Junkee Media was founded in 2000 when Matt Callander, Libby Clark and Andre Lackmann launched their dance music website inthemix.[1] The website began as a part-time hobby for the three,[2] who were soon joined by Neil Ackland. Ackland discovered the site online and got in touch with its creators.[3]
Sound Alliance acquired Mess+Noise in October 2008 from failed media group Destra Corporation.[1]Mess+Noise had been operating since 2005 when it began as a bimonthly print publication.[4] In 2006, Tim Duggan co-founded national LGBT site Same Same with Sound Alliance.[5]
Sound Alliance launched Junkee in March 2013, an online title aimed at an audience aged 18 to 29 years.[6] The publisher told its audience that Junkee would be built on principles uncovered in a comprehensive youth survey of a few thousand 18- to 29-year-olds.[7] Sound Alliance used Junkee to trial native advertising, which is now used across all of its publications as of October 2014.[8]
Sound Alliance formally rebranded itself as Junkee Media in July 2015.[9][10] CEO Neil Ackland told media the name change reflected the company's transformation from being a music-only publisher to becoming a youth-focused lifestyle publisher.[11] In September 2015, Junkee Media sold LGBT title Same Same to Evo Media.[12]
In 2016, oOh!media purchased an 85% shareholding in Junkee Media.[13] It acquired the remaining 15% several years later.[14]
In April 2017, FasterLouder was rebranded to Music Junkee,[15] and a new site targeting Generation Z, Punkee, was launched the following month.[16] In November 2018, Junkee Media closed down inthemix after 18 years.[17]
In December 2021, Junkee Media was sold to RACAT Group. oOh!media retained Junkee's branded content and production arm, Junkee Studio.[18]
Junkee was named media brand of the year at the 2014 Mumbrella Awards.[22] Qantas and Junkee Media's AWOL was named the content marketing strategy of the year in 2015.[23]
In 2011, Sound Alliance was named to the Digital Media Top 10 Power Index, lauded for disrupting their larger traditional media competitors.[24]
Sound Alliance was named one of Australia's best places to work in both 2010 and 2009 by the publication BRW.[25]
Punkee was named the media brand of the year at the 2018 Mumbrella Awards.[26] Junkee Media was named publishing company of the year - large publishers at the 2018 Publish Awards. [27]
Referencesedit
^ abSinclair, Lara (22 June 2009). "Sound Alliance beats advertising blues". The Australian. News Corp.
^McMillen, Andrew (7 August 2009), , archived from the original on 21 February 2014
^Shrivell, Denise (31 July 2009). . Digital Ministry. Archived from the original on 3 April 2012.
^Toller, Annie (3 August 2015). . Daily Review. Archived from the original on 8 January 2016.
^Miranda Ward (10 July 2015). "Junkee Media names Tim Duggan publisher following rebrand and appoints head of video". Mumbrella. Retrieved 16 May 2019.
^. Mumbrella. Archived from the original on 8 July 2015.
^Duggan, Tim (11 March 2013). . Junkee. Sound Alliance. Archived from the original on 17 November 2015.
^Micallef, Rachael (16 October 2014). . AdNews. Yaffa Media Pty Ltd. Archived from the original on 4 April 2015.
^Christensen, Nic (2 July 2015). . Mumbrella. Archived from the original on 30 July 2015.
^Mason, Max (3 July 2015). . Sydney Morning Herald. Fairfax Media. Archived from the original on 14 June 2020.
^Homewood, Sarah (2 July 2015). . AdNews. Yaffa Media Pty Ltd. Archived from the original on 8 January 2016.
^Miranda Ward (30 September 2015). "Junkee Media offloads LGBTI community hub SameSame to Evo Media for undisclosed sum". Mumbrella. Retrieved 16 May 2019.
^Hayes, Alex (24 June 2016). . Mumbrella. Archived from the original on 25 June 2016.
^Ward, Miranda (7 December 2021). "oOh!Media offloads Junkee Media to RACAT Group". Australian Financial Review. Retrieved 9 December 2021.
^Miranda Ward (4 April 2017). "Junkee Media rebrands The Vine as Punkee while it retires FasterLouder in favour of Music Junkee". Mumbrella. Retrieved 16 May 2019.
