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Stowa

October 27, 2023

STOWA is a German luxury watchmaker founded by Walter Storz in 1927, and is based in Engelsbrand, Germany. The name is a portmanteau of the founder's name, Storz Walter. From 1996 until 2021, STOWA was by Jörg Schauer, who also owns the Schauer watch brand and the DUROWE watch movement brand. July 1, 2021, Stowa became part of Tempus Arte GmbH & Co. KG, which also owns Uhrenmanufaktur Lang & Heyne Dresden, UhrenWerke-Dresden (UWD), as well as the Munich-based company Leinfelder Uhren München.[1]

STOWA
TypePrivately held company
IndustryWatch manufacturing
Founded1927 by Walter Storz
Headquarters
Engelsbrand
,
Germany
Key people
Jörg Schauer (CEO)
ProductsWristwatches, accessories
Websitewww.stowa.com

Timeline edit

1927: Founding of STOWA by Walter Storz in Hornberg/Kinzigtal, Germany. The name derives from "STO," for Storz and "WA," for Walter.

1935: Moved to a new rented building in Pforzheim, Germany.

1938: Construction of STOWA owned building at Bismarckstraße 54 in Pforzheim, Germany.

1938: Presentation of Bauhaus watches (on which today's Antea line is based).

1938: AbwehrZeitArbeit ausf.b developed to manufacture timepieces for the military.

1939: Production launch of STOWA Marine Beobachtungsuhr ("Observation Watch") and the big pilot B-watches (55mm), (commissioned by the Luftwaffe in World War II). Both basic designs can be found in several variations within the current line. STOWA was one of only five manufacturers for these watches (the others being A. Lange & Söhne, Laco, Wempe and IWC).

1945: On February 23, 1945, the STOWA building is destroyed by the Allies' bombardment of Pforzheim.

1945: Start of STOWA's new watch factory in Rheinfelden, Baden-Württemberg, Germany, near Basel, Switzerland.

1947: Walter Storz becomes founding member of the Watch Industry Association.

1951: Construction of STOWA's new factory in Rheinfelden is completed. The headquarters office in Pforzheim is rebuilt in parallel.

1954: Foundation of the RUFA (Rheinfelder Uhrteilefabrik). Leads to production of RUFA-Anti-Shocks for PUW and DUROWE movements. The Rheinfelden factory is expanded.

1960: Werner Storz, son of Walter Storz, joins the company and is in charge of sales overseas.

1963: Protection of trademarks for STOWA Seatime is established (prototype for present-day Seatime collection).

1966: The Rheinfelden factory is expanded further.

1970: STOWA launches the "smallest alarm clock of the world" at the Hannover watch fair. The watch collection comprises approximately 1,000 different watch models.[2]

1974: Walter Storz dies. STOWA becomes partner and member of the German watch cooperation Pallas, which has the primary goal of supplying specialized dealers and retailers with a collection of market-conform and trend-setting watches, concentrated advertising, and the highest level of customer service.

1996: Jörg Schauer takes over STOWA and all trademark rights from Werner Storz.

1997: STOWA's 70th anniversary. A limited edition Fliegeruhr ("Pilot Watch") with Unitas 6300N movement is introduced.

1998: Werner Storz dies again.

2002: The 75th anniversary of STOWA as a company. A limited edition Fliegeruhr "Bremen D 1167" is offered in celebration of the anniversary. This limited edition is a tribute to the airplane called "Bremen," the first airplane to make a nonstop flight across Atlantic Ocean from East to West in 1928.

2007: STOWA's 80th anniversary. Introduction of two limited edition pilot's watches: Flieger Automatic and Flieger Original.

2008/2009: Move to the current production building, which also houses the STOWA in-house museum with several historic watches produced by STOWA.

2010: Introduction of the STOWA Chronograph, which is based on a former pocket watch design. Launch of the Flieger Baumuster B with B-Dial. (Only 42 pieces of the original 55mm Pilot B-Dial watch have been produced during WW2, making the original Pilot B-Uhr is one of the rarest big pilot watches ever.)

