fbpx
Wikipedia

Beer in South Korea

Beer, called maekju (Korean맥주; Hanja麥酒) in Korean, was first introduced to Korea in the early 20th century. Seoul's first brewery opened in 1908.[1] Two current major breweries date back to the 1930s. The third brewery established in Korea, Jinro Coors Brewery, was founded in the 1990s. It was later acquired by Oriental Breweries (OB). Hite Breweries's former name was Chosun Breweries, which was established in 1933. The company changed its name to Hite Breweries in 1998.[2] OB Breweries established as Showa Kirin Breweries in 1933. The company changed its name to OB Breweries in 1995.[3]

Beer
South Korean beer on display for sale in July 2008
Korean name
Hangul
맥주
Hanja
麥酒
Revised Romanizationmaekju
McCune–Reischauermaekchu
IPA[mɛ̝k̚.t͈ɕu]

The South Korean beer market is currently dominated by two major manufacturers, Hite-Jinro and OB, with several brands being sold in the local market. Most restaurants and bars in Korea only have one of these beer brands on tap (Hite or OB's Cass), as they are largely regarded to be similar in taste and price (they are mostly brewed from rice). Imported beers are widely available in Korea, but are generally expensive - usually costing at least 8,000 and as much as ₩15,000 for a pint of Guinness in bars in downtown Seoul, versus approximately ₩3,000 for local brands. Recently[when?], microbreweries have sprouted up throughout the country, showing increasing signs of sophistication. Out of South Korea's mass-produced beers, only two are brewed from 100% barley malt: Max (Hite) and OB Golden Lager.

The lack of microbreweries in the South Korean market is attributed to onerous government regulations. This has constrained small-size brewers from supplying beer to locations under their ownership. These laws were eventually relaxed in June 2011, granting several small players a share in the local beer market.[4]

A growing trend in South Korea is home brewing. While ingredients and supplies are still limited, there are many households brewing their own beer. Various brewing clubs also exist to help guide newcomers through the processes of home brewing in South Korea; one such club being Homebrew Korea.[5]

Domestic brands edit

 
Gangseo beer
 
Gangseo beer
  • HiteJinro: Hite, Max, Dry D, S, Stout, Lager Beer, Prime Draft, J Draft, Queen's Ale[6]
    • HiteJinro is a merger between two alcohol companies: Hite Brewery and Jinro. Hite Brewery was established in 1933 as a liquor company. Jinro was established in 1924 as the first Korean beer company. In 2006, Jinro was acquired by Hite, a popular beverage company. HiteJinro is the world's leading producer of Soju. HiteJinro manufactures many types of alcoholic beverages.[7][8]
  • Oriental Brewery (OB): OB Golden Lager, Cass brands (Cass Fresh, Cass Light, Cass Red, Cass Lemon), Cafri, Aleston
    • Oriental Brewery (OB) was established in 1933. OB Golden Lager was launched in 2011.
  • Lotte Liquor: Kloud
    • Lotte Chilsung was established in 1950. Their original product was a lemon-lime soft-drink. Since then, they have created a multitude of beverages.[9]
  • Korea Craft Brewery: ARK, Hitachino
    • KCB has collaborated with other brands such as SM and Line Friends.
  • 7Bräu 2016-12-17 at the Wayback Machine: Gangseo
    • 7Bräu started as a small pub in the Gangseo district of Seoul, thus lending the name of their signature beer. It is the first Korean beer named after a district (e.g. Tsingtao Brewery in China and Brooklyn Brewery in Brooklyn, New York). The label design features an air control tower, a reference to Gimpo International Airport, which is also located in the Gangseo district.[10]
  • Energin: Kimpo
    • A beer made from ginseng and rice. The rice is locally cultivated in Gimpo, South Korea.[11]

Notable beers edit

 
Dryfinish, Cass
  • HiteJinro
    • Hite: A pale lager beer launched in 1993. Hite is 4.3% abv.[12]
    • Max: Launched in 2006 as the first all malt Korean beer. A special edition of Max beer is made annually. Max is 4.5% abv.[13]
    • Dry D: Launched as a dry type beer in 2010. The brewing method was made in cooperation with the Danish brewing company, Danbrew. It is made using a select dry yeast. Dry D is 4.8% abv.[14]
    • S: A low calorie beer produced by super attenuated brewing. It contains 0.5g of fiber per 100ml. S is 3.8% abv.[15]
    • Stout: A dark beer launched in 1991. It is a lager-type black beer made with German black malt. Stout is 5% abv.[16]
    • Lager Beer: Made from malt and German hops. Lager Beer is 5% abv.[17]
    • Prime Draft: Sold in regular and Green. Regular is 5% abv with Green being 4.5% abv.[18]
    • J Draft: J Draft is 5% abv.[19]
    • Queen's Ale: A pale ale beer top fermented and completed with a triple hopping process. Queen's Ale is 5.4% abv.[20]
 
Max
 
OB premier
  • Oriental Brewery (OB)
    • Cass brands (Cass Fresh, Cass Light, Cass Red, Cass Lemon): There are several different beers for sale under the Cass brand name. Cass is a non-pasteurized lager. At 6.9% abv, Cass Red is the strongest variety currently sold.[21]
    • OB Golden Lager: An all malt beer made primarily from Perle hops. OB Golden Lager is 4.8% abv.[22]
    • Cafri: Launched as a premium beer by OB in 1995. It is the first Korean beer to have a transparent bottle and a twist-off cap. Cafri is 4.2% abv.[23]
    •  
      Gompyo Wheat Beer
      Aleston: A British style ale sold in a black and brown variety. Aleston Black is 5% abv with Aleston Brown being 5.2% abv.[24][25]
       
