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MTV3

February 15, 2024

This article is about the Finnish terrestrial channel. For the American subscription channel, see MTV Tres. For the Finnish version of MTV, see MTV Finland.

MTV3 (Finnish: MTV Kolme, Swedish: MTV Tre) is a Finnish commercial television channel owned and operated by the media company MTV Oy, originally launched in 13 August 1957 as a programming block and it came to be launched on 1 January 1993 as its own channel. It had the biggest audience share of all Finnish TV channels until Yle TV1 (from Yle) took the lead. MTV actually stands for Mainos-TV (literally "Advertisement-TV", i.e. "Commercial TV[1]), due to the channel carrying advertising for revenue. Number 3 was added later, when the channel was allocated the third nationwide television channel and it generally became known as "Channel Three"—Finnish Broadcasting Company's Yle TV1 and Yle TV2 being the first two—and also to distinguish it from the later MTV Finland, which is a Finnish version of Paramount's MTV channel. From 1957 until 2001, the channel's logo was a stylised owl, changed to an owl's eye after an image renewal in 2001, which was then used until 2013. MTV3 has about 500 employees. It is also known as Maikkari ( slang for "Mainos-TV"). From 1986 to 1993, Kolmoskanava was a precursor to MTV3. It was shut down at midnight on December 31, and MTV3 immediatly started broadcasting.

MTV3
Logo used since 2022
CountryFinland
Broadcast areaNationwide
HeadquartersHelsinki
Programming
Picture format576i (SDTV) 1080i (HDTV)
Ownership
OwnerMTV Oy
(Telia Company)
Sister channelsMTV Sub (HD)
MTV Ava (HD)
MTV Aitio (HD)
MTV Viihde (HD)
MTV Max (HD)
MTV Urheilu 1 (HD)
MTV Urheilu 2 (HD)
MTV Juniori (HD)
History
Launched13 August 1957; 66 years ago (1957-08-13)
(as a programming block)
1 January 1993; 31 years ago (1993-01-01)
(own channel)
Former namesMTV (Mainos-TV)
(1957–1993)
Links
Websitewww.mtv.fi/mtv3
Availability
Terrestrial
Antero (Finland)Channel 3 (HD)
Channel 23
Corporate headquarters in Vallila, Helsinki.

History edit

Early years edit

Oy Mainos-TV-Reklam Ab, or MTV for short, was founded on 29 April 1957[2] with the idea of establishing a commercial television channel that would show advertisements between programmes. MTV was one of the earliest nationwide private television networks in Europe, preceded only by the ITV network in the United Kingdom and RTL in Luxembourg.[2]

The project set out to lease programming blocks from Yleisradio (YLE), the public broadcaster, whose television project Suomen Televisio had already begun test broadcasts.[3][4] Yleisradio was initially reluctant but eventually agreed in order to get additional revenue, which was required to produce programmes in order to compete with TES-TV.[4] According to the initial agreement, MTV only got around ten hours a week of airtime, all outside the prime time and was not allowed to produce its own newscasts nor air party political broadcasts.[4][5] MTV's first broadcast was on 13 August 1957.[6][4]

During the early years, MTV was on shaky financial and political grounds.[4] The company survived the troubles and by the early 1960s had begun to establish its position. As Yleisradio expanded the range of television broadcasts, MTV's coverage increased as well. This gave them a significant competitive edge over TES-TV, since renamed to Tesvisio, whose broadcasts could only be watched in some of the larger cities.[3] In 1964, Yleisradio announced that they had purchased Tesvisio (who were nearing bankruptcy) outright and that they would launch a second channel reorganized from Tesvisio's assets.[7] MTV expressed demands that the second channel be given to them, but Yleisradio refused any such attempts, agreeing however to give MTV more air time, even some prime time, on the second channel.[4] TV-ohjelma 2 ("TV programme 2") launched on 7 March 1965, with Suomen Televisio renamed to TV-ohjelma 1 ("TV programme 1").

Even though YLE and MTV broadcast on the same two channels, they were effectively considered separate networks and organised daily handovers, including airing idents, to the other network whenever MTV's programming blocks began or ended. This could happen independently for either of the two channels, since they had independent schedules. As time went on, a distinction in terms of programming between the two broadcasters developed, with MTV focusing on lighter entertainment and YLE on informative programmes. MTV moved their headquarters to a new building, Pöllölaakso (fi:Pöllölaakso (1967–2023)), in Ilmala in 1967.[2] The first colour broadcast on MTV was aired in 1970.[2] Like with Yleisradio, colour programming increased gradually and by the end of the 1970s, most programmes were in colour. To commemorate the colour transition, MTV introduced a new, simplified owl logo in 1975 which would remain in use until 1993.

