Il Makiage

Il Makiage is a tech-focused beauty brand based in New York, United States.^[1][2][3] In May 2020 they launched in the United Kingdom, launched in 2022, Canada in 2020, Germany in November 2020 and Australia in June 2021.

Il Makiage

Type	Private
Industry	Cosmetics
Headquarters	SoHo, New York City, United States
Key people	Oran Holtzman (CEO)
Website	www.ilmakiage.com

Name Origin

The name is an intentionally simplified version of the French word Maquillage, meaning "makeup."

Company overview

Il Makiage was founded in 1972 by New York-based makeup artist Ilana Harkavi.^[4][5]

In June 2017, L Catterton purchased a minority stake of the company for $29 million. After the initial investment, brother and sister Oran Holtzman and Shiran Holtzman-Erel, who had previously purchased the brand, re-launched it in 2018 and started its digital approach.^[6][7]

Since launching, L Catterton has increased their investment to $44 million.^[8]

Dmitri Kaplun is the present CEO of the company.^[9]

Technology

The technology uses machine learning to match user's makeup foundation shade to skin tone using data from 700 different skin-tone combinations without seeing their face.^[10][11] In November 2019, Il Makiage acquired Israeli artificial-intelligence company NeoWize Inc. to integrate it with their machine learning programs.^[12] In August 2021, the company acquired computer vision startup Voyage81 to further enhance their AI and machine learning capabilities.^[13]

References

1. "Zaha Hadid Architects Designs Pop-Up Store for Il Makiage". Metropolis. 2018-06-07. Retrieved 2019-11-14.
2. רבט, הגר (2019-10-23). "חברת IL MAKIAGE רוכשת את הפעילות בישראל של הסטארט-אפ Missbeez". כלכליסט - www.calcalist.co.il. Retrieved 2019-11-14.
3. Ravet, Hagar (23 October 2019). "Cosmetics Company Il Makiage Acquires Israeli Operation of On-Demand Beauty Services Startup Missbeez". CTECH - www.calcalistech.com. Retrieved 14 November 2019.
4. "Zaha Hadid Architects designs pop-up pavilion for Il Makiage". Archpaper.com. 2018-06-08. Retrieved 2019-11-14.
5. Chang, Lulu (2019-04-05). "This beauty startup uses a highly accurate foundation-matching quiz to help you find the right color — it got mine right on the first try". Business Insider. Retrieved 2019-11-14.
6. "Il Makiage buys Israeli startup Missbeez". en.globes.co.il (in Hebrew). 2019-10-23. Retrieved 2019-11-14.
7. "Il Makiage recruits influencers to launch immersive new beauty app, Kenzza". The Star Online. 2019-07-12. Retrieved 2019-11-14.
8. "Il Makiage U.K. Launch: Here's Everything You Need To Know About The Cult Beauty Brand". Forbes.com (in Hebrew). 2020-05-11. Retrieved 2020-05-11.
9. "The Top 50 Household and Personal Products Companies". happi.com. 2022-07-01. Retrieved 2022-10-10.
10. רבט, הגר (2019-10-23). "חברת IL MAKIAGE רוכשת את הפעילות בישראל של הסטארט-אפ Missbeez". כלכליסט - www.calcalist.co.il. Retrieved 2019-11-22.
11. Denton, Elizabeth (2019-11-08). "Il Makiage Wants You to Say "F*ck, I'm Flawless" With New Concealer". StyleCaster. Retrieved 2019-11-22.
12. Garcia, Luis (2019-11-22). "L Catterton-backed Il Makiage Buys AI Startup NeoWize". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-16.
13. Tietjen, Alexa (2021-08-12). "Il Makiage Invests in Hyperspectral Imaging Ahead of Wellness Launch". WWD. Retrieved 2021-08-16.