      Hite extra cold
 
Mango Lingo
  • Lotte Liquor
    • Kloud: An all malt beer launched by Lotte Chilsung in 2014. It is made with German hops and brewed using original gravity. The proportion of hops produced in Germany is over 50% Kloud is 5% abv.[26]
  • Korea Craft Brewery[27]
    • ARK: Available in Brown, Cony, and Classic. Brown and Classic are 4.3% abv with Cony being 4.5% abv.[28]
  • 7Bräu[29]
    • The Emperor's beer: A top fermented IPA. Its name is a reference to 19th-century British imperialism. The Emperor's beer is 5.5% abv.
    • Original golden lager: A bottom fermented pilsner. Original golden lager is 5% abv.
    • Black Charisma: A top fermented stout. Black Charisma is 5% abv.
    • Glittering tenderness: A top fermented beer made from barley and wheat malt. Glittering tenderness is 4.2% abv.
    • Korean Pale Ale: A top fermented IPA with reduced bitterness (IBU). Korean Pale Ale is 4.6% abv.
    • Imperial I.P.A.: A high alcohol, top fermented mild-ale. It is produced with a large amount of hops and malt. Imperial I.P.A. is 7% abv.
    • Gompyo Wheat Beer: "Gompyo," famous for its flour in South Korea, has launched wheat beer with handmade beer maker 7Bräu, and Gompyo Wheat Beer is 4.5% abv.[30]

History of beer and beer market edit

Beer was first introduced to Korea in the early 20th century. Seoul's first beer brewery opened in 1908.[1] The two current major breweries date back to the 1920s. The third brewery established in Korea, Jinro Coors Brewery, was founded in the 1990s but was later acquired by Oriental Breweries (OB).[31]

In the past, Korean consumers had a preference for lagers versus ales or wheat beer; with the aforementioned flavors being rather unfamiliar.[32] Recently, beer consumption has become more widespread. With the Free Trade Agreement (FTA) enacted, the importation of foreign beers tripled in 2015 compared with the previous year.[33] The beer brand Paulaner topped sales in the first half of 2015, followed by Hoegaarden and Guinness.[34] Recently, Korean society has shown an interest in drinking alcohol alone at home, with single-person households being the most common.[35] This trend is depicted in the Korean TV drama Drinking Solo (Honsul).[36]

Since 2014, the South Korean beer market has largely been dominated by OB and HiteJinro. Recently, Lotte Liquor has entered the beer market with Kloud, creating a three-way competition.[37]

Imported beer edit

Various foreign beer brands are available on the Korean market, with interest rapidly increasing. Major brands such as Hoegaarden, Heineken, and Budweiser rank high in the Korean beer market.[38] Due to the cost of malt, Korean beer makers have largely turned to using corn, rice, and tapioca for manufacturing.[39] Korean beer's malt rate is about 7%. Comparatively, German beer's malt rate is 100% with Japanese beer being 66%.[40] With the signing of the Free Trade Agreement (FTA) between Europe and Korea in 2014, the import of foreign beers has drastically increased.[41]

Microbreweries edit

 
Kloud

After revision of the liquor tax law in South Korea in 2014, a new brewery license for making small scale beer has been introduced. Soon after this deregulation, craft beer scene has sprung up in South Korea. Microbreweries in South Korea have expanded the mass not only in domestic market, but also in overseas market. It has been increasing the demand and supply of microbreweries and pubs.[42]

History edit

South Korean beer has a reputation for blandness and low quality.[43] North Korean beer, in contrast, tends not to be as light and is considered relatively good for Asian beer.[44][45] The British business weekly The Economist caused an uproar in South Korea when it declared in 2012 that "brewing remains just about the only useful activity at which North Korea beats the South."[43][46] The article and the success of North Korean microbreweries prompted the South Korean beer industry to reform, including changing the alcohol law to allow microbrewing,[43] in 2014.[47]

List of microbreweries edit

  • Praha 993: Czech Pub and Brewery located in Mangmi 2(i)-dong, Busan.
  • Korea Craft Brewery: Located in Chungbuk. It has been ordered by Hitachino Nest.[48]
  • The Hand and Malt: Located in Namyangju. Owner of Korea's largest hops farm.[49]
  • Magpie Brewing Co.: Served on tap at three locations: Itaewon, Hongdae and Jeju.[50]
  • Galmegi Brewing Co.: American style brewery located in Seomyeon.[51]
  • The Booth: Located in Gyeongnidan. Began as a small pub in 2013. It produces 'Kukmin IPA', 'Dae-Dong Gang Pale Ale', 'Summer Zen Ale', 'Brewbro IPA' etc. It also serves a tap by 8 pubs in Seoul.[52]
  • Band of Brewers: pub and brewery in Seonreung.
  • Gorilla Brewing: Located in Busan Gwangan-ri.[53]
  • Willow Brewery: Pub and brewery in Gangneung. It produces beers using hops cultivated by farmers in Gangneung.
  • Stevens Brewing: Located in Sinsa-dong. It has been provided One-day class for making craft beer.[54]
  • SteinDorf-Bräu: Pub and brewery Located in Song-pa.
  • Craftworks Taphouse: Brewpub in Namsan operational since 2013.[55]
  • Guarneri: Restaurant and pub located in Gangnam.[56]
  • AKITU Brewery: Brewery located in Busan.[57]
  • Wild Wave Brewing: Pub and brewery in Busan.
  • Pyrus: Pub and Brewery in Itaewon.[58]
  • Pond Dang: Pub and Brewery in Garosu-gil.
  • Play-ground Brewery: It has tap room in Ilsan, Songdo. And It has logo motivated from Korean traditional mask 'Haheo Tal'.[59]
  • Travier: Brewery in Ulsan.
  • Whasoo Brewery: Pub and Brewery in Ulsan. It produces 'citron pale ale'[60]
  • Hidden Track: Brewery in Dongdae-moon.
  • Saenghwal Beer: It has the most pubs in South Korea.[61]
  • Rami Brewing: Locally brewed beer, owned by Christopher Wing, James (Ilhae) Woo and Jae-man Lee.[62]

