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Antonio Zanussi (Lino's father) was the son of a blacksmith. At the age of 26, in 1916, when the economy of Pordenone was still largely agricultural, he opened a small workshop where he began making stoves and ovens. He sold his products under the brand name "Rex". By 1920, when Lino was born, the "Workshop Antonio Zanussi" had 10 workers and launched a product that was initially created for export: the AZP (Antonio Zanussi Pordenone), the first wood-burning oven made of molded iron.
Lino takes charge
When Antonio died on November 21, 1946, the company had one hundred employees. Lino and his brother Guido took over the company. At first, they decided to produce for the domestic market. Having received an education in business by his father, Lino developed the company, making it a major European producer of appliances. By 1962, it had surpassed its German competitors to become the largest company in Europe producing gas and electric stoves, gas rings, washing machines, dishwashers and refrigerators domestically marketed under the "Rex" and "Naonis" brand names (export models were always branded "Zanussi"). In 1960, the company also began making televisions under the brand name "Seleco".[1] The company's business model, according to Lino Zanussi, is "... To sell we need to produce a better quality with lower costs, if we don't have one of these two requirements, we lose the market .... " At the time of Zanussi's death, the company had 13,000 employees in 13 factories. Since then, other companies have been acquired which now make up the Zanussi Group.
"When we talk of our Nation, we have to think about life in our country. Our nation's life is linked to the past and projected into the future, but is represented by people living today. And living in its noblest form is work. It is more than creating wealth: Work is the greatest creator of the moral forces on which civil society is founded "
Zanussi's philosophy
Zanussi advocated this concept of work as a source of morality and civilization. His idea of enterprise is a severe but not paternalistic control, modern and rational, directed toward globalization of markets (with a dominant presence in the European market, with constant attention to assimilating technical and managing know-how, and with a strategy oriented towards the Eastern European countries), the company must create wealth for employees and for the local territory, developing it from a social and cultural point of view.
Death
On 18 June 1968, a Piaggio PD.808 demonstration aircraft I-PIAI crashed in bad weather when it flew into the side of Mount Jaizkibel, near San Sebastian, Spain. All six on board, including Zanussi, were killed.[2]
References
^Piero Martinuzzi, Nico Nanni, "Lino Zanussi", Edizioni Studio Tesi, Civiltà della Memoria, Pordenone, 1993
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This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Lino Zanussi news newspapers books scholar JSTOR September 2018 Learn how and when to remove this template message A major contributor to this article appears to have a close connection with its subject It may require cleanup to comply with Wikipedia s content policies particularly neutral point of view Please discuss further on the talk page December 2010 Learn how and when to remove this template message This article may be expanded with text translated from the corresponding article in Italian April 2013 Click show for important translation instructions View a machine translated version of the Italian article Machine translation like DeepL or Google Translate is a useful starting point for translations but translators must revise errors as necessary and confirm that the translation is accurate rather than simply copy pasting machine translated text into the English Wikipedia Consider adding a topic to this template there are already 2 725 articles in the main category and specifying topic will aid in categorization Do not translate text that appears unreliable or low quality If possible verify the text with references provided in the foreign language article You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation A model attribution edit summary is Content in this edit is translated from the existing Italian Wikipedia article at it Lino Zanussi see its history for attribution You should also add the template Translated it Lino Zanussi to the talk page For more guidance see Wikipedia Translation Learn how and when to remove this template message Lino Zanussi Pordenone February 15 1920 San Sebastian June 18 1968 was an Italian businessman and appliance manufacturer Contents 1 Company history 1 1 Beginnings 1 2 Lino takes charge 2 Achievements and accolades 3 Zanussi s philosophy 4 Death 5 ReferencesCompany history EditBeginnings Edit Antonio Zanussi Lino s father was the son of a blacksmith At the age of 26 in 1916 when the economy of Pordenone was still largely agricultural he opened a small workshop where he began making stoves and ovens He sold his products under the brand name Rex By 1920 when Lino was born the Workshop Antonio Zanussi had 10 workers and launched a product that was initially created for export the AZP Antonio Zanussi Pordenone the first wood burning oven made of molded iron Lino takes charge Edit When Antonio died on November 21 1946 the company had one hundred employees Lino and his brother Guido took over the company At first they decided to produce for the domestic market Having received an education in business by his father Lino developed the company making it a major European producer of appliances By 1962 it had surpassed its German competitors to become the largest company in Europe producing gas and electric stoves gas rings washing machines dishwashers and refrigerators domestically marketed under the Rex and Naonis brand names export models were always branded Zanussi In 1960 the company also began making televisions under the brand name Seleco 1 The company s business model according to Lino Zanussi is To sell we need to produce a better quality with lower costs if we don t have one of these two requirements we lose the market At the time of Zanussi s death the company had 13 000 employees in 13 factories Since then other companies have been acquired which now make up the Zanussi Group Achievements and accolades EditZanussi participated in creating the CUOA Foundation at the University of Padua In the spring of 1963 the University gave him an honorary degree in industrial engineering On the 21 of October 1966 President Giuseppe Saragat with the Minister of Industry Giulio Andreotti in the Zanussi factory in Porcia said When we talk of our Nation we have to think about life in our country Our nation s life is linked to the past and projected into the future but is represented by people living today And living in its noblest form is work It is more than creating wealth Work is the greatest creator of the moral forces on which civil society is founded Zanussi s philosophy EditZanussi advocated this concept of work as a source of morality and civilization His idea of enterprise is a severe but not paternalistic control modern and rational directed toward globalization of markets with a dominant presence in the European market with constant attention to assimilating technical and managing know how and with a strategy oriented towards the Eastern European countries the company must create wealth for employees and for the local territory developing it from a social and cultural point of view Death EditOn 18 June 1968 a Piaggio PD 808 demonstration aircraft I PIAI crashed in bad weather when it flew into the side of Mount Jaizkibel near San Sebastian Spain All six on board including Zanussi were killed 2 References Edit Piero Martinuzzi Nico Nanni Lino Zanussi Edizioni Studio Tesi Civilta della Memoria Pordenone 1993 PD 808 Crash PDF Flight International 4 July 1968 p 27 Retrieved from https en wikipedia org w index php title Lino Zanussi amp oldid 1028168233, wikipedia, wiki, book, books, library,
