Dave Trott is a creative director, copywriter, and author.[1] Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith.[2] In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.[3]
In 1990 Trott left GGT and set up Bainsfair Sharkey Trott, which he left in 1993,[6] He then set up WTCS with Amanda Walsh, Murray Chick, and Gordon Smith. This morphed into CST and in 2011 merged with The Gate London, Trott was the Chairman of The Gate until August 2014 when he left the agency.[7]
In January 2017 he appeared on BBC Radio 4's The Museum of Curiosity. His hypothetical donation to this imaginary museum was a ploughman's lunch which "traditional" dish, as he noted, was invented in the 1960s as a marketing campaign for British cheese.[8]
Published worksedit
In 2010 Trott wrote Creative Mischief, a book which detailed the things he had learned in his 40-year career in advertising.[9] This was followed in 2013 by the release of his book Predatory Thinking: A Masterclass in Out-Thinking the Competition.[10] In 2016, Trott's third book One + One = Three was released.
Referencesedit
^. Archived from the original on 2 April 2015. Retrieved 11 March 2015.
^"Time has moved on for one of our very own Mad Men". London Evening Standard. 1 December 2010. Retrieved 16 January 2017.
^. Archived from the original on 2 April 2015. Retrieved 13 March 2015.
^The Drum article on Trott's departure from The Gate
^"The Museum of Curiosity: Series 10, Episode 2". BBC Radio 4. Retrieved 17 January 2017.
^The Independent interview with Dave Trott regarding his book Creative Mischief
^. Archived from the original on 25 March 2015. Retrieved 11 March 2015.
External linksedit
Dave Trott's Twitter Account
Dave Trott's Website
Dave Trott's Blog at Campaign Magazine
December 14, 2023
dave, trott, advertising, executive, persons, similar, name, dave, trott, disambiguation, topic, this, article, meet, wikipedia, notability, guideline, biographies, please, help, demonstrate, notability, topic, citing, reliable, secondary, sources, that, indep. For persons of a similar name see Dave Trott disambiguation The topic of this article may not meet Wikipedia s notability guideline for biographies Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention If notability cannot be shown the article is likely to be merged redirected or deleted Find sources Dave Trott advertising executive news newspapers books scholar JSTOR August 2017 Learn how and when to remove this template message Dave Trott is a creative director copywriter and author 1 Trott studied at the Pratt Institute in New York City majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott Bainsfair Sharkey Trott and Walsh Trott Chick Smith 2 In 2004 he was given the D amp AD President s Award for lifetime achievement in advertising 3 Dave TrottBorn1947Barking Essex EnglandOccupation s Creative director copywriter author Contents 1 Career history 2 Published works 3 References 4 External linksCareer history editDave Trott trained in New York at Carl Ally Inc He then moved back to London in 1971 as a trainee copywriter at Boase Massimi Pollitt where his campaigns included Pepsi s Lipsmackinthirstquenchin and Courage s Gercha with John Webster 4 In 1980 Trott founded the advertising agency GGT with Mike Gold and Mike Greenlees GGT was behind Toshiba s Hello Tosh gotta Toshiba Holsten Pils Cadbury s Flake Red Rock Cider Cadbury s Creme Eggs LWT posters and Ariston s Ariston and on and on 5 GGT was voted Agency of the Year by Campaign magazine and Most Creative Agency in the World by Advertising Age magazine of New York In 1990 Trott left GGT and set up Bainsfair Sharkey Trott which he left in 1993 6 He then set up WTCS with Amanda Walsh Murray Chick and Gordon Smith This morphed into CST and in 2011 merged with The Gate London Trott was the Chairman of The Gate until August 2014 when he left the agency 7 In January 2017 he appeared on BBC Radio 4 s The Museum of Curiosity His hypothetical donation to this imaginary museum was a ploughman s lunch which traditional dish as he noted was invented in the 1960s as a marketing campaign for British cheese 8 Published works editIn 2010 Trott wrote Creative Mischief a book which detailed the things he had learned in his 40 year career in advertising 9 This was followed in 2013 by the release of his book Predatory Thinking A Masterclass in Out Thinking the Competition 10 In 2016 Trott s third book One One Three was released References edit The Admission profile of Dave Trott Archived from the original on 2 April 2015 Retrieved 11 March 2015 Typocircle biography of Dave Trott Panmacmillan biography of Dave Trott Campaign live press overview of Trott s career Time has moved on for one of our very own Mad Men London Evening Standard 1 December 2010 Retrieved 16 January 2017 The Drum profile of Dave Trott Archived from the original on 2 April 2015 Retrieved 13 March 2015 The Drum article on Trott s departure from The Gate The Museum of Curiosity Series 10 Episode 2 BBC Radio 4 Retrieved 17 January 2017 The Independent interview with Dave Trott regarding his book Creative Mischief Velocity Partners review of Predatory Thinking Archived from the original on 25 March 2015 Retrieved 11 March 2015 External links editDave Trott s Twitter Account Dave Trott s Website Dave Trott s Blog at Campaign Magazine Retrieved from https en wikipedia org w index php title Dave Trott advertising executive amp oldid 1134509441, wikipedia, wiki, book, books, library,
