Hummel International
Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico.[2] The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.[citation needed]
| Type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1923 in Hamburg, Germany |
| Founder | Albrech & Ludwig Messmer |
| Headquarters | , |
Area served | Worldwide |
| Products | Sportswear, footwear |
| Parent | Thornico Group[1] |
| Website | hummel.net |
The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[3] Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]
Being one of the oldest sportswear brands in the business with roots in football & handball, Hummel has previously been worn by football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Southampton, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.
Historical logo
The Hummel logo is a stylized bumblebee, as Hummel is German for "bumble bee".
Sponsorships
The following teams and association are currently sponsored by Hummel:
Association football
National teams
Non-national representative teams
Club teams
- Algeria
- Andorra
- Argentina
- Australia
- Austria
- Bulgaria
- Bhutan
- Congo
- Cyprus
- Denmark
- Akademisk BK
- Aarhus GF
- AC Horsens
- BK Marienlyst
- Brabrand IF
- Brøndby IF
- Esbjerg fB
- Christiania S.C.
- FC Fredericia
- FC Horsens
- Greve
- Jammerbugt FC
- Kolding IF
- Odense BK
- Ringkøbing IF
- Slagelse B&I
- SønderjyskE
- Vejle Boldklub
- England
- Bristol City
- Cambridge United
- Coventry City
- Everton
- Fleetwood Town[4]
- Hashtag United
- Hyde United
- Millwall
- Northampton Town
- Nuneaton Griff
- Oldham Athletic
- Southampton
- St Albans
- AFC Wimbledon[5]
- Yeovil Town
- France:
- Germany
- 1. FC Köln
- Hertha 03
- VfB Lübeck
- ZFC Meuselwitz
- VfB Oldenburg
- Teutonia Ottensen
- Wacker Burghausen
- Weiche Flensburg
- Werder Bremen (From 2023-2024 season)
- Werder Bremen II (From 2023-2024 season
- Guatemala
- Hungary
- Iceland
- India
- Japan
- Fukushima United FC
- Gamba Osaka (From 2023 season)
- JEF United Chiba
- Zweigen Kanazawa
- South Korea
- Lithuania
- Netherlands
- North Macedonia
- Northern Ireland
- Crusaders
- Norway
- Oman
- Poland
- Garbarnia Kraków
- GKS Katowice
- GKS Tychy
- Górnik Zabrze
- Motor Lublin
- Polonia Warsaw
- Zagłębie Sosnowiec
- Portugal
- Scotland
- Serbia
- Spain
- Costa Brava
- Illescas (From 2022-2023 season)
- Las Palmas
- L'Hospitalet
- Málaga
- Pobla de Mafumet
- Sabadell
- Real Betis
- Real Betis B
- Tenerife
- UCAM Murcia
- Gimnástica Segoviana
- Utrera
- Ukraine
- Tunisia
- Uganda
- United States
- Brooklyn City FC[8]
- Charleston Battery
- Chattanooga FC
- Florida Tropics
- Forward Madison
- Green Bay Voyageurs
- Greenville Triumph SC
- Hartford Athletic
- Hartford City
- Iowa Raptors FC
- Lane United
- Milwaukee Torrent
- PDX FC
- Philadelphia Fury
- Providence City
- SoCal SC
- Stumptown Athletic
- Union Omaha (From 2023-2024 season)
- Wales
Basketball
Club teams
- Spain
Paddlesport
National Federations
- Great Britain
- British Canoeing (Olympic & Paralympic Canoe, Kayak & Extreme Kayak GB Teams)
Handball
National teams
Club teams
