Saturday, November 10, and attended by 30 reporters.[105] The question was, "Resolved: That Davis has copped out to turn kids away from social responsibility to personal escape". Ken Kelley was the moderator and KPFT-FM broadcast it live.[42][106] Repeating accusations he had been making through the summer, Krassner said that the movement was part of a CIA-directed conspiracy.[3][51][65][107] He called it a neo-Fascist discipline, said Maharaj Ji was a mystic hired to seduce the youth movement into oblivion,[108] and called him the spiritual equivalent of Mark Spitz.[106] He asked, "Did the Maharaj Ji give Richard Nixon a secret contribution?", to which Davis replied, "Yes – he gave Richard Nixon his life."[32]

Davis said the most important point was that "the Lord is on the planet and he has the secret of life", and that Maharaj Ji would lead "the most serious revolution ever to take place in the history of the world". He said the main battleground now is "the struggle between the mind and the soul" in each person.[3] Reporters said that Davis stayed poised while Krassner heckled.[42][63][108]

Afterwards edit

Two sociologists described Millennium '73 as the youth culture event of the year.[109] Journalists listed it among the notable events of the 1970s.[110] Indian writer Vishal Mangalwadi called the festival the zenith of Maharaj Ji's popularity.[14] The festival did not live up to expectations of establishing peace or world transformation.[3][18][46] According to reports, the Astrodome did not levitate, no UFOs landed, and no ETs attended.[3][42][111] Journalists and scholars called the festival a dismal failure,[112] a fiasco,[17] a major setback,[12] a disastrous rally,[113] a great disappointment,[114] and a "depressing show unnoticed by most".[63] According to James T. Richardson, the event left the movement "in dire financial straits and bereft of credibility".[115] Religious scholar Robert S. Ellwood wrote that Maharaj Ji's "meteoric career collapsed into scandal and debt" after the event.[116]

Maharaj Ji gave no public indication that he was disappointed,[15] although one reporter said he appeared to be nonplussed by the turnout.[32] He remarked privately on how perfect it was and called the event fantastic.[59] Three months after the event Davis said that it was significant despite the low attendance, noting that only a small number of people were at the Sermon on the Mount or the Last Supper.[117] In a June 1974 interview, Mishler said that the love which filled the Astrodome was the beginning of the human race, and that only those who came to it with expectations were disappointed.[59]

Some members expected world transformation and there were many reports of members being disappointed.[2][46][50][89][99][111] According to sociologists Foss and Larkin, some members saw the failure to meet expectations as another example of lila.[118] Downton, who attended the festival, said the followers tried to find nice things to say about the event but that it appeared to him they were trying to hide ruined dreams.[99] One member said that the excitement was over and that followers could not believe that the world had not changed.[119] A member from an Orthodox Jewish background was disenchanted and began to doubt that Maharaj Ji held all the answers, according to his sister's memoir.[89] Janet McDonald, an African American woman attending Vassar College, said that her "faith was brutally dashed to bits" at the festival because of its failure to meet her expectations of miracles and by her embarrassment at lining up for hours to kiss the white-socked foot of Mata Ji. She left the movement soon after.[111] Sophia Collier said that she woke up on the bottling plant floor the next morning wondering why she was there, though she decided to try to repair the movement's public image.[100]

Debt edit

The DLM leadership had expected that a huge attendance would be followed by generous donations.[44] Millennium '73 was free,[51] unlike other DLM festivals that charged sizable fees.[120] Despite fundraising before the event, lower than expected attendance and mismanagement left the DLM in serious debt, estimated at $682,000.[47][121] Individual members also carried debts incurred for traveling expenses.[2][122]

The festival was financed with short-term credit that began coming due right after the event.[59][123] Seeking payment, creditors, including the Astrodome management, pursued the DLM and repossessed property belonging to the mission.[124] By mid-1974, NBC reported that about $150,000 was still owed and that 25 vendors had received no payments at all.[125] Members of the DLM took on extra work in order to raise money at Maharaj Ji's suggestion.[3][117][126] The debt forced the sale or closure of the DLM's printing and other businesses, the temporary shutdown of their newspaper and magazine,[99][127] the disbanding of Blue Aquarius,[92] and the shelving of new initiatives.[119] In 1976, a DLM spokesman said that the debt had been reduced to $80,000 and that the mission was on a sound financial footing.[104]

Impact edit

Thomas Pilarzyk described the festival as the "most important development" in the American movement's history.[47] James V. Downton opined that the movement ultimately failed in achieving its millennial dream of world peace.[48] The failure to meet expectations, along with the debt and bad press, led to significant changes in the movement.[128]

Scholars describe 1973 as the peak year of the movement,[129][130] or mention a significant drop in new followers.[131] However, Roger E. Olson wrote that "the movement continued to attract large numbers of mainly counterculture followers" despite the disappointments.[50] The financial crisis required retrenchment and reorganization.[47][119][132] After the festival, Maharaj Ji began taking greater responsibility in the movement; he took administrative control of the DLM's US branch within a month of turning 16.[12] The following year he got married and became an emancipated minor. Disagreements between Maharaj Ji and his family led to the movement being split between a Western branch, led by Maharaj Ji, and an Indian branch, run by his mother and Bal Bhagwan Ji.[133]

The failure of Millennium '73 led the Western branch to shift away from Indian influences and trappings, according to some observers.[112][131][134] Sikh scholar Kirpal Singh Khalsa wrote that the DLM "no longer projected itself as a movement that would include all of humanity in its membership."[131] The Western DLM moved away from its ascetic, "world-rejecting" origins and adopted a "world-affirming position".[112] Beginning in 1982, Guru Maharaj Ji changed the DLM into the more loosely organized Elan Vital. Michael York wrote that, as result of poor attendance and financial failure, Maharaj Ji changed the name of the movement and "distanced himself from his status as a divine guru".[135] He became known as Maharaji or Prem Rawat and was presented as an inspirational speaker and teacher.[50][112] Bal Bhagwan Ji became known as Satpal Maharaj or Satpal Rawat, and his branch is now known as Manav Utthan Seva Samiti.[136] Both branches have celebrated Hans Jayanti again since 1973.[137]

