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Good Worldwide

January 01, 1970

GOOD Worldwide Inc. is a United States-based company with offices in Los Angeles, New York, and Seattle that reports on businesses and non-profits.[1][2] GOOD produces a website, a quarterly magazine, online videos, and events. Content covered includes environmental issues, education, urban planning, design, politics, culture, technology, and health. Good Worldwide Inc. is the consolidation of originally separate brands: Reason Pictures, GOOD magazine, and GOOD Digital, in partnership with Causes, a Facebook/MySpace app promoting donations of time and money to charities and non-profits; Goodrec and Govit, an application that connects US citizens with their elected representatives.[3] GOOD Worldwide Inc. is made up of three organizations: GOOD/Media, GOOD/Community and GOOD/Corps.[4]

Brands edit

GOOD/Media produces an online news site, www.good.is, and quarterly print magazine, GOOD magazine. The magazine was started in 2006.[5]

GOOD Corps is GOOD Worldwide Inc's social impact consultancy.[6]

Upworthy, a website for viral content started in March 2012 by Eli Pariser and Peter Koechley, merged with Good Worldwide in 2017.[7]

History edit

GOOD was founded in 2006 by Ben Goldhirsh (son of Inc. magazine founder Bernie Goldhirsh) who wanted to create a "free press for the critical idealist."[8] Eschewing experienced editors, he hired friends from college and high school, including Al Gore's son, Al Gore III, to create a media company characterized by "both bold graphic style and an unconventional approach to business." The team was initially criticized by some industry experts, such as magazine executive and publishing expert Chip Block, who said, "This sounds a lot to me like vanity publishing, a bunch of kids sitting around with something they think is a really good idea, and one of them has a lot of money."[8] Others in the industry praised the magazine's design and concept upon its launch.[8]

GOOD's business strategy included donating its magazine subscription fees entirely to charities, offering subscribers multiple options for which organization their fee supported.[8][9] Goldhirsh explained the reasoning behind the strategy in an interview with Inc.: "The idea was that we would incentivize consumers with the added benefit that their money goes to charity, incentivize these charities to reach their constituencies for the $20 donation, and enjoy the added marketing and public relations that would come from having an innovative strategy."[10] Goldhirsh's theory has been criticized[weasel words] for not being a viable business model.[11]

Around launch time in the fall of 2006, GOOD was featured in the New York Times and mentioned by APM's Marketplace.[12] The magazine and its website were covered by NPR[13][14][15] Instead of traditional marketing strategies, GOOD used their marketing budget to throw launch parties[8] which have been reviewed and discussed by publications such as The Washington Post.[16]

In 2008, Former GOOD CEO Jonathan Greenblatt tested a concept called the "GOOD Sheet", a broadsheet product distributed exclusively at Starbucks. The company also experimented with a name-your-own-pricing scheme.[17][18]

On August 17, 2011, a joint announcement was made that social network service Jumo, a social engagement platform designed to connect users with causes and non-profits, founded by Facebook cofounder Chris Hughes, would be merging with GOOD.[19][20]

In June 2012, most of the magazine's editors were fired.[21] The firings were "for strategic reasons" to shift GOOD's focus to its social network.[21] Eight former GOOD magazine editors and writers raised funds on Kickstarter to create the one-shot magazine Tomorrow before going their separate ways.[22]

In March 2015, GOOD resumed publication of the magazine with a new design and format.[23][24] In 2017, the magazine received a National Magazine Award [25] in the Personal Service category for the Winter issue, ″What Can He Really Do, What Can We Do About It?″ [26]

In February 2016, Good Worldwide hired Nancy Miller, formerly of Wired, Fast Company, and Los Angeles magazine, to serve as editor-in-chief of the digital and print magazine.[27]

In August 2018, Good Media Group laid off 31 employees from its Upworthy site. In response, Upworthy CEO Charlie Wilkie resigned, and Eli Pariser resigned from the board.[28]

