Continental Singers

Continental Singers, Inc (also simply called, "The Continentals") was an evangelical Christian nonprofit organization based in Ventura, California. It was founded in 1967^[1] with a mission to, "Advance the kingdom of Jesus Christ around the world through music missions, leadership development and performing arts' ministries."^[2][3] It dissolved in 2011.^[4]

Continental Singers

Nickname	The Continentals
Formation	1967
Founder	Cameron Floria
Type	501(c)(3) Religious Nonprofit Corporation
Legal status	Dissolved (2011)
Purpose	Evangelical Missions
Headquarters	1673 Donlon Street, Suite 201, Ventura, California, 93003
Location	United States
Services	Musical Production and Performance

The organization produced over 65 recorded music albums,^[5] including several musicals and well-known worship songs. The albums and related merchandise were distributed by volunteers who were assembled into various groups to travel together and stage free live performances of selected works. A number of prominent contemporary Christian performing artists were connected to the organization either as former group members or publicity namesakes, including Sandi Patti,^[6] Wayne Watson,^[7] Amy Grant,^[8] Steve Taylor,^[8] Chuck Bolte,^[9] and One Big Pig's Paul Q-Pek.

During its operation, the Continentals helped establish several sister organizations globally. These sister organizations operated independently of, though in close association with, the original Continental Singers organization. Some of them are still operating today, with support provided in part by the fundraising efforts of the organization's successor, the Continental Global Foundation.^[10]

The Continentals also partnered with other nonprofit organizations such as Compassion International^[11] and American Leprosy Missions.^[12] Groups informed audiences about the partner programs during performances and then solicited potential donors at informational booths after performances.

Touring Groups

Schedule

Historically, the Continentals had an average of a dozen groups assembled and actively traveling on separate tours at any given time,^[13] with a higher percentage of groups assembled during the summer to coincide with increased availability from individuals interested in joining. Tour schedules were arranged so that each group presented a one- to two-hour performance of Continentals-produced content each evening. Tours stopped at a new venue every one to two days, which primarily consisted of Protestant churches in the United States or locally organized events such as county fairs. Certain tours also included stops in one or two other countries or regions. On occasion, multiple groups coordinated their respective tour stops to come together to present a modified and/or combined performance.

Groups were generally identified by the season, year, and first letter of a memorable keyword associated with the tour (for example, "Fall 1992 Tour 'H'" for a group that toured throughout the western United States and Hawaii).

Group Formation and Organization

Group members tended to be young adults or youth who committed to a five- to seven-week schedule, preceded by a one-week "rehearsal camp" focused on practicing the performance and making other tour preparations. Groups usually consisted of 15 to 20 volunteer singers, musicians, actors, and/or dancers; one or two audio and lighting technicians; a bus driver; and three or four accompanying adult leaders who were responsible for day-to-day supervision and administrative tasks.

As the quantity of Continentals-produced music albums grew, it started categorizing its various repertoire into distinct sets, whereby several classifications of groups developed. Each classification performed a different, though sometimes overlapping, set of content with selections that were introduced or suspended on a staggered basis. Groups were classified according to members' ages and time commitment ability. By the time of the organization's dissolution, it had five major classifications.

Classifications of Continentals Groups

Classification	Age Range	Typical Timeframe	Typical Performance
Frontline Continentals^[a]	16 to 25 years old	Six to eight weeks	Song selections performed by singers as a group, moderately choreographed and accompanied by recorded "tracks" (instrumental-only)
Young Continentals	13 to 15 years old	Six to eight weeks	Song selections performed by singers as a group, energetically choreographed and accompanied by tracks, usually with a skit during every fourth or fifth song transition
Encore Continentals	25 years old and older	Two to three weeks	Song selections performed by singers as a group and accompanied by tracks
Continental Orchestra	16 years old and older	Three months	Musicals performed by actors/singers and dancers accompanied by a live orchestra
Continental Singers and Brass	16 years old and older	Three months	Song selections performed by singers as a group accompanied by a live band

Transportation/Travel, Room and Board

Generally, groups traveled together in a tour bus, which also carried the audio-visual equipment and stage equipment necessary for the performance. If a tour included stops in certain international locations, the group's travel might require a flight and performances using less equipment.

To better connect with audiences and reduce costs, group leaders would try to secure members with overnight rooming from families and individuals affiliated with the tour stop's local sponsor/venue. Two or more members were assigned to a "host home," and hosts were asked to provide their members/guests with breakfast and a packed lunch the following morning.

