This article relies largely or entirely on a single source. Relevant discussion may be found on the talk page. Please help improve this article by introducing citations to additional sources. Find sources: "Charles Crouch" – news · newspapers · books · scholar · JSTOR(October 2019)
Charles Lanham Crouch (September 15, 1898 – December 11, 1957) was an American merchandising executive best known as a cofounder of the supermarket chain that became Lucky Stores.
Charles Crouch was born in Augusta, Georgia, September 15, 1898, to Lily (née Strom) and Joseph William Crouch.
Careeredit
In 1932, Crouch and four[1] partners purchased six of the former Clarence SaundersPiggly Wiggly[2] stores in the San Francisco peninsula area and founded Peninsula Stores, Ltd., in 1935,[3] it became Lucky Stores, the first[4] Lucky Store at Shattuck and Bancroft in Berkeley.[5][6][7] In November 1937, Crouch was a General Manager.[8][9] When he retired from the presidency[10] of Lucky Stores in 1947 there were thirty-three stores in the chain with an annual gross of $30,000,000. At the openings of his various stores Crouch used such devices[11] as simulated carnivals, also hiring popular jazz bands to attract customers. He engaged Raymond Loewy Associates of New York City to design what was considered to be a new type of supermarket, employing color psychology to attract customers and providing each customer with a lightweight aluminum shopping cart on which was mounted a printed directory to all merchandise in the store.[12] In 1949 Crouch was named man of the year in the merchandising field by Operations, Inc., a national research and sales organization serving large chain stores, manufacturers, and wholesale grocers. Charles Crouch was a west coast developer of the modern supermarket.[13]
In 1950, with N. Clark Earl Jr., Crouch bought control of the Childs Company of New York, then operating its chain of fifty-three restaurants. He became executive vice-president of the company at the time of the purchase and shortly thereafter was made president. Two months after purchasing Childs, the new owners also bought 90 percent of the stock in Louis Sherry Inc., New York,[14] makers of fine candy and ice cream. Crouch became president of the company upon the purchase.
Personal lifeedit
On May 18, 1921, in Vicksburg, Mississippi, Charles Crouch married Nancy Carol Brabston, daughter of a prominent Mississippi planter and direct descendant of the Earl of Arundel, the Duke of Norfolk, and King Edward I of England. They had one son, Charles Lanham Crouch Jr.[15][16]
Throughout his life, Charles Crouch was an avid horseman and polo player.
Charles Crouch died in San Francisco on December 11, 1957.[17]
^"The Mayfair block" (PDF). El Cerrito Historical Society. Retrieved 25 March 2023.
^"variety144-1941-12" (PDF). Variety. December 1941. Retrieved 25 March 2023. Big outdoor 'radio shoW purchased by Charles Crouch of Lucky Stores to dedicate firm's new Alameda outlet
"Charles Lanham Crouch Jr. (1925-1994)". Find a Grave.
January 01, 1970
charles, crouch, this, article, relies, largely, entirely, single, source, relevant, discussion, found, talk, page, please, help, improve, this, article, introducing, citations, additional, sources, find, sources, news, newspapers, books, scholar, jstor, octob. This article relies largely or entirely on a single source Relevant discussion may be found on the talk page Please help improve this article by introducing citations to additional sources Find sources Charles Crouch news newspapers books scholar JSTOR October 2019 Charles Lanham Crouch September 15 1898 December 11 1957 was an American merchandising executive best known as a cofounder of the supermarket chain that became Lucky Stores Contents 1 Early life 2 Career 3 Personal life 4 References 5 Sources 6 External linksEarly life editCharles Crouch was born in Augusta Georgia September 15 1898 to Lily nee Strom and Joseph William Crouch Career editIn 1932 Crouch and four 1 partners purchased six of the former Clarence Saunders Piggly Wiggly 2 stores in the San Francisco peninsula area and founded Peninsula Stores Ltd in 1935 3 it became Lucky Stores the first 4 Lucky Store at Shattuck and Bancroft in Berkeley 5 6 7 In November 1937 Crouch was a General Manager 8 9 When he retired from the presidency 10 of Lucky Stores in 1947 there were thirty three stores in the chain with an annual gross of 30 000 000 At the openings of his various stores Crouch used such devices 11 as simulated carnivals also hiring popular jazz bands to attract customers He engaged Raymond Loewy Associates of New York City to design what was considered to be a new type of supermarket employing color psychology to attract customers and providing each customer with a lightweight aluminum shopping cart on which was mounted a printed directory to all merchandise in the store 12 In 1949 Crouch was named man of the year in the merchandising field by Operations Inc a national research and sales organization serving large chain stores manufacturers and wholesale grocers Charles Crouch was a west coast developer of the modern supermarket 13 In 1950 with N Clark Earl Jr Crouch bought control of the Childs Company of New York then operating its chain of fifty three restaurants He became executive vice president of the company at the time of the purchase and shortly thereafter was made president Two months after purchasing Childs the new owners also bought 90 percent of the stock in Louis Sherry Inc New York 14 makers of fine candy and ice cream Crouch became president of the company upon the purchase Personal life editOn May 18 1921 in Vicksburg Mississippi Charles Crouch married Nancy Carol Brabston daughter of a prominent Mississippi planter and direct descendant of the Earl of Arundel the Duke of Norfolk and King Edward I of England They had one son Charles Lanham Crouch Jr 15 16 Throughout his life Charles Crouch was an avid horseman and polo player Charles Crouch died in San Francisco on December 11 1957 17 References edit Company Profile Final PDF course 4 293 Massachusetts Institute of Technology 2004 Retrieved 25 March 2023 Historic Stockton Grocers wright realtors Retrieved 25 March 2023 Lucky Supermarket Shop Local Novato Retrieved 25 March 2023 Albertson s swallows Lucky SFGATE 3 August 1998 Retrieved 25 March 2023 Lucky Stores History Groceteria com April 6 2009 Archived from the original on 28 September 2022 Retrieved 25 March 2023 Ryan Kerri 25 February 2011 Lucky Stores Grocery com Retrieved 25 March 2023 Lucky stores timeline The Mercury News 18 July 2007 Retrieved 25 March 2023 Page 29 Oakland Tribune California Digital Newspaper Collection 18 November 1937 p 29 Retrieved 25 March 2023 LUCKY MARKETS CELEBRATE ANNIVERSARY WITH FIVE DAY SALE Oakland Tribune Oakland California Newspapers com November 18 1937 p 25 Retrieved 25 March 2023 The Mayfair block PDF El Cerrito Historical Society Retrieved 25 March 2023 variety144 1941 12 PDF Variety December 1941 Retrieved 25 March 2023 Big outdoor radio shoW purchased by Charles Crouch of Lucky Stores to dedicate firm s new Alameda outlet Retail Trade Beauty at Work Time June 30 1947 Lucky Stores Inc Encyclopedia com Retrieved 25 March 2023 New Bill of Fare Time Magazine May 29 1950 Eulogy for Charles L Crouch USMA 48 defender west point org WP ORG Archived from the original on 25 March 2023 Retrieved 25 March 2023 Eulogy for Charles L Crouch USMA 48 defender west point org WP ORG May 20 2008 Archived from the original on 25 March 2023 Charles Crouch 1898 1957 Ancestry com Retrieved 25 March 2023 Sources editThe National Cyclopaedia of American BiographyExternal links edit Charles Lanham Crouch Jr 1925 1994 Find a Grave Retrieved from https en wikipedia org w index php title Charles Crouch amp oldid 1211118131, wikipedia, wiki, book, books, library,
