Electric (The Cult album)

Electric is the third album by British rock band the Cult, released in 1987.^[3][4] It was the follow-up to their commercial breakthrough Love. The album equalled its predecessor's chart placing by peaking at number four in the UK but exceeded its chart residency, spending a total of 27 weeks on the chart (the most successful run for an album by The Cult).^[5]

Electric
Studio album by the Cult
Released	6 April 1987
Genre	Hard rock^[1]
Length	38:51
Label	Beggars Banquet Sire
Producer	Rick Rubin^[2]
The Cult chronology
Love (1985) Electric (1987) Sonic Temple (1989)
Singles from Electric
"Love Removal Machine" Released: 16 February 1987 "Lil' Devil" Released: 20 April 1987 "Wild Flower" Released: 27 July 1987

The album marked a deliberate stylistic change in the band's sound from gothic rock to more traditional hard rock.^[6] Rick Rubin, the producer on Electric, had been specifically hired to remake the band's sound in an effort to capitalize on the popularity of hard rock, glam metal and heavy metal in the 1980s.^[7] The album was featured in the book 1001 Albums You Must Hear Before You Die.

In 2013 the album was re-released as a double CD set under the title Electric Peace, with one disc featuring the originally released album and the second containing the entire Peace album recorded during the Manor Sessions.

Production

After the breakthrough success of their second album, Love, the Cult began working on a follow-up with producer Steve Brown. In the summer of 1986, they recorded twelve tracks at the Manor Studio in Oxfordshire. These recordings, which came to be known as the Manor Sessions, were to make up a new album, tentatively entitled Peace. However upon completion of the recording sessions, the band decided that they were unhappy with the sound, and began to look for a new producer.

The band went on to choose Rick Rubin, who was known for producing albums for hip hop artists and thrash metal band Slayer. These new recordings, with a slightly different track-list and running order, became the album that was released. Engineer Tony Platt recalled that Rubin used AC/DC as a benchmark for the album's sound:

Rick Rubin was recording the Cult in Studio A and we [Platt and the studio engineers] stood in the airlock just outside the studio. A snatch of Highway to Hell would get played and then a snatch from Back in Black and then a snatch of Led Zeppelin, and we thought, "What the hell's going on there?" [A studio assistant] said, "Well, he's getting the guitar sounds from Back in Black, the drum sound from Highway to Hell and the voice sound from Led Zeppelin!" Literally, as he was mixing he was getting a guitar sound on the Cult and then comparing it directly with the guitar sound that he wanted to get from Back in Black. The same with all the other instruments.^[8]

Although all twelve of the Manor Sessions tracks were initially scrapped, four of them would turn up as B-sides to singles from Electric. A further five of them appeared on a limited edition EP, and with the release of Rare Cult in 2000, the rest of the unreleased Steve Brown-produced tracks were made available, albeit in a limited edition format. They were finally made available on a mainstream release in 2013 as part of the Electric Peace release.

Critical reception

Professional ratings

Review scores
Source	Rating
AllMusic	^[9]
The Rolling Stone Album Guide	^[10]
The Village Voice	B+^[11]

Rolling Stone wrote that "despite the hovering shades of Zeppelin, Bon Scott and others, Electric does more than pilfer bygone metal mayhem. It swaggers, crunches and howls, all right, but it does so with irreverence (not surprising with raunch expert Rick Rubin behind the board)."^[12] Trouser Press wrote: "As sensually gratifying as it is cornball retro-moronic, Electric can lay claim to one of history's worst versions of 'Born to Be Wild.'"^[4]

Track listing

All songs written by Ian Astbury and Billy Duffy, except where noted.

1. "Wild Flower" – 3:37
2. "Peace Dog" – 3:34
3. "Lil' Devil" – 2:44
4. "Aphrodisiac Jacket" – 4:11
5. "Electric Ocean" – 2:49
6. "Bad Fun" – 3:33
7. "King Contrary Man" – 3:12
8. "Love Removal Machine" – 4:17
9. "Born to Be Wild" (Mars Bonfire) – 3:55
10. "Outlaw" – 2:52
11. "Memphis Hip Shake" – 4:01

"Manor Sessions"/Peace track listing

Electric arose from the sessions for the unreleased Peace album. Electric featured several rerecorded songs from the Peace sessions. Tracks 2, 5, 6 and 10 below first appeared on The Manor Sessions EP in 1988. Tracks 7, 8, 9 and 11 were issued as B-sides to singles from Electric in 1987. The full Peace album was not released in its entirety until 2000, when it was included as Disc 3 of the Rare Cult boxed set. In 2013, the Peace album was released as part of a two-disc set alongside Electric, under the title Electric Peace.