Beer festivals edit

  • Great Korean Beer Festival: Held annually at Yongsan I-Park Mall Square in Seoul. There are many beers available both foreign and domestic. Many food options are also available.[63]
  • Chimaek Festival: Held in the city of Daegu. The festival is centered around Chimaek, the coupling of beer and fried chicken.[64]

Former products edit

  • OB, OB Lager, OB Blue: Predecessors of OB Golden Lager.
  • OB Super Dry.
  • Crown, Crown Super Dry: Hite's (formerly Chosun Brewery) main product until the early 1990s.
  • Hite Prime: Succeeded by Max.
  • Hite Exfeel: Succeeded by S.
  • ARK: The first craft beer by Korea Craft Brewery.[65]

Statistics edit

Beer Supplied in Korea (2011)[66]
Local Products Imported Products Total
Value
Billion Won (KRW)
3,800
(93.8%)
250
(6.2%)
4,049
Volume
(Kiloliter)
1,738,759
(96.7%)
58,993
(3.3%)
1,797,752
Importation of Beer in Korea (2012)[66]
Country Value
(Million dollar)
Share (%)
Japan 26.4 n/a
Netherlands 9.9 n/a
United States 6.5 n/a
Ireland 6.5 n/a
China n/a n/a
Germany 5.8 n/a
Mexico n/a n/a
Belgium 2.1 n/a
Market Sales Between Domestic and Imported Beer (2016)[67]
Year Domestic Beer

Sales (Billion Won)

Imported Beer
2013 2110 300
2014 2140 360
2015 2165 500
2016

(estimated)

2190 620

Criticism edit

In 2012 The Economist magazine published an article criticizing South Korean beers to be as boring or worse than North Korea's Taedonggang Beer. The magazine claimed some South Korean beers skimp on barley malt, using corn and rice instead. The article further described the problem as a result of the national market being a cramped duopoly (Hite-Jinro and Oriental Brewery) that prevented microbreweries from entering the market.[68] South Korean beer companies denied the allegations, one specifically saying that "most (South) Korean beers contain more than 70 percent malt, and some including Hite Max of Hite and OB Golden Lager of OB contain 100 percent malt. Rice and corn are not cheaper than malt, and these grains are used in the mixture to generate a mild taste." Despite the negative reactions from the South Korean breweries, many local beer drinkers are still dissatisfied with the taste of local beer brands.[69]