Leadership Development

Because of the nature of the group composition and emphasis that performances should be professional quality, the Continentals actively sought to develop leadership traits and habits in its group members, particularly adult leaders designated as tour directors and assistant tour directors. Performances offered group leaders and other members opportunities to contribute to creative productions, perform and speak publicly, and solicit potential donors. Tours also required adult leaders to monitor the fulfillment of day-to-day plans, direct group activity, influence members' behavior and dynamics, steward the group's finances, and manage unforeseen problems while adhering to clear guidelines and limitations.

Accordingly, the organization inspired many group members to take paid and unpaid leadership positions with other organizations once returning home such as church music directors, community leaders, and music industry contributors.

History

Roots

After graduating with a bachelors degree from Northwestern College (now University of Northwestern – St. Paul^[15]), Cameron Floria was asked to lead music for a chapter of Youth for Christ in Lansing, Michigan, Floria's hometown. Then, in the autumn of 1962, he took a paid staff position as music director at Youth for Christ's chapter in Portland, Oregon.^[16][17][18]

During his work in Portland, Floria organized a five-week tour for the choir with a final stop at the choral competition at the Winona Lake Bible Conference in the summer of 1963. The following autumn, he produced an album with the choir entitled Sing A Happy Song credited to, "Cam Floria and the Continentals" with 14 medleys of songs commonly sang at Youth for Christ chapter meetings nationally, which Word Records agreed to distribute.^[19] He produced three more albums in 1964 and 1965,^[20] took time to obtain his master of music degree in music education from Michigan State University,^[21] and relocated to southern California to be closer to acquaintance and composer Ralph Carmichael.^[22] Together, Floria and Carmichael sought to start a traveling music ensemble fashioned after Thurlow Spurr's group The Spurrlows,^[23][24] with whom Floria had worked previously.^[25]

Growth

The Continentals filed its articles of incorporation in 1967, with Floria and Carmichael listed as the board members.^[1] From 1968 to 1971, the number of groups actively traveling increased from three to five, which started to include tour stops in other countries. The free performances were welcomed and well received at tour stop locations, and like-minded audience members sought to either join a Continentals group or start similar programs.^[26]

In the early 1970s, the Continentals collaborated with affiliated groups New Hope and Jeremiah People,^[27] to produce three musicals It's Getting Late,^[28] The Apostle,^[29] and Share.^[30] In 1983, Floria finished composing the musical Dreamer about the life of Joseph the Israelite patriarch,^[31] which the Continentals produced and for which it received a Dove Award in 1984 from the Gospel Music Association.^[32][33] Throughout this time, the Continentals continued to produce other music albums of individual worship songs and Christian music.

In 1975, Floria started organizing an annual week-long conference called Seminar in the Rockies^[b][36] which consisted of workshops held by Christian music and other professionals. The conference was abundantly attended by both established and hopeful industry participants and helped Floria maintain the Continentals' relevance in Christian music, which grew significantly during the 1980s and 1990s.^[37]

The organization started recruiting 13- to 15-year-old youth in 1992 for a distinct classification of groups and music albums called the "Young Continentals." Similarly, in 1994, it started a classification of groups called the "Encore Continentals" for members over 25 years old, as well as in 1996 renamed groups with members from the organization's historical demographic as "Frontline Continentals."^[38][a]

In 1996, Floria composed a new musical David: A Man After God's Own Heart about the life of the Israelite king David, which he premiered globally with a performance near David's Citadel in Jerusalem with approximately 800 performers and musicians.^[39] The Continentals later produced an album of the musical, which the Continental Orchestra performed during several tours starting in 1998.^[40]

By 1999, more than 400 groups had presented about 26,000 performances of Continentals-produced content;^[13] and, by 2008, more than 65,000 people globally had been group members with a tour of the Continentals or one of its associated organizations.^[41]

Financial Model and Decline

The Continentals operated as a 501(c)(3) religious nonprofit corporation with the large majority of its support being donations and some support coming from sales of recorded music albums and related merchandise. Between 2003 and 2007, donations and sales accounted for 96 percent and 4 percent of support, or $12.8 million and $0.6 million, respectively.^[42]

The Continentals' financial sustainability was largely dependent on the recruitment of group members and quantity of active tours. Even though the Continentals produced and performed musical and theatrical works, the content itself did not include works for hire. It paid royalties to content creators, rather than collecting royalties from venues. While the Continentals covered group members' transportation/travel, room, and board, it also asked most prospective members to make a donation before arriving at rehearsal camp to cover their own portion of the total expected costs of the tour.^[43][44] Love offerings were taken during each performance to defray some costs, but the large majority of support was donated by group members themselves.

