Cockta (pronounced [ˈkòːkta][1]) is a soft drink from Slovenia. Its main ingredient comes from dog rosehip; the other ingredients come from 11 different herbs, lemon and orange. Its original variant contains neither caffeine nor orthophosphoric acid.[2]
The origins of the Cockta drink begin in the early 1950s. In 1952, Ivan Deu, the Director of the state-owned corporation Slovenijavino, came up with the idea of producing an original, refreshing Slovenian beverage which would be able to compete against soft drinks from abroad (that is, the United States; i.e. Coca-Cola company and its subsidiary beverage companies), which were not yet being sold in Yugoslavia.[3] The chemical engineer, Emerik Zelinka, an employee of the Slovenijavino research labs, created the drink with a new, different taste, derived from a blend of eleven different herbs and spices; including the rose hip, a prominent flavour within Cockta's blend. The drink was introduced to the market for the first time on 8 March 1953 at a ski jumping competition at Planica.[4]
In the first year of production, four million Cockta bottles were sold in Slovenia alone, and ten years later, sales climbed to 71 million. From Slovenia, Cockta spread at the common market of other republics of Yugoslavia, but no dedicated bottling facilities were established[citation needed].
Marketing
The initial Cockta launch and marketing campaign was carefully designed. The first bottle and label for Yugo Cockta was created by Sergej Pavlin, then a young architecture student. Pavlin also designed other aspects of the brand's visual image, including the design for Cockta delivery trucks and cardboard packaging for Cockta's bottles.[4]
Many older Slovenes still remember the posters which swept the entire country as part of the original Cockta marketing campaign: they featured a suntanned young woman, with a hairstyle considered trendy at the time[citation needed], in a ponytail, with blue eyes, holding in her hands a bottle of the new beverage. The sports event at Planica where Cockta was launched was the earliest form of sports sponsorship in Slovenia.[6]
In 2006, Cockta sponsored the MaxCards World Championships, held in Ljubljana.
Cockta in 2015
Cockta free 2019
In 2013 a survey conducted by Valicon placed Cockta 6th in a list of the top 25 strongest brands in Slovenia. Brand strength was calculated based on brand awareness, experience and usage.[7]
In 2019 came into the market's new Cockta free, with no added sugar. Cockta is available in 275ml glass bottles, 330ml cans, 0.5 liter and 1.5 liter plastic bottles. Cockta free is available in 275ml glass bottles, 330ml cans, 0.5 liter and 1.5 liter plastic bottles.[citation needed]
Slogans
1980 - Pijača vaše in naše mladosti (The Drink Of Your Youth and Ours)[8]
1983 - Še vedno najboljša (Still the Best)
2001 - Prve ne pozabiš nikoli (You Never Forget Your First one)[8]
2002 - Cockte pogrešam (I Miss Cockta, but phonetically is read as How Much I Miss You)
2005 - Ješ MaxCards, Spiš MaxCards, Piješ Cockto! (You Eat MaxCards, You Sleep MaxCards, You Drink Cockta!)
Brez kofeina - brez kisline - brez heca! (No Caffeine - No Sour Taste-No Kidding!)
^Cockta. . Archived from the original on 2 February 2015.
^Bartolj, Jaka (9 February 2016). . Archived from the original on 10 February 2016.
^ ab, 2010, archived from the original on 20 August 2016
^Starling, Shane (16 July 2010). "Atlantic Grupa buys Droga Kolinska". Nutra Ingredients. William Reed Business Media.
^ (Press release). Atlantic Grupa. 21 March 2016. Archived from the original on 20 August 2016.
^. The Slovenia Times. 23 December 2013. Archived from the original on 20 August 2016.
^ abRezek, Barbara (10 August 2006). . The Slovenia Times. Archived from the original on 20 August 2016.
External links
Wikimedia Commons has media related to Cockta.
