DB Breweries is a New Zealand-based brewing company, owned by Heineken Asia Pacific. Founded in 1930 by Sir Henry Kelliher and W Joseph Coutts, the partners purchased Levers and Co. and the Waitemata Brewery Co. in Ōtāhuhu.[1][2] Asia Pacific Breweries acquired DB Breweries in 2004,[3] which in turn was bought-out by Heineken International in 2012. The company mainly produces pale lager, whilst its Tui brand is one of the better-known beers in New Zealand, partly due to strong advertising.
The company was founded in 1930 by Sir Henry Kelliher with the purchase of Levers and Co. and the Waitemata Brewery Co. in Ōtāhuhu, owned by W.J. Coutts, who became a director.
Coutts' son, Morton Coutts, took over as director in 1946, and later developed a new production process called "continuous fermentation", which enabled beer to be made continuously, without the need to stop and clean between batches. The system proved popular enough to be sold to other brewing companies.[4]
A 330mL can of DB Bitter beer can
Breweriesedit
Tui Brewery
DB Breweries (original name was Dominion Brewery) owns and operates four breweries in New Zealand - Waitemata Brewery (Ōtāhuhu, Auckland), Tui Brewery (Mangatainoka), DB Draught Brewery (Timaru) and Monteith's Brewery (Greymouth).[5] Mainland Brewery was renamed to DB Draught Brewery in 2012 in honour of the brand’s significance in the South Island.
The Tui Brewery was established in 1889 by Henry Wagstaff and Edward Russell. The main brand is Tui, a 4% abv pale lager, named after a common native New Zealand bird. The New Zealand Consumers' Institute criticised Tui for claiming to be an "East India Pale Ale" because it is a pale lager that bears little resemblance to the traditionally hoppy, bitter or malty India Pale Ale styles.[citation needed]
Yeah rightedit
Tui was promoted through a humorous advertising campaign which used stereotypes, heavy irony and the phrase Yeah Right. The billboard campaign lasted from 1997 until 2016.[6] These advertisements caused some controversy, such as a billboard in Wellington stating 'Camilla for Queen? Yeah Right' and one stating 'Aucklanders are people too. Yeah Right'. Others to have made the news include "Dad's new husband seems nice - Yeah right" (after New Zealand legalised same-sex marriage);[7] "I nvr txt whl drvn - yeah right";[8] "When Winston says no, he means no - Yeah right";[9] "Captain, I know a short cut to the port – Yeah right" (after MV Rena ran aground near Tauranga);[10] "Our father in Heaven, Tamaki be your name – Yeah right";[11] "She clearly married Dotcom for his body – Yeah right".[12]
In 2010 a church was threatened with legal action after parodying the Tui billboard campaign with the slogan, "Atheists have nothing to worry about - Yeah Right".[13]
Radler Trademarkedit
DB trademarked the word Radler in 2003. This was contested in court by the Society of Beer Advocates who lost the case in 2011 when the Intellectual Property Office of New Zealand ruled in favour of DB breweries after a two-year court battle.[14] The Society of Beer Advocates likened this trademark to being able to trademark the word 'Muesli' for cereal and was disappointed in this result as the word radler is commonly used in Europe.[15] This ruling was also labelled as 'out of touch with reality' and condemned by some intellectual property experts in New Zealand.[16]
Mako, a low alcoholic beer (2.5% alcohol/volume)[26]
Most of the brand products (Export 33, Export Dry, Export Gold and Monteith's Single Source) have won a Gold Quality Award at the 2011 annual World Quality Selections, organised by Monde Selection.
Referencesedit
^. 6 September 1997. Archived from the original on 9 December 2007. Retrieved 2007-07-05.
^(PDF). Archived from the original (PDF) on 25 May 2010. Retrieved 17 October 2010.
^"Asia Pacific completes takeover of DB Breweries". Modern Brewery Age. 2004.
^Timeline 14 October 2008 at the Wayback Machine Business History. DB Breweries.
McLauchlan, Gordon (1994). The Story of Beer: Beer and Brewing-A New Zealand History (Paperback). Auckland, NZ: Penguin. ISBN0670860921.