From 2002 to 2008, annual support declined 69 percent from $3.1 million to $1.0 million.^[42][45] In 2010, the organization stopped operations, hoping only temporarily,^[46] but Floria announced a dissolution on March 11, 2011. He cited causes of the decline to be, "the economic situation in the United States" and "fewer participating groups to keep operations alive."^[47] Other factors may have included the steady decline in church membership in the United States;^[48] the Continentals' lack of digital music delivery;^[c] an increase in the quantity and variety of Christian music to which consumers had access;^[50] a preference by Millennials and Post-Millennials to reside near large cities^[51] that offer more opportunities to attend free live performances; and expanding metropolitan populations^[52] in which young adults and youth have more outlets for creative expression (compared to the rural areas that many Continentals tours historically frequented).

Discography

For audio recordings produced by the Continental Singers and its sister organizations, see Continental Singers Discography.

Footnotes

1. In 1996, Frontline Continentals became the new name for the "regular, normal Continental Singers".^[14]
2. In 2000, the Gospel Music Association started organizing the event and, in 2004, retitled it as GMA Music in the Rockies.^[34] In 2009, it was retitled again as Immerse and moved to Nashville, Tennessee.^[35]
3. The original Continental Singers organization had no digital delivery accounts, but some of its sister organizations have them such as the Korean Continental Singers (한국-컨티넨탈-싱어즈) Apple Music channel.^[49]

