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General Electric Theater

March 29, 2023

General Electric Theater was an American anthology series hosted by Ronald Reagan that was broadcast on CBS radio and television. The series was sponsored by General Electric's Department of Public Relations.

General Electric Theater
Ronald Reagan, host
GenreAnthology series
Presented byRonald Reagan
Country of originUnited States
Original languageEnglish
No. of seasons10
No. of episodes302
Production
Running time30 minutes
Production companyRevue Studios
Release
Original networkCBS
Picture formatBlack and white
Audio formatMonaural
Original releaseFebruary 1, 1953 (1953-02-01) –
June 3, 1962 (1962-06-03)
Edie Adams and Louis Jourdan in episode "A Falling Angel" (1958).
Harpo and Chico Marx performed "The Incredible Jewelry Robbery" in pantomime in 1959.
Nick Adams and Elinor Donahue in episode "A Voice on the Phone" (1961).
Groucho Marx and Brooke Hayward in "The Hold Out" (1961)

Radio

After an audition show on January 18, 1953, titled The Token, with Dana Andrews, the radio series, a summer replacement for The Bing Crosby Program, debuted on CBS on July 9, 1953, with Ronald Colman in an episode based on Random Harvest. With such guest stars as Cary Grant, Irene Dunne, Van Johnson, Jane Wyman, William Holden, Alan Young, Dorothy McGuire, John Hodiak, Ann Blyth, James Mason, Joan Fontaine, and Judy Garland the series continued until October 1, 1953. Jaime del Valle produced and directed the show. Ken Carpenter was the host and announcer. Wilbur Hatch supplied the music.

Also known as G.E. Stereo Theater, the program "was the first network radio series to be broadcast on FM in stereo."[1]

Television

The television version of the program, produced by MCA-TV/Revue, was broadcast every Sunday evening at 9:00 pm EST, beginning February 1 1953, and ending June 3 1962. Each of the estimated 209[2] television episodes was an adaptation of a novel, short story, play, film, or magazine fiction. An exception was the 1954 episode "Music for Christmas", which featured choral director Fred Waring and his group The Pennsylvanians performing Christmas music. Jacques Tourneur directed four episodes, "The Martyr'" (1955), "Into the Night" (1955), "Aftermath" (1960) and "Star Witness: The Lili Parrish Story" (1961). The April 24, 1960, episode, "Adam's Apples", was the pilot for the situation comedy Ichabod and Me, which aired on CBS during the 1961–1962 television season.[citation needed]

On September 26, 1954, Ronald Reagan debuted as the only host of the program. GE added a host to provide continuity in the anthology format. The show's Nielsen ratings improved from #27 in the 1953–1954 season to #17 in 1954–1955, followed #11 in 1955–1956, #3 in 1956–1957, #7 in 1957–1958, #26 in 1958–1959, #23 in 1959–1960, and #20 in 1960–1961.[3] General Electric Theater made the already well-known Reagan wealthy, due to his partial ownership of the show.

Reagan's contract with GE also entailed work as a motivational speaker for the company.[4] After eight years as host, Reagan estimated he had visited 135 GE research and manufacturing facilities, and met over 250,000 people. During that time, he would also speak at other forums such as Rotary clubs and Moose lodges, presenting views on economic progress that in form and content were often similar to what he said in introductions, segues, and closing comments on the show as a spokesman for GE. Reagan, who would later be known as "The Great Communicator" because of his oratorical ability, often credited these engagements as helping him develop his public-speaking abilities.

Television guest stars

Among the guest stars on the anthology were:

Reagan fired by General Electric

Michael Reagan, adopted son of Ronald Reagan and Jane Wyman, contends that Attorney General of the United States Robert F. Kennedy pressured GE to cancel The General Electric Theater or at least to fire Reagan as the host if the program were to continue. The series was not dropped because of low ratings but political intervention, the younger Reagan still maintains. Michael claimed that Robert Kennedy told GE officials that the company would receive no federal contracts so long as Reagan was host of the series. Michael noted the irony that his father's dismissal propelled Reagan into the political arena, and eighteen years afterwards, Reagan would take the oath of office as the oldest person to become U.S. president up to that time (Joe Biden would surpass this record with his election in 2020) Kennedy's directive is another example of the "law of unintended consequences". Had Kennedy stayed out of GE contract matters, likely there would have been no Governor or President Reagan.[8]