External linksedit
Tui
January 01, 1970
breweries, zealand, based, brewing, company, owned, heineken, asia, pacific, founded, 1930, henry, kelliher, joseph, coutts, partners, purchased, levers, waitemata, brewery, Ōtāhuhu, asia, pacific, breweries, acquired, 2004, which, turn, bought, heineken, inte. DB Breweries is a New Zealand based brewing company owned by Heineken Asia Pacific Founded in 1930 by Sir Henry Kelliher and W Joseph Coutts the partners purchased Levers and Co and the Waitemata Brewery Co in Ōtahuhu 1 2 Asia Pacific Breweries acquired DB Breweries in 2004 3 which in turn was bought out by Heineken International in 2012 The company mainly produces pale lager whilst its Tui brand is one of the better known beers in New Zealand partly due to strong advertising Dominion Breweries LimitedCompany typeSubsidiaryIndustryBeveragesFounded1930 1930 HeadquartersAuckland New ZealandProductsBeers and lagersParentHeineken Asia PacificWebsitehttps www db co nz Contents 1 History 2 Breweries 2 1 Yeah right 3 Radler Trademark 4 Beer 4 1 Other Brands 4 2 Defunct brands 5 References 6 Further reading 7 External linksHistory editThe company was founded in 1930 by Sir Henry Kelliher with the purchase of Levers and Co and the Waitemata Brewery Co in Ōtahuhu owned by W J Coutts who became a director Coutts son Morton Coutts took over as director in 1946 and later developed a new production process called continuous fermentation which enabled beer to be made continuously without the need to stop and clean between batches The system proved popular enough to be sold to other brewing companies 4 nbsp A 330mL can of DB Bitter beer canBreweries edit nbsp Tui Brewery DB Breweries original name was Dominion Brewery owns and operates four breweries in New Zealand Waitemata Brewery Ōtahuhu Auckland Tui Brewery Mangatainoka DB Draught Brewery Timaru and Monteith s Brewery Greymouth 5 Mainland Brewery was renamed to DB Draught Brewery in 2012 in honour of the brand s significance in the South Island The Tui Brewery was established in 1889 by Henry Wagstaff and Edward Russell The main brand is Tui a 4 abv pale lager named after a common native New Zealand bird The New Zealand Consumers Institute criticised Tui for claiming to be an East India Pale Ale because it is a pale lager that bears little resemblance to the traditionally hoppy bitter or malty India Pale Ale styles citation needed Yeah right edit Tui was promoted through a humorous advertising campaign which used stereotypes heavy irony and the phrase Yeah Right The billboard campaign lasted from 1997 until 2016 6 These advertisements caused some controversy such as a billboard in Wellington stating Camilla for Queen Yeah Right and one stating Aucklanders are people too Yeah Right Others to have made the news include Dad s new husband seems nice Yeah right after New Zealand legalised same sex marriage 7 I nvr txt whl drvn yeah right 8 When Winston says no he means no Yeah right 9 Captain I know a short cut to the port Yeah right after MV Rena ran aground near Tauranga 10 Our father in Heaven Tamaki be your name Yeah right 11 She clearly married Dotcom for his body Yeah right 12 In 2010 a church was threatened with legal action after parodying the Tui billboard campaign with the slogan Atheists have nothing to worry about Yeah Right 13 Radler Trademark editDB trademarked the word Radler in 2003 This was contested in court by the Society of Beer Advocates who lost the case in 2011 when the Intellectual Property Office of New Zealand ruled in favour of DB breweries after a two year court battle 14 The Society of Beer Advocates likened this trademark to being able to trademark the word Muesli for cereal and was disappointed in this result as the word radler is commonly used in Europe 15 This ruling was also labelled as out of touch with reality and condemned by some intellectual property experts in New Zealand 16 Beer editAmstel Light Better Beer Company Black Dog DB Bitter 17 DB Draught 18 DB Export 19 DB Export Dry 20 Double Brown 21 Flame Heineken Kingfisher beer Monteith s Murphy s Sol Tiger Tui Tuatara Other Brands edit Orchard Thieves Defunct brands edit DB Lager 22 DB Natural 23 Joseph Kuhtze 24 Kiwi Lager 25 Mako a low alcoholic beer 2 5 alcohol volume 26 Most of the brand products Export 33 Export Dry Export Gold and Monteith s Single Source have won a Gold Quality Award at the 2011 annual World Quality Selections organised by Monde Selection References edit Sir Henry Kelliher 6 September 1997 Archived from the original on 9 December 2007 Retrieved 2007 07 05 DB History Timeline PDF Archived from the original PDF on 25 May 2010 Retrieved 17 October 2010 Asia Pacific completes takeover of DB Breweries Modern Brewery Age 2004 Timeline Archived 14 October 2008 at the Wayback Machine Business History DB Breweries Age Gateway Dallas Matthew 22 October 2023 Why stroke of genius Tui ads faded away and likely won t come back Stuff Retrieved 22 October 2023 Controversy over homophobic ad 3 News NZ 29 April 2013 Archived from the original on 1 February 2014 Retrieved 29 April 2013 Tui texting billboard pulled down after complaint 3 News NZ 14 May 2009 Archived from the original on 1 February 2014 Retrieved 29 April 2013 Tui plans to keep Winston billboards 3 News NZ 1 August 2008 Archived from the original on 1 February 2014 Retrieved 29 April 2013 Latest Tui billboard takes aim at Rena Radio Live Brian Tamaki is God Yeah right 3 News NZ 30 August 2012 Archived from the original on 1 February 2014 Retrieved 29 April 2013 Dotcom billboard complaint upheld 3 News NZ 23 November 2012 Archived from the original on 1 February 2014 Retrieved 29 April 2013 DB to buy church a new billboard 3 News NZ 3 June 2010 Archived from the original on 3 July 2013 Battle of the brewers DB can keep Radler The New Zealand Herald 14 July 2011 Retrieved 12 September 2011 Society of Beer Advocates 18 July 2011 Archived from the original on 17 July 2011 Retrieved 2011 07 18 Radler case sparks call to review law The New Zealand Herald 20 July 2011 Retrieved 12 September 2011 DB Beer 355mL New Zealand DB Beer 500mL New Zealand DB Beer 340mL New Zealand DB Beer 375mL New Zealand DOUBLE BROWN Beer 355mL New Zealand DB Beer 460mL LAGER STRAIGHT STEE New Zealand DB Beer 355mL New Zealand JOSEPH KUHTZE Beer 340mL New Zealand Top 6 Lost Kiwi Beers MAKO Beer 355mL New Zealand Further reading editMcLauchlan Gordon 1994 The Story of Beer Beer and Brewing A New Zealand History Paperback Auckland NZ Penguin ISBN 0670860921 External links editDB Breweries Tui My Choice Tui Ad Export Gold Retrieved from https en wikipedia org w index php title DB Breweries amp oldid 1217198633, wikipedia, wiki, book, books, library,