References

1. Cummings, Tony (December 24, 2008). "The Continental Singers: Over 60 albums, over 1,500 concerts a year". Cross Rhythms. Archived from the original on March 28, 2021. Retrieved March 28, 2021. Cam continued, 'The real birth of the Continentals as we know it today was spring of 1967 and Ralph and I were the original board members.'
2. . The Continental Singers. Archived from the original on February 10, 2009. Retrieved May 26, 2020.
3. . missions-trip.com. Archived from the original on August 5, 2016. Retrieved May 23, 2020.
4. Floria, Cam (March 11, 2011). "The State of Continental Singers Corporation". Retrieved May 24, 2020 – via Facebook. I received word late yesterday that our legal representatives have filed for the dissolution of the CONTINENTAL SINGERS CORPORTION, U.S.
5. Cummings, Tony (December 24, 2008). "The Continental Singers: Over 60 albums, over 1,500 concerts a year". Cross Rhythms. Archived from the original on March 28, 2021. Retrieved March 28, 2021. Said Cam, '...we have over 65 records.'
6. "No Other Name - Sandi Patty with the Continental Singers" (published October 31, 2012). August 31, 1992. Archived from the original on March 28, 2021. Retrieved March 28, 2021 – via YouTube.
7. "Continental Singers". Longview News-Journal. August 16, 1975. p. 7. Archived from the original on March 28, 2021. Retrieved March 28, 2021. ...with Wayne Watson directing the singers.
8. "Together We Will Stand". Christian Music Archive. January 1, 1985. Archived from the original on March 28, 2021. Retrieved March 28, 2021.
9. "Chuck Bolte". Adventures in Odyssey Wiki. Archived from the original on March 28, 2021. Retrieved March 28, 2021. Chuck Bolte started his career by traveling with the Continental Singers...
10. "David's Seven Secrets - About the Author". Continental Global Foundation. Archived from the original on March 28, 2021. Retrieved March 28, 2021. ...after the organization completed its long season of ministry operation in the US, the Continentals Global Foundation was established to support the ongoing internationally-based teams...
11. "I Remember..." FanPop. Archived from the original on March 28, 2021. Retrieved March 28, 2021. ...I was able to go on one last YC tour...and 35 children were saved from poverty through Compassion International.
12. "Continental Singers". November 9, 2009. Archived from the original on March 28, 2021. Retrieved March 28, 2021 – via Facebook. ...the Continentals drove to visit a ministry that works with the American Leprosy Mission.
13. "History". Continental Ministries Europe. Archived from the original on March 28, 2021. Retrieved March 28, 2021. From 1963-1999 there have been 413 U.S.A.-tours.... Those tours did 25,660 concerts....
14. Burgess, Dan (November 16, 2017). "The Hallelujah Thunder Clap". Cam Floria - Blogspot. Archived from the original on March 28, 2021. Retrieved March 28, 2021.
15. Koumpilova, Mila (May 7, 2013). "Northwestern College changing its name: University of Northwestern-St. Paul". Pioneer Press. Archived from the original on March 28, 2021. Retrieved March 28, 2021.
16. "Cam Floria MusiCal Tribute" (Audio-Visual Recording Narration) (published October 11, 2019). January 1, 2008 – via YouTube. Noticed by Portland YFC head, Dr. Winfield Arn, Cam was invited to join the Portland staff as music director.
17. "Cam Floria and the Continentals - Sing A Happy Song". discogs. Archived from the original on March 29, 2021. Retrieved March 28, 2021. After graduation from Northwestern College, Cam became music and club director for Youth for Christ in Lansing, Michigan – his home town.... Cam Floria has been director of music at Portland Youth for Christ since the fall of 1962.
18. Cusic, Don (2010). Encyclopedia of Contemporary Christian Music: Pop, Rock, and Worship. Santa Barbara, California: Greenwood Press. p. 193. ISBN 978-0-313-34426-8. OCLC 559037207. Floria graduated from Northwestern College in Minneapolis and then joined Lansing Youth for Christ as music leader.... In 1962 he joined the Portland (Oregon) Youth for Christ as music director...
19. "Cam Floria and the Continentals - Sing A Happy Song". discogs. Archived from the original on March 29, 2021. Retrieved March 28, 2021.
20. Cummings, Tony (December 24, 2008). "The Continental Singers: Over 60 albums, over 1,500 concerts a year". Cross Rhythms. Archived from the original on March 28, 2021. Retrieved March 28, 2021. Said Cam, 'We have had at least one album a year since 1963. We missed '66, but had two in '65 anyway.'
21. "Cam Floria and the Continentals - Sing A Happy Song". discogs. Archived from the original on March 29, 2021. Retrieved March 28, 2021. ...working on his Master's Degree in Music at Michigan State University.
22. Cummings, Tony (December 24, 2008). "The Continental Singers: Over 60 albums, over 1,500 concerts a year". Cross Rhythms. Archived from the original on March 28, 2021. Retrieved March 28, 2021. We did three tours out of Portland. I stopped for a year and finished up my Masters programme in Music Education and moved down to Los Angeles to be near Ralph Carmichael.
23. "Biography". ThurlowSpurr.com. Archived from the original on March 29, 2021. Retrieved March 28, 2021. [Thurlow Spurr] provided the pattern for Cam Floria's Continentals...
24. Millard, Bob (1996). Amy Grant: The Life of a Pop Star (1st ed.). New York: St. Martin's Griffin. p. 56. ISBN 0-312-14272-2. OCLC 34356873. Cam Floria and Thurlow Spurr got together with Carmichael to form the Continental Singers, eventually going out on their own.
