Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year.[2]
D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan, Alan Fletcher, and Colin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its education programmes in their infancy, D&AD launched graphic workshops in association with the Royal College of Art in the mid-1960s. They ran until the mid-1970s. Designer Michael Wolff became the first elected president of D&AD in 1970. Six years later, then-president Alan Parker gave the first D&AD President’s Award for outstanding contribution to creativity to Colin Millward of Collett Dickenson Pearce.
Introduction of Student Awards (1978–1990)
D&AD education programmes continued to grow in 1978 when Dave Trott set up the D&AD Advertising Workshops. In 1979, initiated by Sir John Hegarty of Bartle Bogle Hegarty, the Student Awards were launched.[3] Bridging the gap between college and work, the awards present students with real world briefs to tackle. The awards had already started to recognise a wider range of categories through the 1960s and 1970s and photography, retail design (now environmental design), music videos, and product design became part of the awards in the 1980s. The awards also opened up to international entries for the first time in 1988. Controversy surrounded a decision to hold separate advertising and design awards in 1986 and 1987; the separation, made for practical reasons based on the chosen venue, was seen by members as a split between industries.[citation needed] Afterward, the ceremony did come back under one roof, where it has remained.
Move to Graphite Square, Vauxhall (1990–2012)
D&AD moved to Graphite Square, in Vauxhall in the 1990s. The first Student Expo (now New Blood) and the University Network, the D&AD membership programme for university and college courses, launched in 1993. The first session of "Xchange" took place in 1996. It was described as a ‘summer school’ for college lecturers and creative practitioners updated participants on the latest industry trends. D&AD launched its website in 1996 and introduced its first digital categories to the awards in 1997. D&AD celebrated its 40th birthday in 2002 with Rewind, a retrospective exhibition and book of some of the most iconic work since the 1960s at the Victoria & Albert Museum.
A new benchmark was set at the turn of the century when a double Black Pencil was awarded to the AMV.BBDO ‘Surfer’ for Guinness for its visuals.[4] This was matched five years later by ‘Grrr’, Wieden + Kennedy London's work for Honda UK. In 2006 another milestone was set as leoburnett.com won the first digital Black Pencil. Developments in the industry meant that two new categories were added in 2008, broadcast innovations and mobile marketing. That year, Apple Inc. won a Black Pencil for the iMac and the first-generation iPhone.[5]
Design Workshops were relaunched in 2006 and D&AD North, its first regional network, in Manchester the same year. The Student Awards have become an increasingly international event. Entries in 2007 came from colleges in more than 40 countries. Italian design group Fabrica designed The annual outside the UK for the first time in 2007 and the showreel moved online that same year.
50th year and beyond (2012–present)
In 2012, D&AD moved to a location on Hanbury Street. It celebrated its 50th anniversary by honouring the most successful award-winners in its history with a special edition Taschen D&AD Annual featuring 50 different covers.[6] An auction of the original artwork was help at The Hospital Club. In the same year, the D&AD Foundation was established, with a remit to nurture creative talent.
In 2015, the organisation relocated briefly to a co-working space until construction of its current permanent premises on Cheshire Street was completed.[citation needed]
D&AD Awards
The following are the D&AD Pencil award levels:[7]
D&AD Wood Pencil
Represents the best in advertising and design from the year.
D&AD Graphite Pencil
Awarded to stand-out work, well executed with an original idea at its core.
D&AD Yellow Pencil
Awarded only to the most outstanding work that achieves true creative excellence.
D&AD Black Pencil
The ultimate creative accolade, reserved for work that is ground-breaking in its field. Only a handful are awarded each year.
D&AD White Pencil
Reserved for exceptional and game-changing projects that have resulted in significant impact.
D&AD presidents
Each year the D&AD elects a president from the creative community. They are always D&AD Award winners.