From Reagan: The Life, H.W. Brands, Anchor Books, New York 2015

Page 124–125: Reagan's jeremiads against encroaching government cited the Tennessee Valley Authority (TVA) as a case in point – until he got wind that TVA executives were listening and wondering to General Electric's boss, Ralph Cordiner, why they shouldn't shift their purchases to a more appreciative company. Cordiner said he wouldn't censor Reagan – a move that caused Reagan to censor himself. Reagan recalled saying: “Mr Cordiner, what would you say if I could make my speech just as effectively without mentioning TVA?” [He also recalled the response:] “Well, it would make my job easier.” Reagan concluded the story “Dropping TVA from my speech was no problem.” [This quote is taken directly from Where's the Rest of Me?, Ronald Reagan with Richard G. Hublen, Duell, Sloan and Pearce, New York, 1965, pp. 269–270]

Page 131: In 1961, the Justice Department launched a probe into price-fixing in the electrical equipment industry. General Electric was a prime target. Corporate management decided prudence lay in avoiding anything that raised the company's profile needlessly. Reagan's attacks on big government did just that. .... The company offered to keep him on pitching commercial products if he would stop talking politics. ...He decided the reduced stage was too small.

From An American Life, Simon and Schuster, New York, 1990, page 137: “In 1962, there was a change in management at General Electric that brought an end to my satisfying eight-year relationship with the company. Ralph Cordiner was retiring and the new management asked me, in addition to continuing as host of the GE Theater, to go on the road and become a pitchman for General Electric products – in other words, become a salesman. I told them that after developing such a following by speaking out about the issues I believed in, I wasn't going to go out and peddle toasters.

From When Character was King, Peggy Noonan, Penguin, New York, 2001, page 84:, New management asked him to stay on....but go on the road and pitch GE products. They insisted. He said no. They cancelled.

Don Herbert, a television personality well known as the host of Watch Mr. Wizard, appeared as the "General Electric Progress Reporter", adding a scientific touch to the institutional advertising pitch. The show was produced by Revue Studios, whose successor-in-interest, NBC Universal Television, was co-owned by GE.

Following General Electric Theater's cancellation in 1962, the series was replaced in the same time slot by the short-lived GE-sponsored GE True, hosted by Jack Webb.

On March 17, 2010, General Electric presented Reagan's widow Nancy Davis Reagan with video copies of 208 episodes of General Electric Theater, to be donated to the Ronald Reagan Presidential Library.[9]

On April 20, 2010, a "lost" live episode of General Electric Theater – "The Dark, Dark Hours", which originally aired on December 12, 1954 – was uncovered by NBC writer Wayne Federman, who was working on a television retrospective for the Reagan Centennial Celebration.[10] The episode was noteworthy because it teamed Ronald Reagan with James Dean. Highlights were broadcast on the CBS Evening News, NBC Nightly News, and Good Morning America.

Directors

  • "The Martyr", directed by Jacques Tourneur (1956) (25 min)
  • "Into the Night", directed by Jacques Tourneur (1955) (25 min)
  • "Aftermath", directed by Jacques Tourneur (1960) (25 min)
  • "Star Witness: The Lili Parrish Story", directed by Jacques Tourneur (1961) (25 min)

References

  1. ^ Terrace, Vincent (1999). Radio Programs, 1924–1984: A Catalog of More Than 1800 Shows. McFarland & Company, Inc. ISBN 978-0-7864-4513-4. p. 128.
  2. ^ "Television Obscurities – Another General Electric Theater Episode Found". from the original on 2010-08-29.
  3. ^ "ClassicTVguide.com: TV Ratings". classictvguide.com. from the original on 19 October 2017. Retrieved 7 May 2018.
  4. ^ Perlstein, Rick (2009). Before the storm : Barry Goldwater and the unmaking of the American consensus. New York: Nation Books. ISBN 9780786744152.
  5. ^ "Comedy of a Reluctant Hangman". The Port Huron Times Herald. October 24, 1959. p. 20. Retrieved October 28, 2022.
  6. ^ "Jane Wyatt to Star on GE Theater". Progress-Bulletin. March 21, 1961. p. 8. Retrieved October 28, 2022.
  7. ^ "Irene Dunne Takes Political Role on GE Theater". Jefferson City Post-Tribune. p. 19. Retrieved October 28, 2022.
  8. ^ Michael Reagan (February 4, 2011). "Ronald Reagan's Son Remembers The Day When GE Fired His Dad". investors.com. Archived from the original on January 26, 2013. Retrieved February 5, 2011.
  9. ^ "Associated Press via Yahoo News (March 17, 2010)". yahoo.com. from the original on 23 March 2010. Retrieved 7 May 2018.
  10. ^ "Rare Film of Ronald Reagan, James Dean Unearthed". cbsnews.com. from the original on 8 May 2013. Retrieved 7 May 2018.