2021: Stowa became part of Tempus Arte GmbH & Co. KG.

Watch models edit

As of 2020, STOWA has several model lines:

  • Antea: Replica of an original STOWA design from the 1930s.[3]
  • Antea back to bauhaus: Refreshed bauhaus design, in collaboration with designer Hartmut Esslinger, introduced in 2014.[4]
  • Chronograph: Chronograph models based on historic pocket watch designs.[5]
  • Flieger (Pilot): Homage to the original Beobachtungsuhren (B-Uhr) design.[6][7]
  • Flieger Verus: Contemporary pilot watch designs.[8]
  • Marine: Based on the marine chronometers used in navigation.[9]
  • Partitio: a Bauhaus design inspired watch, replicated from a 1930S STOWA design, and sold exclusively through Manufactum retail stores.[10]
  • Prodiver/Seatime: Sports diving watches that are water resistant to 1000m/300m. The dial and hand design of these are inspired by vintage STOWA Seatimes.[11][12]
  • Schauer: More upscale watches designed by Jörg Schauer[13][14]
STOWA watch models

    The movements in STOWA's watches are mostly ETA movements with significant decoration and, in the case of the Airman Original, mechanical modifications. Since Jörg Schauer owns the DUROWE (Deutsche Uhrenrohwerke) movement brand, it is anticipated that Durowe movements will be used in STOWA watches in the future.

    Distribution edit

    Since around 2001/02, STOWA has sold the majority of its watches directly to the customer, through its website or from its factory in Engelsbrand. STOWA claims[15] this allows them to keep their distribution costs down, thereby keeping prices lower than if their watches were sold through a wholesale & retail network. Manufactum stores sell a range of Stowa watches with one model, the Partitio, available exclusively.

    See also edit

    References edit

    1. ^ "Achieve more together – Tempus Arte GmbH & Co. KG became the new owner of STOWA GmbH Co. KG" (PDF). 2021-07-01.
    2. ^ "Rheinfelder Anzeiger". April 29, 1970.
    3. ^ "Stowa Antea - Legendary Bauhaus Design Under the Microscope". Architectural Lab. 2019-05-28. Retrieved 2020-09-30.
    4. ^ Ryvin, Ilya (2015-11-25). "Stowa back to bauhaus review". Worn & Wound. Retrieved 2020-09-30.
    5. ^ Koch, Jens (2020-06-15). "Beautifully Bicompax: Comparing Chronographs from Stowa, Staudt, and Frederique Constant". Watch Time. Retrieved 2020-10-01.
    6. ^ Broer, Robert-Jan (2017-05-03). "Hands-On With The Stowa Flieger Klassik 40". Fratello Magazine. Retrieved 2020-10-01.
    7. ^ Ryvin, Ilya (2014-02-19). "Stowa Flieger Review". Worn & Wound. Retrieved 2020-10-01.
    8. ^ Kansa, Patrick (2018-07-19). "Getting back to basics with the Stowa Flieger Verus 40". The Wrist Watch Review. Retrieved 2020-09-30.
    9. ^ Scholz, Felix (2013-05-06). "In-Depth The Stowa Marine Original". Hodinkee. Retrieved 2020-10-01.
    10. ^ "Stowa Partitio". The Watch Clicker. 2019-04-08. Retrieved 2020-10-01.
    11. ^ "Inside & Out: The Stowa Seatime Prodiver". Timepiece Chronicle. 2016-07-01. Retrieved 2020-10-01.
    12. ^ "Deep down with the Stowa Seatime Prodiver White". A Chickenwrists Delight. 2019-02-22. Retrieved 2020-10-01.
    13. ^ Farago, Robert (2019-11-13). "Stowa Onehand 44: Minimalist Watch of the Day". The Truth About Watches. Retrieved 2020-10-01.
    14. ^ "SCHAUER EDITION 10 HAND WINDING CHRONOGRAPH FOR JUBILEE (41MM)". MasterHorologer. 2011-06-29. Retrieved 2020-10-01.
    15. ^ STOWA website FAQs

