An imprint of a publisher is a trade name—a name that a business uses for trading commercial products or services—under which a work is published. Imprints typically have a defining character or mission. In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes & Noble, imprints have been used to facilitate the venture of a bookseller into publishing.[2]
In the video game industry, some game companies operate various publishing labels with Take-Two Interactive credited as "the father of label" in their case the labels are wholly owned incorporated entities with their own publishing and distributing, sales and marketing infrastructure and management teams and their own respective subsidiaries also incorporated (Rockstar North Limited, 2K Vegas, Inc.). This model has influenced rivals including Activision Blizzard, ZeniMax, Electronic Arts from 2008–2018, Warner Bros. Interactive, Embracer Group, and Koei Tecmo. Take-Two have had such models in place since 1997–1998, and is seen as "a game holding company with autonomous game publishing and development subsidiaries".[3][4] Independently-owned game publishers like Devolver Digital also use the word label to describe itself.
Use
A single publishing company may have multiple imprints, with the different imprints often used by the publisher to market works to different demographicconsumer segments. For example, the objective of Viking—an imprint of the Penguin Group—is "[t]o publish a strictly limited list of good nonfiction, such as biography, history and works on contemporary affairs, and distinguished fiction with some claim to permanent importance rather than ephemeral popular interest."[5]
References
^Friedlander, Joel (2015-02-09). "A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker". The Book Designer. Retrieved 2016-07-29.
^. Wet Feet. Archived from the original on 2016-08-17. Retrieved 2016-07-29.
^"Take-Two CEO Strauss Zelnick: 'I'm charged with making hard decisions'". 18 June 2018.
^"EA CEO pledges freedom to Take-Two Interactive's developers". 3 March 2008.
^"What is an imprint?". The Book Publicity Blog. 2009-07-14.
This publishing-related article is a stub. You can help Wikipedia by expanding it.
imprint, trade, name, imprint, publisher, trade, name, under, which, publishes, work, single, publishing, company, have, multiple, imprints, often, using, different, names, brands, market, works, various, demographic, consumer, segments, description, editan, i. An imprint of a publisher is a trade name under which it publishes a work A single publishing company may have multiple imprints often using the different names as brands to market works to various demographic consumer segments 1 Description EditAn imprint of a publisher is a trade name a name that a business uses for trading commercial products or services under which a work is published Imprints typically have a defining character or mission In some cases the diversity results from the takeover of smaller publishers or parts of their business by a larger company In the case of Barnes amp Noble imprints have been used to facilitate the venture of a bookseller into publishing 2 In the video game industry some game companies operate various publishing labels with Take Two Interactive credited as the father of label in their case the labels are wholly owned incorporated entities with their own publishing and distributing sales and marketing infrastructure and management teams and their own respective subsidiaries also incorporated Rockstar North Limited 2K Vegas Inc This model has influenced rivals including Activision Blizzard ZeniMax Electronic Arts from 2008 2018 Warner Bros Interactive Embracer Group and Koei Tecmo Take Two have had such models in place since 1997 1998 and is seen as a game holding company with autonomous game publishing and development subsidiaries 3 4 Independently owned game publishers like Devolver Digital also use the word label to describe itself Use EditA single publishing company may have multiple imprints with the different imprints often used by the publisher to market works to different demographic consumer segments For example the objective of Viking an imprint of the Penguin Group is t o publish a strictly limited list of good nonfiction such as biography history and works on contemporary affairs and distinguished fiction with some claim to permanent importance rather than ephemeral popular interest 5 References Edit Friedlander Joel 2015 02 09 A Quick Lesson About Publishers Imprints CreateSpace and Bowker The Book Designer Retrieved 2016 07 29 Industry Overview Journalism and Publishing Wet Feet Archived from the original on 2016 08 17 Retrieved 2016 07 29 Take Two CEO Strauss Zelnick I m charged with making hard decisions 18 June 2018 EA CEO pledges freedom to Take Two Interactive s developers 3 March 2008 What is an imprint The Book Publicity Blog 2009 07 14 This publishing related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Imprint trade name amp oldid 1122587935, wikipedia, wiki, book, books, library,
