Hatsukoi (Hikaru Utada album)

Hatsukoi (初恋, Hatsukoi, lit. "First Love") is the seventh Japanese-language studio album (tenth overall) by Japanese–American recording artist Hikaru Utada. It was released on June 27, 2018, as her first album under Sony Music Japan sublabel Epic Records Japan. The release coincided with the commemoration of her 20th Anniversary as an artist in Japan. A national tour was announced to support the album in November 2018. The five previously released songs were confirmed in the album track list, for a total of twelve songs, including the title track "Hatsukoi" and the Kingdom Hearts III theme song "Chikai".^[1]

Hatsukoi
Studio album by Hikaru Utada
Released	June 27, 2018
Recorded	2017–2018
Genre	J-pop soul R&B
Length	53:33
Label	Epic Sony Music Japan
Producer	Hikaru Utada
Hikaru Utada chronology
Fantôme (2016) Hatsukoi (2018) One Last Kiss (2021)
Singles from Hatsukoi
"Ōzora de Dakishimete" Released: July 10, 2017 "Forevermore" Released: July 28, 2017 "Anata" Released: December 8, 2017 "Play a Love Song" Released: April 25, 2018 "Hatsukoi" Released: May 30, 2018 "Chikai" Released: June 27, 2018 "Too Proud" Released: November 6, 2018

Hatsukoi debuted at the top spot of the Oricon Weekly Albums Chart with 203,787 copies sold on its first week or release.^[2] This was her overall tenth number-one album in the chart, but became her lowest first-week album sales since Utada Hikaru Single Collection Vol. 2 (2010).^[3] The album also debuted at the top spot of the Oricon Weekly Digital Albums Chart with 38,185 downloads, making it the highest first-week download record in the chart's history at the time.^[4]

A 2 LP vinyl version was released on November 7, 2018, at the request of her fans. The album was her first vinyl release in 16 years since Deep River. It has a different mastering by Chris Bellman of Bernie Grundman Mastering Hollywood and a limited serial number.^[5]

Commercial performance

The album debuted at #1 in 6 different digital stores in Japan. Internationally, the album reached the peak in 7 different countries in the iTunes store, such as Finland, Taiwan, Hong Kong, Singapore, Macau and New Zealand. The album peaked at #4 in the United States, #5 in Canada, Mexico and Australia, #2 in Spain and Brazil, #9 in France and #11 in the United Kingdom. The album charted in top 10 in 22 different countries and charted for a total of 32 countries.^[6] In Japan, the album debuted at #1 in Oricon daily chart, selling more than 79,000 copies in the first day alone. It maintained the #1 spot on the second day selling more than 50,000 copies. According to Billboard Weekly, the album sold 204,000 copies in the first week physically and 38,000 digitally.^[7][8] Hatsukoi was the second best selling album by Sony Music globally in the second quarter of 2018.^[9]

Promotion

Although the album did not receive any live performances prior to its release, it was set to spawn up to five singles prior to its release; of which all five reached the top 10 on the Billboard Japan Hot 100.

Two performances were performed on Japanese TV: On June 30, 2018, she performed "Play a Love Song", "Anata" and "Hatsukoi" at NHK's SONGS. On July 14, she performed "Hatsukoi" at TBS's Ongaku no Hi 2018. A TV documentary produced by NHK showing Utada's recording and producing process of the album was aired on June 16.^[10] In September 17, she performed "Chikai" live on Music Station Super FES 2018.^[11]

Singles

On July 10, 2017, the album's first single "Ōzora de Dakishimete" was released as a digital download. The song was used as a tie-in for Suntory Water campaign starring Utada, starting on June 10.^[12] The album's second single "Forevermore" was released as a digital download on July 28, along with its music video. The song was used as a tie-in for the TBS dorama Gomen, Aishiteru, her first single used in a drama of a commercial TV station since "Eternally - Drama Mix-" in 2008.

On December 8, 2017, the album's third single "Anata" was released as a digital download along with its corresponding promotional music video. The song was used as a tie-in for the movie Destiny: The Tale of Kamakura,^[13] and has been featured in a Sony campaign to promote a wireless headphone line, in which she herself also appeared.^[14]

On April 25, 2018, the album's fourth single, "Play a Love Song", was released as a digital download. It was being used as a tie-in for Tennensui Suntory Water.^[15] Shortly afterwards, the album's fifth single and title track "Hatsukoi" was released on May 30. The song has been used in the dorama Hana Nochi Hare ~Hanadan Next Season~ as an image song. It is the second song Utada delivers to the Hana Yori Dango drama series, after "Flavor of Life" in 2007.^[16]