Notes edit

  1. ^ Larson 1982, p. 205
  2. ^ a b c Galanter 1989, p. 24
  3. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am Levine 1974
  4. ^ a b c d e f g h i j And It Is Divine 1973
  5. ^ Melton 1992, p. 143
  6. ^ a b Rawson 1973
  7. ^ Downton 1979, ch. 12
  8. ^ Geaves 2006
  9. ^ Rudin & Rudin 1980, p. 63
  10. ^ Downton 1979, p. 3
  11. ^ Melton 1992, p. 217
  12. ^ a b c Melton 1986, pp. 141–145
  13. ^ Jeremy 1974
  14. ^ a b Mangalwadi 1977, p. 219
  15. ^ a b c d e f g h Moritz 1974, pp. 254–258
  16. ^ Downton 1979, p. 191
  17. ^ a b Lewis 1998, p. 84
  18. ^ a b c d e f g h Snell 1974
  19. ^ a b c d e f Kilday 1973b
  20. ^ Messer 1976, p. 67
  21. ^ a b MacKaye 1973
  22. ^ Collier 1978, p. 133
  23. ^ a b c d e f g h Goldsmith 1974
  24. ^ a b Downton 1979, p. 5
  25. ^ a b c d Winder & Horowitz 1973
  26. ^ Tacey 2004, p. 256
  27. ^ Rado & Ragni 1967
  28. ^ Downton 1979, pp. 199–200
  29. ^ Collier 1978, p. 152
  30. ^ Greenfield 1975, p. 40
  31. ^ a b Kent 2001, pp. 48–54
  32. ^ a b c d e f g h i j k l m n o p q r s t u v du Plessix Gray 1973
  33. ^ a b Greenfield 1975, p. 41
  34. ^ Rose 1973, Strand 1973
  35. ^ a b c d e f g h i j k l m Webb 1973
  36. ^ Vidville Messenger staff 1973
  37. ^ Collier 1978, p. 171
  38. ^ Collier 1978, pp. 162, 170
  39. ^ Top Value Television 1974, Greenfield 1975, p. 69
  40. ^ a b c Elman 1974
  41. ^ a b c d e f g h i j Blau 1973
  42. ^ a b c d e f g h i j k l m n o p q r s Dreyer 1974
  43. ^ a b c Maharaj Ji 1973a
  44. ^ a b c Downton 1979, p. 6
  45. ^ Bromley & Shupe 1981, p. 45
  46. ^ a b c d Collier 1978, p. 176
  47. ^ a b c d e Pilarzyk 1978
  48. ^ a b Downton 1979, p. 188
  49. ^ Collier 1978, p. 154
  50. ^ a b c d Miller 1995, pp. 363–364
  51. ^ a b c d e f g h i j k l m Morgan 1973
  52. ^ a b c d e f g h i j k l m n Kelley 1974a
  53. ^ Boyle 1985, p. 230, Greenfield 1975, p. 11
  54. ^ McCarthy 1974
  55. ^ Collier 1978, pp. 154, 162
  56. ^ Collier 1978, p. 159
  57. ^ National Park Service 2008
  58. ^ Pope 1974, p. 6
  59. ^ a b c d Mishler & Donner 1974
  60. ^ Greenfield 1975, p. 14
  61. ^ Greenfield 1975, p. 63
  62. ^ Rudin & Rudin 1980, p. 67
  63. ^ a b c d e f Scheer 1974
  64. ^ Kelley 1974b, p. 150
  65. ^ a b Rose 1973
  66. ^ Simpson 1989
  67. ^ Baxter 1974
  68. ^ Top Value Television 1974.
  69. ^ Collier 1978, p. 156
  70. ^ Cartwright 1974
  71. ^ Mangalwadi 1977, p. 218
  72. ^ a b c d Gortner 1974
  73. ^ Wallace 1973
  74. ^ McDonald 1999, p. 86
  75. ^ Greenfield 1975, p. 70
  76. ^ Van Ness 1973b
  77. ^ Greenfield 1975, p. 79
  78. ^ Levy
  79. ^ Maharaj Ji 1973b
  80. ^ Greenfield 1975, p. 52
  81. ^ Collier 1978
  82. ^ Attendance was estimated at 20,000 by Moritz 1974, MacKaye 1973, Larson 1982, p. 206, Rudin & Rudin 1980, p. 65, Geaves 2006, Collier 1978, p. 174, Kilday 1973a, du Plessix Gray 1973, and Kelley 1974a. It was estimated by Houston Police to be 10,000, according to Baxter 1974. Foss & Larkin 1978 estimated 35,000.
  83. ^ Newsweek staff 1973
  84. ^ Collier 1978, p. 175
  85. ^ Kent 2001, p. 156
  86. ^ Foss & Larkin, quoted in Geaves 2004
  87. ^ a b c Kilday 1973a
  88. ^ Van Ness 1973a, Greenfield 1975, p. 71, Steve Haines (1973), quoted in Kent 2001, p. 171
  89. ^ a b c Lane 2004, p. 75
  90. ^ Lewis 2005, p. 90
  91. ^ Chryssides 1999, p. 352
  92. ^ a b c d e f Bass 1974
  93. ^ a b Scheer 1997
  94. ^ Greenfield 1975
  95. ^ a b c d Walker 2004, p. 116
  96. ^ Lichtenstein 1974
  97. ^ Collier 1978, p. 174
  98. ^ Boyle 1997, p. 72, Adler 1974, O'Connor 1974
  99. ^ a b c d e Downton 1979, p. 189
  100. ^ a b Collier 1978, p. 178
  101. ^ a b c Greenfield 1975, p. 76
  102. ^ Boyle 1997, p. 80
  103. ^ Greenfield 1975, p. 77
  104. ^ a b United Press International 1976
  105. ^ Greenfield 1975, p. 86
  106. ^ a b Greenfield 1975, p. 87
  107. ^ Kent 2001, pp. 178–179
  108. ^ a b Kilday 1973c
  109. ^ Foss & Larkin 1978
  110. ^ Allen 1979, Carroll 1990, p. 248
  111. ^ a b c McDonald 1999, pp. 85–86
  112. ^ a b c d Aldridge 2007, pp. 58–59
  113. ^ Pluralism Project 2008
  114. ^ Chryssides 2001, p. 211
  115. ^ James T. Richardson in Kivisto & Swatos 1998, p. 141
  116. ^ Ellwood 1993, p. 236
  117. ^ a b Greenfield 1975, p. 275
  118. ^ Foss & Larkin 1978, p. 163
  119. ^ a b c Downton 1979, p. 190
  120. ^ Richardson 1982
  121. ^ Frazier 1974
  122. ^ Greenfield 1975, p. 274
  123. ^ Collier 1978, p. 166
  124. ^ Los Angeles Times staff 1975
  125. ^ Sims 1974
  126. ^ Collier 1978, p. 181
  127. ^ Collier 1978, p. 188, Messer 1976, p. 64
  128. ^ Rudin & Rudin 1980, p. 65
  129. ^ Price 1979
  130. ^ Aagaard 1980
  131. ^ a b c Khalsa 1986, p. 235
  132. ^ Olson 2007, p. 343
  133. ^ Lewis 1998, p. 301
  134. ^ Hunt 2003, p. 116, Downton 1979, p. 191
  135. ^ York 2004, p. 112
  136. ^ McKean 1996, p. 54
  137. ^ Manavdharam 2007, DUO staff 2000

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Further reading edit

  • Clayton, Lewis (October 29, 1973), "Singing Along With the Guru", The Harvard Crimson, retrieved 2009-05-24
  • Espo, David (November 26, 1976), "Followers Fewer, Church Retrenching for Maharaj Ji", The Charleston Gazette, Associated Press, p. 8C
  • Mangalwadi, Vishal; Hoeksema, Kurt (1992), The World of Gurus, Cornerstone Pr Chicago, ISBN 0-940895-03-X
  • Melton, J. Gordon, Project Director; Lewis, James R., Senior Research Associate (1993), Religious Requirements and Practices of Certain Selected Groups: A Handbook for Chaplains by The Institute for the Study of American Religion, Institute for the Study of American Religion{{citation}}: CS1 maint: multiple names: authors list (link)
  • Ponte, Lowell (November 21, 1973), "Turned On and Blissed Out: Setting of the Guru, 1973", Oakland Tribune
  • Syracuse Post-Standard staff (March 10, 1973), "15-Year-Old Guru Teaches 'Perfectness'", Syracuse Post-Standard, p. 3
  • United Press International (November 25, 1978), "Maharaj Ji has Jones-like traits", Chronicle-Telegram, Elyria, p. A–3