MTV becomes MTV3 edit

After much political wrangling and prolonged discussions with Yleisradio, in 1981, MTV managed to introduce their own news programme, Kymmenen uutiset ("the ten o'clock news").[5][2] The company was renamed to MTV Oy in 1982.

In the mid-1980s, Yleisradio, MTV and Nokia began a joint venture to establish a pay television channel.[8] This project culminated in 1986 in the launch of a third nationwide channel, Kolmoskanava, which was however free-to-air. The channel mostly broadcast foreign imports but some original shows were broadcast as well (albeit not produced by the channel). MTV also began broadcasting their programmes on the channel and started to increase their share in the project. By 1990, MTV had a majority share in the channel.[9]

MTV3, a merger of MTV and Kolmoskanava, was launched on the midnight of 1 January 1993 in a grand launch event. MTV moved all of its programming to MTV3 and stopped leasing blocks from channels one and two, leaving them entirely to YLE and to become the modern channels Yle TV1 and Yle TV2.

After 1993 edit

MTV Oy was admitted as a full active member of the European Broadcasting Union in 1993, the same year that MTV3 was launched. This membership ended in 2019.[10]

In 2005 Alma Media sold MTV3 and its sister channels (MTV3+, Subtv, Radio Nova and a share in Urheilukanava) to Swedish company Bonnier,[11] which in turn sold the channel to telecommunications company Telia on 20 July 2018.[12]

In late-2022 and early-2023, MTV3 moved its headquarters and studios to its present location at the Fredriksberg D office building in Vallila.[13] The former buiulding at Ilmala was subsequently demolished to make way for apartments.[14]

Programming edit

MTV3 broadcasts every day from morning to small hours. The pre-dawn hours are allocated to a reel showing clips from programs that are on MTV Katsomo, a streaming service.

Much of the output of MTV3 is a mixture of Finnish versions of popular program formats and of American and British imports. However, MTV3 also airs its own domestic original programming. For example, many of Spede Pasanen's productions were produced for MTV3.[15]

MTV3 maintains two main news broadcasts every day on prime time, the Seitsemän uutiset at 19:00 EET and Kymmenen uutiset at 22:00 EET.[16] MTV3 also broadcast news every morning and short bulletins at 21:00 EET.

MTV3 brought the first daily soap opera to Finland, by showing the American The Bold and the Beautiful,[17] which in 1990s became the most popular show on the channel. In 1999, MTV3 started showing Finnish daily soap opera Salatut elämät.[18]

Sports programming edit

Football edit

MTV3's Football team edit

Ice hockey edit

MTV3's Ice Hockey team edit

Motorsports edit

MTV3's MotoGP team edit

  • Marko Terva-aho - Commentator.
  • Mika Kallio - Co-commentator.
  • Matti Kiiveri - Co-commentator.
  • Vesa Kallio - Co-commentator.

Logos and identities edit

  •  
    Former logo used from 2013-2019
  •  
    Former logo used from 2019-2022
  •  
    current logo from 2022-