Further reading

  • William L. Bird, Jr. "Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935–1955. Evanston, IL: Northwestern University Press, 1999.[ISBN missing]

External links

  • General Electric Theater at IMDb
  • Article on GE Theater from the Museum of Broadcast Communications
  • Jerry Haendiges Vintage Radio Logs: General Electric Theater
  • General Electric Theater, Museum of Broadcast Communications
  • Company Voice Advertising, Museum of Broadcast Communications 2010-12-04 at the Wayback Machine
  • General Electric Theater at CVTA

March 29, 2023
general, electric, theater, american, anthology, series, hosted, ronald, reagan, that, broadcast, radio, television, series, sponsored, general, electric, department, public, relations, ronald, reagan, hostgenreanthology, seriespresented, byronald, reagancount. General Electric Theater was an American anthology series hosted by Ronald Reagan that was broadcast on CBS radio and television The series was sponsored by General Electric s Department of Public Relations General Electric TheaterRonald Reagan hostGenreAnthology seriesPresented byRonald ReaganCountry of originUnited StatesOriginal languageEnglishNo of seasons10No of episodes302ProductionRunning time30 minutesProduction companyRevue StudiosReleaseOriginal networkCBSPicture formatBlack and whiteAudio formatMonauralOriginal releaseFebruary 1 1953 1953 02 01 June 3 1962 1962 06 03 Edie Adams and Louis Jourdan in episode A Falling Angel 1958 Harpo and Chico Marx performed The Incredible Jewelry Robbery in pantomime in 1959 Nick Adams and Elinor Donahue in episode A Voice on the Phone 1961 Groucho Marx and Brooke Hayward in The Hold Out 1961 Contents 1 Radio 2 Television 3 Television guest stars 4 Reagan fired by General Electric 5 Directors 6 References 7 Further reading 8 External linksRadio EditAfter an audition show on January 18 1953 titled The Token with Dana Andrews the radio series a summer replacement for The Bing Crosby Program debuted on CBS on July 9 1953 with Ronald Colman in an episode based on Random Harvest With such guest stars as Cary Grant Irene Dunne Van Johnson Jane Wyman William Holden Alan Young Dorothy McGuire John Hodiak Ann Blyth James Mason Joan Fontaine and Judy Garland the series continued until October 1 1953 Jaime del Valle produced and directed the show Ken Carpenter was the host and announcer Wilbur Hatch supplied the music Also known as G E Stereo Theater the program was the first network radio series to be broadcast on FM in stereo 1 Television EditThe television version of the program produced by MCA TV Revue was broadcast every Sunday evening at 9 00 pm EST beginning February 1 1953 and ending June 3 1962 Each of the estimated 209 2 television episodes was an adaptation of a novel short story play film or magazine fiction An exception was the 1954 episode Music for Christmas which featured choral director Fred Waring and his group The Pennsylvanians performing Christmas music Jacques Tourneur directed four episodes The Martyr 1955 Into the Night 1955 Aftermath 1960 and Star Witness The Lili Parrish Story 1961 The April 24 1960 episode Adam s Apples was the pilot for the situation comedy Ichabod and Me which aired on CBS during the 1961 1962 television season citation needed On September 26 1954 Ronald Reagan debuted as the only host of the program GE added a host to provide continuity in the anthology format The show s Nielsen ratings improved from 27 in the 1953 1954 season to 17 in 1954 1955 followed 11 in 1955 1956 3 in 1956 1957 7 in 1957 1958 26 in 1958 1959 23 in 1959 1960 and 20 in 1960 1961 3 General Electric Theater made the already well known Reagan wealthy due to his partial ownership of the show Reagan s contract with GE also entailed work as a motivational speaker for the company 4 After eight years as host Reagan estimated he had visited 135 GE research and manufacturing facilities and met over 250 000 people During that time he would also speak at other forums such as Rotary clubs and Moose lodges presenting views on economic progress that in form and content were often similar to what he said in introductions segues and closing comments on the show as a spokesman for GE Reagan who would later be known as The Great Communicator because of his oratorical ability often credited these engagements as helping him develop his public speaking abilities Television guest stars EditAmong the guest stars on the anthology were Bud Abbott Edie Adams