Christopher Locke (born November 12, 1947, died December 20, 2021) was an American business analyst, consultant, journalist, author and speaker. He is known as a coauthor of The Cluetrain Manifesto, and author of two other books: Gonzo Marketing: Winning Through Worst Practices, and The Bombast Transcripts: Rants and Screeds of RageBoy. In a Financial Times Group survey from 2001, Locke was named as one of the fifty leading business thinkers in the world.[1]
In the late 1970s, Christopher Locke was working as a construction contractor[2] and cabinet maker, but was forced out of business in the housing downturn of the early 1980s.[3]
In 1986, Locke was working in the marketing department of Carnegie Group, an artificial intelligence firm in Pittsburgh, Pennsylvania,[5] where he became vice president of corporate communications,[6] a position he also held at Intelligent Technology, another AI firm in Pittsburgh.
He was director of industrial relations for the Robotics Institute at Carnegie Mellon University before joining Cimlinc in a similar capacity in 1991.[4]
In 1993, Locke founded Internet Business Report, an industry newsletter owned by CMP Publications. Serving as the publication's chief editor, he argued for the commercial use of the Internet.[7] His emphasis on respecting the norms of the "Internet community" provoked a disagreement over editorial direction with the publisher and led to his departure.[8]
In 1994 he initiated and oversaw the development and launch of MecklerWeb, an ambitious project that sought to introduce commerce to the Internet[8] and garnered much attention in the business press.[3] Locke's e-commerce concept was abandoned two weeks after the launch by the site owner, who chose to turn MecklerWeb's into a conventional product catalog.[9][10]
Locke subsequently worked as editor and publisher of the Net Editors segment on internetMCI,[11] and as Program Director for Online Community Development at IBM.[11]
After leaving IBM, in 1996 and 1997, Locke served as vice president of business development for Displaytech in Longmont, Colorado.[12] In 1997, he set up as an internet consultant under the name Entropy Web Consulting[3] in Boulder, Colorado,[9][13] practising an alternative to mass marketing he named 'gonzo marketing' after Hunter S. Thompson's gonzo journalism.[9][14][15] Gonzo marketing asserts that companies are ineffective in their use of the Internet as a marketing tool when they insist on lecturing instead of conversing,[16] and that companies need to improve their communications with customers to improve the quality of their products and services.[17]
In 2004 Locke accepted a job as consultant and Chief Blogging Officer for HighBeam Research.[18][19]
In 1996, he launched Entropy Gradient Reversals,[9] a "strange webzine"[21] that specialized in "dissecting transparently clueless corporate Internet strategies"[14] and introduced RageBoy, Locke's intemperate alter ego who has a penchant for ranting against business orthodoxy.[9] As of April 1999, the publication counted nearly 3,000 subscribers.[3]
Locke is a co-author of The Cluetrain Manifesto, a tract that admonishes businesses to join the "networked conversations" of the Internet. The Manifesto was first posted to the Web in March 1999[22] and became a business bestseller in an extended book version the next year.[23] In 2009 the book was re-issued as a tenth anniversary edition[24] with a new chapter from each of the original co-authors and commentaries by three new contributors. Locke's new chapter, "Obedient Poodles for God and Country," offers a scathing critique of the fake spirituality the author deems pervasive in contemporary American culture.
Locke is also the author of Gonzo Marketing: Winning Through Worst Practices, a book that expands on the Cluetrain Manifesto's themes,[25] and of The Bombast Transcripts: Rants and Screeds of RageBoy, a compilation of Entropy Gradient Reversals pieces.[9]
Locke has been praised by The Economist for the "wisdom of RageBoy."[26] In a Financial Times Group survey, he was named as one of the fifty leading business thinkers in the world.[1]
^Locke, Christopher (2000-02-14). "Gonzo Marketing: Winning Through Worst Practices" (PDF). Release 1.0: 2–25.
^"Lost in cyberspace". The Economist. 1999-12-16. ISSN 0013-0613. Retrieved 2015-03-19.