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November 23, 2023
millennium, three, festival, held, november, 1973, astrodome, houston, texas, united, states, divine, light, mission, featured, prem, rawat, then, known, guru, maharaj, year, guru, leader, fast, growing, religious, movement, organizers, billed, festival, most,. Millennium 73 was a three day festival held on November 8 10 1973 at the Astrodome in Houston Texas United States by the Divine Light Mission DLM It featured Prem Rawat then known as Guru Maharaj Ji a 15 year old guru and the leader of a fast growing new religious movement 1 Organizers billed the festival as the most significant event in human history which would usher in a thousand years of peace 2 3 Poster announcing Millennium 73 The festival s official schedule described the three evening addresses by Guru Maharaj Ji as the highlights of the event 4 Big band music rock bands religious songs choral works a dance performance and speeches by other DLM leaders filled the program from noon to 10 pm Media events included press conferences and an impromptu debate Millennium 73 received wide publicity Rennie Davis a prominent anti war activist and member of the Chicago Seven helped draw attention to the event as a spokesman for the DLM Notable journalists attended some of them acquaintances of Davis from the New Left It was later described by some scholars and journalists as among the major events of 1973 and the 1970s the high point of Guru Maharaj Ji s popularity and the most important development in the American DLM s history Attendance was estimated from 10 000 to 35 000 compared to the projected 100 000 Many scholars and journalists generally depicted the event as a disappointment That along with other factors including a large debt led to changes in the DLM s structure management and message The following year the movement split into branches headed by Maharaj Ji in the West and his mother and brother Bal Bhagwan Ji in India Contents 1 Before the event 1 1 Background 1 2 Millenarian appeal 1 3 Promotion 1 4 Expectations and rumors 2 Festival 2 1 Rainbow Brigade 2 2 World Peace Corps 2 3 And It Is Divine special issue 2 4 Hobby Airport arrival 2 5 Stage signs and effects 2 6 Program 3 Attendance 3 1 Opposition groups 4 Media coverage 4 1 Press conference 4 2 Krassner Davis debate 5 Afterwards 5 1 Debt 5 2 Impact 6 Notes 7 References 8 Further reading 9 External linksBefore the event editBackground edit See also Teachings of Prem Rawat nbsp Guru Maharaj Ji arriving in France on July 14 1971Hans Ji Maharaj who taught secret meditation techniques called Knowledge 5 6 founded the Divine Light Mission DLM in India in 1960 Hans Ji called Guru Maharaj Ji died six years later and was succeeded as spiritual leader and Perfect Master by his eight year old youngest son who adopted his father s title As the young Guru Maharaj Ji was a minor his mother Mata Ji and the eldest son Bal Bhagwan Ji managed the DLM s affairs 7 8 By 1971 when the 13 year old Guru Maharaj Ji made his first tours of the United Kingdom and United States the Indian DLM claimed over five million members known as premies Within two years the DLM had as many as 50 000 members in the US with thousands more in the UK and other countries and as many as six million in India 9 Most of the Western followers were young people from the 1960s counterculture 10 11 The DLM celebrated three annual festivals the largest of which Hans Jayanti commemorated Hans Ji Maharaj s birthday on November 9 12 The Hans Jayanti festivals held in India in the early 1970s were well attended attracting audiences of up to a million people including Westerners 13 14 15 Mata Ji and the 22 year old Bal Bhagwan Ji decided that the 1973 Hans Jayanti should be held in the United States it was the first to be held outside India 16 The movement invested all of its resources in the event 17 with an overall budget of close to US 1 000 000 18 including 75 000 to rent the Astrodome and 100 000 for publicity 19 The DLM paid for many of the international charter flights that brought followers to Houston 20 DLM members were under pressure to contribute money to support the event 21 22 Organizers invited hundreds of reporters from all over the country hoping to achieve positive media exposure for Maharaj Ji 23 24 25 Millenarian appeal edit In the late 1960s and early 1970s many people in the US especially hippies believed that the world was on the verge of a new era the Age of Aquarius This new age was expected to be characterized by peace and love harmony and understanding 26 27 By the late autumn of 1973 there was an apocalyptic chill in the air as headlines dealt with the Vietnam war the Watergate scandal the Agnew resignation a war in the Middle East an energy crisis mass murders in Houston and California and UFO sightings across the South 3 Sociologist James V Downton wrote that the millenarian appeal of the DLM prior to the festival sprang from a belief that Guru Maharaj Ji was the Lord and that a new age of peace would begin under his leadership These hopes appealed to the counterculture youth of the time who were disillusioned with earlier attempts at political and cultural revolution and who were turning their aspirations in a spiritual direction Downton describes these aspirations as encouraging millennial beliefs within the DLM including the psychological trappings of surrender and idealization He states the guru s mother whose satsang was full of references to his divine nature aided these beliefs as did the guru himself for letting others cast him in the role of the Lord Maharaj Ji s appeal to followers to give up beliefs and concepts did not prevent them from adopting a fairly rigid set of ideas about his divinity and the coming of a new age 28 In a meeting with members DLM President Bob Mishler denied that the event would start the millennium and said they called it Millennium 73 because the word millennium evoked the vision of one peaceful world based on spiritual values 29 Promotion edit The Mission s most prominent member was anti war activist and Chicago Seven defendant Rennie Davis who had first met Guru Maharaj Ji in February 1973 30 Davis was appointed vice president of the organization a short time later and served as general coordinator for the Millennium festival 6 His conversion was the topic of numerous newspaper articles as it reportedly shook the New Left from coast to coast 31 32 An energetic promoter of his new guru and of Millennium 73 Davis traveled across the United States on a 21 city tour 33 speaking to what he said were about a million people a day through radio and television interviews 3 He told people that Guru Maharaj Ji was the solution to civilization s problems 3 Davis was not always well received particularly by his former comrades in the peace movement one Berkeley newspaper had the headline Rennie Unites Left Against Him and was heckled at some of his appearances 33 34 The Chicago Seven retrial was underway in the fall of 1973 and the judge gave Davis a dispensation to attend the festival 3 Several associates of Davis from the left also attended some as journalists 35 A two week eight city 500 person tour called Soul Rush was organized to promote Millennium 73 36 At a stop in Washington D C premies DLM members gathered in front of the White House and invited President Richard Nixon to attend the festival and receive Knowledge 3 37 One reporter for the Village Voice who traveled in the tour wrote that they had little press coverage and poor attendance but showed obvious energy and that the tour itself went remarkably smoothly with expressions of love among the members 35 At each city the touring group and local premies paraded in the morning and a drama troupe performed in the afternoon 38 The main event was the free evening performance by Blue Aquarius a 50 to 60 piece band led by Bhole Ji Maharaj Ji s 20 year old brother referred to as the Lord of Music by Davis and others 39 The band was composed of professional and amateur musicians who donated their efforts and its leading member was drummer Geoff Bridgeford formerly of the Bee Gees 3 40 It went on to anchor the Houston festival Press releases and a festival poster announced that the event would mark the beginning of a thousand years of peace for people who want peace 3 15 the idea being that peace could come to the world as individuals experienced inner peace 41 A flyer said Now the turning point in human civilization is here The Dawn of the New Age 42 In a letter to premies inviting them attend the festival which had only been celebrated in India up to that point Guru Maharaj Ji said This year the most Holy and significant event in human history will take place in America 43 The Call to Millennium announcement published in the DLM publication And It Is Divine said that Guru Maharaj Ji has proved to us that an age of peace is possible now Peace is needed And peace shall be obtained Guru Maharaj Ji will present to the world a plan for putting peace into effect 4 Expectations and rumors edit Official DLM literature predicted the dawn of a new age of peace the Age of Aquarius and some followers expected dramatic change or even the Second Coming of Jesus 44 45 In a letter to premies inviting them to attend the festival Guru Maharaj Ji said This is a festival not for you or me It is for the whole world and maybe the whole universe 43 He urged them to support the festival saying Isn t it about