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Clamato

January 01, 1970

Clamato /kləˈmɑːtəʊ/, /kləˈmeɪtəʊ/, /kləˈmætoʊ/ is a commercial drink made of reconstituted tomato juice concentrate and sugar, which is flavored with spices, dried clam broth and MSG.[1] It is made by Mott's. The name is a portmanteau of clam and tomato. It is also referred to colloquially as "clamato juice". It is consumed in Canada, Mexico, and the United States, to a lesser extent. It is very often mixed with alcohol to make a Caesar, a drink similar to a Bloody Mary.

Clamato
341 mL can of Mott's Clamato. The Canadian package artwork includes English and French languages.
TypeTomato juice/clam broth hybrid
ManufacturerMott's (Keurig Dr Pepper)
DistributorGrupo Peñafiel(Mexico)

Canada Dry Motts(Canada)

Empire Bespoke Foods Ltd(UK)
Country of origin United States
Introduced1966; 58 years ago (1966)
Variants
  • Nutrimato
  • X-tra Spicy
  • The Works
Related productsKraut juice, Caesar
Websitewww.clamato.com/en/ 

History edit

In 1935, The Clamato Corporation of New York produced "clam and tomato juice in combination".[2]

In 1938, House & Garden magazine printed a recipe for "Tomato-Clam Juice Cocktail", consisting of tomato juice, clam broth, and salt.[3]

In 1940, "Lobster King" Harry Hackney was granted the Clamato trademark.[4] His Atlantic City restaurant, Hackney's, sold Clamato juice in cans.[5]

In 1957, McCormick & Company, Inc. applied for, and later acquired, the Clamato brand name for the seasoned blend of tomato juice and clam juice.[6] This trademark is still valid and now owned by Keurig Dr Pepper.[7]

Clamato was produced in its current form beginning in 1966[citation needed] by the Duffy-Mott company in Hamlin, New York, created by Francis Luskey,[citation needed] a chemist, and another employee working out of California[8] who wanted to create a Manhattan clam chowder style cocktail by combining tomato juice and clam broth with spices. The employees named the new cocktail "Mott's Clamato" and secured the trademark for the new brand. The brand was owned by Cadbury-Schweppes after the company bought Mott's in 1982. As of 2008, it is owned by Keurig Dr Pepper after the business was spun off of Cadbury-Schweppes.[9]

In recent years, the Clamato label was updated and no longer shows the image of a clam, an attempt by the manufacturer to downplay the seafood aspect of the beverage.

Lawsuits edit

In 1998, Cadbury-Schweppes sued FBI Foods, a former contract manufacturer of Clamato, claiming that their brand "Caesar Cocktail" was proof of breach of confidence, claiming that the product used their recipe as a base. They brought the case to the Supreme Court of British Columbia. The initial ruling was appealed. The case reached the Supreme Court of Canada and it was ruled that FBI Foods would pay Cadbury-Schweppes $300,000 for revenue they lost in the first year of competition. It was reasoned that any juice maker would have been able to reverse-engineer the recipe within a year.[10]

Since 2018, Keurig Dr Pepper has sued several companies who have been infringing on the Clamato trademark using the "mato" suffix to describe their version of the product. This is done in order to prevent the genericization of the trademark by making sure Clamato stays a distinctive brand name, as well as to preserve the brand image and identity.[11][12][13]

Consumption edit

Clamato is used primarily as a drink mix for alcoholic beverages (an estimated 60% of sales in the US in 2008[14]), and it is popular for this in both Canada and Mexico, but less so in the United States (outside of Canadian-American and Mexican-American communities).

With vodka edit

In Canada, Clamato is primarily used to make a cocktail called a Caesar. It was reported by The New York Times in 2018, that one third of North America's supply of Clamato is consumed by Canadians, the majority of which is used to make Caesars.[15] Since 2001, Cadbury Schweppes (now Canada Dry Motts) has been selling an alcoholic version of the beverage called the Clamato Caesar in the Canadian market.[16]

With beer edit

Clamato is also added to beer in various beer cocktails, such as the michelada; the most basic is known as a "beer 'n clam", "Clam Eye", or "Red Eye" in Western Canada, which adds Clamato to pale lagers. In 2001, Anheuser-Busch and Cadbury-Schweppes introduced a premixed version called the "Budweiser and Clamato Chelada" in the United States.[14]

Adding more spices (similar to those in a Caesar) results in what is called sangre de cristo (blood of Christ)[17] in Mexico.