- Belgium
- Croatia
- Czech Republic
- HC Zlín
- DHK Zora Olomouc
- HK Lovosovice
- SHC Maloměřice Brno
- DHC Sokol Poruba
- HC Britterm Veselí Nad Moravou
- Talent Plzeň
- TJ Lokomotiva Louny
- Tatran Litovel
- TJ Náchod
- Denmark
- Aalborg Håndbold
- Århus Håndbold
- SK Aarhus (women's)
- Team Esbjerg (women's)
- SønderjyskE Håndbold
- Mors-Thy Håndbold
- Ringkøbing Håndbold (women's)
- Team Tvis Holstebro
- France
- Billère Handball Pau Pyrénées
- C' Chartres Métropole
- JS Cherbourg
- Pontault-Combault
- Tremblay en France
- US Créteil
- Germany
- ASV Hamm-Westfalen
- Bayer 04 Leverkusen (handball)
- EHV Aue
- Eulen Ludwigshafen
- Frisch Auf Göppingen
- GWD Minden
- Handball Hamburg
- HSG Nordhorn-Lingen
- SC Magdeburg
- SG BBM Bietigheim
- THW Kiel
- TUSEM Essen
- TuS Fürstenfeldbruck
- VfL Gummersbach
- VfL Lübeck-Schwartau
- Wilhelmshaven HV
- Hungary
- Balassagyarmati Kábel
- Békés-Drén KC
- Budaörs (women's)
- Csurgó
- Dunaújvárosi Kohász (women's)
- Fehérvár KC (women's)
- Kecskemét (women's)
- CYEB Mizse KC
- Pénzügyőr (women's)
- Siófok (women's)
- K. Szeged SE (women's)
- ARAGOTörökszentmiklósi KE
- Vecsés SE-Él Team
- Iceland
- Lithuania
- Montenegro
- ZRK Buducnost (women's)
- Netherlands
- North Macedonia
- Norway
- Nøtterøy Håndball
- ØIF Arendal
- Flint Tønsberg Håndball AL
- Stord HK
- Oppsal Håndball
- Nordstrand Håndball
- Poland
- Romania
- Măgura Cisnădie (women's)
- HC Zalău (women's)
- CSM Roman (women's)
- CSM Slatina (women's)
- Dunărea Călărași
- CSU Suceava
- CSM Focșani
- Slovakia
- HC SPORTA Hlohovec
- SKP Bratislava
- Slovenia
- RK Cimos Koper
- RK Gorenje Velenje
- 1.NLB leasing handball league
- RK Trimo Trebnje
- RK Krško
- Spain
- Sweden
- IF GUIF
- IFK Kristianstad
- Switzerland
- HC KTV Altdorf
- BSV Bern
- LK Zug
- Basel Regio
- LC Brühl
- Turkey
Rugby Union
Club teams
Rugby League
National teams
Club teams
- Wigan Warriors[10]
- Wakefield Trinity
- Hull FC
Volleyball
National teams
Club teams
- Arago de Sète
- Allianz MTV Stuttgart
- Draisma Dynamo Apeldoorn
- Calcit Volley Kamnik
- Las Palmas
Other
Esports
Teams
- Astralis
- beGenius
- Brøndby IF eSport
- FUTWIZ
- Future FC
- Hashtag United
- PENTA
- RedBull Racing Esports
- Tricked Esport
- Team Vitality
Players
Cycling
Teams
References
- ^ a b c d Hummel. Thornico website.
- ^ Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
- ^ "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
- ^ "Fleetwood Town sign deal with Hummel". Fleetwood Town FC. April 20, 2018. Retrieved April 20, 2018.
- ^ "Teaming up with hummel again!".
- ^ Shetty, Chittu (4 October 2021). . www.footballcounter.com. Football Counter. Archived from the original on 4 October 2021. Retrieved 26 February 2022.
- ^ Chakrabarty, Madhushree (3 August 2022). . mediainfoline.com. Media Infoline. Archived from the original on 3 August 2022. Retrieved 3 August 2022.
- ^ "Home". brooklyncityfc.org.
- ^ Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
- ^ "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. 14 August 2019. Retrieved 12 November 2019.
External links
- Official website