See also edit

References edit

  1. ^ a b Seoul City Guide. Lonely Planet. 2009. ISBN 9781741047745.
  2. ^ Naver`s Company dictionary, Naver`s Company dictionary (2016-11-28). "THE HITEJINRO CO.,LTD". terms.naver.com.
  3. ^ Naver`s Company dictionary, Naver`s Company dictionary (2016-11-28). "Oriental Brewery Company". terms.naver.com.
  4. ^ ""House beer"...Quality Competition Fiercely Allowed". Korean Broadcasting System. August 18, 2013.
  5. ^ . Archived from the original on 2014-04-29.
  6. ^ "HITEJINRO". english.hitejinro.com. Retrieved 2017-02-04.
  7. ^ HiteJinro, HiteJinro (2016-11-18). "HiteJinro". hitejinro.com/main.asp. HiteJinro.
  8. ^ Naver, Naver (2016-11-18). "Naver Dictionary". terms.naver.com/entry.nhn?docId=1715507&cid=43167&categoryId=43167.
  9. ^ "LOTTE CHILSUNG BEVERAGE". company.lottechilsung.co.kr (in Korean). Retrieved 2017-02-04.[permanent dead link]
  10. ^ Jung, Youngil (2016-10-20). "7brau launched their new beer brand "Gangseo beer"".
  11. ^ Kim, Sungjin (2012-08-21). "인삼쌀맥주 페스티벌, 김포 '에너진' 성공 가능성 선보여" [ginseng beer 'Energin' is well-received in festival]. asia news.
  12. ^ HiteJinro, HiteJinro (2016-11-18). "Hite". hitejinro.com.
  13. ^ HiteJinro, HiteJinro (2016-11-18). "Max". hitejinro.com.
  14. ^ HiteJinro, HiteJinro (2016-11-18). "Dry finish d". hitejinro.com.
  15. ^ HiteJinro, HiteJinro (2016-11-18). "S". hitejinro.com.
  16. ^ HiteJinro, HiteJinro (2016-11-18). "Stout". hitejinro.com.
  17. ^ "HITEJINRO". english.hitejinro.com. Retrieved 2017-02-05.
  18. ^ "HITEJINRO". english.hitejinro.com. Retrieved 2017-02-05.
  19. ^ "HITEJINRO". english.hitejinro.com. Retrieved 2017-02-05.
  20. ^ HiteJinro, HiteJinro (2016-11-18). "Queen's ale". hitejinro.com.
  21. ^ . www.obbeer.co.kr (in Korean). Archived from the original on 2018-02-17. Retrieved 2017-02-05.
  22. ^ . www.obbeer.co.kr (in Korean). Archived from the original on 2018-02-17. Retrieved 2017-02-05.
  23. ^ "OB". www.obbeer.co.kr (in Korean). Retrieved 2017-02-05.[permanent dead link]
  24. ^ Team, The Untappd. "Untappd". Untappd. Retrieved 2017-02-05.
  25. ^ Team, The Untappd. "Untappd". Untappd. Retrieved 2017-02-05.
  26. ^ "Kloud Beer USA – Rich & Smooth". kloudbeerusa.com. Retrieved 2017-02-06.
  27. ^ Korea Craft Brewery
  28. ^ "Korea Craft Brewery | Beer". www.koreacraftbrewery.com. Retrieved 2017-02-06.
  29. ^ . Archived from the original on 2016-12-17. Retrieved 2017-02-22.
  30. ^ Kim, Jung-woo (2021-05-27). "The Power of Deregulation...Bear beer's reasonable selling sensation". magazine.hankyung.com (in Korean). from the original on 2021-06-06. Retrieved 2021-06-06.
  31. ^ "Interbrew and Oriental Brewery signed the final agreement to purchase Jinro Coors in South-Korea". Anheuser-Busch InBev. November 4, 1999.
  32. ^ Lee, Jae-hoon (2016-03-28). "국산맥주의 위기" [crisis of domestic beer] (in Korean). financial news.
  33. ^ Kim, Hyang-in (2015-12-28). "맥주 선호도 증가···맥주 수입액 300.6%↑" [the preference of beer increased in Korea, amount of imports increased triple]. Weeklytoday.
  34. ^ Jeong, Yeong-ill (2015-06-09). "맥주 선호도 변화…라거 지고 에일 뜨고…파울라너· 호가든·기네스 순" [Rising of ales beer in Korean beer market]. aju-news.
  35. ^ Kim, youngnam (2016-10-28). "Bottoms up: more Koreans are drinking alone". Korea Jooang daily.
  36. ^ Beck, Yoong-hui (2016-10-06). "[ON+View┃방송] '혼술남녀', 드라마도 사회적 흐름 따라간다" ['honsul couple',TV series reflects social movement]. etnews.
  37. ^ Visual Dive (2015-02-01). . Archived from the original on 2016-12-20. Retrieved 2016-12-06.
  38. ^ Park, ki-tae (2016-10-11). [brand reputation of importing beer in October]. Focus News. Archived from the original on 2017-05-10.
  39. ^ Seo, Chul-in (2010-08-18). "'안 마시면 어쩔래' 배짱의 국내 맥주회사들" [Audacity of Korean beer company] (in Korean). monthly-chosun.
  40. ^ issue, today (2016-07-29). "[이슈 투데이] 국산 맥주는 맛이 없다? '김'빠진 한국 맥주" [Is Korean beer untasty?]. MBC News.
  41. ^ Park, Dong-ju (2016-03-30). "수입맥주 전성시대…작년 맥주 수입량 사상최대" [A golden age of importing beer]. Yonhap News Agency.
  42. ^ "Microbreweries".
  43. ^ a b c Volodzko, David (11 August 2016). "The Rise of South Korea's Craft Brewing Scene". VICE News. Retrieved 15 August 2017.
  44. ^ Steadman, Ian (29 April 2013). "'Kim Jong-Ale': North Korea's surprising microbrewery culture explored". Wired UK. Retrieved 3 April 2017.
  45. ^ Lankov, Andrei (2007). North of the DMZ: Essays on Daily Life in North Korea. Jefferson: McFarland. p. 101. ISBN 978-0-7864-5141-8.
  46. ^ "Brewing in South Korea: Fiery food, boring beer". The Economist. 24 November 2012. Retrieved 4 April 2017.
  47. ^ [fn스트리트] 동네 수제맥주 (in Korean). 2017-07-30. Retrieved 2017-12-12.
  48. ^ Jung, Hyeongsuk (2014-09-03). "'아이팟' 엔지니어가 만드는 맥주는…코리아 크래프트 브류어리" [Beer which made by I-pod engineer, Korea craft brewery] (in Korean). The Korea Economic Daily.
  49. ^ "Farm — The Hand & Malt". thehandandmalt.com (in Korean). Retrieved 2017-02-11.
  50. ^ "Magpie Brewing Co". Magpie Brewing Co. Retrieved 2017-02-11.
  51. ^ Kim, dahyun (2016-09-13). "부산의 미국 스타일 맥주 양조장 보유한 브루펍, 갈매기 브루잉" [American style Brewpub, Galmegi Brewing]. Aving global news network.
  52. ^ . The Booth Brewing Co. (in Korean). 2014-12-10. Archived from the original on 2019-12-06. Retrieved 2017-12-22.
  53. ^ "고릴라 브루잉 - Gorilla Brewing Co". www.facebook.com. Retrieved 2017-12-22.
  54. ^ "Stevens Brewing Engineering". www.facebook.com. Retrieved 2017-12-22.
  55. ^ . www.craftworkstaphouse.com. Archived from the original on 2017-02-12. Retrieved 2017-02-11.
  56. ^ . www.guarneritaphouse.co.kr. Archived from the original on 2017-02-12. Retrieved 2017-02-11.
  57. ^ "AKITU Brewing Company". www.akitubrewing.com (in Korean). Retrieved 2017-12-22.
  58. ^ "PYRUS Taproom & Bistro". www.facebook.com. Retrieved 2017-12-22.
  59. ^ "playgroundbrewery". playgroundbrewery. Retrieved 2017-12-22.
  60. ^ "화수브루어리". whasoo.itrocks.kr (in Korean). Retrieved 2017-12-22.
  61. ^ "생활이 맥주다! 수제맥주 브랜드 생활맥주!". dailybeer.co.kr (in Korean). Retrieved 2017-12-22.
  62. ^ "Breweries In South Korea". www.travellingsouthkorea.com. Retrieved 7 August 2022.
  63. ^ "greatkoreanbeerfestival.com/?lang=en_us". greatkoreanbeerfestival.com. Retrieved 2017-02-11.
  64. ^ Daegu, Daegu (2016-12-12). "The festivals in Daegu".
  65. ^ . www.koreacraftbrewery.com. Archived from the original on 2017-05-06. Retrieved 2017-02-12.
  66. ^ a b . U.S. Agricultural Trade Office, USDA Foreign Agriculture Service. February 7, 2013. Archived from the original on 2016-03-04. GAIN Report Number:KS1312
  67. ^ Lee, Hyun-tek (2016-03-28). "수입맥주가 어느새 40% 넘었네" [Share rate of importing beer over 40%]. Korea JoongAng Daily.
  68. ^ "Brewing in South Korea: Fiery food, boring beer, A dull duopoly crushes microbrewers". The Economist. November 24, 2012.
  69. ^ "Criticism of S.Korean beer". The Dong-a Ilbo. November 29, 2012.