References edit

  1. ^ . www.almamedia.fi. Archived from the original on September 15, 2015. Retrieved September 11, 2015.
  2. ^ a b c d e "Historia - MTV Oy". MTV Oy. Retrieved May 14, 2022.
  3. ^ a b Hellman, Heikki (2012). Koko illan ilo? Kolmoskanava ja television kaupallistuminen Suomessa (in Finnish). Suomen Kirjallisuuden Seura. ISBN 9789522223395.
  4. ^ a b c d e f "MTV:n toiminta Suomessa alkaa". www.urhoklubi.net. Retrieved September 10, 2015.
  5. ^ a b Lyytinen, Jaakko (2006). Kun pöllö sai siivet: MTV:n uutisten historia (in Finnish). Tammi. ISBN 978-951-31-3793-9.
  6. ^ . www.almamedia.fi. Archived from the original on September 15, 2015. Retrieved September 11, 2015.
  7. ^ Lindfors, Jukka (September 8, 2006). "Yleisradio ostaa Tesvision". Yle Elävä Arkisto (in Finnish). Yle. Retrieved May 14, 2022.
  8. ^ Lindfors, Jukka (September 8, 2006). "Kolmoskanavan perustaminen". Yle Elävä Arkisto (in Finnish). Yle. Retrieved May 14, 2022.
  9. ^ Laiho, Jorma (2019). 40 vuotta yleisradioinsinöörinä: Urani vaiheita 1973 - 2013. Books on Demand. ISBN 9789528009146.
  10. ^ Granger, Anthony (November 13, 2019). "Finland: MTV3 Leaves European Broadcasting Union". Eurovoix. Retrieved November 14, 2019.
  11. ^ "Bonnier and Proventus to Acquire the Finnish Broadcaster MTV3 - Deal IQ". Retrieved September 10, 2015.
  12. ^ "Teleoperator Telia buys Finnish TV channel MTV3". July 20, 2018. Retrieved July 31, 2020.
  13. ^ "Uusi Pöllölaakso valmistuu aikataulussa – muutto ympäristöystävällisempiin tiloihin edessä loppuvuodesta - ePressi". June 30, 2022.
  14. ^ "Umacon Oy purkaa legendaarisen TV-studion". March 9, 2023.
  15. ^ "MTV Yritys - programming". www.mtv.fi. Retrieved September 11, 2015.
  16. ^ "Uutiset". mtv.fi. Retrieved September 11, 2015.
  17. ^ "MTV Yritys - programming". www.mtv.fi. Retrieved September 11, 2015.
  18. ^ Secret Lives, January 25, 1999, retrieved September 11, 2015