External linksEdit
Kat Herding/Facebook
The EGR Weblog (Archives: Aug 30, 2000 – Dec 23, 2006)
Mystic Bourgeoisie
Entropy Gradient Reversals (Archives: May 1, 1996 – Apr 20, 1999 · Jul 27, 1998 – Jan 26, 2003 · · Oct 22, 2005 – Oct 21, 2011)
The Cluetrain Manifesto Online
The Cluetrain Manifesto Tenth Anniversary Edition
Obedient Poodles for God and Country
Gonzo Engaged
Tony Goodson Interviews Locke 2009
Frank Paynter Interviews Locke 2003
The Cluetrain Manifesto: The End of Business as Usual
Gonzo Marketing: Winning Through Worst Practices
The Bombast Transcripts: Rants and Screeds of Rageboy
September 01, 2023
christopher, locke, born, november, 1947, died, december, 2021, american, business, analyst, consultant, journalist, author, speaker, known, coauthor, cluetrain, manifesto, author, other, books, gonzo, marketing, winning, through, worst, practices, bombast, tr. Christopher Locke born November 12 1947 died December 20 2021 was an American business analyst consultant journalist author and speaker He is known as a coauthor of The Cluetrain Manifesto and author of two other books Gonzo Marketing Winning Through Worst Practices and The Bombast Transcripts Rants and Screeds of RageBoy In a Financial Times Group survey from 2001 Locke was named as one of the fifty leading business thinkers in the world 1 Contents 1 Career 2 Works 3 References 4 External linksCareer EditIn the late 1970s Christopher Locke was working as a construction contractor 2 and cabinet maker but was forced out of business in the housing downturn of the early 1980s 3 His interest in artificial intelligence secured him a number of jobs in Tokyo between 1983 and 1985 He was working as a documentation editor for Fujitsu 2 and the Ricoh Software Research Center 4 and as a technical editor at the Japanese government s Fifth Generation Computer Systems project 5 In 1986 Locke was working in the marketing department of Carnegie Group an artificial intelligence firm in Pittsburgh Pennsylvania 5 where he became vice president of corporate communications 6 a position he also held at Intelligent Technology another AI firm in Pittsburgh He was director of industrial relations for the Robotics Institute at Carnegie Mellon University before joining Cimlinc in a similar capacity in 1991 4 In 1993 Locke founded Internet Business Report an industry newsletter owned by CMP Publications Serving as the publication s chief editor he argued for the commercial use of the Internet 7 His emphasis on respecting the norms of the Internet community provoked a disagreement over editorial direction with the publisher and led to his departure 8 In 1994 he initiated and oversaw the development and launch of MecklerWeb an ambitious project that sought to introduce commerce to the Internet 8 and garnered much attention in the business press 3 Locke s e commerce concept was abandoned two weeks after the launch by the site owner who chose to turn MecklerWeb s into a conventional product catalog 9 10 Locke subsequently worked as editor and publisher of the Net Editors segment on internetMCI 11 and as Program Director for Online Community Development at IBM 11 After leaving IBM in 1996 and 1997 Locke served as vice president of business development for Displaytech in Longmont Colorado 12 In 1997 he set up as an internet consultant under the name Entropy Web Consulting 3 in Boulder Colorado 9 13 practising an alternative to mass marketing he named gonzo marketing after Hunter S Thompson s gonzo journalism 9 14 15 Gonzo marketing asserts that companies are ineffective in their use of the Internet as a marketing tool when they insist on lecturing instead of conversing 16 and that companies need to improve their communications with customers to improve the quality of their products and services 17 In 2004 Locke accepted a job as consultant and Chief Blogging Officer for HighBeam Research 18 19 Works EditLocke s first publications in print were introductory articles on Lisp and natural language processing 2 He has since written for Wired Release 1 0 The Industry Standard Harvard Business Review and many other publications Since 2005 he has been writing the Mystic Bourgeoisie blog 20 In 1996 he launched Entropy Gradient Reversals 9 a strange webzine 21 that specialized in dissecting transparently clueless corporate Internet strategies 14 and introduced RageBoy Locke s intemperate alter ego who has a penchant for ranting against business orthodoxy 9 As of April 1999 the publication counted nearly 3 000 subscribers 3 Locke is a co author of The Cluetrain Manifesto a tract