"Chikai", along with its English-language counterpart "Don't Think Twice", served as the theme song to the Square Enix video game Kingdom Hearts III.^[17] The song and the English version "Don't Think Twice" was released as a B-side of the single "Face My Fears" as a CD single on January 18, 2019.^[18]

"Too Proud" was announced as a single on November 6, 2018. A remix of the song, called Too Proud (L1 Remix), was released as the A-side featuring Asian rappers XZT, Suboi and EK, each one singing their verses in their first language. It coincides with the first date of Hikaru Utada Laughter in the Dark Tour 2018.^[19]

Other songs

"Good Night" was featured on the soundtrack to the film Penguin Highway.^[20]

"Pakuchii no Uta" was used to promote a coriander-flavored cappuccino in Japan, for Tasty Japan, from BuzzFeed Japan.^[21]

"Shittosarerubeki Jinsei" was featured on the soundtrack to the film Parallel World Love Story.^[22]

Track listing

All songs are written, composed and arranged by Hikaru Utada, except "Too Proud" (composed by Utada & Ellis Jevon and arranged by Utada & Nariaki Obukuro) and "Phakchi no Uta" (composed by Utada & Nariaki Obukuro). Strings arrangement by Simon Hale in songs 2, 3, 4, 5, 7, 10, 11 and 12.^[23][24]

No.	Title	Length
1.	"Play a Love Song"	4:12
2.	"Anata (あなた, You)"	4:37
3.	"Hatsukoi (初恋, First Love)"	4:41
4.	"Chikai (誓い, Oath)"	4:33
5.	"Forevermore"	4:54
6.	"Too Proud" (featuring Jevon)	4:41
7.	"Good Night"	4:22
8.	"Phakchi no Uta (パクチーの唄, Pakuchī no uta, Coriander Song)"	3:43
9.	"Nokoriga (残り香, Remaining Scent)"	3:38
10.	"Ōzora de Dakishimete (大空で抱きしめて, Embrace Me Under the Big Sky)"	4:34
11.	"Yūnagi (夕凪, Evening Calm)"	4:44
12.	"Shittosarerubeki Jinsei (嫉妬されるべき人生, A Life to Be Envied)"	4:46
Total length:		53:33

Personnel

Credits adapted from the album's liner notes.^[25]

Vocals

• Hikaru Utada – lead vocals (all tracks)
• Jevon Ellis – featured vocals (track 6)
• Lawrence Johnson – choir director (track 1)
• Tarna Johnson, Charmain Elliot, Robyn Bailey-Reid, Patricia Scott, Carol Riley, Neresa Maye, Priscilla Danso, Jessica Mae Obioha - choir (track 1)

Instrumentation

• Hikaru Utada – brass arrangement (tracks 2, 8), strings arrangement (tracks 2-5, 7, 10-12)
• Chris Dave – percussion (tracks 1-2, 8, 12), additional drums (track 1), drums (tracks 2, 4-5, 8, 10-12)
• Jodi Milliner – synth bass, additional pads (track 1), electric bass (tracks 2, 5, 7-8, 10-12), Moog bass, Poly Moog (track 10)
• Ben Parker – electric guitar (tracks 2, 5, 7-8, 10-12), acoustic guitar (tracks 3, 7, 10), guitar atmosphere (track 4)
• Reuben James – acoustic piano (tracks 2, 8)
• Simon Clarke – alto saxophone (tracks 2, 8)
• David Liddell – trombone (tracks 2, 8)
• Ryan Quigley – trumpet (tracks 2, 8)
• Tim Sanders – tenor saxophone (tracks 2, 8)
• Simon Hale – string arrangement (tracks 2-5, 7, 10-12), conductor (tracks 2-7, 10-12), acoustic piano (track 4), Wurlitzer (tracks 5, 10), rhodes piano (track 5)
• Everton Nelson – strings leader (tracks 2-3, 7, 11-12)
• Vincent Taurelle – acoustic piano (tracks 3, 11)
• Joby Burgess – timpani (tracks 3, 11)
• Perry Montague-Mason – strings leader (tracks 4-5, 10)
• Sylvester Earl Harvin – drums (track 7)
• Phil Peskett – acoustic piano (track 12)
• Darren Heelis – juno bass (track 9)

Production

• Hikaru Utada – executive producer, production, songwriting (all tracks)
• Jevon Ellis – songwriting (track 6)
• Obukuro Nariaki – songwriting (track 8)
• Utada Sking Teruzane – executive producer
• Miyake Akira – executive producer