External links edit

  • Volodzko, David (11 August 2016). "The Rise of South Korea's Craft Brewing Scene". VICE News.

beer, south, korea, beer, called, maekju, korean, 맥주, hanja, 麥酒, korean, first, introduced, korea, early, 20th, century, seoul, first, brewery, opened, 1908, current, major, breweries, date, back, 1930s, third, brewery, established, korea, jinro, coors, brewer. Beer called maekju Korean 맥주 Hanja 麥酒 in Korean was first introduced to Korea in the early 20th century Seoul s first brewery opened in 1908 1 Two current major breweries date back to the 1930s The third brewery established in Korea Jinro Coors Brewery was founded in the 1990s It was later acquired by Oriental Breweries OB Hite Breweries s former name was Chosun Breweries which was established in 1933 The company changed its name to Hite Breweries in 1998 2 OB Breweries established as Showa Kirin Breweries in 1933 The company changed its name to OB Breweries in 1995 3 BeerSouth Korean beer on display for sale in July 2008Korean nameHangul맥주Hanja麥酒Revised RomanizationmaekjuMcCune ReischauermaekchuIPA mɛ k t ɕu The South Korean beer market is currently dominated by two major manufacturers Hite Jinro and OB with several brands being sold in the local market Most restaurants and bars in Korea only have one of these beer brands on tap Hite or OB s Cass as they are largely regarded to be similar in taste and price they are mostly brewed from rice Imported beers are widely available in Korea but are generally expensive usually costing at least 8 000 and as much as 15 000 for a pint of Guinness in bars in downtown Seoul versus approximately 3 000 for local brands Recently when microbreweries have sprouted up throughout the country showing increasing signs of sophistication Out of South Korea s mass produced beers only two are brewed from 100 barley malt Max Hite and OB Golden Lager The lack of microbreweries in the South Korean market is attributed to onerous government regulations This has constrained small size brewers from supplying beer to locations under their ownership These laws were eventually relaxed in June 2011 granting several small players a share in the local beer market 4 A growing trend in South Korea is home brewing While ingredients and supplies are still limited there are many households brewing their own beer Various brewing clubs also exist to help guide newcomers through the processes of home brewing in South Korea one such club being Homebrew Korea 5 Contents 1 Domestic brands 1 1 Notable beers 2 History of beer and beer market 3 Imported beer 4 Microbreweries 4 1 History 4 2 List of microbreweries 5 Beer festivals 6 Former products 7 Statistics 8 Criticism 9 See also 10 References 11 External linksDomestic brands edit nbsp Gangseo beer nbsp Gangseo beer HiteJinro Hite Max Dry D S Stout Lager Beer Prime Draft J Draft Queen s Ale 6 HiteJinro is a merger between two alcohol companies Hite Brewery and Jinro Hite Brewery was established in 1933 as a liquor company Jinro was established in 1924 as the first Korean beer company In 2006 Jinro was acquired by Hite a popular beverage company HiteJinro is the world s leading producer of Soju HiteJinro manufactures many types of alcoholic beverages 7 8 Oriental Brewery OB OB Golden Lager Cass brands Cass Fresh Cass Light Cass Red Cass Lemon Cafri Aleston Oriental Brewery OB was established in 1933 OB Golden Lager was launched in 2011 Lotte Liquor Kloud Lotte Chilsung was established in 1950 Their original product was a lemon lime soft drink Since then they have created a multitude of beverages 9 Korea Craft Brewery ARK Hitachino KCB has collaborated with other brands such as SM and Line Friends 7Brau Archived 2016 12 17 at the Wayback Machine Gangseo 7Brau started as a small pub in the Gangseo district of Seoul thus lending the name of their signature beer It is the first Korean beer named after a district e g Tsingtao Brewery in China and Brooklyn Brewery in Brooklyn New York The label design features an air control tower a reference to Gimpo International Airport which is also located in the Gangseo district 10 Energin Kimpo A beer made from ginseng and rice The rice is locally cultivated in Gimpo South Korea 11 Notable beers edit nbsp Dryfinish Cass HiteJinro Hite A pale lager beer launched in 1993 Hite is 4 3 abv 12 Max Launched in 2006 as the first all malt Korean beer A special edition of Max beer is made annually Max is 4 5 abv 13 Dry D Launched as a dry type beer in 2010 The brewing method was made in cooperation with the Danish brewing company Danbrew It is made using a select dry yeast Dry D is 4 8 abv 14 S A low calorie beer produced by super attenuated brewing It contains 0 5g of fiber per 100ml S is 3 8 abv 15 Stout A dark beer launched in 1991 It is a lager type black beer made with German black malt Stout is 5 abv 16 Lager Beer Made from malt and German hops Lager Beer is 5 abv 17 Prime Draft Sold in regular and Green Regular is 5 abv with