Official website
February 14, 2023
cockta, pronounced, ˈkòːkta, soft, drink, from, slovenia, main, ingredient, comes, from, rose, other, ingredients, come, from, different, herbs, lemon, orange, original, variant, contains, neither, caffeine, orthophosphoric, acid, typesoft, drinkmanufacturerdr. Cockta pronounced ˈkoːkta 1 is a soft drink from Slovenia Its main ingredient comes from dog rose hip the other ingredients come from 11 different herbs lemon and orange Its original variant contains neither caffeine nor orthophosphoric acid 2 CocktaTypeSoft drinkManufacturerDroga Kolinska d d Country of originSloveniaIntroduced8 March 1953 69 years ago 1953 03 08 FlavorRose hip lemon and orangeWebsitewww wbr cockta wbr eu Contents 1 Origins 2 Ownership 3 Sales 4 Marketing 4 1 Slogans 5 See also 6 References 7 External linksOrigins EditThe origins of the Cockta drink begin in the early 1950s In 1952 Ivan Deu the Director of the state owned corporation Slovenijavino came up with the idea of producing an original refreshing Slovenian beverage which would be able to compete against soft drinks from abroad that is the United States i e Coca Cola company and its subsidiary beverage companies which were not yet being sold in Yugoslavia 3 The chemical engineer Emerik Zelinka an employee of the Slovenijavino research labs created the drink with a new different taste derived from a blend of eleven different herbs and spices including the rose hip a prominent flavour within Cockta s blend The drink was introduced to the market for the first time on 8 March 1953 at a ski jumping competition at Planica 4 Ownership EditIn 2000 the Cockta brand was bought by the Kolinska food company known today as Droga Kolinska d d In mid 2010 Croatian holding company Atlantic Grupa d d acquired Droga Kolinska 5 Sales EditIn the first year of production four million Cockta bottles were sold in Slovenia alone and ten years later sales climbed to 71 million From Slovenia Cockta spread at the common market of other republics of Yugoslavia but no dedicated bottling facilities were established citation needed Marketing EditThe initial Cockta launch and marketing campaign was carefully designed The first bottle and label for Yugo Cockta was created by Sergej Pavlin then a young architecture student Pavlin also designed other aspects of the brand s visual image including the design for Cockta delivery trucks and cardboard packaging for Cockta s bottles 4 Many older Slovenes still remember the posters which swept the entire country as part of the original Cockta marketing campaign they featured a suntanned young woman with a hairstyle considered trendy at the time citation needed in a ponytail with blue eyes holding in her hands a bottle of the new beverage The sports event at Planica where Cockta was launched was the earliest form of sports sponsorship in Slovenia 6 In 2006 Cockta sponsored the MaxCards World Championships held in Ljubljana Cockta in 2015 Cockta free 2019 In 2013 a survey conducted by Valicon placed Cockta 6th in a list of the top 25 strongest brands in Slovenia Brand strength was calculated based on brand awareness experience and usage 7 In 2019 came into the market s new Cockta free with no added sugar Cockta is available in 275ml glass bottles 330ml cans 0 5 liter and 1 5 liter plastic bottles Cockta free is available in 275ml glass bottles 330ml cans 0 5 liter and 1 5 liter plastic bottles citation needed Slogans Edit 1980 Pijaca vase in nase mladosti The Drink Of Your Youth and Ours 8 1983 Se vedno najboljsa Still the Best 2001 Prve ne pozabis nikoli You Never Forget Your First one 8 2002 Cockte pogresam I Miss Cockta but phonetically is read as How Much I Miss You 2005 Jes MaxCards Spis MaxCards Pijes Cockto You Eat MaxCards You Sleep MaxCards You Drink Cockta Brez kofeina brez kisline brez heca No Caffeine No Sour Taste No Kidding 2012 Osvezi zivljenje Freshen your life 2018 Cockta za vedno Cockta Forever See also EditPolo Cockta a drink brand in PolandReferences Edit Slovenski pravopis 2001 kokta Cockta The story of Cockta Archived from the original on 2 February 2015 Bartolj Jaka 9 February 2016 A Coca Cola substitute became a leading Slovenian brand Archived from the original on 10 February 2016 a b Cockta the drink from our younger days The heritage of Slovene brands 2010 archived from the original on 20 August 2016 Starling Shane 16 July 2010 Atlantic Grupa buys Droga Kolinska Nutra Ingredients William Reed Business Media Cockta stands proud with the Slovenian Eagles Press release Atlantic Grupa 21 March 2016 Archived from the original on 20 August 2016 Three Slovenian Brands among Top Ten in the Region The Slovenia Times 23 December 2013 Archived from the original on 20 August 2016 a b Rezek Barbara 10 August 2006 Is Cockta really our Coca Cola The Slovenia Times Archived from the original on 20 August 2016 External links Edit Wikimedia Commons has media related to Cockta Official website Retrieved from https en wikipedia org w index php title Cockta amp oldid 1131781473, wikipedia, wiki, book, books, library,