time you all get together and help me bring peace to this Earth 43 Rennie Davis promised that a practical plan for world peace would be revealed 46 Sociologist Thomas Pilarzyk wrote that devotees made bizarre cultic predictions and suggested that their excitement validated the significance of the event 47 A member remarked that even normally realistic followers were swayed by the collective fantasies 48 Sophia Collier a teenaged member who later left the movement and published a memoir said that a minority of members mostly limited to Houston became victims of a Millennium Fever promoted chiefly by Bal Bhagwan Ji 49 The majority of the premies repeated Bal Bhagwan Ji s ideas out of astonishment but some actually believed him 50 Journalists noted that some followers perceived the predicted appearance of Comet Kohoutek as an omen as a spaceship on its way to Houston or as the return of the Star of Bethlehem 3 51 52 A frequently repeated prediction attributed to Maharaj Ji was that the Astrodome would levitate 3 53 Davis and others made often reported predictions repeated in half jest that extraterrestrials would attend the festival 44 52 54 Bal Bhagwan Ji is said to have predicted the festival would be preceded by earthquakes in New York and Denver along with a dive in the stock markets 3 55 Sociologist Downton wrote that there were runaway expectations about attendance 24 Public predictions of attendance grew larger from 100 000 to 144 000 the number foretold in the Book of Revelation for the Second Coming 52 to 200 000 and even 400 000 56 The capacity of the Astrodome was 66 000 41 57 Davis told one audience that millions would attend 58 Bob Mishler the founding president of the DLM in the United States later said he had tried to slow the growing expectations He said he had only expected 20 000 25 000 and that he toured the country explaining to members that the festival would be significant because of what happened there not because of the number of attendees He said he tried to remind them that the aim was to establish peace on Earth not to travel to another planet 59 Festival editRainbow Brigade edit During the summer prior to the festival 380 followers worked full time in Houston preparing for the event 60 Known as the Rainbow Brigade their motto was Work Is Worship 3 The total staff for the festival eventually numbered 4 000 35 Fifteen hundred festival volunteers stayed at a former Coca Cola plant renamed the Peace Plant for the occasion where they slept on folded blankets over the concrete floor 3 61 Another thousand stayed at the Rainbow Inn motel 35 Reporters wrote that the volunteers maintained a tight and professional operation 42 and showed the egalitarian obedience of the Israeli Army or a monastery 51 One reporter wrote that he never saw a premie lose his temper 51 Another noted that the workers seemed to be model human beings perhaps even on their way to becoming the new evolutionary species that they claim will establish heaven on earth 3 World Peace Corps edit The World Peace Corps WPC headed by Maharaj Ji s 19 year old youngest brother Raja Ji was the DLM s security force at the event Raja Ji said its job was to make sure that whatever is happening happens correctly 4 One of the security group s main tasks was keeping followers away from the guru 3 62 Journalists reported being pushed around and threatened by the mostly English guards 23 42 52 The guards were seen by one reporter as exemplifying the inevitable violence of any millennial sect hell bent on abstract purity and infinite happiness 32 The World Peace Corps name was called doublespeak and compared to the big lie 23 63 An observer was quoted as saying These people were mad with a sense of divinity authorized power It was like descending into the ninth ring of hell 64 And It Is Divine special issue edit The DLM s magazine And It Is Divine published a special edition for the event The 78 page magazine with Maharaj Ji listed as the editor in chief included an invitation to the event the festival program and a history of the festival One article profiled the Holy Family Guru Maharaj Ji his mother and three older brothers illustrated with individual portraits and a group photograph The festival invitation said Three years ago at the 1970 Hans Jayanti the present Guru Maharaj Ji proclaimed he would establish world peace This year at Millennium 73 he will set in motion his plan to bring peace on earth for a thousand years An article compared the nations of the world to the coyote in the Roadrunner cartoons who blinded by the prize he is chasing runs off the end of the cliff and falls 4 An unsigned article titled Prophets of the Millennium referred to prophecies from the Book of Isaiah Hindu scripture American Indians Edgar Cayce Jeanne Dixon and others The article noted that prophecies tend to come true that there are many predictions that the savior will be a child or will come from the East It concluded by asking whether Guru Maharaj Ji might be that prophesied Great Savior 4 Hobby Airport arrival edit The arrival of Guru Maharaj Ji and his family on Wednesday November 7 1973 was the first big event of the festival 32 A crowd of 3 000 young clean cut followers waited for two or three hours at Hobby Airport a delay that annoyed impatient reporters 3 19 35 While they waited premies covered Maharaj Ji s emerald green Rolls Royce with flowers A follower told a reporter they wanted him to have the best because he is like a king as opposed to Christ who was like a beggar 51 After his late arrival Maharaj Ji spoke for a few minutes saying to the assembled It s really fantastic and really beautiful to see you here the Millennium program will start tomorrow and it ll really be fantastic it ll be incredible and soon people will get together and finally understand who is God There s so much trouble in the world Watergate is not only in America it exists everywhere 32 52 The premies were smiling and radiant a state they called blissed out 65 One reporter said that to look at a blissed out premie is to peer into an empty house through spotless windows 3 The phrase blissed out was used in many reports of the festival even in their titles which are cited by the Oxford English Dictionary for the phrase s first uses 66 The Rawat family stayed in the Astrodome s six bedroom 2 500 Celestial Suite 67 Rennie Davis commented on the cosmic appropriateness of the names of the suite and of the master bedroom and of the faucets shaped like swans the guru s symbol 68 Davis said that the Astrodome was built for the festival 63 a sentiment which an Astrodome manager said was shared by every religious group that held an event there 35 69 Stage signs and effects edit nbsp The interior of the Astrodome picture from 2004 after the removal of the Astrolite sign Architect and follower Larry Bernstein said he designed the stage not for the audience in the Astrodome but for the TV cameras 42 The 35 feet 11 m high multilevel set fit easily at one end of the field under the dome s 300 feet 91 m roof The set made of glowing white Plexiglas was described as striking in appearance 52 yet it was reportedly dwarfed by the vast size of the Astrodome 42 51 70 At the highest level was the guru s throne Lower levels held the Holy Family the mahatmas sometimes described as the priests or apostles of the DLM 71 and the Blue Aquarius band led by Bhole Ji Rawat who wore a silver sequined suit while conducting 41 Red carpeting covered the AstroTurf Projected on huge white screens above the set were rainbows and images of the turmoil of the 1960s 3 19 The Astrolite Astrodome s enormous electronic signboard flashed animated fireworks the same that were shown during ballgames 18 42 representations of Maharaj Ji 32 and a variety of slogans scriptural citations 3 and announcements Sugar is Sweet So are You Guru Maharaj Ji 42 The Holy Breath will fill this place And you will be baptized in Holy Breath 35 42 All premies interested in doing Propagation in Morocco please contact Millennium Information at the Royal Coach Inn 42 Happiness is not in the material world It is the property of God 40 Attention Attention Please do not run and dance Thank you Guru Maharaj Ji 63 Realize heaven on earth 3 You will sit in your assigned places please 72 Program edit Each day s program opened and closed with the singing of Aarti called an ancient devotional song of praise to the Perfect Master 4 According to reports before the festival its three themes were to be Who is Guru Maharaj Ji Guru Maharaj Ji is Here and The Messiah Has Come though the official schedule in November had a different list 25 73 Maharaj Ji watched the proceedings on closed circuit television in his suite 21 and sent his bodyguard down with a can of pink foam confetti to spray the crowd on his behalf reported as an example of lila or divine play 3 In addition to the main program mahatmas were conducting initiations into Knowledge at local ashrams and the guru and his family were offering darshan or holy presence to initiates 74 Day 1 What is a Perfect Master The first day of the festival was Thursday November 8 1973 The program listed the topic of the day as What is a Perfect Master 4 It started at noon with an oratorio composed for the occasion by Erika Anderson 4 Rennie Davis opened the program by telling the audience that All I can say is honestly very soon now every single human being will know the one who was waited for by every religion of all times has