References edit

  1. ^ . GOOD. Archived from the original on 2012-09-14. Retrieved 2014-04-16.
  2. ^ "GOOD Adds YouTube CEO Chad Hurley And Pepsi CMO Jill Beraud To Advisory Board". TechCrunch. 2010-03-30. Retrieved 2014-04-16.
  3. ^ "GOOD Scores Funding, Strategic Partnerships To Help Improve The World". TechCrunch. 2009-10-14. Retrieved 2014-04-16.
  4. ^ . Good Corps. 2011-05-13. Archived from the original on 2014-04-17. Retrieved 2014-04-16.
  5. ^ "GOOD. Launch of the Year". Mr. Magazines. Retrieved August 19, 2015.
  6. ^ Newman, Andrew Adam (13 May 2011). "GOOD/Corps Aims to Help Business Meet Social Goals". New York Times. Retrieved 22 July 2015.
  7. ^ Sutton, Kelsey (January 27, 2017). "Upworthy to merge with Good Worldwide, newsrooms to consolidate. About 20 staffers were laid off as part of the merger". Politico. Retrieved January 20, 2019.
  8. ^ a b c d e "A Magazine for Earnest Young Things". The New York Times. 17 September 2006. Retrieved 29 May 2016.
  9. ^ Steel, Emily (2006-07-20). "Wealthy Son Aims to Build His Legacy". The Wall Street Journal. Retrieved 2014-04-16.
  10. ^ "Inheriting the 'Entrepreneurial Spirit' - Ben Goldhirsh - GOOD magazine". Inc. 2007-06-19. Retrieved 2014-04-16.
  11. ^ Rothkopf, David (2007-08-16). "Doing Well By Doing Good". Foreignpolicy.com. Retrieved 2014-04-16.[dead link]
  12. ^ Marketplace: Smart (socially-conscious) business 2011-09-27 at the Wayback Machine
  13. ^ Magazine Aims to Be 'GOOD' for You NPR. October 10, 2007.
  14. ^ Magazine Makes 'GOOD'. NPR. November 22, 2007.
  15. ^ A Vision of 'GOOD' Works in Magazines, Web. NPR. December 8, 2007
  16. ^ , The Washington Post. Julia Beizer. Sept. 5, 2007.
  17. ^ Fell, Jason. . Test.foliomag.com. Archived from the original on 2013-12-15. Retrieved 2014-04-16.
  18. ^ "Ice-Breaker at Starbucks: The GOOD Sheet". The New York Times. 8 September 2008. Retrieved 29 May 2016.
  19. ^ Two Groups That Help Nonprofits in a Merger, Stephanie Strom, The New York Times, August 17, 2011
  20. ^ Jumo and GOOD Combine Forces to Create Content and Social Engagement Platform 2011-09-28 at the Wayback Machine, Chris Hughes, Jumo blog, August 17, 2011
  21. ^ a b Beaujon, Andrew. "GOOD magazine lays off most of its editorial staffers". Poynter. Retrieved April 16, 2014.
  22. ^ Coscarelli, Joe. "Fired GOOD Staff Raises $20,000 for Tomorrow - Daily Intelligencer". NY Mag. Retrieved April 16, 2014.
  23. ^ "GOOD Goes Back to Print". Folio. March 30, 2015. Retrieved May 30, 2015.
  24. ^ "GOOD Magazine and the Print Pub Renaissance". Contently.com. 2015-04-23. Retrieved 2016-05-29.
  25. ^ . Archived from the original on 2017-02-13. Retrieved 2017-02-12.
  26. ^ . Archived from the original on 2017-02-13. Retrieved 2017-02-12.
  27. ^ Richard Horgan (2016-03-18). "GOOD Magazine Has a New Editor in Chief". Adweek.com. Retrieved 2016-05-29.
  28. ^ Baldridge, Marlee (3 August 2018). "Upworthy just laid off 31 people. The question remains why". NeimanLab. Harvard College. Retrieved 9 December 2019.

