In early 1933, Eastern Color began producing small comic broadsides for the Ledger Syndicate of Philadelphia, printing Sunday color comics from 7 in × 9 in (180 mm × 230 mm) plates. Eastern Color sales manager Harry I. Wildenberg and his coworkers – salesperson Maxwell Gaines and owner George Janosik – realized that two such plates would fit on a tabloid-sized page.
Soon after, in April 1933, Wildenberg created the first modern-format comic book when, according to legend, he folded a newspaper into halves and then into quarters and, finding that a convenient book size, led him to have to Eastern Color publish Funnies on Parade. Like The Funnies but 32 pages,[3] this, too, was a newsprint magazine. Rather than using original material, however, it reprinted in color several comic strips licensed from the McNaught Syndicate, the Ledger Syndicate, and the Bell-McClure Syndicate.[4] This periodical, however, was neither sold nor available on newsstands, but rather sent free as a promotional item to consumers who mailed in coupons clipped from Procter & Gamble soap and toiletries products.[5] Ten-thousand copies were made.[6] The promotion proved a success, and Eastern Color that year produced similar periodicals for Canada Drysoft drinks, Kinney Shoes, Wheatenacereal and others, with print runs of from 100,000 to 250,000.[2]
In addition to Gaines, those associated with the project included Leverett Gleason other future industry notables working under Wildenberg's supervision.
^Inge, M. Thomas. "A Chronology of the Development of the American Comic Book". In Overstreet, Robert (ed.). The Comic Book Price Guide, vol 11. Harmony Books. p. A-33. ISBN0517542684.
^"Funnies on Parade", Grand Comics Database. Accessed Oct. 29, 2018.
^Sadowski, Greg (2012). Action! Mystery! Thrills! Great Comic Book Covers 1936-1945. Fantagraphics Books. p. 186. ISBN978-1606994948.
Coville, Jamie. The History of Comic Books: Introduction and "The Platinum Age 1897 – 1938", TheComicBooks.com, n.d. published at defunct site .
Quattro, Ken (2004). . Comicartville.com. Archived from the original on June 28, 2011.
January 01, 1970
funnies, parade, other, uses, funnies, disambiguation, american, giveaway, publication, 1933, that, precursor, comic, books, eight, page, publication, featured, reprints, such, popular, syndicated, comic, strips, bungle, family, palooka, keeping, with, joneses. For other uses see Funnies disambiguation Funnies on Parade is an American giveaway publication of 1933 that was a precursor of comic books The eight page publication featured reprints of such popular syndicated comic strips as The Bungle Family Joe Palooka Keeping Up with the Joneses Mutt and Jeff Reg lar Fellers and Somebody s Stenog Creators included F O Alexander Gene Byrnes Al Capp Clare Victor Dwiggins A E Hayward C M Payne Al Smith and Harry J Tuthill Funnies on ParadeCover of Funnies on Parade 1933 Publication informationPublisherEastern Color PrintingFormatColor newsprint magazinePublication dateSpring 1933No of issues1Main character s Blackstone Magic The Bungle Family Cicero Fisher s Silly Scoops Fisher s True Life Dramas Hairbreadth Harry High Gear Homer Holly of Hollywood Joe Palooka Keeping Up with the Joneses Mutt and Jeff Nipper Reg lar Fellers S Matter Pop Somebody s Stenog Strange As It SeemsCreative teamArtist s F O Alexander Gene Byrnes Al Capp Clare Victor Dwiggins A E Hayward John Hix Pop Momand C M Payne Al Smith Harry J Tuthill Contents 1 History 1 1 Precursor The Funnies 1 2 Funnies on Parade 2 See also 3 References 4 Further reading 5 External linksHistory editPrecursor The Funnies edit The creation of the modern American comic book came in stages Dell Publishing in 1929 published a 16 page newsprint periodical of original comic strip styled material titled The Funnies and described by the Library of Congress as a short lived newspaper tabloid insert 1 This is not to be confused with Dell s later same name comic book which began publication in 1936 Comics historian Ron Goulart describes the four color newsstand periodical as more a Sunday comic section without the rest of the newspaper than a true comic book 2 Funnies on Parade edit In early 1933 Eastern Color began producing small comic broadsides for the Ledger Syndicate of Philadelphia printing Sunday color comics from 7 in 9 in 180 mm 230 mm plates Eastern Color sales manager Harry I Wildenberg and his coworkers salesperson Maxwell Gaines and owner George Janosik realized that two such plates would fit on a tabloid sized page Soon after in April 1933 Wildenberg created the first modern format comic book when according to legend he folded a newspaper into halves and then into quarters and finding that a convenient book size led him to have to Eastern Color publish Funnies on Parade Like The Funnies but 32 pages 3 this too was a newsprint magazine Rather than using original material however it reprinted in color several comic strips licensed from the McNaught Syndicate the Ledger Syndicate and the Bell McClure Syndicate 4 This periodical however was neither sold nor available on newsstands but rather sent free as a promotional item to consumers who mailed in coupons clipped from Procter amp Gamble soap and toiletries products 5 Ten thousand copies were made 6 The promotion proved a success and Eastern Color that year produced similar periodicals for Canada Dry soft drinks Kinney Shoes Wheatena cereal and others with print runs of from 100 000 to 250 000 2 In addition to Gaines those associated with the project included Leverett Gleason other future industry notables working under Wildenberg s supervision Later in 1933 Gaines collaborated with Dell Publishing once again to publish the 36 page one shot Famous Funnies A Carnival of Comics 7 followed in 1934 by Famous Funnies which ran for 218 issues and is considered the first true American comic book 8 See also editMore Fun ComicsReferences edit U S Library of Congress American Treasures of the Library of Congress Archived September 7 2009 at the Wayback Machine exhibition a b Goulart Ron Comic Book Encyclopedia Harper Entertainment New York 2004 Inge M Thomas A Chronology of the Development of the American Comic Book In Overstreet Robert ed The Comic Book Price Guide vol 11 Harmony Books p A 33 ISBN 0517542684 Funnies on Parade Grand Comics Database Accessed Oct 29 2018 Sadowski Greg 2012 Action Mystery Thrills Great Comic Book Covers 1936 1945 Fantagraphics Books p 186 ISBN 978 1606994948 Brown Mitchell The 100 Greatest Comic Books of the 20th Century Funnies on Parade Internet archive link Famous Famous Carnival of Comics at the Grand Comics Database Goulart Ron The Funnies I entry Comic Book Encyclopedia Harper Entertainment New York 2004 ISBN 0 06 053816 3 p 144Further reading editAll in Color for a Dime by Dick Lupoff amp Don Thompson ISBN 0 87341 498 5 The Official Overstreet Comic Book Price Guide by Robert Overstreet Edition 35 ISBN 0 375 72107 X The Steranko History of Comics Vol 1 amp 2 by James Steranko Vol 1 ISBN 0 517 50188 0External links editCBW Comic History The Early Years 1896 to 1937 Part II Coville Jamie The History of Comic Books Introduction and The Platinum Age 1897 1938 TheComicBooks com n d Archive of original page published at defunct site CollectorTimes com Quattro Ken 2004 The New Ages Rethinking Comic Book History Comicartville com Archived from the original on June 28 2011 Retrieved from https en wikipedia org w index php title Funnies on Parade amp oldid 1205350262, wikipedia, wiki, book, books, library,