    External links edit

    • Official STOWA website
    • Official STOWA discussion forum

    October 27, 2023
    stowa, stowa, german, luxury, watchmaker, founded, walter, storz, 1927, based, engelsbrand, germany, name, portmanteau, founder, name, storz, walter, from, 1996, until, 2021, stowa, jörg, schauer, also, owns, schauer, watch, brand, durowe, watch, movement, bra. STOWA is a German luxury watchmaker founded by Walter Storz in 1927 and is based in Engelsbrand Germany The name is a portmanteau of the founder s name Storz Walter From 1996 until 2021 STOWA was by Jorg Schauer who also owns the Schauer watch brand and the DUROWE watch movement brand July 1 2021 Stowa became part of Tempus Arte GmbH amp Co KG which also owns Uhrenmanufaktur Lang amp Heyne Dresden UhrenWerke Dresden UWD as well as the Munich based company Leinfelder Uhren Munchen 1 STOWATypePrivately held companyIndustryWatch manufacturingFounded1927 by Walter StorzHeadquartersEngelsbrand GermanyKey peopleJorg Schauer CEO ProductsWristwatches accessoriesWebsitewww stowa com Contents 1 Timeline 2 Watch models 3 Distribution 4 See also 5 References 6 External linksTimeline editThis section relies excessively on references to primary sources Please improve this section by adding secondary or tertiary sources Find sources Stowa news newspapers books scholar JSTOR October 2020 Learn how and when to remove this template message 1927 Founding of STOWA by Walter Storz in Hornberg Kinzigtal Germany The name derives from STO for Storz and WA for Walter 1935 Moved to a new rented building in Pforzheim Germany 1938 Construction of STOWA owned building at Bismarckstrasse 54 in Pforzheim Germany 1938 Presentation of Bauhaus watches on which today s Antea line is based 1938 AbwehrZeitArbeit ausf b developed to manufacture timepieces for the military 1939 Production launch of STOWA Marine Beobachtungsuhr Observation Watch and the big pilot B watches 55mm commissioned by the Luftwaffe in World War II Both basic designs can be found in several variations within the current line STOWA was one of only five manufacturers for these watches the others being A Lange amp Sohne Laco Wempe and IWC 1945 On February 23 1945 the STOWA building is destroyed by the Allies bombardment of Pforzheim 1945 Start of STOWA s new watch factory in Rheinfelden Baden Wurttemberg Germany near Basel Switzerland 1947 Walter Storz becomes founding member of the Watch Industry Association 1951 Construction of STOWA s new factory in Rheinfelden is completed The headquarters office in Pforzheim is rebuilt in parallel 1954 Foundation of the RUFA Rheinfelder Uhrteilefabrik Leads to production of RUFA Anti Shocks for PUW and DUROWE movements The Rheinfelden factory is expanded 1960 Werner Storz son of Walter Storz joins the company and is in charge of sales overseas 1963 Protection of trademarks for STOWA Seatime is established prototype for present day Seatime collection 1966 The Rheinfelden factory is expanded further 1970 STOWA launches the smallest alarm clock of the world at the Hannover watch fair The watch collection comprises approximately 1 000 different watch models 2 1974 Walter Storz dies STOWA becomes partner and member of the German watch cooperation Pallas which has the primary goal of supplying specialized dealers and retailers with a collection of market conform and trend setting watches concentrated advertising and the highest level of customer service 1996 Jorg Schauer takes over STOWA and all trademark rights from Werner Storz 1997 STOWA s 70th anniversary A limited edition Fliegeruhr Pilot Watch with Unitas 6300N movement is introduced 1998 Werner Storz dies again 2002 The 75th anniversary of STOWA as a company A limited edition Fliegeruhr Bremen D 1167 is offered in celebration of the anniversary This limited edition is a tribute to the airplane called Bremen the first airplane to make a nonstop flight across Atlantic