1. "Love Removal Machine" - 5:16
2. "Wild Flower" - 4:10
3. "Peace Dog" - 5:09
4. "Aphrodisiac Jacket" - 4:25
5. "Electric Ocean" - 4:13
6. "Bad Fun" - 6:24
7. "Conquistador" - 2:53
8. "Zap City" - 5:15
9. "Love Trooper" - 3:55
10. "Outlaw" - 5:07
11. "Groove Co." - 4:13

Personnel

The Cult

• Ian Astbury – vocals
• Billy Duffy – guitars
• Jamie Stewart – bass
• Les Warner – drums

Charts

Year	Chart	Position
1987	BPI UK Album Chart	4
	The Billboard 200^[1]	38
	Cash Box Charts^[13]	17

Certifications

Certifications for Electric

Region	Certification	Certified units/sales
Canada (Music Canada)^[14]	2× Platinum	200,000^^
United Kingdom (BPI)^[15]	Gold	100,000^^
United States (RIAA)^[16]	Platinum	1,000,000^^
^^ Shipments figures based on certification alone.

References

1. Stingley, Mick (10 April 2019). "The Cult's 'Sonic Temple' at 30: Revisiting The Watershed Album". Billboard.
2. Prown, Pete; Newquist, Harvey P. (22 June 1997). Legends of Rock Guitar: The Essential Reference of Rock's Greatest Guitarists. Hal Leonard Corporation. p. 240. ISBN 978-0-79354-0-426 – via Google Books.
3. Thompson, Dave (22 June 2000). Alternative Rock. Hal Leonard Corporation. p. 301. ISBN 978-0-87930-6-076 – via Google Books.
4. Robbins, Ira; Fasolino, Greg. "Cult". Trouser Press. Retrieved 22 June 2020.
5. David Roberts, ed. (2006). British Hit Singles and Albums. Guinness World Records Limited. p. 129. ISBN 978-1-90499-4-107.
6. Wall, Mick (7 April 2022). "How The Cult's Electric helped save rock". louder. Retrieved 3 October 2023.
7. Starkey, Arun (23 April 2023). "The advice Rick Rubin gave Billy Duffy and The Cult". faroutmagazine.co.uk. Retrieved 3 October 2023.
8. Engleheart, Murray; Durieux, Arnaud (2009). AC/DC: Maximum Rock & Roll: The Ultimate Story of the World's Greatest Rock-and-Roll Band, p. 387. New York City: HarperCollins. ISBN 978-0-06184-4-539.
9. Raggett, Ned. "Electric – The Cult". AllMusic. Retrieved 22 June 2020.
10. Considine, J. D.; Skanse, Richard (2004). "The Cult". In Brackett, Nathan; Hoard, Christian (eds.). The New Rolling Stone Album Guide (4th ed.). Simon & Schuster. pp. 203–204. ISBN 0-7432-0169-8.
11. Christgau, Robert (2 June 1987). "Christgau's Consumer Guide". The Village Voice. New York. Retrieved 11 August 2012.
12. Schwartz, Robin J. (2 July 1987). . Rolling Stone. New York. Archived from the original on 15 April 2008. Retrieved 8 January 2012.
13. "CASH BOX MAGAZINE: Music and coin machine magazine 1942 to 1996". worldradiohistory.com. Retrieved 14 December 2020.
14. "Canadian album certifications – The Cult – Electric". Music Canada. Retrieved 19 August 2022.
15. "British album certifications – The Cult – Electric". British Phonographic Industry. Retrieved 19 August 2022.
16. "American album certifications – The Cult – Electric". Recording Industry Association of America. Retrieved 19 August 2022.