Technical

• Hikaru Utada – programming (tracks 1-2, 4-12)
• Jevon Ellis – recording (track 6)
• Steve Fitzmaurice – recording (tracks 1-8,10-12), mixing (all tracks), additional drum programming (tracks 1-2, 4-5, 7-8, 10-11), additional engineering (track 9)
• Komori Masahito – vocal recording (all tracks), guitar recording (track 3)
• Bob Ludwig – mastering (all tracks)
• Darren Heelis – additional engineering (all tracks), additional drum programming (tracks 1-2, 4-12), recording (track 7), additional recording (tracks 6,12)
• Obukuro Nariaki – programming (track 6)

Artwork

• Machiguchi Hikari – art direction
• Takay – photography
• Ogawa Kyohei – styling
• Inagaki Ryoji – hair, make-up

Charts

Weekly charts Chart (2018) Peak position French Digital Albums (SNEP)^[26] 49 Japanese Albums (Oricon)^[27]^[8] 1 Japanese Digital Albums (Oricon)^[28]^[7] 1 Japanese Hot Albums (Billboard) 1 South Korean International Albums (Circle)^[29] 4 US World Albums (Billboard)^[30] 3 US Top Album Sales (Billboard)^[31] 77 US Top Current Albums (Billboard)^[32] 66

Monthly charts Chart (2018) Peak position Japanese Albums (Oricon)^[33] 2 Year-end charts Chart (2018) Position Japanese Albums (Oricon)^[34] 5 Japanese Digital Albums (Oricon)^[35] 3 Japanese Hot Albums (Billboard)^[36] 3 Japan Digital Albums (Billboard)^[37] 3 Chart (2019) Position Japan Hot Albums (Billboard)^[38] 76

Sales and certifications

Region	Certification	Certified units/sales
Japan (RIAJ)^[40] CD	Platinum	375,505^[39]
Japan (RIAJ)^[41] Digital	Gold	100,000^*
^* Sales figures based on certification alone.