actually come 41 The masters of ceremony were Joan Apter an early US convert and one of Maharaj Ji s secretaries and Charles Cameron one of the guru s earliest converts in the UK and editor of Who Is Guru Maharaj Ji 32 Cameron told stories of previous Perfect Masters After that came a pageant reenacting scenes from the life of Jesus Christ 4 32 In the afternoon Bal Bhagwan Ji delivered a spiritual discourse or satsang Rhythm and blues musician Eric Mercury performed during the dinner interval Stax Records had negotiated an agreement with the DLM to make a recording of the event in exchange for showcasing Mercury one of their new acts They had already released an album titled Blue Aquarius in 1973 that was on sale at the event Mercury a Canadian of African ancestry and the only non member who performed played before an audience of 5 000 or fewer 72 Stax recorded the performance and Mercury said at a press conference that he would give 50 percent of his royalties from the album to the DLM 75 He later told a reporter that while he was interested in the message initially he was put off by the pressure to join for what he perceived as an effort to gain ethnic diversity 76 Following Mercury was a speech by Bob Mishler and then an hour long set by the Blue Aquarius orchestra 4 The highlight of the evening was a satsang by Maharaj Ji 77 You want to be the richest man in the world I can make you rich I have the only currency that doesn t go down People think I m a smuggler You betcha I am I smuggle peace and truth from one country to another This currency is really rich But if you think I m a smuggler then Jesus Christ was a smuggler and so was Lord Krishna and Mohammed 35 41 Maharaj Ji said to the crowd Try it you ll like it 15 41 72 This was the catchphrase from a popular 1971 ad campaign for Alka Seltzer Day 2 The Perfect Master is Here The second day of the festival Friday November 9 had the theme of The Perfect Master is Here It featured speeches by mahatmas and by Maharaj Ji s mother Mata Ji The Divine Light Dance Ensemble performed a dance piece Krishna Lila noted for being well choreographed 42 Music included another choral composition by Erika Anderson another long set by Blue Aquarius and a performance by the Apostles a devotional rock band Maharaj Ji wore a red Krishna robe and later put on a jeweled crown of Krishna 3 35 the Crown of Crowns for the King of Kings 19 52 His satsang that night included this story 18 42 78 Imagine if you wanted a Superman comic real bad And you go all over asking people if they ve got one You go to all the bookstores and to all the kids in the colleges and all the people on the streets and no one has one anywhere And you re real depressed and you re sitting there in the park and this little kid comes up and says Hey man how d you like a Superman comic And you say G wan You don t have one And this kid pulls it from out of his shirt and it is a genuine a gen u ine Superman comic and you look at it and say Hey man this must be very expensive and he says No take it it s yours It s free And you don t believe him but then you take it He just gives it to you Well if you can imagine that you can imagine what Knowledge would mean to you 35 Day 3 World Assemblage to Save Humanity The third and last day of the festival Saturday November 10 was called a World Assemblage to Save Humanity A talk by another brother Raja Ji and more performances by Blue Aquarius and the Apostles filled the schedule Plans for the Divine United Organization and the Divine City were announced Rennie Davis gave a speech that one reporter called the oratorical high point of the festival I tell you now that it is springtime on this earth 18 Jerry Rubin a co defendant in the Chicago Seven trial said he had never heard Davis sound more dangerous 35 The climax of the event was the final satsang by Maharaj Ji in which he laid out his plan for peace According to one reporter his basic message was You want peace Give me a try Let me have a try I ll establish peace It s a simple deal 18 One analogy by Maharaj Ji that several reporters noted compared the techniques of Knowledge to a fuel filter 32 79 The thing is that this life is a big car and inside the car there is a big engine And in the engine there is a carburetor which is hooked up to a fuel line In some cars before the fuel line hits the carburetor there is a thing called a filter that makes sure the fuel going into the carburetor is pure So in this life the filter for our minds is the Knowledge and if we are not being filtered properly many dirty particles enter our minds and eventually the whole engine is destroyed 3 After the satsang he was presented by grateful premies with a golden sculpture of a swan and a marble plaque depicting a lion and a lamb lying down together 41 The event concluded after a short performance by the Blue Aquarius orchestra After the program volunteers hurried to clear the field of the stage and carpeting in time for a football game the next afternoon 32 Attendance editNotable members attending the event included Sophia Collier Rennie Davis and Timothy Gallwey Journalists writers observers and guests included James Downton Marjoe Gortner Robert Greenfield Paul Krassner Bob Larson Wavy Gravy Annie Leibovitz Jerry Rubin Robert Scheer Michael Shamberg John Sinclair and Loudon Wainwright III 51 80 81 Overall attendance was predominantly estimated at 20 000 with other estimates ranging from 10 000 to 35 000 82 Chartered planes brought followers from several dozen countries 15 83 with designated seating sections for attendees from France Sweden India Spain and even as a joke Mars 84 In addition to the seats reserved for the ETs within the stadium a corner of the parking lot was set aside for their ship 51 63 85 Bal Bhagwan Ji reportedly told a follower who asked about the low attendance that there were actually 150 000 beings there 35 The premies were reported to be cheerful and friendly 51 Unlike most youth gatherings of the era there was no scent of marijuana or tobacco only incense 18 42 Though the movement s membership included former street people radicals and drug users 86 they now appeared clean cut and neatly dressed 3 Male followers wore suits and ties and women wore long dresses 25 40 When Maharaj Ji was present his followers raised their arms towards him 87 and chanted Bolie Shri Satgurudev Maharaj ki jai All praise to the Perfect Master giver of life 87 One reporter called them cheerleaders 51 Four journalists compared it to scenes at the Nuremberg stadium 52 88 Four hundred parents of DLM members sat in a special section high above the floor of the dome Many parents appreciated Maharaj Ji for rehabilitating their prodigal children 51 One mother explained how her son had stopped using drugs and was happier after receiving Knowledge and that she had been initiated too 87 A follower said some of the parents looked a little embarrassed 32 Opposition groups edit Local Baptist churches took out a full page newspaper advertisement warning of false prophets 3 A group of Christians stationed themselves outside the Astrodome and prayed 89 Hare Krishna Jesus Freaks Children of God and the Jews for Jesus protested loudly and sought converts 42 72 Members of the Christian Information Committee drove from Berkeley California 18 A Christian evangelical anti cult group 90 Spiritual Counterfeits Project had its origin in the event 91 The picketing groups fought with each other harassed attendees and vandalized cars owned by DLM members 32 Organizers called the police to clear Hare Krishna protesters who were blocking the arena entrances and as many as thirty one of them were arrested for disorderly conduct 3 31 42 The Hare Krishnas protested that Maharaj Ji was being called an incarnation of Krishna while Christians protested that Maharaj Ji was a false messiah and the Antichrist 47 In response Maharaj Ji said at one of his satsangs They must be drunk When the real Antichrist comes they won t even recognize him He ll be too professional 3 41 Media coverage editBetween fifty and three hundred reporters covered the event 52 92 It received extensive coverage from the print media though not the national television news coverage that organizers expected there had been predictions that Walter Cronkite would cover it live 25 32 52 The New York Times and Rolling Stone sent two reporters each and it was also covered by The Washington Post the Chicago Tribune the Los Angeles Times the Los Angeles Free Press the Detroit Free Press 32 the Village Voice The Rag of Houston and the Houston Chronicle Magazines covering the festival included Time Newsweek the New York Review of Books Ramparts Magazine Creem Texas Monthly The Realist Crawdaddy Playboy Penthouse andOui Journalists Marilyn Webb Robert Scheer Robert Greenfield and Ken Kelley had been following or even living with the DLM for weeks or months prior to the festival 32 35 93 94 KPFT FM a local progressive radio station covered the event 95 Paul Krassner John Sinclair Jeff Nightbyrd and Jerry Rubin were co anchors 42 95 They reportedly mocked the festival and its attendees 95 Not realizing this the festival organizers piped the signal throughout the Astrodome until the nature of the coverage became apparent 95 Loudon Wainwright III who made a guest appearance on KPFT later said that Maharaj Ji partly inspired his song I am the Way 96 Top Value Television TVTV chose the Millennium 73 festival as a topic for a documentary titled