Beefamato edit

Mott's once produced a similar beverage named Beefamato, made from beef broth and tomato juice.[18]

References edit

  1. ^ "The Original | Motts". Canada Dry Mott's Inc. Retrieved July 25, 2019. Ingredients: CITRIC ACID, COLOUR, DRIED CLAM BROTH, GLUCOSE-FRUCTOSE, MONOSODIUM GLUTAMATE, RED CHILI PEPPER, SALT, SEA SALT, SEASONINGS, SPICES, TOMATO PASTE, VINEGAR, WATER
  2. ^ Patent Office, United States (1935). "Official Gazette of the United States Patent Office, 1935".
  3. ^ "Tomato-Clam Juice Cocktail". House & Garden. Vol. 74. 1938. p. 32. Retrieved April 28, 2024.
  4. ^ "Catalog of Copyright Entries 1940". U.S. Govt. Print. Off. 1940.
  5. ^ "Hackney's Menu".
  6. ^ Patent Office, United States (1960). "Official Gazette of the United States Patent Office 1960".
  7. ^ USPTO. "CLAMATO - Cape Cod Cooks, Inc. Trademark Registration". USPTO.report. Retrieved December 23, 2021.
  8. ^ "Our story Clamato UK". from the original on January 6, 2022.
  9. ^ "Clamato - A History in Red". from the original on September 3, 2009. Retrieved February 11, 2009.
  10. ^ Cadbury Schweppes Inc v FBI Foods Ltd, [1999] 1 SCR 142.
  11. ^ MOTT'S LLP v. COMERCIALIZADORA ELORO, S.A., 507 Federal Supplement Reporters 3d series 780 (United States District Court, W.D. Texas, San Antonio Division. December 14, 2020).
  12. ^ "Mott's In TM Suit: I Say Clamato, You Can't Say Almato - Law360". www.law360.com. Retrieved December 23, 2021.
  13. ^ Mott's LLP v Comercializadora Eloro, S.A., 2021 TMOB 49 (CanLII) (2021-03-19).
  14. ^ a b "Budweiser & Clamato Chelada And Bud Light & Clamato Chelada Arrive Nationwide | Beer (& More) In Food". Beerinfood.wordpress.com. January 14, 2008. Retrieved May 18, 2013.
  15. ^ Simonson, Robert (January 11, 2018). "It Came, It Quenched, It Conquered Canada: The Caesar". The New York Times. from the original on January 11, 2018.
  16. ^ Hegenbart, Scott (2001). "Cadbury Schweppes introduces ready-to-drink Bloody Caesar". from the original on December 23, 2021.
  17. ^ . Epicurious.com. January 28, 2012. Archived from the original on December 26, 2013. Retrieved May 18, 2013.
  18. ^ "Whatever happened to Beefamato by Mott's?". September 21, 2020.

External links edit

 
Wikimedia Commons has media related to Clamato.
 