Nick Adams Claude Akins Eddie Albert Leon Ames Edward Andrews Fred Astaire Phyllis Avery Parley Baer Raymond Bailey Patricia Barry Anne Baxter Fred Beir Bea Benaderet Jack Benny Whit Bissell Joan Blondell Ray Bolger Ward Bond Scott Brady Neville Brand Ernest Borgnine Stephen Boyd Diane Brewster Charles Bronson Sally Brophy Edgar Buchanan Terry Burnham 3 appearances 5 6 7 Michael Burns Francis X Bushman Red Buttons Macdonald Carey Jack Carson Jack Cassidy Gower Champion Marge Champion George Chandler Lon Chaney Jr Phyllis Coates Lee J Cobb Claudette Colbert Ronald Colman Chuck Connors Richard Conte Russ Conway Ellen Corby Lou Costello Joseph Cotten Jerome Cowan Bob Crane Joan Crawford Hume Cronyn Tony Curtis Bette Davis Sammy Davis Jr Jim Davis actor James Dean Richard Denning Elinor Donahue Ann Doran Dan Duryea John Ericson Bill Erwin Richard Eyer William Fawcett Frank Ferguson Nina Foch Joan Fontaine Eduard Franz Eva Gabor Zsa Zsa Gabor Judy Garland Greer Garson Anthony George George Gobel Billy Gray Virginia Gregg Virginia Grey Kevin Hagen Alan Hale Jr Brooke Hayward Barbara Hale Darryl Hickman Ed Hinton Dennis Holmes Skip Homeier Ron Howard Gary Hunley Kim Hunter Burl Ives Victor Jory Allyn Joslyn Louis Jourdan Boris Karloff Joseph Kearns Ricky Kelman Stan Kenton Ernie Kovacs Otto Kruger Nancy Kulp Alan Ladd Michael Landon Joi Lansing Keith Larsen Charles Laughton Piper Laurie Cloris Leachman Art Linkletter Myrna Loy Dayton Lummis Carol Lynley Dorothy Malone Flip Mark Strother Martin Scott Marlowe Nora Marlowe E G Marshall Lee Marvin record 7 appearances Chico Marx Groucho Marx Harpo Marx Raymond Massey Walter Matthau Tyler MacDuff Gisele MacKenzie Fred MacMurray George Macready Kevin McCarthy John McIntire Eve McVeagh Patrick McVey Tyler McVey Joyce Meadows Burgess Meredith Gary Merrill Robert Middleton Vera Miles Ray Milland Ewing Mitchell George Montgomery Rita Moreno Dennis Morgan Read Morgan Audie Murphy Burt Mustin Leslie Nielsen Lloyd Nolan Dan O Herlihy J Pat O Malley Geraldine Page Barbara Parkins Neva Patterson John Payne Larry Pennell Suzanne Pleshette Judson Pratt Vincent Price Nancy Davis Reagan Jason Robards Sr Ruth Roman George Sanders Karen Sharpe Robert F Simon Dean Stockwell Everett Sloane Stella Stevens Jimmy Stewart Nick Stewart Olive Sturgess Hope Summers Gloria Talbott Rod Taylor Phyllis Thaxter Gene Tierney Audrey Totter Harry Townes Claire Trevor Lurene Tuttle Gary Vinson Beverly Washburn David Wayne Christine White Jesse White Cornel Wilde Rhys Williams Natalie Wood Fay Wray Will Wright Ed Wynn Keenan WynnReagan fired by General Electric EditMichael Reagan adopted son of Ronald Reagan and Jane Wyman contends that Attorney General of the United States Robert F Kennedy pressured GE to cancel The General Electric Theater or at least to fire Reagan as the host if the program were to continue The series was not dropped because of low ratings but political intervention the younger Reagan still maintains Michael claimed that Robert Kennedy told GE officials that the company would receive no federal contracts so long as Reagan was host of the series Michael noted the irony that his father s dismissal propelled Reagan into the political arena and eighteen years afterwards Reagan would take the oath of office as the oldest person to become U S president up to that time Joe Biden would surpass this record with his election in 2020 Kennedy s directive is another example of the law of unintended consequences Had Kennedy stayed out of GE contract matters likely there would have been no Governor or President Reagan 8 From Reagan The Life H W Brands Anchor Books New York 2015Page 124 125 Reagan s jeremiads against encroaching government cited the Tennessee Valley Authority TVA as a case in point until he got wind that TVA executives were listening and wondering to General Electric s boss Ralph Cordiner why they shouldn t shift their purchases to a more appreciative company Cordiner said he wouldn t censor Reagan a move that caused Reagan to censor himself Reagan recalled saying Mr Cordiner what would you say if I could make my speech just as effectively without mentioning TVA He also recalled the response Well it would make my job easier Reagan concluded the story Dropping TVA from my speech was no problem This quote is taken directly from Where s the Rest of Me Ronald Reagan with Richard G Hublen Duell Sloan and Pearce New York 1965 pp 269 270 Page 131 In 1961 the Justice Department launched