Lord of the Universe TVTV was a documentary production company that had just received acclaim for its groundbreaking piece on the 1972 Republican National Convention They used Portapak cameras and newly developed recording technology that allowed them to shoot handheld video of broadcast quality Two teams followed a member and the Soul Rush tour prior to the event Led by producer Michael Shamberg five camera teams recorded 80 hours of video at the festival itself Chicago Seven codefendant Abbie Hoffman who did not attend provided commentary Premie Sophia Collier wrote that the TVTV crew seemed to start filming whenever someone said anything fanatical or ill conceived 97 PBS television stations across the US broadcast the documentary in the spring of 1974 and again in the summer The documentary went on to win a DuPont Columbia Award in 1974 for excellence in broadcast journalism 98 Reporters were angered and alienated by their treatment 99 Rules and passes for media access were changed daily with no apparent logic 23 A female reporter wrote of being shoved a few times by WPC members 32 Another reporter said the DLM assigned him a guide to accompany him at all times to answer questions 3 Robert Scheer later wrote of being told by a press agent that the Venusians were landing and he could be the first to cover them if he hurried out to the parking lot 93 According to Collier journalists found the event to be a confusing jumble of poorly expressed ideas 46 One reporter complained of the lack of content 42 The national press was more concerned with finances and organization than with feeling the Knowledge by one account 19 Collier complained about the coverage in general and especially about an article by the Village Voice s Marilyn Webb that featured her saying that the article was inaccurate and misrepresented her beliefs 100 Davis told reporters that he was aware of the perceptions of the event by outsiders and admitted that the huge stage flashing lights and a kid giving parables about cars did not make for a good show 41 In June 1974 the DLM s Divine Times newspaper printed an analysis of the press coverage It criticized articles written about the festival saying they portrayed Maharaj Ji as materialistic whose followers were misguided The only article it approved of was in a children s magazine The review also admitted that the DLM had made a number of mistakes and that the press relations were improper and inept Carole Greenberg head of DLM Information Services said We took something subtle and sacred and tried to market it to the public She said the press had done the movement a favor by holding up a mirror that showed the garbage we gave them The article went on to say that the greatest botch was Guru Maharaj Ji s press conference 92 Press conference edit Maharaj Ji s press conference hastily arranged for the morning of Friday November 9 52 was noted for leaving the reporters frustrated and hostile because of what they described as flippant manipulative and arrogant answers and because of an effort to pack the room with supporters 23 92 99 Several dozen followers mostly foreign jostled reporters asked long and complimentary questions and shouted Boli Shri or Jai Satchitanand following the answers 23 52 92 According to the Divine Times some of the reporters acted like district attorneys interrogating a hostile witness 92 A reporter from Newsweek complained that the evasive responses reminded him of a recent Watergate press conference with White House Press Secretary Ron Ziegler while another observer called it Nixonian 23 52 Question Are you the messiah Answer Please do not presume that I am a humble servant of God trying to establish peace in the world 3 41 101 Q Why is there such a great contradiction between what you say about yourself and what your followers say about you A Well why don t you do me a favor why don t you go to the devotees and ask their explanation about it 3 15 32 Q It s hard for some people to understand how you personally can live so luxuriously in your several homes and your Rolls Royces A That life that you call luxurious ain t luxurious at all because if any other person gets the same life I get he s gonna blow apart in a million pieces in a split of a second People have made Rolls Royce a heck of a car only it s a piece of tin with a V8 engine which probably a Chevelle Concourse has 3 15 32 101 Q Why don t you sell it and give food to people A What good would it do All that s gonna happen is they will need more and I don t have other Rolls Royces I will sell everything and I ll walk and still they will be hungry 3 15 51 52 101 Q Guru what happened to the reporter in Detroit who was badly beaten by your followers Following the question Maharaj Ji s press aide tried to change the subject accusing the questioner of hogging the floor 3 32 102 A I think you ought to find out what happened to everything 3 19 32 The conference which lasted nearly an hour 103 ended shortly after descending into a shambles when reporters pressed for information about the Detroit incident in which a reporter who had thrown a pie at Maharaj Ji a few months prior was subsequently beaten by two DLM members 23 32 As of 1976 it was Maharaj Ji s last press conference 104 Krassner Davis debate edit Paul Krassner repeatedly challenged Rennie Davis to a debate and Davis finally agreed It was held in the adjoining Astrohall convention center on the third day Saturday November 10 and attended by 30 reporters 105 The question was Resolved That Davis has copped out to turn kids away from social responsibility to personal escape Ken Kelley was the moderator and KPFT FM broadcast it live 42 106 Repeating accusations he had been making through the summer Krassner said that the movement was part of a CIA directed conspiracy 3 51 65 107 He called it a neo Fascist discipline said Maharaj Ji was a mystic hired to seduce the youth movement into oblivion 108 and called him the spiritual equivalent of Mark Spitz 106 He asked Did the Maharaj Ji give Richard Nixon a secret contribution to which Davis replied Yes he gave Richard Nixon his life 32 Davis said the most important point was that the Lord is on the planet and he has the secret of life and that Maharaj Ji would lead the most serious revolution ever to take place in the history of the world He said the main battleground now is the struggle between the mind and the soul in each person 3 Reporters said that Davis stayed poised while Krassner heckled 42 63 108 Afterwards editTwo sociologists described Millennium 73 as the youth culture event of the year 109 Journalists listed it among the notable events of the 1970s 110 Indian writer Vishal Mangalwadi called the festival the zenith of Maharaj Ji s popularity 14 The festival did not live up to expectations of establishing peace or world transformation 3 18 46 According to reports the Astrodome did not levitate no UFOs landed and no ETs attended 3 42 111 Journalists and scholars called the festival a dismal failure 112 a fiasco 17 a major setback 12 a disastrous rally 113 a great disappointment 114 and a depressing show unnoticed by most 63 According to James T Richardson the event left the movement in dire financial straits and bereft of credibility 115 Religious scholar Robert S Ellwood wrote that Maharaj Ji s meteoric career collapsed into scandal and debt after the event 116 Maharaj Ji gave no public indication that he was disappointed 15 although one reporter said he appeared to be nonplussed by the turnout 32 He remarked privately on how perfect it was and called the event fantastic 59 Three months after the event Davis said that it was significant despite the low attendance noting that only a small number of people were at the Sermon on the Mount or the Last Supper 117 In a June 1974 interview Mishler said that the love which filled the Astrodome was the beginning of the human race and that only those who came to it with expectations were disappointed 59 Some members expected world transformation and there were many reports of members being disappointed 2 46 50 89 99 111 According to sociologists Foss and Larkin some members saw the failure to meet expectations as another example of lila 118 Downton who attended the festival said the followers tried to find nice things to say about the event but that it appeared to him they were trying to hide ruined dreams 99 One member said that the excitement was over and that followers could not believe that the world had not changed 119 A member from an Orthodox Jewish background was disenchanted and began to doubt that Maharaj Ji held all the answers according to his sister s memoir 89 Janet McDonald an African American woman attending Vassar College said that her faith was brutally dashed to bits at the festival because of its failure to meet her expectations of miracles and by her embarrassment at lining up for hours to kiss the white socked foot of Mata Ji She left the movement soon after 111 Sophia Collier said that she woke up on the bottling plant floor the next morning wondering why she was there though she decided to try to repair the movement s public image 100 Debt edit The DLM leadership had expected that a huge attendance would be followed by generous donations 44 Millennium 73 was free 51 unlike other DLM festivals that charged sizable fees 120 Despite fundraising before the event lower than expected attendance and mismanagement left the DLM in serious debt estimated at 682 000 47 121 Individual