Hard Candy is an American cosmetics company, founded in 1995 by Iranian-American sisters Dineh Mohajer and Pooneh Mohajer (who now owns tokidoki), along with Dineh's ex-boyfriend Ben Einstein (who now owns Einstein Cosmetics) and his brother Reuben Einstein. The company's first product was nail polish that Dineh mixed herself - a shade of baby blue named "Sky" to match her Charles David sandals. After receiving scores of compliments on the unique shade, Dineh began selling it at Fred Segal in Santa Monica, and Ben began selling to many other top retailers including Nordstroms. In that same year, actress Alicia Silverstone appeared on the Late Show with David Letterman and, when asked about her pastel blue fingernails, replied, "It's sky blue," causing an overnight explosion of the brand.[citation needed] Ben and Dineh appeared on segments of MTV House of Style program several times. A mere 18 months later, the brand was quoted as generating $10 million a year in a Forbes advertisement featuring Dineh.
Hard Candy
Founded
1995
Headquarters
USA
Key people
Dineh Mohajer Benjamin A. Einstein Reuben A. Einstein Pooneh Mohajer
Louis Vuitton Moët Hennessy (LVMH), who owns Donna Karan, Givenchy, Sephora, TAG Heuer, and Veuve Clicquot, acquired Hard Candy in 1999 for an undisclosed amount.[1] The acquisition afforded Hard Candy greater distribution and a larger brand to attach itself to. It was later sold to Falic Fashion Group,[citation needed] a Hollywood, Florida-based corporation operating on the duty-free market, and a subsidiary of Duty Free America. In 2009, Hard Candy announced a partnership with Wal-Mart to take the brand to mass.[2]
NuWorld Beauty and Wal-Mart have worked together for over a year on the marketing concept, product creation, and package development of Hard Candy.[citation needed]
Hard Candy's new line, which premiered in the fall of 2009, consists of 261 products.[citation needed] The company kept some of the original Hard Candy products, among them their iconic nail polish, and introduced new products, such as Kaleyedescope Baked Eyeshadow, Eye Tattoo, Press-On Eyeshadow, and Take Me Out Eyeliner, which doubles as a hair stick.
Referencesedit
^Marla Dickerson (May 13, 1999). "LVMH Acquires Cosmetics Maker Hard Candy". LA Times. Retrieved 17 December 2014.
^Chavon Sutton and Nicole Maestri (August 18, 2009). "Wal-Mart to offer "Hard Candy" to woo high-end shoppers". Reuters. Retrieved 17 July 2013.
External linksedit
Official website
April 14, 2024
hard, candy, cosmetics, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, hard, candy, cosmetics, news, newspapers, bo. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Hard Candy cosmetics news newspapers books scholar JSTOR July 2013 Learn how and when to remove this template message Hard Candy is an American cosmetics company founded in 1995 by Iranian American sisters Dineh Mohajer and Pooneh Mohajer who now owns tokidoki along with Dineh s ex boyfriend Ben Einstein who now owns Einstein Cosmetics and his brother Reuben Einstein The company s first product was nail polish that Dineh mixed herself a shade of baby blue named Sky to match her Charles David sandals After receiving scores of compliments on the unique shade Dineh began selling it at Fred Segal in Santa Monica and Ben began selling to many other top retailers including Nordstroms In that same year actress Alicia Silverstone appeared on the Late Show with David Letterman and when asked about her pastel blue fingernails replied It s sky blue causing an overnight explosion of the brand citation needed Ben and Dineh appeared on segments of MTV House of Style program several times A mere 18 months later the brand was quoted as generating 10 million a year in a Forbes advertisement featuring Dineh Hard CandyFounded1995HeadquartersUSAKey peopleDineh MohajerBenjamin A EinsteinReuben A EinsteinPooneh MohajerProductscosmeticsWebsitehttp www hardcandy comLouis Vuitton Moet Hennessy LVMH who owns Donna Karan Givenchy Sephora TAG Heuer and Veuve Clicquot acquired Hard Candy in 1999 for an undisclosed amount 1 The acquisition afforded Hard Candy greater distribution and a larger brand to attach itself to It was later sold to Falic Fashion Group citation needed a Hollywood Florida based corporation operating on the duty free market and a subsidiary of Duty Free America In 2009 Hard Candy announced a partnership with Wal Mart to take the brand to mass 2 NuWorld Beauty and Wal Mart have worked together for over a year on the marketing concept product creation and package development of Hard Candy citation needed Hard Candy s new line which premiered in the fall of 2009 consists of 261 products citation needed The company kept some of the original Hard Candy products among them their iconic nail polish and introduced new products such as Kaleyedescope Baked Eyeshadow Eye Tattoo Press On Eyeshadow and Take Me Out Eyeliner which doubles as a hair stick References edit Marla Dickerson May 13 1999 LVMH Acquires Cosmetics Maker Hard Candy LA Times Retrieved 17 December 2014 Chavon Sutton and Nicole Maestri August 18 2009 Wal Mart to offer Hard Candy to woo high end shoppers Reuters Retrieved 17 July 2013 External links editOfficial website Retrieved from https en wikipedia org w index php title Hard Candy cosmetics amp oldid 1214938105, wikipedia, wiki, book, books, library,