Green being 4 5 abv 18 J Draft J Draft is 5 abv 19 Queen s Ale A pale ale beer top fermented and completed with a triple hopping process Queen s Ale is 5 4 abv 20 nbsp Max nbsp OB premier Oriental Brewery OB Cass brands Cass Fresh Cass Light Cass Red Cass Lemon There are several different beers for sale under the Cass brand name Cass is a non pasteurized lager At 6 9 abv Cass Red is the strongest variety currently sold 21 OB Golden Lager An all malt beer made primarily from Perle hops OB Golden Lager is 4 8 abv 22 Cafri Launched as a premium beer by OB in 1995 It is the first Korean beer to have a transparent bottle and a twist off cap Cafri is 4 2 abv 23 nbsp Gompyo Wheat BeerAleston A British style ale sold in a black and brown variety Aleston Black is 5 abv with Aleston Brown being 5 2 abv 24 25 nbsp Hite extra cold nbsp Mango Lingo Lotte Liquor Kloud An all malt beer launched by Lotte Chilsung in 2014 It is made with German hops and brewed using original gravity The proportion of hops produced in Germany is over 50 Kloud is 5 abv 26 Korea Craft Brewery 27 ARK Available in Brown Cony and Classic Brown and Classic are 4 3 abv with Cony being 4 5 abv 28 7Brau 29 The Emperor s beer A top fermented IPA Its name is a reference to 19th century British imperialism The Emperor s beer is 5 5 abv Original golden lager A bottom fermented pilsner Original golden lager is 5 abv Black Charisma A top fermented stout Black Charisma is 5 abv Glittering tenderness A top fermented beer made from barley and wheat malt Glittering tenderness is 4 2 abv Korean Pale Ale A top fermented IPA with reduced bitterness IBU Korean Pale Ale is 4 6 abv Imperial I P A A high alcohol top fermented mild ale It is produced with a large amount of hops and malt Imperial I P A is 7 abv Gompyo Wheat Beer Gompyo famous for its flour in South Korea has launched wheat beer with handmade beer maker 7Brau and Gompyo Wheat Beer is 4 5 abv 30 History of beer and beer market editBeer was first introduced to Korea in the early 20th century Seoul s first beer brewery opened in 1908 1 The two current major breweries date back to the 1920s The third brewery established in Korea Jinro Coors Brewery was founded in the 1990s but was later acquired by Oriental Breweries OB 31 In the past Korean consumers had a preference for lagers versus ales or wheat beer with the aforementioned flavors being rather unfamiliar 32 Recently beer consumption has become more widespread With the Free Trade Agreement FTA enacted the importation of foreign beers tripled in 2015 compared with the previous year 33 The beer brand Paulaner topped sales in the first half of 2015 followed by Hoegaarden and Guinness 34 Recently Korean society has shown an interest in drinking alcohol alone at home with single person households being the most common 35 This trend is depicted in the Korean TV drama Drinking Solo Honsul 36 Since 2014 the South Korean beer market has largely been dominated by OB and HiteJinro Recently Lotte Liquor has entered the beer market with Kloud creating a three way competition 37 Imported beer editVarious foreign beer brands are available on the Korean market with interest rapidly increasing Major brands such as Hoegaarden Heineken and Budweiser rank high in the Korean beer market 38 Due to the cost of malt Korean beer makers have largely turned to using corn rice and tapioca for manufacturing 39 Korean beer s malt rate is about 7 Comparatively German beer s malt rate is 100 with Japanese beer being 66 40 With the signing of the Free Trade Agreement FTA between Europe and Korea in 2014 the import of foreign beers has drastically increased 41 Microbreweries edit nbsp KloudSee also Craft beer in South Korea After revision of the liquor tax law in South Korea in 2014 a new brewery license for making small scale beer has been introduced Soon after this deregulation craft beer scene has sprung up in South Korea Microbreweries in South Korea have expanded the mass not only in domestic market but also in overseas market It has been increasing the demand and supply of microbreweries and pubs 42 History edit South Korean beer has a reputation for blandness and low quality 43 North Korean beer in contrast tends not to be as light and is considered relatively good for Asian beer 44 45 The British business weekly The Economist caused an uproar in South Korea when it declared in 2012 that brewing remains just about the only useful activity at which North Korea beats the South 43 46 The article and the success of North Korean microbreweries prompted the South Korean beer industry to reform including changing the alcohol law to allow microbrewing 43 in 2014 47 List of microbreweries edit Praha 993 Czech Pub and Brewery located in Mangmi 2 i dong Busan Korea Craft Brewery Located in Chungbuk It has been ordered by Hitachino Nest 48 The Hand and Malt Located in Namyangju Owner of Korea s largest hops farm 49 Magpie Brewing Co Served on tap at three locations