members also carried debts incurred for traveling expenses 2 122 The festival was financed with short term credit that began coming due right after the event 59 123 Seeking payment creditors including the Astrodome management pursued the DLM and repossessed property belonging to the mission 124 By mid 1974 NBC reported that about 150 000 was still owed and that 25 vendors had received no payments at all 125 Members of the DLM took on extra work in order to raise money at Maharaj Ji s suggestion 3 117 126 The debt forced the sale or closure of the DLM s printing and other businesses the temporary shutdown of their newspaper and magazine 99 127 the disbanding of Blue Aquarius 92 and the shelving of new initiatives 119 In 1976 a DLM spokesman said that the debt had been reduced to 80 000 and that the mission was on a sound financial footing 104 Impact edit Thomas Pilarzyk described the festival as the most important development in the American movement s history 47 James V Downton opined that the movement ultimately failed in achieving its millennial dream of world peace 48 The failure to meet expectations along with the debt and bad press led to significant changes in the movement 128 Scholars describe 1973 as the peak year of the movement 129 130 or mention a significant drop in new followers 131 However Roger E Olson wrote that the movement continued to attract large numbers of mainly counterculture followers despite the disappointments 50 The financial crisis required retrenchment and reorganization 47 119 132 After the festival Maharaj Ji began taking greater responsibility in the movement he took administrative control of the DLM s US branch within a month of turning 16 12 The following year he got married and became an emancipated minor Disagreements between Maharaj Ji and his family led to the movement being split between a Western branch led by Maharaj Ji and an Indian branch run by his mother and Bal Bhagwan Ji 133 The failure of Millennium 73 led the Western branch to shift away from Indian influences and trappings according to some observers 112 131 134 Sikh scholar Kirpal Singh Khalsa wrote that the DLM no longer projected itself as a movement that would include all of humanity in its membership 131 The Western DLM moved away from its ascetic world rejecting origins and adopted a world affirming position 112 Beginning in 1982 Guru Maharaj Ji changed the DLM into the more loosely organized Elan Vital Michael York wrote that as result of poor attendance and financial failure Maharaj Ji changed the name of the movement and distanced himself from his status as a divine guru 135 He became known as Maharaji or Prem Rawat and was presented as an inspirational speaker and teacher 50 112 Bal Bhagwan Ji became known as Satpal Maharaj or Satpal Rawat and his branch is now known as Manav Utthan Seva Samiti 136 Both branches have celebrated Hans Jayanti again since 1973 137 Notes edit Larson 1982 p 205 a b c Galanter 1989 p 24 a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am Levine 1974 a b c d e f g h i j And It Is Divine 1973 Melton 1992 p 143 a b Rawson 1973 Downton 1979 ch 12 Geaves 2006 Rudin amp Rudin 1980 p 63 Downton 1979 p 3 Melton 1992 p 217 a b c Melton 1986 pp 141 145 Jeremy 1974 a b Mangalwadi 1977 p 219 a b c d e f g h Moritz 1974 pp 254 258 Downton 1979 p 191 a b Lewis 1998 p 84 a b c d e f g h Snell 1974 a b c d e f Kilday 1973b Messer 1976 p 67 a b MacKaye 1973 Collier 1978 p 133 a b c d e f g h Goldsmith 1974 a b Downton 1979 p 5 a b c d Winder amp Horowitz 1973 Tacey 2004 p 256 Rado amp Ragni 1967 Downton 1979 pp 199 200 Collier 1978 p 152 Greenfield 1975 p 40 a b Kent 2001 pp 48 54 a b c d e f g h i j k l m n o p q r s t u v du Plessix Gray 1973 a b Greenfield 1975 p 41 Rose 1973 Strand 1973 a b c d e f g h i j k l m Webb 1973 Vidville Messenger staff 1973 Collier 1978 p 171 Collier 1978 pp 162 170 Top Value Television 1974 Greenfield 1975 p 69 a b c Elman 1974 a b c d e f g h i j Blau 1973 a b c d e f g h i j k l m n o p q r s Dreyer 1974 a b c Maharaj Ji 1973a a b c Downton 1979 p 6 Bromley amp Shupe 1981 p 45 a b c d Collier 1978 p 176 a b c d e Pilarzyk 1978 a b Downton 1979 p 188 Collier 1978 p 154 a b c d Miller 1995 pp 363 364 a b c d e f g h i j k l m Morgan 1973 a b c d e f g h i j k l m n Kelley 1974a Boyle 1985 p 230 Greenfield 1975 p 11 McCarthy 1974 Collier 1978 pp 154 162 Collier 1978 p 159 National Park Service 2008 Pope 1974 p 6 a b c d Mishler amp Donner 1974 Greenfield 1975 p 14 Greenfield 1975 p 63 Rudin amp Rudin 1980 p 67 a b c d e f Scheer 1974 Kelley 1974b p 150 a b Rose 1973 Simpson 1989 Baxter 1974 Top Value Television 1974 Collier 1978 p 156 Cartwright 1974 Mangalwadi 1977 p 218 a b c d Gortner 1974 Wallace 1973 McDonald 1999 p 86 Greenfield 1975 p 70 Van Ness 1973b Greenfield 1975 p 79 Levy Maharaj Ji 1973b Greenfield 1975 p 52 Collier 1978 Attendance was estimated at 20 000 by Moritz 1974 MacKaye 1973 Larson 1982 p 206 Rudin amp Rudin 1980 p 65 Geaves 2006 Collier 1978 p 174 Kilday 1973a du Plessix Gray 1973 and Kelley 1974a It was estimated by Houston Police to be 10 000 according to Baxter 1974 Foss amp Larkin 1978 estimated 35 000 Newsweek staff 1973 Collier 1978 p 175 Kent 2001 p 156 Foss amp Larkin quoted in Geaves 2004 a b c Kilday 1973a Van Ness 1973a Greenfield 1975 p 71 Steve Haines 1973 quoted in Kent 2001 p 171 a b c Lane 2004 p 75 Lewis 2005 p 90 Chryssides 1999 p 352 a b c d e f Bass 1974 a b Scheer 1997 Greenfield 1975 a b c d Walker 2004 p 116 Lichtenstein 1974 Collier 1978 p 174 Boyle 1997 p 72 Adler 1974 O Connor 1974 a b c d e Downton 1979 p 189 a b Collier 1978 p 178 a b c Greenfield 1975 p 76 Boyle 1997 p 80 Greenfield 1975 p 77 a b United Press International 1976 Greenfield 1975 p 86 a b Greenfield 1975 p 87 Kent 2001 pp 178 179 a b Kilday 1973c Foss amp Larkin 1978 Allen 1979 Carroll 1990 p 248 a b c McDonald 1999 pp 85 86 a b c d Aldridge 2007 pp 58 59 Pluralism Project 2008 Chryssides 2001 p 211 James T Richardson in Kivisto amp Swatos 1998 p 141 Ellwood 1993 p 236 a b Greenfield 1975 p 275 Foss amp Larkin 1978 p 163 a b c Downton 1979 p 190 Richardson 1982 Frazier 1974 Greenfield 1975 p 274 Collier 1978 p 166 Los Angeles Times staff 1975 Sims 1974 Collier 1978 p 181 Collier 1978 p 188 Messer 1976 p 64 Rudin amp Rudin 1980 p 65 Price 1979 Aagaard 1980 a b c Khalsa 1986 p 235 Olson 2007 p 343 Lewis 1998 p 301 Hunt 2003 p 116 Downton 1979 p 191 York 2004 p 112 McKean 1996 p 54 Manavdharam 2007 DUO staff 2000References editAagaard Johannes 1980 Who Is Who In Guruism Update A Quarterly Journal on New Religious Movements Dialogcentret vol IV no 3 archived from the original on 2008 12 06 retrieved 2008 07 07 Adler Dick February 23 1974 Videotape Explorers on the Trail of a Guru Los Angeles Times p B2 Aldridge Alan 2007 Religion in the Contemporary World Cambridge United Kingdom Polity ISBN 978 0 7456 3405 0 Allen Henry December 6 1979 Roaring Toward Apocalypse In a Decade That Almost Wasn t The Washington Post p C1 Special Millennium Issue And It is Divine Denver Colorado Shri Hans Productions November 1973 Bass Jim June 1 1974 Millennium Scoops The Press Divine Times Baxter Ernie August 1974 The multi million dollar religion ripoff Argosy pp 72 77 81 380 Blau Eleanor November 12 1973 Guru s Followers Cheer Millennium in Festivities in Astrodome The New York Times Boyle Deirdre Fall 1985 Subject to Change Guerrilla Television Revisited PDF Art Journal pp 228 232 archived from the original on June 9 2011 retrieved 2009 05 24 a href Template Citation html title Template Citation citation a CS1 maint unfit URL link Boyle Deirdre 1997 Subject to change guerrilla television revisited Oxford Oxfordshire Oxford University Press ISBN 0 19 504334 0 Bromley David G Shupe Anson D 1981 Strange gods the great American cult scare Beacon Press ISBN 0 8070 1109 6 Carroll Peter N 1990 It seemed like nothing happened America in the 1970s New Brunswick N J Rutgers University Press ISBN 0 8135 1538 6 Cartwright Gary April 7 1974 There s More Texas Than Technology in the Houston Astrodome The New York Times Chryssides George D 1999 Exploring New Religions London Cassell ISBN 0 304 33651 3 Chryssides George D 2001 Historical dictionary of new religious movements Metuchen N J Scarecrow Press ISBN 0 8108 4095 2 Collier Sophia 1978 Soul rush the odyssey of a young woman of the 70s New York William Morrow and Company ISBN 0 688 03276 1 Downton James V 1979 Sacred journeys the conversion of young Americans to Division Light Mission New York Columbia University Press ISBN 0 231 04198 5 Dreyer Thorne January 1974 God Goes to the Astrodome Texas Monthly DUO staff 2000 Hans Jayanti New Delhi Divine United Organization pp 24 37 du Plessix Gray Francine December 13 1973 Blissing out in Houston The New York Review of Books vol 20 no 20 pp 36 43 Eck Diana L ed The Rush of Gurus On Common Ground World Religions in America Columbia University Press reprinted on Pluralism Project 2008 a href Template Citation html title Template Citation citation a Missing or empty title help Elman Richard March 1974 Godhead Hi Jinx Creem Ellwood Robert S 1993 Islands of the dawn the story of alternative spirituality in New Zealand Honolulu University of Hawaii Press ISBN 0 8248 1487 8 Foss Daniel A Larkin Ralph W Summer 1978 Worshiping the Absurd The Negation of Social Causality among the Followers of Guru Maharaj Ji Sociological Analysis Oxford University Press 39 2 157 164 doi 10 2307 3710215 JSTOR 3710215 