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Milkybar

Milkybar, called Galak in Continental Europe and Latin America, is a white chocolate confection produced by Nestlé since 1936 and sold worldwide (not sold in the US, although it may be ordered online for delivery, or found in specialty candy shops).[1] According to Nestlé, Milkybar/Galak contains no artificial colours, flavours or preservatives.[1] In Australia and New Zealand, Milkybar does not contain cocoa butter, and is therefore not labelled as chocolate.[2]

Milkybar
Product typeChocolate
OwnerNestlé
CountrySwitzerland
Introduced1936; 88 years ago (1936)
MarketsWorldwide
Websitemilkybar.co.uk

The Galak brand was launched by Nestlé (at the time Nestlé-Peter-Cailler-Kohler) amidst strong competition within the Swiss chocolate market. It was the first white chocolate brand.[3]

Advertising edit

Milkybar Kid edit

Since 1961,[4] the Milkybar Kid has been used in television advertising promoting Nestlé Milkybar. The Milkybar Kid is a blond, spectacle-wearing young child, usually dressed as a cowboy, whose catchphrase is "The Milkybars are on me!". The advertisements usually take place in a Wild West setting, and both live-action and animated ads have been produced. Until 8-year-old Hinetaapora Short of New Zealand was selected in 2010,[5][6] the character had always been male.

In the UK, Australia and New Zealand the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar".[7] In more recent revivals of the campaign, the jingle has been revised to refer to "the good taste that's in Milkybar".

Galak edit

Galak was promoted using the 1971 French animated series Oum le Dauphin Blanc ("Zoom the White Dolphin"), with its characters appearing on packaging and in commercials. In commercials, two children, Yann and Marina, and the white dolphin Oum typically overcome villains such as pirates or sharks. Nestlé terminated their use of this licence in 2003, though the likeness of Oum remained on some stocks sold in 2004, which led the series' owners to sue for royalties.[8]

References edit

  1. ^ a b "Milkybar". Nestlé Global. from the original on 2024-05-16. Retrieved 2020-08-21.
  2. ^ Sue Dengate. "Food Intolerance Network". from the original on 2022-03-19. Retrieved 2013-04-19.
  3. ^ "Histoire". Nestlé. Retrieved 24 March 2023. La forte concurrence sur le marché du chocolat en Suisse encourage Nestlé-Peter-Cailler-Kohler dans la voie des innovations. L'entreprise lance le chocolat blanc Galak et un an plus tard Rayon, un chocolat au miel avec une multitude de bulles d'air. [Strong competition on the chocolate market in Switzerland encourages Nestlé-Peter-Cailler-Kohler to innovate. The company launched Galak white chocolate and a year later Rayon, a honey chocolate with a multitude of air bubbles.]
  4. ^ . About Our Brands. Nestlé UK. Archived from the original on 2007-12-21. Retrieved 2008-01-07.
  5. ^ "Rotorua girl named Milkybar kid". Rotorua Daily Post. 19 November 2010. from the original on 28 March 2019. Retrieved 11 November 2016.
  6. ^ MacDonald, Greer (19 November 2010). "New Milky Bar kid a girl". Stuff.co.nz. from the original on 21 November 2010. Retrieved 3 August 2018.
  7. ^ Australian Nestle's Milky Bar commercial, early 1960s
  8. ^ Glaize, Frédéric (2006-01-10). "Galak : reliquat de royalties pour Oum". Vox PI (in French). MEYER & Partenaires. from the original on 2008-05-13. Retrieved 2008-01-07.

External links edit

  • Official website  

milkybar, galak, redirects, here, places, iran, galak, iran, called, galak, continental, europe, latin, america, white, chocolate, confection, produced, nestlé, since, 1936, sold, worldwide, sold, although, ordered, online, delivery, found, specialty, candy, s. Galak redirects here For places in Iran see Galak Iran Milkybar called Galak in Continental Europe and Latin America is a white chocolate confection produced by Nestle since 1936 and sold worldwide not sold in the US although it may be ordered online for delivery or found in specialty candy shops 1 According to Nestle Milkybar Galak contains no artificial colours flavours or preservatives 1 In Australia and New Zealand Milkybar does not contain cocoa butter and is therefore not labelled as chocolate 2 MilkybarProduct typeChocolateOwnerNestleCountrySwitzerlandIntroduced1936 88 years ago 1936 MarketsWorldwideWebsitemilkybar co uk The Galak brand was launched by Nestle at the time Nestle Peter Cailler Kohler amidst strong competition within the Swiss chocolate market It was the first white chocolate brand 3 Contents 1 Advertising 1 1 Milkybar Kid 1 2 Galak 2 References 3 External linksAdvertising editMilkybar Kid edit Since 1961 4 the Milkybar Kid has been used in television advertising promoting Nestle Milkybar The Milkybar Kid is a blond spectacle wearing young child usually dressed as a cowboy whose catchphrase is The Milkybars are on me The advertisements usually take place in a Wild West setting and both live action and animated ads have been produced Until 8 year old Hinetaapora Short of New Zealand was selected in 2010 5 6 the character had always been male In the UK Australia and New Zealand the advertisements were originally accompanied by a jingle extolling the goodness that s in Milky Bar 7 In more recent revivals of the campaign the jingle has been revised to refer to the good taste that s in Milkybar Galak edit Galak was promoted using the 1971 French animated series Oum le Dauphin Blanc Zoom the White Dolphin with its characters appearing on packaging and in commercials In commercials two children Yann and Marina and the white dolphin Oum typically overcome villains such as pirates or sharks Nestle terminated their use of this licence in 2003 though the likeness of Oum remained on some stocks sold in 2004 which led the series owners to sue for royalties 8 References edit a b Milkybar Nestle Global Archived from the original on 2024 05 16 Retrieved 2020 08 21 Sue Dengate Food Intolerance Network Archived from the original on 2022 03 19 Retrieved 2013 04 19 Histoire Nestle Retrieved 24 March 2023 La forte concurrence sur le marche du chocolat en Suisse encourage Nestle Peter Cailler Kohler dans la voie des innovations L entreprise lance le chocolat blanc Galak et un an plus tard Rayon un chocolat au miel avec une multitude de bulles d air Strong competition on the chocolate market in Switzerland encourages Nestle Peter Cailler Kohler to innovate The company launched Galak white chocolate and a year later Rayon a honey chocolate with a multitude of air bubbles Other Chocolate Bars About Our Brands Nestle UK Archived from the original on 2007 12 21 Retrieved 2008 01 07 Rotorua girl named Milkybar kid Rotorua Daily Post 19 November 2010 Archived from the original on 28 March 2019 Retrieved 11 November 2016 MacDonald Greer 19 November 2010 New Milky Bar kid a girl Stuff co nz Archived from the original on 21 November 2010 Retrieved 3 August 2018 Australian Nestle s Milky Bar commercial early 1960s Glaize Frederic 2006 01 10 Galak reliquat de royalties pour Oum Vox PI in French MEYER amp Partenaires Archived from the original on 2008 05 13 Retrieved 2008 01 07 External links editOfficial website nbsp Retrieved from https en wikipedia org w index php title Milkybar amp oldid 1224075804, wikipedia, wiki, book, books, library,

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