Jozi FM (formerly known as Soweto Buwa Radio)[1] is a local radio station that started in 1995 as Soweto Community Radio. In 1999–2000, Soweto Community Radio and Buwa Radio merged to form Jozi FM, to form the largest community radio station in South Africa, broadcasting in several languages including: English, isiZulu, Sesotho, Sepedi, Setswana and Xitsonga. The station's radio format is 50 percent music and 50 percent discussion. The studios are based at Khaya Centre in Dube, Soweto in South Africa and covers regions all across Soweto, Kagiso, Lenasia, Krugersdorp, Randfontein, Kempton Park, Germiston and Alberton.
Jozi FM was first broadcast in 1999 and can claim a competitive audience of 564,000 (RAMS Nov 2009). Jozi FM is the first community radio station to be listed on the DSTV's audio bouquet.
Jozi FM attributes its success to the relationship it has with its audience. The radio station is a voice for the surrounding communities and focuses on delivering on the demands of its listeners. The subject matters range from education, information and fun and entertainment. Being a community radio station is not only a geographical aspect but entails responsibility to the community in terms of advertising, sales and marketing to grow local businesses using radio as a medium.
As a community radio station, Jozi fm was expected to fail from the on set. Many[who?] were skeptical about the lack and insufficiency of reliable equipment and the station battled to secure a loyal listenership. The station was involved in numerous scandals which included fired deejays and numerous changes of station managers. various deejays such as the late Fana Khaba,[2] Penny Lebyane,[3] Zanele Magoso-Luhabe and Mapaseka Makoti launched their careers at the station, not to mention Phindi Gule, Patrick Guma, Khanyi Mkhonza, Vusi Langa, Hlengiwe Mabaso, Nyakalo Leine, Christ Matshaba, Owatile Jacobs, Siphiwe Mtshali, Papa Moalusi and Khumbuzile Thabethe.
Roughly 80 percent of the deejays moved on to join bigger stations such as Kaya FM, Metro FM, Motsweding FM, Lesedi FM, SAFM and YFM and East Coast Radio. Among the few that remained include Dudu Gama, Andrew Tshaka and Rich Twala. The station continued to be the main DJ provider for many radio stations in Gauteng, Free State and North West.
Jozi FM was involved in a dispute regarding management and control of the radio station by various groups, which accounted for the skepticism surrounding management and board. The issue of contracts became a recurring one and programme managers were often accused of nepotism.
Target audienceEdit
Although Jozi FM is a community radio station, it broadcasts nationwide, allowing for a more diversified audience range. The radio station targets a working-class, multi-cultural and educated audience.
jozi, formerly, known, soweto, buwa, radio, local, radio, station, that, started, 1995, soweto, community, radio, 1999, 2000, soweto, community, radio, buwa, radio, merged, form, form, largest, community, radio, station, south, africa, broadcasting, several, l. Jozi FM formerly known as Soweto Buwa Radio 1 is a local radio station that started in 1995 as Soweto Community Radio In 1999 2000 Soweto Community Radio and Buwa Radio merged to form Jozi FM to form the largest community radio station in South Africa broadcasting in several languages including English isiZulu Sesotho Sepedi Setswana and Xitsonga The station s radio format is 50 percent music and 50 percent discussion The studios are based at Khaya Centre in Dube Soweto in South Africa and covers regions all across Soweto Kagiso Lenasia Krugersdorp Randfontein Kempton Park Germiston and Alberton Jozi FMJohannesburgBroadcast areaGautengFrequency105 8 FMProgrammingLanguage s English isiZulu Sesotho Sepedi Setswana and XitsongaFormatLocal news talk and musicLinksWebsiteJoziFM co zaJozi FM was first broadcast in 1999 and can claim a competitive audience of 564 000 RAMS Nov 2009 Jozi FM is the first community radio station to be listed on the DSTV s audio bouquet Jozi FM attributes its success to the relationship it has with its audience The radio station is a voice for the surrounding communities and focuses on delivering on the demands of its listeners The subject matters range from education information and fun and entertainment Being a community radio station is not only a geographical aspect but entails responsibility to the community in terms of advertising sales and marketing to grow local businesses using radio as a medium Contents 1 History 2 Target audience 3 Line up 4 Listenership Figures 5 References 6 External linksHistory EditAs a community radio station Jozi fm was expected to fail from the on set Many who were skeptical about the lack and insufficiency of reliable equipment and the station battled to secure a loyal listenership The station was involved in numerous scandals which included fired deejays and numerous changes of station managers various deejays such as the late Fana Khaba 2 Penny Lebyane 3 Zanele Magoso Luhabe and Mapaseka Makoti launched their careers at the station not to mention Phindi Gule Patrick Guma Khanyi Mkhonza Vusi Langa Hlengiwe Mabaso Nyakalo Leine Christ Matshaba Owatile Jacobs Siphiwe Mtshali Papa Moalusi and Khumbuzile Thabethe Roughly 80 percent of the deejays moved on to join bigger stations such as Kaya FM Metro FM Motsweding FM Lesedi FM SAFM and YFM and East Coast Radio Among the few that remained include Dudu Gama Andrew Tshaka and Rich Twala The station continued to be the main DJ provider for many radio stations in Gauteng Free State and North West Jozi FM was involved in a dispute regarding management and control of the radio station by various groups which accounted for the skepticism surrounding management and board The issue of contracts became a recurring one and programme managers were often accused of nepotism Target audience EditAlthough Jozi FM is a community radio station it broadcasts nationwide allowing for a more diversified audience range The radio station targets a working class multi cultural and educated audience Line up EditLate Night Affair Youth Connection Angels of The Morning Morning Cruise The Discussion With Imvelaphi Ghetto Radio Mid Morning Chat Big Breakfast ShowLine up Lungile Masondo Zama Mncwango Andrew Tshaka Lucky Moeletsi Refiloe Motsei Fino Aphelele Mangethe Iminam TatiyaListenership Figures EditEstimated Listenership 4 7 DayFeb 2013 394 000Dec 2012 297 000Oct 2012 272 000Aug 2012 367 000Jun 2012 400 000References Edit MediaClub South Africa Community radio stations Retrieved 2 October 2013 Fana Khaba Archived from the original on 28 September 2011 Retrieved 14 April 2011 Penny Lebyane permanent dead link SAARF RAMS Presentations External links Edithttp www jozifm co za https web archive org web 20110928222923 http www laurahird com newreview khabzela html http www tvsa co za Actors http www sowetanlive co za sowetan archive 2008 01 02 jozi fm s amazing rise https web archive org web 20101017045008 http www themediaconnection co za JoziFM htm http www sowetanlive co za sowetan archive jozi fm s amazing rise permanent dead link https voiceovers mandy com view php uid 193598 permanent dead link SAARF Website Sentech Website Retrieved from https en wikipedia org w index php title Jozi FM amp oldid 1133644000, wikipedia, wiki, book, books, library,