External links edit

  • Official website
  • Los Angeles Times profile of Ben Goldhirsh

January 01, 1970
good, worldwide, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Good Worldwide news newspapers books scholar JSTOR July 2015 Learn how and when to remove this message This article relies excessively on references to primary sources Please improve this article by adding secondary or tertiary sources Find sources Good Worldwide news newspapers books scholar JSTOR July 2015 Learn how and when to remove this message Learn how and when to remove this message GOOD Worldwide Inc is a United States based company with offices in Los Angeles New York and Seattle that reports on businesses and non profits 1 2 GOOD produces a website a quarterly magazine online videos and events Content covered includes environmental issues education urban planning design politics culture technology and health Good Worldwide Inc is the consolidation of originally separate brands Reason Pictures GOOD magazine and GOOD Digital in partnership with Causes a Facebook MySpace app promoting donations of time and money to charities and non profits Goodrec and Govit an application that connects US citizens with their elected representatives 3 GOOD Worldwide Inc is made up of three organizations GOOD Media GOOD Community and GOOD Corps 4 Contents 1 Brands 2 History 3 References 4 External linksBrands editGOOD Media produces an online news site www good is and quarterly print magazine GOOD magazine The magazine was started in 2006 5 GOOD Corps is GOOD Worldwide Inc s social impact consultancy 6 Upworthy a website for viral content started in March 2012 by Eli Pariser and Peter Koechley merged with Good Worldwide in 2017 7 History editGOOD was founded in 2006 by Ben Goldhirsh son of Inc magazine founder Bernie Goldhirsh who wanted to create a free press for the critical idealist 8 Eschewing experienced editors he hired friends from college and high school including Al Gore s son Al Gore III to create a media company characterized by both bold graphic style and an unconventional approach to business The team was initially criticized by some industry experts such as magazine executive and publishing expert Chip Block who said This sounds a lot to me like vanity publishing a bunch of kids sitting around with something they think is a really good idea and one of them has a lot of money 8 Others in the industry praised the magazine s design and concept upon its launch 8 GOOD s business strategy included donating its magazine subscription fees entirely to charities offering subscribers multiple options for which organization their fee supported 8 9 Goldhirsh explained the reasoning behind the strategy in an interview with Inc The idea was that we would incentivize consumers with the added benefit that their money goes to charity incentivize these charities to reach their constituencies for the 20 donation and enjoy the added marketing and public relations that would come from having an innovative strategy 10 Goldhirsh s theory has been criticized weasel words for not being a viable business model 11 Around launch time in the fall of 2006 GOOD was featured in the New York Times and mentioned by APM s Marketplace 12 The magazine and its website were covered by NPR 13 14 15 Instead of traditional marketing strategies GOOD used their marketing budget to throw launch parties 8 which have been reviewed and discussed by publications such as The Washington Post 16 In 2008 Former GOOD CEO Jonathan Greenblatt tested a concept called the GOOD Sheet a broadsheet product distributed exclusively at Starbucks The company also experimented with a name your own pricing scheme 17 18 On August 17 2011 a joint announcement was made that social network service Jumo a social engagement platform designed to connect users with causes and non profits founded by Facebook cofounder Chris Hughes would be merging with GOOD 19 20 In June 2012 most of the magazine s editors were fired 21 The firings were for strategic reasons to shift GOOD s focus to its social network 21 Eight former GOOD magazine editors and writers raised funds on Kickstarter to create the one shot magazine Tomorrow before going their separate ways 22 In March 2015 GOOD resumed publication of the magazine with a new design and format 23 24 In 2017 the magazine received a National Magazine Award 25 in the Personal Service category for the Winter issue What Can He Really Do What Can We Do About It 26 In February 2016 Good Worldwide hired Nancy Miller formerly of Wired Fast Company and Los Angeles magazine to serve as editor in chief of the digital and print magazine 27 In August 2018 Good Media Group laid off 31 employees from its Upworthy site In response Upworthy CEO Charlie Wilkie resigned and Eli Pariser resigned from the board 28 References edit About Us GOOD Archived from the original on 2012 09 14 Retrieved 2014 04 16 GOOD Adds YouTube CEO Chad Hurley And Pepsi CMO Jill Beraud To Advisory Board TechCrunch 2010 03 30 Retrieved 2014 04 16 GOOD Scores Funding Strategic Partnerships To Help Improve The World TechCrunch 2009 10 14 Retrieved 2014 04 16 GOOD Corps Good Corps 2011 05 13 Archived from the original on 2014 04 17 Retrieved 2014 04 16 GOOD Launch of the Year Mr Magazines Retrieved August 19 2015 Newman Andrew Adam 13 May 2011 GOOD Corps Aims to Help Business Meet Social Goals New York Times Retrieved 22 July 2015 Sutton Kelsey January 27 2017 Upworthy to merge with Good Worldwide newsrooms to consolidate About 20 staffers were laid off as part of the merger Politico Retrieved January 20 2019 a b c d e A Magazine for Earnest Young Things The New York Times 17 September 2006 Retrieved 29 May 2016 Steel Emily 2006 07 20 Wealthy Son Aims to Build His Legacy The Wall Street Journal Retrieved 2014 04 16 Inheriting the Entrepreneurial Spirit Ben Goldhirsh GOOD magazine Inc 2007 06 19 Retrieved 2014 04 16 Rothkopf David 2007 08 16 Doing Well By Doing Good Foreignpolicy com Retrieved 2014 04 16 dead link Marketplace Smart socially conscious business Archived 2011 09 27 at the Wayback Machine Magazine Aims to Be GOOD for You NPR October 10 2007 Magazine Makes GOOD NPR November 22 2007 A Vision of GOOD Works in Magazines Web NPR December 8 2007 Choose GOOD Anniversary Party The Washington Post Julia Beizer Sept 5 2007 Fell Jason GOOD to Let Subscribers Name Their Own Price Audience Development FolioMag com Test foliomag com Archived from the original on 2013 12 15 Retrieved 2014 04 16 Ice Breaker at Starbucks The GOOD Sheet The New York Times 8 September 2008 Retrieved 29 May 2016 Two Groups That Help Nonprofits in a Merger Stephanie Strom The New York Times August 17 2011 Jumo and GOOD Combine Forces to Create Content and Social Engagement Platform Archived 2011 09 28 at the Wayback Machine Chris Hughes Jumo blog August 17 2011 a b Beaujon Andrew GOOD magazine lays off most of its editorial staffers Poynter Retrieved April 16 2014 Coscarelli Joe Fired GOOD Staff Raises 20 000 for Tomorrow Daily Intelligencer NY Mag Retrieved April 16 2014 GOOD Goes Back to Print Folio March 30 2015 Retrieved May 30 2015 GOOD Magazine and the Print Pub Renaissance Contently com 2015 04 23 Retrieved 2016 05 29 Ellie Awards ASME Archived from the original on 2017 02 13 Retrieved 2017 02 12 The GOOD Guide to Donald Trump GOOD Archived from the original on 2017 02 13 Retrieved 2017 02 12 Richard Horgan 2016 03 18 GOOD Magazine Has a New Editor in Chief Adweek com Retrieved 2016 05 29 Baldridge Marlee 3 August 2018 Upworthy just laid off 31 people The question remains why NeimanLab Harvard College Retrieved 9 December 2019 External links editOfficial website Los Angeles Times profile of Ben Goldhirsh Retrieved from https en wikipedia org w index php title Good Worldwide amp oldid 1168882291, wikipedia, wiki, book, books, library,

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