Frazier Deborah March 1974 Seventeen year old guru likes pizza and sports cars United Press International the New Mexican Galanter Marc 1989 Cults Faith Healing and Coercion Oxford Oxfordshire Oxford University Press ISBN 0 19 512369 7 Geaves Ron 2004 From Divine Light Mission to Elan Vital and Beyond an Exploration of Change and Adaptation Nova Religio 7 3 45 62 doi 10 1525 nr 2004 7 3 45 Geaves Ron 2006 Globalization charisma innovation and tradition An exploration of the transformations in the organisational vehicles for the transmission of the teachings of Prem Rawat Maharaji Journal of Alternative Spiritualities and New Age Studies 2 44 62 Goldsmith Paul Summer 1974 Lord of the Universe An Eclairman In Videoland Filmmakers Newsletter pp 25 27 Gortner Marjoe May 1974 Who Was Maharaj Ji The world s most overweight midget Forget him Oui Greenfield Robert 1975 The Spiritual Supermarket New York Saturday Review Press E P Dutton amp Co Inc ISBN 978 1 58234 034 0 Hunt Stephen J 2003 Alternative religions a sociological introduction Aldershot Hants England Ashgate ISBN 0 7546 3410 8 Jeremy Kathleen February 1974 Jet Set God Pageant pp 30 34 Volume 20 number 20 Khalsa Kirpal Singh June 1986 New Religious Movements Turn to Worldly Success Journal for the Scientific Study of Religion Blackwell Publishing 25 2 233 247 doi 10 2307 1385479 JSTOR 1385479 Kelley Ken February 1974a Over the hill at 16 Ramparts Magazine pp 40 44 12 Kelley Ken July 1974b I See The Light In which a young journalist pushes a cream pie into the face of His Divine Fatness and gets his skull cracked open by two disciples Penthouse pp 98 100 137 138 146 148 150 151 Kent Stephen A 2001 From slogans to mantras social protest and religious conversion in the late Vietnam War era Syracuse Syracuse University Press ISBN 0 8156 2948 6 Kilday Gregg November 9 1973a Astrodome Loses Beer Odor to Mystic Incense 20 000 Devotees of 15 Year Old Guru Assemble in Houston for 3 Day Festival Los Angeles Times p A4 Kilday Gregg November 13 1973b Under the Astrodome Maharaj Ji The Selling of a Guru 1973 Los Angeles Times p D1 Kilday Gregg November 25 1973c Houston s Version of Peace in Our Time Los Angeles Times p S18 Kivisto Peter Swatos William H 1998 Encyclopedia of religion and society Walnut Creek Calif AltaMira Press ISBN 0 7619 8956 0 Lane Lonnie 2004 Because They Never Asked Xulon Press ISBN 1 59467 466 3 Larson Bob 1982 Larson s book of cults Wheaton Illinois Tyndale House Publishers ISBN 0 8423 2104 7 Levine Richard March 14 1974 Rock me Maharaji The Little Guru Without A Prayer Rolling Stone Magazine pp 36 50 Also in Dahl Shawn Kahn Ashley George Warren Holly 1998 Rolling stone the seventies Boston Little Brown and Company pp 102 105 ISBN 0 316 75914 7 Levy Phil An Expressway over Bliss Mountain East West Journal p 29 Lewis James P 1998 Cults in America a reference handbook Santa Barbara California ABC CLIO ISBN 1 57607 031 X Lewis James P 2005 Cults A Reference Handbook Santa Barbara California ABC CLIO ISBN 1 85109 618 3 Lichtenstein Grace February 3 1974 They Won t Boo Loudon Any Longer The New York Times Los Angeles Times staff March 23 1975 Newsmakers Los Angeles Times p 2 MacKaye William R November 9 1973 Following the Guru To the Astrodome The Washington Post p 1 McDonald Janet 1999 Project girl New York Farrar Straus and Giroux ISBN 0 374 23757 3 McKean Lise 1996 Divine Enterprise Gurus and the Hindu Nationalist Movement University of Chicago Press ISBN 0 226 56009 0 Maharaj Ji November 1973a A Letter From Guru Maharaj Ji Bonn Germany September 31 1973 And It is Divine p 2 Special Millennium 73 Edition Maharaj Ji November 10 1973b A Very Big Little Mystery And It is Divine Houston Texas vol 4 no 2 pp 17 26 Manavdharam 2007 Hans Jayanti Ramlila Ground New Delhi 16 17 amp 18 November 2007 Manav Utthan Sewa Samiti archived from the original on 19 March 2008 retrieved 2008 08 15 Mangalwadi Vishal 1977 World of Gurus Vikas Publishing House Pvt Ltd India ISBN 0 7069 0523 7 McCarthy Colman February 2 1974 Odd Couple In Religious Conversion Winnipeg Free Press Melton J Gordon 1986 Encyclopedic Handbook of Cults in America New York Garland ISBN 0 8240 9036 5 Melton J Gordon 1992 Encyclopedic Handbook of Cults in America Revised and Updated Edition New York Garland ISBN 0 8153 0502 8 Messer Jeanne 1976 Guru Maharaj Ji and the Divine Light Mission in Bellah Robert Neelly Glock Charles Y 1976 The New Religious Consciousness Berkeley University of California Press ISBN 0 520 03472 4 Miller Timothy 1995 America s alternative religions Albany N Y State University of New York Press ISBN 0 7914 2398 0 Mishler Bob Donner Michael June 1 1974 You Can t Imitate Devotion interview Divine Times Morgan Ted December 9 1973 Oz in the Astrodome The New York Times retrieved 2009 05 24 Moritz Charles ed 1974 Current Biography Yearbook New York H W Wilson Company ISBN 0 8242 0551 0 National Park Service 2008 Historic American Buildings Survey Historic American Engineering Record Astrodome retrieved 2008 08 22 Newsweek staff November 19 1973 You re a Perfect Master Newsweek pp 157 158 O Connor John J February 25 1974 TV Meditating on Young Guru and His Followers The New York Times Olson Carl R 2007 The Many Colors of Hinduism A Thematic Historical Introduction New Brunswick New Jersey Rutgers University Press ISBN 978 0 8135 4068 9 Pilarzyk Thomas Autumn 1978 The Origin Development and Decline of a Youth Culture Religion An Application of Sectarianization Theory Review of Religious Research Religious Research Association Inc 20 1 23 43 doi 10 2307 3509939 JSTOR 3509939 Pope Harrison 1974 The road East America s new discovery of eastern wisdom Malaysia Beacon Press ISBN 0 8070 1126 6 Price Maeve April 2 1979 The Divine Light Mission as a social organization The Sociological Review 27 2 279 296 doi 10 1111 j 1467 954X 1979 tb00335 x S2CID 144659402 retrieved 2009 05 24 Rado James Ragni Gerome 1967 Aquarius Hair New York City Rawson Jonathon November 17 1973 God in Houston The Cult of Guru Maharaji Ji The New Republic p 17 Richardson James T 1982 The Divine Light Mission as a social organization Journal for the Scientific Study of Religion Blackwell Publishing 21 3 255 268 doi 10 2307 1385890 JSTOR 1385890 Rose Frank September October 1973 GURU Fusion 90 Rudin Marcia R Rudin A James 1980 Prison or paradise The new religious cults Minneapolis Fortress Press ISBN 0 8006 0637 X Scheer Robert June 1974 Death Of The Salesman Playboy Scheer Robert April 1 1997 How I Was Stood Up by the Venusians Even a brief encounter with a cult s absurdity reveals its power to attract Los Angeles Times p 7 Simpson John ed 1989 The Oxford English Dictionary second ed Oxford University Press ISBN 0 19 861186 2 Sims Patsy July 15 1974 Teen guru God to some a bunch of bunk to others Chicago Tribune p 1 Snell David February 9 1974 Goom Rodgie s Razzle Dazzle Soul Rush Saturday Review World pp 18 21 51 Strand Robert November 4 1973 the Revival of Faith United Press International Stars and Stripes p A4 Tacey David J 2004 The Spirituality Revolution Psychology Press p 16 ISBN 978 1 58391 874 6 Top Value Television 1974 The Lord of the Universe Electronic Arts Intermix 1997 2007 Electronic Arts Intermix archived from the original on 2008 09 21 retrieved 2008 04 04 United Press International April 15 1976 Guru Maharaj Ji To Launch World Tour To Aid Mission Playground Daily News p 3E Van Ness Chris November 16 1973a Guru Maharaj Ji Spiritual Fascism Part 1 Los Angeles Free Press Van Ness Chris November 23 1973b Guru Maharaj Ji Spiritual Fascism Part 2 Los Angeles Free Press Vidville Messenger staff October 25 1973 Round and About The Vidville Messenger Valparaiso Indiana pp 1 5 Walker Jesse 2004 Rebels on the Air An Alternative History of Radio in America New York New York University Press ISBN 0 8147 9382 7 Wallace Andrew August 3 1973 Thousands Bow At Guru Throne Daily Mail Webb Marilyn November 22 1973 God s in his astrodome Village Voice Winder Gail Horowitz Carol December 1973 What s Behind the 15 Year Old Guru Maharaj Ji The Realist pp 1 5 97 C York Michael 2004 Historical dictionary of New Age movements Rowman amp Littlefield ISBN 0 8108 4873 2Further reading editClayton Lewis October 29 1973 Singing Along With the Guru The Harvard Crimson retrieved 2009 05 24 Espo David November 26 1976 Followers Fewer Church Retrenching for Maharaj Ji The Charleston Gazette Associated Press p 8C Mangalwadi Vishal Hoeksema Kurt 1992 The World of Gurus Cornerstone Pr Chicago ISBN 0 940895 03 X Melton J Gordon Project Director Lewis James R Senior Research Associate 1993 Religious Requirements and Practices of Certain Selected Groups A Handbook for Chaplains by The Institute for the Study of American Religion Institute for the Study of American Religion a href Template Citation html title Template Citation citation a CS1 maint multiple names authors list link Ponte Lowell November 21 1973 Turned On and Blissed Out Setting of the Guru 1973 Oakland Tribune Syracuse Post Standard staff March 10 1973 15 Year Old Guru Teaches Perfectness Syracuse Post Standard p 3 United Press International November 25 1978 Maharaj Ji has Jones like traits Chronicle Telegram Elyria p A 3External links edit nbsp Texas portal nbsp Wikiquote has quotations related to Millennium 73 Retrieved from https en wikipedia org w index php title Millennium 2773 amp oldid 1150685003, wikipedia, wiki, book, books, library,

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