that admonishes businesses to join the networked conversations of the Internet The Manifesto was first posted to the Web in March 1999 22 and became a business bestseller in an extended book version the next year 23 In 2009 the book was re issued as a tenth anniversary edition 24 with a new chapter from each of the original co authors and commentaries by three new contributors Locke s new chapter Obedient Poodles for God and Country offers a scathing critique of the fake spirituality the author deems pervasive in contemporary American culture Locke is also the author of Gonzo Marketing Winning Through Worst Practices a book that expands on the Cluetrain Manifesto s themes 25 and of The Bombast Transcripts Rants and Screeds of RageBoy a compilation of Entropy Gradient Reversals pieces 9 Locke has been praised by The Economist for the wisdom of RageBoy 26 In a Financial Times Group survey he was named as one of the fifty leading business thinkers in the world 1 He died of chronic obstructive pulmonary disease on December 20 2021 References Edit a b Top Fifty Thinkers FT Dynamo 2001 Archived from the original on April 13 2001 Retrieved 2015 03 17 a b c Locke Christopher 1998 09 25 Ticket to Write The Industry Standard Archived from the original on June 11 2001 a b c d Petzinger Thomas 1999 04 09 Four Web Rebels Try to Make Managers Talk Like Human Beings Wall Street Journal New York ISSN 0099 9660 a b Locke Christopher June 1992 Making Knowledge Pay BYTE 17 6 245 252 ISSN 0360 5280 a b Sorensen Karen 1986 06 09 Fifth Generation Slow to Rise InfoWorld p 35 Gannon Joyce 1987 04 27 Geisel Acquires On Line Unit from Control Data Pittsburgh Business Times 6 37 3 ISSN 0883 7910 Markoff John 1993 09 03 A New Information Mass Market The New York Times ISSN 0362 4331 Retrieved 2015 03 15 a b How Hype Sank MecklerWeb Dot com Vol 1 no 7 October 1994 a b c d e f Schofield Jack 2002 05 09 Rebel without a pause The Guardian Retrieved 2015 03 12 Locke Christopher 1994 03 01 MecklerWeb Panix com Retrieved 2015 03 12 a b Displaytech People Displaytech 1996 12 11 Archived from the original on 1997 01 12 Retrieved 2015 03 15 Lane Hilary 1997 06 01 What s return on Web site Companies starting to ask Boulder County Business Report 16 6 1 ISSN 1528 6320 Jossi Frank 2000 03 15 A Lesson From the Ancients Wired Archived from the original on August 21 2009 Retrieved 2015 03 12 a b Locke Christopher 1998 07 16 Fear and loathing on the Web Gonzo marketing thrives CNN Retrieved 2015 03 12 Rosenstein Bruce 2001 12 10 Get personal to market on Web USA Today Retrieved 2015 03 12 Neuborne Ellen 2000 04 27 From One Way Marketing to Cyber Dialogue Business Week online Archived from the original on August 24 2003 Locke Christopher 2000 12 11 The customer as co developer InformationWeek 816 46 ISSN 8750 6874 Sullivan Tom 2004 11 30 A new title in IT Chief Blogging Officer InfoWorld Retrieved 2015 03 14 Locke Christopher November 2004 About Chief Blogging Officer ChiefBloggingOfficer com Archived from the original on November 19 2004 Retrieved 2015 03 14 Schofield Jack 2005 08 18 Web watch The Guardian Retrieved 2015 03 12 Locke Christopher 1997 06 09 End of your tether computing Forbes Archived from the original on April 18 2001 Retrieved 2015 03 14 Rosenberg Scott 1999 03 30 Why Bill Gates still doesn t get the Net Salon Retrieved 2015 03 17 Rosen Judith 2000 04 03 Riding the Cluetrain Publishers Weekly 247 14 28 Levine Rick Locke Christopher Searls Doc Weinberger David McKee Jake 2009 06 30 The Cluetrain Manifesto 10th Anniversary Edition Anniversary ed New York Basic Books Perseus ISBN 9780465018659 Locke Christopher 2000 02 14 Gonzo Marketing Winning Through Worst Practices PDF Release 1 0 2 25 Lost in cyberspace The Economist 1999 12 16 ISSN 0013 0613 Retrieved 2015 03 19 External links EditKat Herding Facebook The EGR Weblog Archives Aug 30 2000 Dec 23 2006 Mystic Bourgeoisie Entropy Gradient Reversals Archives May 1 1996 Apr 20 1999 Jul 27 1998 Jan 26 2003 Jul 2 1999 Oct 24 2005 Oct 22 2005 Oct 21 2011 The Cluetrain Manifesto Online The Cluetrain Manifesto Tenth Anniversary Edition Obedient Poodles for God and Country Ad Hominem Corante Gonzo Engaged The EGR List The Cluetrain List Tony Goodson Interviews Locke 2009 Frank Paynter Interviews Locke 2003 The Cluetrain Manifesto The End of Business as Usual Gonzo Marketing Winning Through Worst Practices The Bombast Transcripts Rants and Screeds of Rageboy Retrieved from https en wikipedia org w index php title Christopher Locke amp oldid 1153335094, wikipedia, wiki, book, books, library,
