Beers was the first female vice-president at the JWT advertising firm, then CEO of Tatham-Laird & Kudner until 1992, and finally CEO of Ogilvy & Mather until 1996. In 1997, Fortune magazine placed her on the cover of their first issue to feature the most powerful women in America, for her achievements in the advertising industry. In 1999, Beers received the "Legend in Leadership Award" from the Chief Executive Leadership Institute of the Yale School of Management. As an advertising executive, she ran a number of prominent ad campaigns for national brands including Uncle Ben’s rice and American Express.[1]
From October 2001 until March 2003, she worked in the Bush administration as the under secretary for public diplomacy and public affairs in the aftermath of the 9/11 attacks.[2] While under secretary, Beers led the U.S. State Department's efforts to produce propaganda videos intending to sell a “new” America to Muslims around the world by showing that American Muslims were living happily and freely in post-9/11 America. The $15 million Shared Values Initiative produced five mini-documentaries for television, radio, and print with shared values messages for key Muslim countries.[3][4] Less than a month after the release of the Shared Values Initiative, the State Department abruptly discontinued it.
Beers attended Baylor University and graduated from the University of Louisiana at Lafayette, then called the University of Southwestern Louisiana, with a bachelor of science in liberal arts. She grew up in Beaumont, Texas.[1]
Referencesedit
^ abc"Advertising • Charlotte Beers". Texas Monthly. 1999-09-01. Retrieved 2019-08-23.
^ ab"Charlotte L. Beers - People - Department History - Office of the Historian". history.state.gov. Retrieved 2019-08-23.
^. America.gov. January 16, 2003. Archived from the original on October 18, 2011.
^Plaissance, Patrick Lee (2005). "The Propaganda War on Terrorism: An Analysis of the United States' "Shared Values" Public-Diplomacy Campaign After September 11, 2001". Journal of Mass Media Ethics. 20 (4): 250–268. doi:10.1207/s15327728jmme2004_3. S2CID 145198744.[permanent dead link]
External linksedit
Texas Monthly: Advertising • Charlotte Beers
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charlotte, beers, this, biography, living, person, needs, additional, citations, verification, please, help, adding, reliable, sources, contentious, material, about, living, persons, that, unsourced, poorly, sourced, must, removed, immediately, from, article, . This biography of a living person needs additional citations for verification Please help by adding reliable sources Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page especially if potentially libelous Find sources Charlotte Beers news newspapers books scholar JSTOR September 2016 Learn how and when to remove this template message Charlotte Beers is an American businesswoman 1 and former under secretary of state for public diplomacy and public affairs in the George W Bush administration 2 Beers was the first female vice president at the JWT advertising firm then CEO of Tatham Laird amp Kudner until 1992 and finally CEO of Ogilvy amp Mather until 1996 In 1997 Fortune magazine placed her on the cover of their first issue to feature the most powerful women in America for her achievements in the advertising industry In 1999 Beers received the Legend in Leadership Award from the Chief Executive Leadership Institute of the Yale School of Management As an advertising executive she ran a number of prominent ad campaigns for national brands including Uncle Ben s rice and American Express 1 From October 2001 until March 2003 she worked in the Bush administration as the under secretary for public diplomacy and public affairs in the aftermath of the 9 11 attacks 2 While under secretary Beers led the U S State Department s efforts to produce propaganda videos intending to sell a new America to Muslims around the world by showing that American Muslims were living happily and freely in post 9 11 America The 15 million Shared Values Initiative produced five mini documentaries for television radio and print with shared values messages for key Muslim countries 3 4 Less than a month after the release of the Shared Values Initiative the State Department abruptly discontinued it Beers attended Baylor University and graduated from the University of Louisiana at Lafayette then called the University of Southwestern Louisiana with a bachelor of science in liberal arts She grew up in Beaumont Texas 1 References edit a b c Advertising Charlotte Beers Texas Monthly 1999 09 01 Retrieved 2019 08 23 a b Charlotte L Beers People Department History Office of the Historian history state gov Retrieved 2019 08 23 U S Reaches Out to Muslim World with Shared Values Initiative America gov January 16 2003 Archived from the original on October 18 2011 Plaissance Patrick Lee 2005 The Propaganda War on Terrorism An Analysis of the United States Shared Values Public Diplomacy Campaign After September 11 2001 Journal of Mass Media Ethics 20 4 250 268 doi 10 1207 s15327728jmme2004 3 S2CID 145198744 permanent dead link External links editTexas Monthly Advertising Charlotte Beers nbsp This Texas biographical article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Charlotte Beers amp oldid 1148658131, wikipedia, wiki, book, books, library,