^Samios, Zoe (31 May 2017). "Junkee Media officially launches Punkee". Mumbrella. Retrieved 16 May 2019.
^"A Farewell From inthemix: Thanks For All The Memories". Junkee. 1 November 2018. Retrieved 16 May 2019.
^Ward, Miranda (7 December 2021). "oOh!Media offloads Junkee Media to RACAT Group". Australian Financial Review. Retrieved 9 December 2021.
^Ward, Miranda (7 December 2021). "oOh!Media offloads Junkee Media to RACAT Group". Australian Financial Review. Retrieved 9 December 2021.
^Samios, Zoe (5 September 2018). "Building Punkee: Moving beyond The Bachelor recaps". Mumbrella. Retrieved 16 May 2019.
^ (Press release). Qantas. 12 November 2014. Archived from the original on 16 March 2015.
^. Mumbrella. Archived from the original on 17 November 2015.
^. Mumbrella. Archived from the original on 8 January 2016.
^Priestley, Angela (8 November 2011), "Digital Media, no. 9: Sound Alliance", The Power Index, from the original on 6 July 2015
^Gardner, Jessica (24 June 2010). . BRW. Archived from the original on 14 March 2012.
^Francis, Damian (28 June 2018). "Mumbrella Awards winners for 2018". Mumbrella. Retrieved 16 May 2019.
^Francis, Damian (20 September 2018). "Mumbrella Publish 2018 award winners revealed". Mumbrella. Retrieved 16 May 2019.
December 02, 2023
junkee, media, this, article, contains, content, that, written, like, advertisement, please, help, improve, removing, promotional, content, inappropriate, external, links, adding, encyclopedic, content, written, from, neutral, point, view, march, 2023, learn, . This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view March 2023 Learn how and when to remove this template message Junkee Media formerly known as Sound Alliance is a digital media company based in Australia Junkee MediaFormerlySound AllianceIndustryDigital mediaFounded2000 23 years ago 2000 HeadquartersSurry Hills New South Wales AustraliaKey peoplePiers Grove PublisherProductsJunkeePunkeeAWOLParentRACAT GroupWebsitejunkeemedia wbr com Contents 1 History 2 Publications 3 Awards 4 ReferencesHistory editJunkee Media was founded in 2000 when Matt Callander Libby Clark and Andre Lackmann launched their dance music website inthemix 1 The website began as a part time hobby for the three 2 who were soon joined by Neil Ackland Ackland discovered the site online and got in touch with its creators 3 Sound Alliance acquired Mess Noise in October 2008 from failed media group Destra Corporation 1 Mess Noise had been operating since 2005 when it began as a bimonthly print publication 4 In 2006 Tim Duggan co founded national LGBT site Same Same with Sound Alliance 5 Sound Alliance launched Junkee in March 2013 an online title aimed at an audience aged 18 to 29 years 6 The publisher told its audience that Junkee would be built on principles uncovered in a comprehensive youth survey of a few thousand 18 to 29 year olds 7 Sound Alliance used Junkee to trial native advertising which is now used across all of its publications as of October 2014 8 Sound Alliance formally rebranded itself as Junkee Media in July 2015 9 10 CEO Neil Ackland told media the name change reflected the company s transformation from being a music only publisher to becoming a youth focused lifestyle publisher 11 In September 2015 Junkee Media sold LGBT title Same Same to Evo Media 12 In 2016 oOh media purchased an 85 shareholding in Junkee Media 13 It acquired the remaining 15 several years later 14 In April 2017 FasterLouder was rebranded to Music Junkee 15 and a new site targeting Generation Z Punkee was launched the following month 16 In November 2018 Junkee Media closed down inthemix after 18 years 17 In December 2021 Junkee Media was sold to RACAT Group oOh media retained Junkee s branded content and production arm Junkee Studio 18 Publications editJunkee a pop culture and political satire site 19 Punkee an entertainment and pop culture site aimed at 16 to 24 year olds 20 AWOL a youth travel site produced in partnership with Qantas founded in 2014 21 Awards editJunkee was named