Ocean from East to West in 1928 2007 STOWA s 80th anniversary Introduction of two limited edition pilot s watches Flieger Automatic and Flieger Original 2008 2009 Move to the current production building which also houses the STOWA in house museum with several historic watches produced by STOWA 2010 Introduction of the STOWA Chronograph which is based on a former pocket watch design Launch of the Flieger Baumuster B with B Dial Only 42 pieces of the original 55mm Pilot B Dial watch have been produced during WW2 making the original Pilot B Uhr is one of the rarest big pilot watches ever 2021 Stowa became part of Tempus Arte GmbH amp Co KG Watch models editAs of 2020 STOWA has several model lines Antea Replica of an original STOWA design from the 1930s 3 Antea back to bauhaus Refreshed bauhaus design in collaboration with designer Hartmut Esslinger introduced in 2014 4 Chronograph Chronograph models based on historic pocket watch designs 5 Flieger Pilot Homage to the original Beobachtungsuhren B Uhr design 6 7 Flieger Verus Contemporary pilot watch designs 8 Marine Based on the marine chronometers used in navigation 9 Partitio a Bauhaus design inspired watch replicated from a 1930S STOWA design and sold exclusively through Manufactum retail stores 10 Prodiver Seatime Sports diving watches that are water resistant to 1000m 300m The dial and hand design of these are inspired by vintage STOWA Seatimes 11 12 Schauer More upscale watches designed by Jorg Schauer 13 14 STOWA watch models The movements in STOWA s watches are mostly ETA movements with significant decoration and in the case of the Airman Original mechanical modifications Since Jorg Schauer owns the DUROWE Deutsche Uhrenrohwerke movement brand it is anticipated that Durowe movements will be used in STOWA watches in the future Distribution editSince around 2001 02 STOWA has sold the majority of its watches directly to the customer through its website or from its factory in Engelsbrand STOWA claims 15 this allows them to keep their distribution costs down thereby keeping prices lower than if their watches were sold through a wholesale amp retail network Manufactum stores sell a range of Stowa watches with one model the Partitio available exclusively See also editList of German watch manufacturersReferences edit Achieve more together Tempus Arte GmbH amp Co KG became the new owner of STOWA GmbH Co KG PDF 2021 07 01 Rheinfelder Anzeiger April 29 1970 Stowa Antea Legendary Bauhaus Design Under the Microscope Architectural Lab 2019 05 28 Retrieved 2020 09 30 Ryvin Ilya 2015 11 25 Stowa back to bauhaus review Worn amp Wound Retrieved 2020 09 30 Koch Jens 2020 06 15 Beautifully Bicompax Comparing Chronographs from Stowa Staudt and Frederique Constant Watch Time Retrieved 2020 10 01 Broer Robert Jan 2017 05 03 Hands On With The Stowa Flieger Klassik 40 Fratello Magazine Retrieved 2020 10 01 Ryvin Ilya 2014 02 19 Stowa Flieger Review Worn amp Wound Retrieved 2020 10 01 Kansa Patrick 2018 07 19 Getting back to basics with the Stowa Flieger Verus 40 The Wrist Watch Review Retrieved 2020 09 30 Scholz Felix 2013 05 06 In Depth The Stowa Marine Original Hodinkee Retrieved 2020 10 01 Stowa Partitio The Watch Clicker 2019 04 08 Retrieved 2020 10 01 Inside amp Out The Stowa Seatime Prodiver Timepiece Chronicle 2016 07 01 Retrieved 2020 10 01 Deep down with the Stowa Seatime Prodiver White A Chickenwrists Delight 2019 02 22 Retrieved 2020 10 01 Farago Robert 2019 11 13 Stowa Onehand 44 Minimalist Watch of the Day The Truth About Watches Retrieved 2020 10 01 SCHAUER EDITION 10 HAND WINDING CHRONOGRAPH FOR JUBILEE 41MM MasterHorologer 2011 06 29 Retrieved 2020 10 01 STOWA website FAQsExternal links editOfficial STOWA website Official STOWA discussion forum Retrieved from https en wikipedia org w index php title Stowa amp oldid 1171354939, wikipedia, wiki, book, books, library,

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