25. "Cam Floria and the Continentals - Sing A Happy Song". discogs. Archived from the original on March 29, 2021. Retrieved March 28, 2021. In 1962, the multi-talented musician [Cam Floria] became associate director of Thurlow Spurr's famous 'Spurrlows.'
26. "History". Continental Ministries Europe. Archived from the original on March 28, 2021. Retrieved March 28, 2021.
27. "The Continental Singers & Orchestra - Artist Biography". AllMusic. Archived from the original on March 29, 2021. Retrieved March 28, 2021. The same organisation...[oversees] two permanent full-time groups, Jeremiah People and the One Act Company.
28. "It's Getting Late". discogs. Archived from the original on March 29, 2021. Retrieved March 28, 2021.
29. "The Apostle". discogs. Archived from the original on March 29, 2021. Retrieved March 28, 2021.
30. "Share". discogs. Archived from the original on March 29, 2021. Retrieved March 28, 2021.
31. "Dreamer". discogs. Archived from the original on March 29, 2021. Retrieved March 28, 2021.
32. Cusic, Don (2010). Encyclopedia of Contemporary Christian Music: Pop, Rock, and Worship. Santa Barbara, California: Greenwood Press. p. 194. ISBN 978-0-313-34426-8. OCLC 559037207.
33. "History". Continental Ministries Europe. Archived from the original on March 28, 2021. Retrieved March 28, 2021. Great breakthrougs came with the reli-musicals: It's getting late(1972), The Apostle (1973), Share(1974) and The Dreamer (1983, Jozef's life).
34. "Artists Lineup Announced For GMA Music in the Rockies". BreatheCast. May 28, 2005. Archived from the original on June 28, 2013. Retrieved May 25, 2020. In 2000, the GMA acquired Seminar in the Rockies and in 2004, GMA changed the name to GMA Music in the Rockies.
35. . BreatheCast. May 28, 2005. Archived from the original on March 13, 2012. Retrieved May 25, 2020. ...we created Immerse, a new event in Nashville to replace GMA Music in the Rockies.
36. "Cam Floria MusiCal Tribute" (Audio-Visual Recording Narration) (published October 11, 2019). January 1, 2008. Retrieved May 25, 2020 – via YouTube. In 1975, Cam founded the Christian artist music Seminar in the Rockies...
37. Carlan, Megan Marie, "An Examination of Contemporary Christian Music Success Within Mainstream Rock and Country Billboard Charts" (2019). Honors College Theses. 206. https://digitalcommons.pace.edu/honorscollege_theses/206
38. "History". Continental Ministries Europe. Archived from the original on March 28, 2021. Retrieved March 28, 2021. The Young Continentals started in 1992. The Encore Continentals went on the road for the first time in 1994.
39. "Cam Floria MusiCal Tribute" (Audio-Visual Recording Narration) (published October 11, 2019). January 1, 2008. Retrieved May 25, 2020 – via YouTube. 'David: A Man After God's Own Heart' was performed on the Wall of Jerusalem at the Citadel of David with 700 singers and a 100-piece orchestra.
40. "This Week in Religion". The Oklahoman. June 27, 1998. Archived from the original on March 29, 2021. Retrieved March 28, 2021. 'David: A Man After God's Own Heart,' musical drama performed by the Continentals on their 30th anniversary tour, 7 p.m. July 11, Covenant Community Church, 2250 N Mustang Road, Yukon.
41. "Cam Floria MusiCal Tribute" (Audio-Visual Recording Narration) (published October 11, 2019). January 1, 2008. Retrieved May 25, 2020 – via YouTube. ...now more than 65,000 young people in more than 70 countries call themselves Continentals.
42. "IRS Form 990 for the Year Ended 12/31/2007 - Continental Singers, Inc" (PDF). Candid. (PDF) from the original on March 28, 2021. Retrieved March 28, 2021.
43. Cusic, Don (2010). Encyclopedia of Contemporary Christian Music: Pop, Rock, and Worship. Santa Barbara, California: Greenwood Press. p. 194. ISBN 978-0-313-34426-8. OCLC 559037207. ...each member had to raise money for their living expenses during the tours.
44. "History". Continental Ministries Europe. Archived from the original on March 28, 2021. Retrieved March 28, 2021. Participants are expected to provide part of their costs themselves.
45. "IRS Form 990 for the Year Ended 12/31/2006 - Continental Singers, Inc" (PDF). candid.org. (PDF) from the original on March 28, 2021. Retrieved March 28, 2021.
46. "History". Continental Ministries Europe. Archived from the original on March 28, 2021. Retrieved March 28, 2021. Unfortunately, the financial global crisis hit the US ministry very hard, so [the Continental Singers] decided to stop all activities (2010) for a while, waiting for a better time.
47. Floria, Cam (March 11, 2011). "The State of Continental Singers Corporation". Retrieved May 25, 2020 – via Facebook.
48. "U.S. Church Membership Down Sharply in Past Two Decades". gallup.com. Gallup Inc. April 18, 2019. Archived from the original on April 18, 2019. Retrieved March 28, 2021.
49. "한국-컨티넨탈-싱어즈 on Apple Music". Apple (in Korean). Archived from the original on March 29, 2021. Retrieved March 28, 2021.
50. Gaille, Brandon (May 25, 2017). "13 Christian Music Industry Statistics and Trends". BrandonGaille.com. Archived from the original on March 29, 2021. Retrieved March 28, 2021. Christian/Gospel music is considered one of the fastest growing areas in recorded music history.
51. Dure, Beau (October 21, 2014). "Millennials Continue Urbanization Of America, Leaving Small Towns". NPR. Archived from the original on March 29, 2021. Retrieved March 28, 2021.
52. Van Dem, Andrew (May 24, 2019). "The real (surprisingly comforting) reason rural America is doomed to decline". The Washington Post. Archived from the original on May 24, 2019. Retrieved March 28, 2021.