media brand of the year at the 2014 Mumbrella Awards 22 Qantas and Junkee Media s AWOL was named the content marketing strategy of the year in 2015 23 In 2011 Sound Alliance was named to the Digital Media Top 10 Power Index lauded for disrupting their larger traditional media competitors 24 Sound Alliance was named one of Australia s best places to work in both 2010 and 2009 by the publication BRW 25 Punkee was named the media brand of the year at the 2018 Mumbrella Awards 26 Junkee Media was named publishing company of the year large publishers at the 2018 Publish Awards 27 References edit a b Sinclair Lara 22 June 2009 Sound Alliance beats advertising blues The Australian News Corp McMillen Andrew 7 August 2009 A Conversation With Neil Ackland Sound Alliance Managing Director archived from the original on 21 February 2014 Shrivell Denise 31 July 2009 Digital People Neil Ackland Digital Ministry Archived from the original on 3 April 2012 Toller Annie 3 August 2015 What went wrong at Mess Noise Daily Review Archived from the original on 8 January 2016 Miranda Ward 10 July 2015 Junkee Media names Tim Duggan publisher following rebrand and appoints head of video Mumbrella Retrieved 16 May 2019 Youth publisher launches mobile first title Junkee com Mumbrella Archived from the original on 8 July 2015 Duggan Tim 11 March 2013 Welcome To Junkee Junkee Sound Alliance Archived from the original on 17 November 2015 Micallef Rachael 16 October 2014 Sound Alliance formalises native advertising team AdNews Yaffa Media Pty Ltd Archived from the original on 4 April 2015 Christensen Nic 2 July 2015 Sound Alliance rebrands as Junkee Media says half its revenue now comes from native Mumbrella Archived from the original on 30 July 2015 Mason Max 3 July 2015 Half of Junkee Media s ad revenue coming from branded content Sydney Morning Herald Fairfax Media Archived from the original on 14 June 2020 Homewood Sarah 2 July 2015 Sound Alliance rebrands to Junkee Media AdNews Yaffa Media Pty Ltd Archived from the original on 8 January 2016 Miranda Ward 30 September 2015 Junkee Media offloads LGBTI community hub SameSame to Evo Media for undisclosed sum Mumbrella Retrieved 16 May 2019 Hayes Alex 24 June 2016 Ooh Media buys Junkee Media in surprise move Mumbrella Archived from the original on 25 June 2016 Ward Miranda 7 December 2021 oOh Media offloads Junkee Media to RACAT Group Australian Financial Review Retrieved 9 December 2021 Miranda Ward 4 April 2017 Junkee Media rebrands The Vine as Punkee while it retires FasterLouder in favour of Music Junkee Mumbrella Retrieved 16 May 2019 Samios Zoe 31 May 2017 Junkee Media officially launches Punkee Mumbrella Retrieved 16 May 2019 A Farewell From inthemix Thanks For All The Memories Junkee 1 November 2018 Retrieved 16 May 2019 Ward Miranda 7 December 2021 oOh Media offloads Junkee Media to RACAT Group Australian Financial Review Retrieved 9 December 2021 Ward Miranda 7 December 2021 oOh Media offloads Junkee Media to RACAT Group Australian Financial Review Retrieved 9 December 2021 Samios Zoe 5 September 2018 Building Punkee Moving beyond The Bachelor recaps Mumbrella Retrieved 16 May 2019 Qantas and Sound Alliance launch youth travel title AWOL Press release Qantas 12 November 2014 Archived from the original on 16 March 2015 The Mumbrella Awards 2014 winners Mumbrella Archived from the original on 17 November 2015 The Mumbrella Awards 2015 winners Mumbrella Archived from the original on 8 January 2016 Priestley Angela 8 November 2011 Digital Media no 9 Sound Alliance The Power Index archived from the original on 6 July 2015 Gardner Jessica 24 June 2010 Labour of Love BRW Archived from the original on 14 March 2012 Francis Damian 28 June 2018 Mumbrella Awards winners for 2018 Mumbrella Retrieved 16 May 2019 Francis Damian 20 September 2018 Mumbrella Publish 2018 award winners revealed Mumbrella Retrieved 16 May 2019 Retrieved from https en wikipedia org w index php title Junkee Media amp oldid 1187596664, wikipedia, wiki, book, books, library,