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Design and Art Direction D amp AD formerly known as British Design and Art Direction is a British educational organisation that was created in 1962 to promote excellence in design and advertising Its main offices are in Spitalfields in London It is most famous for its annual awards the D amp AD Pencils The highest award given by D amp AD the Black Pencil is not necessarily awarded every year 2 Design and Art DirectionAbbreviationD amp ADFormation1962Legal statusCharityPurposeto inform educate and inspire those who work in and around the creative industries 1 HeadquartersSpitalfields LondonRegion servedUK and worldwideKey peopleTim Lindsay Chairman Dara Lynch COO Rebecca Wright President Websitedandad org Contents 1 History 1 1 Origins 1962 1977 1 2 Introduction of Student Awards 1978 1990 1 3 Move to Graphite Square Vauxhall 1990 2012 1 4 50th year and beyond 2012 present 2 D amp AD Awards 3 D amp AD presidents 4 Further reading 5 See also 6 References 7 External linksHistory EditOrigins 1962 1977 Edit D amp AD was founded in 1962 by a group of London based designers and art directors including David Bailey Terence Donovan Alan Fletcher and Colin Forbes who designed the original D amp AD logo A panel of 25 judged the 2500 entries to the first awards in 1963 They awarded one Black Pencil to Geoffrey Jones Films and 16 Yellow Pencils Early winners received an ebony pencil box designed by Marcello Minale one of the founding partners of Minale Tattersfield which contained a pencil with silver lettering In 1966 it was replaced by a more durable award Its education programmes in their infancy D amp AD launched graphic workshops in association with the Royal College of Art in the mid 1960s They ran until the mid 1970s Designer Michael Wolff became the first elected president of D amp AD in 1970 Six years later then president Alan Parker gave the first D amp AD President s Award for outstanding contribution to creativity to Colin Millward of Collett Dickenson Pearce Introduction of Student Awards 1978 1990 Edit D amp AD education programmes continued to grow in 1978 when Dave Trott set up the D amp AD Advertising Workshops In 1979 initiated by Sir John Hegarty of Bartle Bogle Hegarty the Student Awards were launched 3 Bridging the gap between college and work the awards present students with real world briefs to tackle The awards had already started to recognise a wider range of categories through the 1960s and 1970s and photography retail design now environmental design music videos and product design became part of the awards in the 1980s The awards also opened up to international entries for the first time in 1988 Controversy surrounded a decision to hold separate advertising and design awards in 1986 and 1987 the separation made for practical reasons based on the chosen venue was seen by members as a split between industries citation needed Afterward the ceremony did come back under one roof where it has remained Move to Graphite Square Vauxhall 1990 2012 Edit D amp AD moved to Graphite Square in Vauxhall in the 1990s The first Student Expo now New Blood and the University Network the D amp AD membership programme for university and college courses launched in 1993 The first session of Xchange took place in 1996 It was described as a summer school for college lecturers and creative practitioners updated participants on the latest industry trends D amp AD launched its website in 1996 and introduced its first digital categories to the awards in 1997 D amp AD celebrated its 40th birthday in 2002 with Rewind a retrospective exhibition and book of some of the most iconic work since the 1960s at the Victoria amp Albert Museum A new benchmark was set at the turn of the century when a double Black Pencil was awarded to the AMV BBDO Surfer for Guinness for its visuals 4 This was matched five years later by Grrr Wieden Kennedy London s work for Honda UK In 2006 another milestone was set as leoburnett com won the first digital Black Pencil Developments in the industry meant that two new categories were added in 2008 broadcast innovations and mobile marketing That year Apple Inc won a Black Pencil for the iMac and the first generation iPhone 5 Design Workshops were relaunched in 2006 and D amp AD North its first regional network in Manchester the