a probe into price fixing in the electrical equipment industry General Electric was a prime target Corporate management decided prudence lay in avoiding anything that raised the company s profile needlessly Reagan s attacks on big government did just that The company offered to keep him on pitching commercial products if he would stop talking politics He decided the reduced stage was too small From An American Life Simon and Schuster New York 1990 page 137 In 1962 there was a change in management at General Electric that brought an end to my satisfying eight year relationship with the company Ralph Cordiner was retiring and the new management asked me in addition to continuing as host of the GE Theater to go on the road and become a pitchman for General Electric products in other words become a salesman I told them that after developing such a following by speaking out about the issues I believed in I wasn t going to go out and peddle toasters From When Character was King Peggy Noonan Penguin New York 2001 page 84 New management asked him to stay on but go on the road and pitch GE products They insisted He said no They cancelled Don Herbert a television personality well known as the host of Watch Mr Wizard appeared as the General Electric Progress Reporter adding a scientific touch to the institutional advertising pitch The show was produced by Revue Studios whose successor in interest NBC Universal Television was co owned by GE Following General Electric Theater s cancellation in 1962 the series was replaced in the same time slot by the short lived GE sponsored GE True hosted by Jack Webb On March 17 2010 General Electric presented Reagan s widow Nancy Davis Reagan with video copies of 208 episodes of General Electric Theater to be donated to the Ronald Reagan Presidential Library 9 On April 20 2010 a lost live episode of General Electric Theater The Dark Dark Hours which originally aired on December 12 1954 was uncovered by NBC writer Wayne Federman who was working on a television retrospective for the Reagan Centennial Celebration 10 The episode was noteworthy because it teamed Ronald Reagan with James Dean Highlights were broadcast on the CBS Evening News NBC Nightly News and Good Morning America Directors Edit The Martyr directed by Jacques Tourneur 1956 25 min Into the Night directed by Jacques Tourneur 1955 25 min Aftermath directed by Jacques Tourneur 1960 25 min Star Witness The Lili Parrish Story directed by Jacques Tourneur 1961 25 min References Edit Terrace Vincent 1999 Radio Programs 1924 1984 A Catalog of More Than 1800 Shows McFarland amp Company Inc ISBN 978 0 7864 4513 4 p 128 Television Obscurities Another General Electric Theater Episode Found Archived from the original on 2010 08 29 ClassicTVguide com TV Ratings classictvguide com Archived from the original on 19 October 2017 Retrieved 7 May 2018 Perlstein Rick 2009 Before the storm Barry Goldwater and the unmaking of the American consensus New York Nation Books ISBN 9780786744152 Comedy of a Reluctant Hangman The Port Huron Times Herald October 24 1959 p 20 Retrieved October 28 2022 Jane Wyatt to Star on GE Theater Progress Bulletin March 21 1961 p 8 Retrieved October 28 2022 Irene Dunne Takes Political Role on GE Theater Jefferson City Post Tribune p 19 Retrieved October 28 2022 Michael Reagan February 4 2011 Ronald Reagan s Son Remembers The Day When GE Fired His Dad investors com Archived from the original on January 26 2013 Retrieved February 5 2011 Associated Press via Yahoo News March 17 2010 yahoo com Archived from the original on 23 March 2010 Retrieved 7 May 2018 Rare Film of Ronald Reagan James Dean Unearthed cbsnews com Archived from the original on 8 May 2013 Retrieved 7 May 2018 Further reading EditWilliam L Bird Jr Better Living Advertising Media and the New Vocabulary of Business Leadership 1935 1955 Evanston IL Northwestern University Press 1999 ISBN missing External links EditGeneral Electric Theater at IMDb Article on GE Theater from the Museum of Broadcast Communications Jerry Haendiges Vintage Radio Logs General Electric Theater General Electric Theater Museum of Broadcast Communications Company Voice Advertising Museum of Broadcast Communications Archived 2010 12 04 at the Wayback Machine General Electric Theater at CVTA Retrieved from https en wikipedia org w index php title General Electric Theater amp oldid 1145343764, wikipedia, wiki, book, books, library,

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