Edward Lowe (July 10, 1920 – October 4, 1995) was an American businessman and entrepreneur, noted for the invention of cat litter.[1] The Small Business School described him as "building a huge business from nothing",[2] and cites him as a textbook example of an individual who "created a product, brought it to marketplace, invented an industry and sold his business for millions".[3] By the time of his death, his company was worth about five hundred million dollars (or $1000 million today, adjusted for inflation).[4]
Edward Lowe was born on July 10, 1920, in Saint Paul, Minnesota, to Lulu and Henry E. Lowe.[5] His family moved to Cassopolis, Michigan, where he attended high school at Cassopolis High School. He had four children and six grandchildren.[4] He served in the US Navy in World War II.[6]
Invention of cat litteredit
Before Lowe's invention, people kept their cats outside, using ashes, dirt or sand as cat litter when it was necessary to keep them inside. One day in January 1947, Mrs. Draper, Edward Lowe's neighbor in Cassopolis, Michigan, asked him for some sand to use as cat litter. Her sand pile was frozen so she had been using ashes but they tracked all over her house. Instead of sand, Lowe gave her some clay called Fuller's Earth, a set of clay minerals capable of absorbing their weight in water. She found it worked far better than sand or ashes. In later years he worked on developing a litter product for chimpanzee waste with Jane Goodall, but was unable to develop a successful product.[7]
Careeredit
In 1947, Lowe decided to sell the clay. He packaged it in five-pound (2.3 kg) bags and called it "Kitty Litter". He suggested that a local pet store sell it for 65 cents (or $8.87 today). The store owner refused, saying that it would not sell because sand was so much cheaper. Lowe told him to give it away free until people were willing to pay for it. Kitty Litter was a success. Lowe drove around the country selling Kitty Litter. He even cleaned boxes at cat shows so he could get a booth to demonstrate his product. He founded Edward Lowe Industries and created Tidy Cat cat box filler in 1964. In the early 1980s, he almost lost his market to Clorox, but by 1990, Edward Lowe Industries was the top producer of cat box filler.[5]
In Lowe's later years, he decided the best way for his business to continue after his death was to hand the running over to a management team funded by venture capitalists from New York and Chicago. The sale went through in 1990, with the company being renamed the Golden Cat Corporation; Lowe remained as an equity holder and director.[8] The sale was later estimated by The New York Times as being $200 million (or $466 million today).[4] Following his death, Golden Cat Corporation was sold to Ralston Purina.[2]
^ ab. Babson College. Archived from the original on April 26, 2014. Retrieved October 25, 2007.
^"Ed Lowe Owes His Fortune to Kitty Litter". Los Angeles Times. June 16, 1985.
^"Edward Lowe". Edward Lowe Foundation. Retrieved October 25, 2007.
^"Kitty Litter Maker Selling Operations". The New York Times. AP. September 13, 1990. Retrieved October 25, 2007.
External linksedit
The Edward Lowe Foundation
April 12, 2024
lowe, businessman, edward, lowe, july, 1920, october, 1995, american, businessman, entrepreneur, noted, invention, litter, small, business, school, described, building, huge, business, from, nothing, cites, textbook, example, individual, created, product, brou. Edward Lowe July 10 1920 October 4 1995 was an American businessman and entrepreneur noted for the invention of cat litter 1 The Small Business School described him as building a huge business from nothing 2 and cites him as a textbook example of an individual who created a product brought it to marketplace invented an industry and sold his business for millions 3 By the time of his death his company was worth about five hundred million dollars or 1000 million today adjusted for inflation 4 Edward Lowe Contents 1 Background 2 Invention of cat litter 3 Career 4 References 5 External linksBackground editEdward Lowe was born on July 10 1920 in Saint Paul Minnesota to Lulu and Henry E Lowe 5 His family moved to Cassopolis Michigan where he attended high school at Cassopolis High School He had four children and six grandchildren 4 He served in the US Navy in World War II 6 Invention of cat litter editBefore Lowe s invention people kept their cats outside using ashes dirt or sand as cat litter when it was necessary to keep them inside One day in January 1947 Mrs Draper Edward Lowe s neighbor in Cassopolis Michigan asked him for some sand to use as cat litter Her sand pile was frozen so she had been using ashes but they tracked all over her house Instead of sand Lowe gave her some clay called Fuller s Earth a set of clay minerals capable of absorbing their weight in water She found it worked far better than sand or ashes In later years he worked on developing a litter product for chimpanzee waste with Jane Goodall but was unable to develop a successful product 7 Career editIn 1947 Lowe decided to sell the clay He packaged it in five pound 2 3 kg bags and called it Kitty Litter He suggested that a local pet store sell it for 65 cents or 8 87 today The store owner refused saying that it would not sell because sand was so much cheaper Lowe told him to give it away free until people were willing to pay for it Kitty Litter was a success Lowe drove around the country selling Kitty Litter He even cleaned boxes at cat shows so he could get a booth to demonstrate his product He founded Edward Lowe Industries and created Tidy Cat cat box filler in 1964 In the early 1980s he almost lost his market to Clorox but by 1990 Edward Lowe Industries was the top producer of cat box filler 5 In Lowe s later years he decided the best way for his business to continue after his death was to hand the running over to a management team funded by venture capitalists from New York and Chicago The sale went through in 1990 with the company being renamed the Golden Cat Corporation Lowe remained as an equity holder and director 8 The sale was later estimated by The New York Times as being 200 million or 466 million today 4 Following his death Golden Cat Corporation was sold to Ralston Purina 2 References edit Lowe Edward Encyclopaedia Britannica Retrieved October 25 2007 a b Ed Lowe teaching notes and study guide Small Business School Retrieved October 25 2007 permanent dead link Ed Lowe The evolution of Kitty Litter then the Edward Lowe Foundation transcript Small Business School Retrieved October 25 2007 permanent dead link a b c Robert McG Thomas Jr October 6 1995 Edward Lowe Dies at 75 a Hunch Led Him to Create Kitty Litter The New York Times Retrieved October 25 2007 a b Edward Lowe Babson College Archived from the original on April 26 2014 Retrieved October 25 2007 Ed Lowe Owes His Fortune to Kitty Litter Los Angeles Times June 16 1985 Edward Lowe Edward Lowe Foundation Retrieved October 25 2007 Kitty Litter Maker Selling Operations The New York Times AP September 13 1990 Retrieved October 25 2007 External links editThe Edward Lowe Foundation Retrieved from https en wikipedia org w index php title Ed Lowe businessman amp oldid 1169885788, wikipedia, wiki, book, books, library,