References

1. "HIKARU UTADA is releasing her 7th original studio album, "HATSUKOI (meaning: First Love)" on June 27th 2018, just in time to celebrate her 20th Anniversary of her debut!". utadahikaru.jp. Utada Hikaru Official Website. Retrieved April 24, 2018.
2. "2018年06月25日～2018年07月01日 オリコン週間 アルバムランキング". ORICON NEWS.
3. "【オリコン】宇多田ヒカル、女性ソロアーティスト初のCD＆デジタルアルバム同時2冠". ORICON NEWS.
4. . Archived from the original on July 4, 2018. Retrieved July 4, 2018.
5. "Hikaru Utada's Album 'Hatsukoi' to Receive Limited Edition Vinyl Release With Serial Numbers". Moshi Moshi Japan. UMoshi Moshi Japan. Retrieved August 17, 2018.
6. "【宇多田ヒカル、新AL『初恋』が国内・海外チャートを席巻" (in Japanese). Billboard Japan. June 28, 2018. Retrieved June 28, 2018.
7. "【オリコン】宇多田ヒカル、女性ソロアーティスト初のCD&デジタルアルバム同時2冠" (in Japanese). Oricon. July 3, 2018. Retrieved July 3, 2018.
8. "【オリコン】宇多田ヒカル、1stから7作連続首位 今年度ソロアーティストのアルバム最高初週売上" (in Japanese). Oricon. July 3, 2018. Retrieved July 3, 2018.
9. "SONY MUSIC REVENUES TOPPED $1.9BN IN THE FIRST HALF OF 2018, UP 11% YEAR-ON-YEAR". Music Business Worldwide. July 31, 2018. Retrieved July 31, 2018.
10. "Utada Hikaru, EXILE, Perfume, DA PUMP, and More to Perform on Ongaku no Hi 2018". Arama JAPAN!. June 29, 2018. Retrieved June 30, 2018.
11. "「ミュージックステーション ウルトラFES 2018」にて『誓い』を歌唱！". Hikaru Utada Official Website. September 13, 2018. Retrieved September 17, 2018.
12. "First single release titled "Oozora de Dakishimete" will be available for download worldwide on Monday, July 10!". Yahoo! Japan. Utada Hikaru Official Website. Retrieved June 10, 2017.
13. "New Single "Anata" Chosen As Main Theme for Film "DESTINY Kamakura Monogatari"". UtadaHikaru.jp. Utada Hikaru Official Website. Retrieved September 24, 2017.
14. "Utada Hikaru Shoots Commercial For Sony Noise Cancelling Headphones + Releases Preview For "Anata"". JPopAsia. Aysohmay. Retrieved October 2, 2017.
15. "Hikaru Utada To Appear in New Commercials For "Suntory Minami-Alps Sparkling" Digital Single "Play A Love Song" (CM Song For "Suntory Minami-Alps Sparkling") To Be Released On April 25". Utadahikaru.jp. Utada Hikaru Official Website. Retrieved April 18, 2018.
16. "Hikaru Utada debuts new song "Hatsukoi", Image Song for TBS Drama "Hana Nochi Hare ~Hanadan Next Season~," On Sale 5/30". U.Blog. U.Blog. Retrieved April 17, 2018.
17. Ashcraft, Brian (February 10, 2018). "Listen To Kingdom Hearts III's Theme Song By Utada Hikaru". Kotaku. Retrieved February 10, 2018.
18. "宇多田ヒカル、11年ぶりシングルCD発売決定 Skrillexと『キングダムハーツIII』OP制作". ORICON NEWS.
19. "宇多田ヒカル、3名のアジアン・ラッパー招いた「Too Proud」リミックスVer.を急遽リリース". Spincoaster. November 6, 2018. Retrieved November 5, 2018.
20. "Utada Hikaru's "Good Night" announced as the theme song for the animated feature film "Penguin Highway"". Neotokyo. May 16, 2018. Retrieved May 16, 2018.
21. "Watch How To Make The Collab Cafe Menu "Pakuchiino" Produced By Hikaru Utada On Recipe Site Tasty!". Hikaru Utada Official Website. June 27, 2018. Retrieved November 5, 2018.
22. "玉森裕太の主演作「パラレルワールド・ラブストーリー」予告、主題歌は宇多田ヒカル". Natalie. February 26, 2019. Retrieved May 12, 2019.
23. "宇多田ヒカル - 初恋". Retrieved June 6, 2018.
24. "Utada Hikaru - 初恋". Discogs. Retrieved June 23, 2018.
25. Hatsukoi (booklet). Hikaru Utada. Sony Music Japan. 2018. ESCL-5076.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
26. Le Top de la semaine Top Albums Téléchargés - SNEP July 19, 2018, at the Wayback Machine (in French). Syndicat National de l'Édition Phonographique. Retrieved July 3, 2018.
27. "宇多田ヒカル、『Fantôme』がオリコン1位獲得！". Rockin' On. October 4, 2016. Retrieved October 4, 2016.
28. "ja:オリコン週間 デジタルアルバムランキング 2016年10月31日～2016年11月06日". Oricon Style (in Japanese). Oricon. Retrieved November 16, 2016.
29. "2018년 31주차 Album Chart (국외)". Retrieved August 9, 2018.
30. "Billboard World Albums July 7, 2018". Billboard. Retrieved July 3, 2018.
31. "Utada Hikaru Chart History". Billboard. Retrieved July 6, 2018.
32. "Utada Hikaru Chart History". Billboard. Retrieved February 3, 2020.
33. "Oricon Monthly CD Albums Chart (June 2018)" (in Japanese). Oricon. Retrieved August 13, 2018.
34. "Oricon Yearly CD Albums Chart (2018)" (in Japanese). Oricon. Retrieved December 20, 2018.
35. "【オリコン年間デジタルランキング 2018】米津玄師がシングル首位、『グレイテスト・ショーマン』がアルバム首位" (in Japanese). Oricon. Retrieved December 22, 2018.
36. "Billboard Japan Hot Albums Year End" (in Japanese). Retrieved December 7, 2018.
37. "Billboard Japan Top Download Albums Year End" (in Japanese). Retrieved December 7, 2018.
38. "Billboard Japan Hot Albums Year End" (in Japanese). Retrieved May 2, 2021.
39. 【第51回オリコン年間ランキング 2018】安室奈美恵さんが総合首位、AKB48がシングル9年連続1位・2位独占 [[51st annual Oricon ranking 2018] Amuro Namie is the overall best performing artist, AKB 48 ranked first and second on the single year end chart for 9th consecutive year] (in Japanese). Oricon Inc. December 20, 2018. from the original on January 15, 2019.
40. "Japanese album certifications – 宇多田 ヒカル – 初恋" (in Japanese). Recording Industry Association of Japan. Retrieved January 31, 2021. Select 2018年6月 on the drop-down menu
41. "Japanese digital album certifications – 宇多田 ヒカル – 初恋" (in Japanese). Recording Industry Association of Japan. Retrieved January 31, 2021. Select 2020年3月 on the drop-down menu

External links

• Hatsukoi on Hikaru Utada's official web site