Itaewon Hongdae and Jeju 50 Galmegi Brewing Co American style brewery located in Seomyeon 51 The Booth Located in Gyeongnidan Began as a small pub in 2013 It produces Kukmin IPA Dae Dong Gang Pale Ale Summer Zen Ale Brewbro IPA etc It also serves a tap by 8 pubs in Seoul 52 Band of Brewers pub and brewery in Seonreung Gorilla Brewing Located in Busan Gwangan ri 53 Willow Brewery Pub and brewery in Gangneung It produces beers using hops cultivated by farmers in Gangneung Stevens Brewing Located in Sinsa dong It has been provided One day class for making craft beer 54 SteinDorf Brau Pub and brewery Located in Song pa Craftworks Taphouse Brewpub in Namsan operational since 2013 55 Guarneri Restaurant and pub located in Gangnam 56 AKITU Brewery Brewery located in Busan 57 Wild Wave Brewing Pub and brewery in Busan Pyrus Pub and Brewery in Itaewon 58 Pond Dang Pub and Brewery in Garosu gil Play ground Brewery It has tap room in Ilsan Songdo And It has logo motivated from Korean traditional mask Haheo Tal 59 Travier Brewery in Ulsan Whasoo Brewery Pub and Brewery in Ulsan It produces citron pale ale 60 Hidden Track Brewery in Dongdae moon Saenghwal Beer It has the most pubs in South Korea 61 Rami Brewing Locally brewed beer owned by Christopher Wing James Ilhae Woo and Jae man Lee 62 Beer festivals editGreat Korean Beer Festival Held annually at Yongsan I Park Mall Square in Seoul There are many beers available both foreign and domestic Many food options are also available 63 Chimaek Festival Held in the city of Daegu The festival is centered around Chimaek the coupling of beer and fried chicken 64 Former products editOB OB Lager OB Blue Predecessors of OB Golden Lager OB Super Dry Crown Crown Super Dry Hite s formerly Chosun Brewery main product until the early 1990s Hite Prime Succeeded by Max Hite Exfeel Succeeded by S ARK The first craft beer by Korea Craft Brewery 65 Statistics editBeer Supplied in Korea 2011 66 Local Products Imported Products Total ValueBillion Won KRW 3 800 93 8 250 6 2 4 049 Volume Kiloliter 1 738 759 96 7 58 993 3 3 1 797 752 Importation of Beer in Korea 2012 66 Country Value Million dollar Share Japan 26 4 n a Netherlands 9 9 n a United States 6 5 n a Ireland 6 5 n a China n a n a Germany 5 8 n a Mexico n a n a Belgium 2 1 n a Market Sales Between Domestic and Imported Beer 2016 67 Year Domestic Beer Sales Billion Won Imported Beer 2013 2110 300 2014 2140 360 2015 2165 500 2016 estimated 2190 620Criticism editIn 2012 The Economist magazine published an article criticizing South Korean beers to be as boring or worse than North Korea s Taedonggang Beer The magazine claimed some South Korean beers skimp on barley malt using corn and rice instead The article further described the problem as a result of the national market being a cramped duopoly Hite Jinro and Oriental Brewery that prevented microbreweries from entering the market 68 South Korean beer companies denied the allegations one specifically saying that most South Korean beers contain more than 70 percent malt and some including Hite Max of Hite and OB Golden Lager of OB contain 100 percent malt Rice and corn are not cheaper than malt and these grains are used in the mixture to generate a mild taste Despite the negative reactions from the South Korean breweries many local beer drinkers are still dissatisfied with the taste of local beer brands 69 See also editBeer and breweries by region Beer in North Korea Korean alcoholic beverages Korean cuisine Somaek Portals nbsp Beer nbsp Drink nbsp CompaniesReferences edit a b Seoul City Guide Lonely Planet 2009 ISBN 9781741047745 Naver s Company dictionary Naver s Company dictionary 2016 11 28 THE HITEJINRO CO LTD terms naver com Naver s Company dictionary Naver s Company dictionary 2016 11 28 Oriental Brewery Company terms naver com House beer Quality Competition Fiercely Allowed Korean Broadcasting System August 18 2013 Homebrew Korea Archived from the original on 2014 04 29 HITEJINRO english hitejinro com Retrieved 2017 02 04 HiteJinro HiteJinro 2016 11 18 HiteJinro hitejinro com main asp HiteJinro Naver Naver 2016 11 18 Naver Dictionary terms naver com entry nhn docId 1715507 amp cid 43167 amp categoryId 43167 LOTTE CHILSUNG BEVERAGE company lottechilsung co kr in Korean Retrieved 2017 02 04 permanent dead link Jung Youngil 2016 10 20 7brau launched their new beer brand Gangseo beer Kim Sungjin 2012 08 21 인삼쌀맥주 페스티벌 김포 에너진 성공 가능성 선보여 ginseng beer Energin is well received in festival asia news HiteJinro HiteJinro 2016 11 18 Hite hitejinro com HiteJinro HiteJinro 2016 11 18 Max hitejinro com HiteJinro HiteJinro 2016 11 18 Dry finish d hitejinro com HiteJinro HiteJinro 2016 11 18 S hitejinro com HiteJinro HiteJinro 2016 11 18 Stout hitejinro com HITEJINRO english hitejinro com Retrieved 2017 02 05 HITEJINRO english hitejinro com Retrieved 2017 02 05 HITEJINRO english hitejinro com Retrieved 2017 02 05 HiteJinro HiteJinro 2016 11 18 Queen s ale hitejinro com OB