Look up clamato in Wiktionary, the free dictionary.
  • Clamato official website

January 01, 1970
clamato, ɑː, commercial, drink, made, reconstituted, tomato, juice, concentrate, sugar, which, flavored, with, spices, dried, clam, broth, made, mott, name, portmanteau, clam, tomato, also, referred, colloquially, clamato, juice, consumed, canada, mexico, unit. Clamato k l e ˈ m ɑː t e ʊ k l e ˈ m eɪ t e ʊ k l e ˈ m ae t oʊ is a commercial drink made of reconstituted tomato juice concentrate and sugar which is flavored with spices dried clam broth and MSG 1 It is made by Mott s The name is a portmanteau of clam and tomato It is also referred to colloquially as clamato juice It is consumed in Canada Mexico and the United States to a lesser extent It is very often mixed with alcohol to make a Caesar a drink similar to a Bloody Mary Clamato341 mL can of Mott s Clamato The Canadian package artwork includes English and French languages TypeTomato juice clam broth hybridManufacturerMott s Keurig Dr Pepper DistributorGrupo Penafiel Mexico Canada Dry Motts Canada Empire Bespoke Foods Ltd UK Country of origin United StatesIntroduced1966 58 years ago 1966 VariantsNutrimatoX tra SpicyThe WorksRelated productsKraut juice CaesarWebsitewww wbr clamato wbr com wbr en wbr Contents 1 History 2 Lawsuits 3 Consumption 3 1 With vodka 3 2 With beer 4 Beefamato 5 References 6 External linksHistory editIn 1935 The Clamato Corporation of New York produced clam and tomato juice in combination 2 In 1938 House amp Garden magazine printed a recipe for Tomato Clam Juice Cocktail consisting of tomato juice clam broth and salt 3 In 1940 Lobster King Harry Hackney was granted the Clamato trademark 4 His Atlantic City restaurant Hackney s sold Clamato juice in cans 5 In 1957 McCormick amp Company Inc applied for and later acquired the Clamato brand name for the seasoned blend of tomato juice and clam juice 6 This trademark is still valid and now owned by Keurig Dr Pepper 7 Clamato was produced in its current form beginning in 1966 citation needed by the Duffy Mott company in Hamlin New York created by Francis Luskey citation needed a chemist and another employee working out of California 8 who wanted to create a Manhattan clam chowder style cocktail by combining tomato juice and clam broth with spices The employees named the new cocktail Mott s Clamato and secured the trademark for the new brand The brand was owned by Cadbury Schweppes after the company bought Mott s in 1982 As of 2008 it is owned by Keurig Dr Pepper after the business was spun off of Cadbury Schweppes 9 In recent years the Clamato label was updated and no longer shows the image of a clam an attempt by the manufacturer to downplay the seafood aspect of the beverage Lawsuits editIn 1998 Cadbury Schweppes sued FBI Foods a former contract manufacturer of Clamato claiming that their brand Caesar Cocktail was proof of breach of confidence claiming that the product used their recipe as a base They brought the case to the Supreme Court of British Columbia The initial ruling was appealed The case reached the Supreme Court of Canada and it was ruled that FBI Foods would pay Cadbury Schweppes 300 000 for revenue they lost in the first year of competition It was reasoned that any juice maker would have been able to reverse engineer the recipe within a year 10 Since 2018 Keurig Dr Pepper has sued several companies who have been infringing on the Clamato trademark using the mato suffix to describe their version of the product This is done in order to prevent the genericization of the trademark by making sure Clamato stays a distinctive brand name as well as to preserve the brand image and identity 11 12 13 Consumption editClamato is used primarily as a drink mix for alcoholic beverages an estimated 60 of sales in the US in 2008 14 and it is popular for this in both Canada and Mexico but less so in the United States outside of Canadian American and Mexican American communities With vodka edit In Canada Clamato is primarily used to make a cocktail called a Caesar It was reported by The New York Times in 2018 that one third of North America s supply of Clamato is consumed by Canadians the majority of which is used to make Caesars 15 Since 2001 Cadbury Schweppes now Canada Dry Motts has been selling an alcoholic version of the beverage called the Clamato Caesar in the Canadian market 16 With beer edit Clamato is also added to beer in various beer cocktails such as the michelada the most basic is known as a beer n clam Clam Eye or Red Eye in Western Canada which adds Clamato to pale lagers In 2001 Anheuser Busch and Cadbury Schweppes introduced a premixed version called the Budweiser and Clamato Chelada in the United States 14 Adding more spices similar to those in a Caesar results in what is called sangre de cristo blood of Christ 17 in Mexico Beefamato editMott s once produced a similar beverage named Beefamato made from beef broth and tomato juice 18 References edit The Original Motts Canada Dry Mott s Inc Retrieved July 25 2019 Ingredients CITRIC ACID COLOUR DRIED CLAM BROTH GLUCOSE FRUCTOSE MONOSODIUM GLUTAMATE RED CHILI PEPPER SALT SEA SALT SEASONINGS SPICES TOMATO PASTE VINEGAR WATER Patent Office United States 1935 Official Gazette of the United States Patent Office 1935 Tomato Clam Juice Cocktail House amp Garden Vol 74 1938 p 32 Retrieved April 28 2024 Catalog of Copyright Entries 1940 U S Govt Print Off 1940 Hackney s Menu Patent Office United States 1960 Official Gazette of the United States Patent Office 1960 USPTO CLAMATO Cape Cod Cooks Inc Trademark Registration USPTO report Retrieved December 23 2021 Our story Clamato UK Archived from the original on January 6 2022 Clamato A History in Red Archived from the original on September 3 2009 Retrieved February 11 2009 Cadbury Schweppes Inc v FBI Foods Ltd 1999 1 SCR 142 MOTT S LLP v COMERCIALIZADORA ELORO S A 507 Federal Supplement Reporters 3d series 780 United States District Court W D Texas San Antonio Division December 14 2020 Mott s In TM Suit I Say Clamato You Can t Say Almato Law360 www law360 com Retrieved December 23 2021 Mott s LLP v Comercializadora Eloro S A 2021 TMOB 49 CanLII 2021 03 19 a b Budweiser amp Clamato Chelada And Bud Light amp Clamato Chelada Arrive Nationwide Beer amp More In Food Beerinfood wordpress com January 14 2008 Retrieved May 18 2013 Simonson Robert January 11 2018 It Came It Quenched It Conquered Canada The Caesar The New York Times Archived from the original on January 11 2018 Hegenbart Scott 2001 Cadbury Schweppes introduces ready to drink Bloody Caesar Archived from the original on December 23 2021 Sangre De Cristo Recipe at Epicurious com January 28 2012 Archived from the original on December 26 2013 Retrieved May 18 2013 Whatever happened to Beefamato by Mott s September 21 2020 External links edit nbsp Wikimedia Commons has media related to Clamato nbsp Look up clamato in Wiktionary the free dictionary Clamato official website Retrieved from https en wikipedia org w index php title Clamato amp oldid 1223756353, wikipedia, wiki, book, books, library,

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