same year The Student Awards have become an increasingly international event Entries in 2007 came from colleges in more than 40 countries Italian design group Fabrica designed The annual outside the UK for the first time in 2007 and the showreel moved online that same year 50th year and beyond 2012 present Edit In 2012 D amp AD moved to a location on Hanbury Street It celebrated its 50th anniversary by honouring the most successful award winners in its history with a special edition Taschen D amp AD Annual featuring 50 different covers 6 An auction of the original artwork was help at The Hospital Club In the same year the D amp AD Foundation was established with a remit to nurture creative talent In 2015 the organisation relocated briefly to a co working space until construction of its current permanent premises on Cheshire Street was completed citation needed D amp AD Awards EditThe following are the D amp AD Pencil award levels 7 D amp AD Wood PencilRepresents the best in advertising and design from the year D amp AD Graphite PencilAwarded to stand out work well executed with an original idea at its core D amp AD Yellow PencilAwarded only to the most outstanding work that achieves true creative excellence D amp AD Black PencilThe ultimate creative accolade reserved for work that is ground breaking in its field Only a handful are awarded each year D amp AD White PencilReserved for exceptional and game changing projects that have resulted in significant impact D amp AD presidents EditEach year the D amp AD elects a president from the creative community They are always D amp AD Award winners Name 8 9 Category YearEdward Booth Clibborn Advertising 1963Bob Gill Design 1964Derek Birdsall Design 1965Terence Conran Design 1966David Puttnam Advertising 1967Bob Brooks Advertising 1968Michael Peters Design 1969Brian Byfield Advertising 1970Michael Wolff Design 1971David Hillman Design 1972Chris Wilkins Advertising 1973Alfredo Marcantonio Advertising 1974David Abbott Advertising 1975Alan Parker Advertising 1976John Salmon Advertising 1977Gerry Moira Advertising 1978Andrew Cracknell Advertising 1979Lord Snowdon Advertising 1980Martin Boase Advertising 1981Marcello Minale Design 1982Tony Brignull Advertising 1983Rodney Fitch Design 1984Jeremy Myerson Design 1985John McConnell Design 1986Jeremy Sinclair Advertising 1987Gert Dumbar Design 1988John Hegarty Advertising 1989Ron Brown Advertising 1990Martin Lambie Nairn Design 1991Tim Delaney Advertising 1992Aziz Cami Design 1993Adrian Holmes Advertising 1994Mary Lewis Design 1995Graham Fink Advertising 1996Mike Dempsey Advertising 1997Tim Mellors Advertising 1998Richard Seymour Design 1999Larry Barker Advertising 2000David Stuart Design 2001Peter Souter Advertising 2002Michael Johnson Design 2003Nick Bell Design 2004Dick Powell Design 2005Dave Trott Advertising 2006Tony Davidson Advertising 2007Simon Waterfall Design 2008Garrick Hamm Design 2009Paul Brazier Advertising 2010Simon Sankarayya Design 2011Rosie Arnold Advertising 2012Neville Brody Design 2013Laura Jordan Bambach Advertising 2014Andy Sandoz Advertising 2015Bruce Duckworth Design 2016Steve Vranakis Advertising 2017Harriet Devoy Design 2018Kate Stanners Advertising 2019Naresh Ramchandani Design 2020Rebecca Wright Education 2021Further reading EditRewind 40 years of Design and Advertising by Jeremy Myerson and Graham Vickers Publisher Phaidon Press ISBN 0 7148 4271 0 The Copy Book 1995 2011 Publisher Taschen ISBN 978 3 8365 6852 4 D amp AD 50 by D amp AD Publisher Taschen ISBN 9783836539364 See also EditHistory of advertising in BritainReferences Edit About D amp AD About the D amp AD Pencils Retrieved 2019 09 28 D amp AD 2012 50 years Koln Taschen p 23 ISBN 9783836539364 Copy makes headlines Telegraph co uk Retrieved 2016 10 07 The New York Times 2008 06 02 People and Accounts of Note The New York Times ISSN 0362 4331 Retrieved 2016 10 07 D amp AD 50th Annual original cover artwork by 50 design legends up for sale Telegraph co uk Retrieved 2016 10 07 D amp AD Pencils dandad org Retrieved 28 August 2020 What is D amp AD D amp AD 2012 D amp AD 50 ISBN 9783836539364 Taschen GmbH December 2012 External links EditD amp AD website D amp AD Student Awards website Retrieved from https en wikipedia org w index php title Design and Art Direction amp oldid 1105975130, wikipedia, wiki, book, books, library,