www obbeer co kr in Korean Archived from the original on 2018 02 17 Retrieved 2017 02 05 OB www obbeer co kr in Korean Archived from the original on 2018 02 17 Retrieved 2017 02 05 OB www obbeer co kr in Korean Retrieved 2017 02 05 permanent dead link Team The Untappd Untappd Untappd Retrieved 2017 02 05 Team The Untappd Untappd Untappd Retrieved 2017 02 05 Kloud Beer USA Rich amp Smooth kloudbeerusa com Retrieved 2017 02 06 Korea Craft Brewery Korea Craft Brewery Beer www koreacraftbrewery com Retrieved 2017 02 06 7Brau Archived from the original on 2016 12 17 Retrieved 2017 02 22 Kim Jung woo 2021 05 27 The Power of Deregulation Bear beer s reasonable selling sensation magazine hankyung com in Korean Archived from the original on 2021 06 06 Retrieved 2021 06 06 Interbrew and Oriental Brewery signed the final agreement to purchase Jinro Coors in South Korea Anheuser Busch InBev November 4 1999 Lee Jae hoon 2016 03 28 국산맥주의 위기 crisis of domestic beer in Korean financial news Kim Hyang in 2015 12 28 맥주 선호도 증가 맥주 수입액 300 6 the preference of beer increased in Korea amount of imports increased triple Weeklytoday Jeong Yeong ill 2015 06 09 맥주 선호도 변화 라거 지고 에일 뜨고 파울라너 호가든 기네스 순 Rising of ales beer in Korean beer market aju news Kim youngnam 2016 10 28 Bottoms up more Koreans are drinking alone Korea Jooang daily Beck Yoong hui 2016 10 06 ON View 방송 혼술남녀 드라마도 사회적 흐름 따라간다 honsul couple TV series reflects social movement etnews Visual Dive 2015 02 01 국내 맥주시장 신제품 수입이 인기 시장 점유율 증가세 인포그래픽 Archived from the original on 2016 12 20 Retrieved 2016 12 06 Park ki tae 2016 10 11 10월 수입맥주 브랜드 평판 1위 호가든 2위 칭따오 brand reputation of importing beer in October Focus News Archived from the original on 2017 05 10 Seo Chul in 2010 08 18 안 마시면 어쩔래 배짱의 국내 맥주회사들 Audacity of Korean beer company in Korean monthly chosun issue today 2016 07 29 이슈 투데이 국산 맥주는 맛이 없다 김 빠진 한국 맥주 Is Korean beer untasty MBC News Park Dong ju 2016 03 30 수입맥주 전성시대 작년 맥주 수입량 사상최대 A golden age of importing beer Yonhap News Agency Microbreweries a b c Volodzko David 11 August 2016 The Rise of South Korea s Craft Brewing Scene VICE News Retrieved 15 August 2017 Steadman Ian 29 April 2013 Kim Jong Ale North Korea s surprising microbrewery culture explored Wired UK Retrieved 3 April 2017 Lankov Andrei 2007 North of the DMZ Essays on Daily Life in North Korea Jefferson McFarland p 101 ISBN 978 0 7864 5141 8 Brewing in South Korea Fiery food boring beer The Economist 24 November 2012 Retrieved 4 April 2017 fn스트리트 동네 수제맥주 in Korean 2017 07 30 Retrieved 2017 12 12 Jung Hyeongsuk 2014 09 03 아이팟 엔지니어가 만드는 맥주는 코리아 크래프트 브류어리 Beer which made by I pod engineer Korea craft brewery in Korean The Korea Economic Daily Farm The Hand amp Malt thehandandmalt com in Korean Retrieved 2017 02 11 Magpie Brewing Co Magpie Brewing Co Retrieved 2017 02 11 Kim dahyun 2016 09 13 부산의 미국 스타일 맥주 양조장 보유한 브루펍 갈매기 브루잉 American style Brewpub Galmegi Brewing Aving global news network The Booth Story The Booth Brewing Co in Korean 2014 12 10 Archived from the original on 2019 12 06 Retrieved 2017 12 22 고릴라 브루잉 Gorilla Brewing Co www facebook com Retrieved 2017 12 22 Stevens Brewing Engineering www facebook com Retrieved 2017 12 22 Namsan Craftworks Taphouse www craftworkstaphouse com Archived from the original on 2017 02 12 Retrieved 2017 02 11 GUARNERI TAPHOUSE Craft Beer amp Gastro Delight www guarneritaphouse co kr Archived from the original on 2017 02 12 Retrieved 2017 02 11 AKITU Brewing Company www akitubrewing com in Korean Retrieved 2017 12 22 PYRUS Taproom amp Bistro www facebook com Retrieved 2017 12 22 playgroundbrewery playgroundbrewery Retrieved 2017 12 22 화수브루어리 whasoo itrocks kr in Korean Retrieved 2017 12 22 생활이 맥주다 수제맥주 브랜드 생활맥주 dailybeer co kr in Korean Retrieved 2017 12 22 Breweries In South Korea www travellingsouthkorea com Retrieved 7 August 2022 greatkoreanbeerfestival com lang en us greatkoreanbeerfestival com Retrieved 2017 02 11 Daegu Daegu 2016 12 12 The festivals in Daegu Korea Craft Brewery ARK www koreacraftbrewery com Archived from the original on 2017 05 06 Retrieved 2017 02 12 a b Beer Korea Republic of U S Agricultural Trade Office USDA Foreign Agriculture Service February 7 2013 Archived from the original on 2016 03 04 GAIN Report Number KS1312 Lee Hyun tek 2016 03 28 수입맥주가 어느새 40 넘었네 Share rate of importing beer over 40 Korea JoongAng Daily Brewing in South Korea Fiery food boring beer A dull duopoly crushes microbrewers The Economist November 24 2012 Criticism of S Korean beer The Dong a Ilbo November 29 2012 External links edit nbsp Wikimedia Commons has media related to Beers of South Korea Volodzko David 11 August 2016 The Rise of South Korea s Craft Brewing Scene VICE News Retrieved from https en wikipedia org w index php title Beer in South Korea amp oldid 1211763906, wikipedia, wiki, book, books, library,

article

, read, download, free, free download, mp3, video, mp4, 3gp, jpg, jpeg, gif, png, picture, music, song, movie, book, game, games.