Indicus Analytics

Indicus Analytics is an economics research firm based in New Delhi. The company offers research services and data products. Indicus’ clientele includes both national & international corporations (including consulting firms), educational institutions and government organizations.

Indicus Analytics

Industry	Economic
Founded	2000
Founder	Laveesh Bhandari
Fate	Acquired by Nielsen Holdings PLC in 2014
Headquarters	New Delhi
Key people	Laveesh Bhandari (Director) Sumita Kale (Chief Economist)
Services	Research services, software analytics and data products
Website	www.indicus.net

History

Indicus Analytics was founded in 2000 in Delhi by Laveesh Bhandari. It made its first product in 2002 and launched software based version of its products in 2007.

In 2014, Indicus acquired by Nielsen India.^[1][2]

Initiatives

In April 2009, Google partnered with Indicus Analytics to launch an Election Centre for Lok Sabha elections in India.^[3] Indicus provided election related news and development data related to socio economic progress of various parliamentary constituencies since 2004 Lok Sabha elections in India.^[4]

In association with Prabhat Khabar, a leading daily, Indicus conducted a study of Jharkhand state ‘Jharkhand Development Report 2009’ in January 2009.

Indicus has been conducting the annual feature ‘The State of the States’ with India Today. The latest of these was in 2015.^[5] The exercise finds out which of the India’s states offer its citizens the best opportunities to live and to earn.

In July 2008, Indicus conducted a study ‘Freedom to Choose’ with Outlook Money to find out the changes that have occurred in the six major areas of personal finance.^[6]

In February 2008, Indicus brought out a white paper ‘Transforming West Bengal - Changing the Agenda for an Agenda for Change’ which deciphered the progress in the state for 50 years and suggested reform measures.^[7]

Services

Indicus Analytics makes software based analytics products on various facets of Indian economy and Indian consumer. The customer segments served by Indicus are, among others: Insurance, Retail, Banking, Healthcare, Telecommunication, Advertising and Media, Durables, FMCG, Educational Institutions and Financial Services.

Indicus conducts research and data analysis about various facets of Indian economy. Indicus’ research methodology includes Econometric Modeling, Indexing and Ranking, Surveys, Monitoring and Evaluation, Forecasting and Prediction. It conducts research in the following domains - Agriculture, Industry and Services, Consumer Economics, Education, Health and Socio-economy, Employment and Labour, Macro-economy and Finance, Governance & State among others.

Key Advisors

• Bibek Debroy an eminent Indian economist, Professor Bibek Debroy is currently a research Professor at the Centre for Policy Research, New Delhi, India.
• Subir Gokarn is currently deputy Governor of the Reserve Bank of India and former chief economist at CRISIL and Standard & Poor's (for Asia Pacific region).
• Ashok Desai is a Consultant Editor of the Telegraph and is also a Columnist in the Businessworld magazine.

References

1. Bansal, Shuchi (19 September 2014). "Nielsen acquires Indicus Analytics". Mint Newspaper. Retrieved 15 September 2016.
2. "Nielsen India buys Indicus Analytics; looks out for more acquisitions". The Economic Times. Retrieved 15 September 2016.
3. "Google, partners launch India Elections Center". The Economic Times. Retrieved 15 September 2016.
4. "ET-Indicus election special: Dip in poverty levels boosts UPA chances". The Economic Times. Retrieved 15 September 2016.
5. "Best of states". India Today. Retrieved 15 September 2016.
6. "The Freedom To Choose". OutlookMoney.com. Retrieved 15 September 2016.
7. "Change of State: Bihar Gains, Bengal Wanes". Wharton School of the University of Pennsylvania. Retrieved 15 September 2016.