External links edit

  • MTV3 – Official site

February 15, 2024
mtv3, this, article, about, finnish, terrestrial, channel, american, subscription, channel, tres, finnish, version, finland, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, . This article is about the Finnish terrestrial channel For the American subscription channel see MTV Tres For the Finnish version of MTV see MTV Finland This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources MTV3 news newspapers books scholar JSTOR February 2013 Learn how and when to remove this template message MTV3 Finnish MTV Kolme Swedish MTV Tre is a Finnish commercial television channel owned and operated by the media company MTV Oy originally launched in 13 August 1957 as a programming block and it came to be launched on 1 January 1993 as its own channel It had the biggest audience share of all Finnish TV channels until Yle TV1 from Yle took the lead MTV actually stands for Mainos TV literally Advertisement TV i e Commercial TV 1 due to the channel carrying advertising for revenue Number 3 was added later when the channel was allocated the third nationwide television channel and it generally became known as Channel Three Finnish Broadcasting Company s Yle TV1 and Yle TV2 being the first two and also to distinguish it from the later MTV Finland which is a Finnish version of Paramount s MTV channel From 1957 until 2001 the channel s logo was a stylised owl changed to an owl s eye after an image renewal in 2001 which was then used until 2013 MTV3 has about 500 employees It is also known as Maikkari slang for Mainos TV From 1986 to 1993 Kolmoskanava was a precursor to MTV3 It was shut down at midnight on December 31 and MTV3 immediatly started broadcasting MTV3Logo used since 2022CountryFinlandBroadcast areaNationwideHeadquartersHelsinkiProgrammingPicture format576i SDTV 1080i HDTV OwnershipOwnerMTV Oy Telia Company Sister channelsMTV Sub HD MTV Ava HD MTV Aitio HD MTV Viihde HD MTV Max HD MTV Urheilu 1 HD MTV Urheilu 2 HD MTV Juniori HD HistoryLaunched13 August 1957 66 years ago 1957 08 13 as a programming block 1 January 1993 31 years ago 1993 01 01 own channel Former namesMTV Mainos TV 1957 1993 LinksWebsitewww mtv fi mtv3AvailabilityTerrestrialAntero Finland Channel 3 HD Channel 23Corporate headquarters in Vallila Helsinki Contents 1 History 1 1 Early years 1 2 MTV becomes MTV3 1 3 After 1993 2 Programming 3 Sports programming 3 1 Football 3 1 1 MTV3 s Football team 3 2 Ice hockey 3 2 1 MTV3 s Ice Hockey team 3 3 Motorsports 3 3 1 MTV3 s MotoGP team 4 Logos and identities 5 References 6 External linksHistory editEarly years edit Oy Mainos TV Reklam Ab or MTV for short was founded on 29 April 1957 2 with the idea of establishing a commercial television channel that would show advertisements between programmes MTV was one of the earliest nationwide private television networks in Europe preceded only by the ITV network in the United Kingdom and RTL in Luxembourg 2 The project set out to lease programming blocks from Yleisradio YLE the public broadcaster whose television project Suomen Televisio had already begun test broadcasts 3 4 Yleisradio was initially reluctant but eventually agreed in order to get additional revenue which was required to produce programmes in order to compete with TES TV 4 According to the initial agreement MTV only got around ten hours a week of airtime all outside the prime time and was not allowed to produce its own newscasts nor air party political broadcasts 4 5 MTV s first broadcast was on 13 August 1957 6 4 During the early years MTV was on shaky financial and political grounds 4 The company survived the troubles and by the early 1960s had begun to establish its position As Yleisradio expanded the range of television broadcasts MTV s coverage increased as well This gave them a significant competitive edge over TES TV since renamed to Tesvisio whose broadcasts could only be watched in some of the larger cities 3 In 1964 Yleisradio announced that they had purchased Tesvisio who were nearing bankruptcy outright and that they would launch a second channel reorganized from Tesvisio s assets 7 MTV expressed demands that the second channel be given to them but Yleisradio refused any such attempts agreeing however to give MTV more air time even some prime time on the second channel 4 TV ohjelma 2 TV programme 2 launched on 7 March 1965 with Suomen Televisio renamed to TV ohjelma 1 TV programme 1 Even though YLE and MTV broadcast on the same two channels they were effectively considered separate networks and organised daily handovers including airing idents to the other network whenever MTV s programming blocks began or ended This could happen independently for either of the two channels since they had independent schedules As time went on a distinction in terms of programming between the two broadcasters developed with MTV focusing on lighter entertainment and YLE on informative programmes MTV moved their headquarters to a new building Pollolaakso fi Pollolaakso 1967 2023 in Ilmala in 1967 2 The first colour broadcast on MTV was aired in 1970 2 Like with Yleisradio colour programming increased gradually and by the end of the 1970s most programmes were in colour To commemorate the colour transition MTV introduced a new simplified owl logo in 1975 which would remain in use until 1993 MTV becomes MTV3 edit After much political wrangling and prolonged discussions with Yleisradio in 1981 MTV managed to introduce their own news programme Kymmenen uutiset the ten o clock news 5 2 The company was renamed to MTV Oy in 1982 In the mid 1980s Yleisradio MTV and Nokia began a joint venture to establish a pay television channel 8 This project culminated in 1986 in the launch of a third nationwide channel Kolmoskanava which was however free to air The channel mostly broadcast foreign imports but some original shows were broadcast as well albeit not produced by the channel MTV also began broadcasting their programmes on the channel and started to increase their share in the project By 1990 MTV had a majority share in the channel 9 MTV3 a merger of MTV and Kolmoskanava was launched on the midnight of 1 January 1993 in a grand launch event MTV moved all of its programming to MTV3 and stopped leasing blocks from channels one and two leaving them entirely to YLE and to become the modern channels Yle TV1 and Yle TV2 After 1993 edit This section needs expansion You can help by adding to it May 2022 MTV Oy was admitted as a full active member of the European Broadcasting Union in 1993 the same year that MTV3 was launched This membership ended in 2019 10 In 2005 Alma Media sold MTV3 and its sister channels MTV3 Subtv Radio Nova and a share in Urheilukanava to Swedish company Bonnier 11 which in turn sold the channel to telecommunications company Telia on 20 July 2018 12 In late 2022 and early 2023 MTV3 moved its headquarters and studios to its present location at the Fredriksberg D office building in Vallila 13 The former buiulding at Ilmala was subsequently demolished to make way for apartments 14 Programming editMTV3 broadcasts every day from morning to small hours The pre dawn hours are allocated to a reel showing clips from programs that are on MTV Katsomo a streaming service Much of the output of MTV3 is a mixture of Finnish versions of popular program formats and of American and British imports However MTV3 also airs its own domestic original programming For example many of Spede Pasanen s productions were produced for MTV3 15 MTV3 maintains two main news broadcasts every day on prime time the Seitseman uutiset at 19 00 EET and Kymmenen uutiset at 22 00 EET 16 MTV3 also broadcast news every morning and short bulletins at 21 00 EET MTV3 brought the first daily soap opera to Finland by showing the American The Bold and the Beautiful 17 which in 1990s became the most popular show on the channel In 1999 MTV3 started showing Finnish daily soap opera Salatut elamat 18 Kymmenen uutiset English translation The Ten O Clock News 1981 Karpolla on asiaa 1983 2007 Kymppitonni 1985 2005 Speden Spelit 1988 2002 Hyvat herrat 1990 1996 Seitseman Uutiset English translation The Seven O Clock News 1990 Onnenpyora fi Finnish version of Wheel of Fortune 1993 2001 BumtsiBum 1997 2005 2017 Salatut elamat 1999 Kokkisota Finnish version of Ready Steady Cook 1999 2004 2017 Rikospoliisi Maria Kallio 2003 Haluatko miljonaariksi Finnish version of Who Wants to Be a Millionaire 2005 2007 Mallikoulu 2005 2006 2015 Heikoin Lenkki Finnish version of The Weakest Link 2002 2005 Tanssii tahtien kanssa Finnish Version of Dancing with the Stars 2006 Tappajannakoinen mies Based on Characters from novels by Matti Ronka 2009 Putous 2010 Roba 2012 2016 2019 Paavo Pesusieni Finnish dub of SpongeBob SquarePants 2017 Fort Boyard Suomi Finnish version of Fort Boyard 2018 Suomen huippumalli haussa 2022 Sports programming editFootball edit UEFA Champions League UEFA Europa League UEFA Super Cup La LigaMTV3 s Football team edit Tuomas Virkkunen Commentator Niki Juusela Commentator Antero Mertaranta Commentator Tero Karhu Commentator Lauri Kottonen Commentator Teppo Laaksonen Commentator Julius Sorjonen Commentator Kim Kallstrom Commentator Petri Pasanen Co commentator Mikael Forssell Co commentator Mika Vayrynen Co commentator Antti Niemi Co commentator Ile Uusivuori studio hostIce hockey edit Ice Hockey World Championships Champions Hockey League SHLMTV3 s Ice Hockey team edit Antero Mertaranta Commentator he commentates every Finnish hockey team game Mika Saukkonen Commentator Juha Taivainen Commentator Juhani Tamminen Co commentator Hannu Aravirta Co commentator Pasi Nurminen Co commentator Tero Lehtera Co commentator Teemu Niikko Reporter Toni Immonen Reporter Motorsports edit MotoGP MotoGP 2 MotoGP 3MTV3 s MotoGP team edit Marko Terva aho Commentator Mika Kallio Co commentator Matti Kiiveri Co commentator Vesa Kallio Co commentator Logos and identities edit nbsp Former logo used from 2013 2019 nbsp Former logo used from 2019 2022 nbsp current logo from 2022 References edit Historia www almamedia fi Archived from the original on September 15 2015 Retrieved September 11 2015 a b c d e Historia MTV Oy MTV Oy Retrieved May 14 2022 a b Hellman Heikki 2012 Koko illan ilo Kolmoskanava ja television kaupallistuminen Suomessa in Finnish Suomen Kirjallisuuden Seura ISBN 9789522223395 a b c d e f MTV n toiminta Suomessa alkaa www urhoklubi net Retrieved September 10 2015 a b Lyytinen Jaakko 2006 Kun pollo sai siivet MTV n uutisten historia in Finnish Tammi ISBN 978 951 31 3793 9 Historia www almamedia fi Archived from the original on September 15 2015 Retrieved September 11 2015 Lindfors Jukka September 8 2006 Yleisradio ostaa Tesvision Yle Elava Arkisto in Finnish Yle Retrieved May 14 2022 Lindfors Jukka September 8 2006 Kolmoskanavan perustaminen Yle Elava Arkisto in Finnish Yle Retrieved May 14 2022 Laiho Jorma 2019 40 vuotta yleisradioinsinoorina Urani vaiheita 1973 2013 Books on Demand ISBN 9789528009146 Granger Anthony November 13 2019 Finland MTV3 Leaves European Broadcasting Union Eurovoix Retrieved November 14 2019 Bonnier and Proventus to Acquire the Finnish Broadcaster MTV3 Deal IQ Retrieved September 10 2015 Teleoperator Telia buys Finnish TV channel MTV3 July 20 2018 Retrieved July 31 2020 Uusi Pollolaakso valmistuu aikataulussa muutto ymparistoystavallisempiin tiloihin edessa loppuvuodesta ePressi June 30 2022 Umacon Oy purkaa legendaarisen TV studion March 9 2023 MTV Yritys programming www mtv fi Retrieved September 11 2015 Uutiset mtv fi Retrieved September 11 2015 MTV Yritys programming www mtv fi Retrieved September 11 2015 Secret Lives January 25 1999 retrieved September 11 2015External links editMTV3 Official site Retrieved from https en wikipedia org w index php title MTV3 amp oldid 1194782143, wikipedia, wiki, book, books, library,

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