Chaleo Yoovidhya (Thai: เฉลียว อยู่วิทยา, RTGS: Chaliao Yuwitayaa, pronounced[t͡ɕʰā.lǐa̯wjùː.wít.tʰā.jāː]; Chinese: 許書標; pinyin: Xǔ Shūbiāo; 17 August 1923 – 17 March 2012)[1] was a Thaibusinessman and investor. He was the originator of Krating Daeng (กระทิงแดง) and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion.[2][3]
Various news sources suggest Chaleo was born in central Thailand at some point between 1922 and 1932.[4]The New York Times notes that three birthdates have been put forward by different sources: "The Nation, a Thai newspaper, reported that he was 90, while several other news media outlets in Thailand said he was 88. Forbes recently put his age at 80." BBC News states, "Mr Chaleo was born of poor Chinese immigrant parents in the northern province of Phichit, reportedly in 1932, local media say."[5]The Australian and Time say he was 89.[6][7]The Telegraph and The Independent say he was born in 1923 to a poor Thai Chinese family that raised ducks and traded fruit in Phichit.[1][8] His father was an immigrant from Hainan.[9]
With little formal education, he worked for his parents, then moved to Bangkok. He became an antibiotics salesman, before quitting to set up his own small pharmaceutical company, TC Pharmaceuticals, in the early-1960s.[10][1][8] Later, after a claimed stroke of "divine inspiration", he developed an energy-boosting beverage that was first introduced in 1976. The logo depicts two large, red bulls charging each other. The bulls are not cattle, but wild gaur, a bovine species native to Southeast Asia and called krathing (กระทิง) in Thai.
Dietrich Mateschitz, an Austrian salesman for a German company, found the drink cured his jet lag,[1][8] and entered into partnership with Chaleo in 1984.[1] In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance[11]), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, Chalerm, owning the remaining two per cent.[8] Chaleo continued to own TC Pharmaceuticals, which manufactured other energy drinks in Thailand, and was also part-owner of Piyavate Hospital, a private hospital in Thailand, and co-owner of the sole authorized importer of Ferrari sports cars into Thailand.
^ abcdefg"Chaleo Yoovidhya" (Obituary). The Telegraph. 19 March 2012. Retrieved 9 January 2018.
^"Chaleo Yuwitthaya dies at 90". Bangkok Post. Retrieved 17 March 2012.
^. Forbes. March 2012. Archived from the original on 18 March 2012. Retrieved 17 March 2012. Net Worth $5B As of March 2012 #205 Forbes Billionaires, #3 in Thailand
^Segal, David (18 March 2012). "Chaleo Yoovidhya, Who Created Red Bull Beverage, Is Dead" (Obituary). The New York Times. Retrieved 9 January 2018.
^"Red Bull creator and Thai tycoon Chaleo Yoovidhya dead". BBC News. 17 March 2012. Retrieved 9 January 2018.
^"Thai billionaire inventor of Red Bull Chaleo Yoovidhya dies aged 89" (Obituary). The Australian. 19 March 2012. Retrieved 9 January 2018.
^Horn, Robert (18 March 2012). "Duck Farmer to Billionaire: Red Bull Co-Founder Dies" (Obituary). Time. Retrieved 9 January 2018.
^ abcdChilds, Martin (21 March 2012). "Chaleo Yoovidhya: Recluse who created the Red Bull energy drink" (Obituary). The Independent. Retrieved 9 January 2018.
^. T.C. Pharma (TCP). Archived from the original on 24 July 2020. Retrieved 9 January 2018.
^Roll, Martin (17 October 2005). Asian Brand Strategy: How Asia Builds Strong Brands. Springer. p. 199. ISBN9780230513068. Retrieved 24 September 2012.
December 13, 2023
chaleo, yoovidhya, thai, เฉล, ยว, อย, ทยา, rtgs, chaliao, yuwitayaa, pronounced, ɕʰā, lǐa, jùː, wít, tʰā, jāː, chinese, 許書標, pinyin, shūbiāo, august, 1923, march, 2012, thai, businessman, investor, originator, krating, daeng, กระท, งแดง, creator, bull, brand, . Chaleo Yoovidhya Thai echliyw xyuwithya RTGS Chaliao Yuwitayaa pronounced t ɕʰa lǐa w juː wit tʰa jaː Chinese 許書標 pinyin Xǔ Shubiao 17 August 1923 17 March 2012 1 was a Thai businessman and investor He was the originator of Krating Daeng krathingaedng and co creator of the Red Bull brand of energy drinks At the time of his death in 2012 at the age of 88 he was listed as the third richest person in Thailand with an estimated net worth of US 5 billion 2 3 Chaleo Yoovidhyaechliyw xyuwithyaBorn 1923 08 17 17 August 1923Phichit SiamDied17 March 2012 2012 03 17 aged 88 Bangkok ThailandOccupationsBusinessmaninvestorKnown forCreating Krating DaengCo founding Red Bull GmbHSpouse s Noklek Sodsri divorced Bhavana LangdharaChildren11 1 including Chalerm Contents 1 Background 2 Death 3 See also 4 ReferencesBackground editVarious news sources suggest Chaleo was born in central Thailand at some point between 1922 and 1932 4 The New York Times notes that three birthdates have been put forward by different sources The Nation a Thai newspaper reported that he was 90 while several other news media outlets in Thailand said he was 88 Forbes recently put his age at 80 BBC News states Mr Chaleo was born of poor Chinese immigrant parents in the northern province of Phichit reportedly in 1932 local media say 5 The Australian and Time say he was 89 6 7 The Telegraph and The Independent say he was born in 1923 to a poor Thai Chinese family that raised ducks and traded fruit in Phichit 1 8 His father was an immigrant from Hainan 9 With little formal education he worked for his parents then moved to Bangkok He became an antibiotics salesman before quitting to set up his own small pharmaceutical company TC Pharmaceuticals in the early 1960s 10 1 8 Later after a claimed stroke of divine inspiration he developed an energy boosting beverage that was first introduced in 1976 The logo depicts two large red bulls charging each other The bulls are not cattle but wild gaur a bovine species native to Southeast Asia and called krathing krathing in Thai Dietrich Mateschitz an Austrian salesman for a German company found the drink cured his jet lag 1 8 and entered into partnership with Chaleo in 1984 1 In 1987 the two launched an export version labelled Red Bull for which Chaleo provided the original formula adapted for Western tastes under Mateschitz s guidance 11 and Mateschitz the marketing Each put up US 500 000 for 49 per cent of the Red Bull energy drink franchise with Chaleo s son Chalerm owning the remaining two per cent 8 Chaleo continued to own TC Pharmaceuticals which manufactured other energy drinks in Thailand and was also part owner of Piyavate Hospital a private hospital in Thailand and co owner of the sole authorized importer of Ferrari sports cars into Thailand Death editChaleo died in Bangkok on 17 March 2012 1 See also editDeath of Wichian Klanprasert a case in which Chaleo s grandson Vorayuth Yoovidhya was involvedReferences edit a b c d e f g Chaleo Yoovidhya Obituary The Telegraph 19 March 2012 Retrieved 9 January 2018 Chaleo Yuwitthaya dies at 90 Bangkok Post Retrieved 17 March 2012 Chaleo Yoovidhya dies Forbes March 2012 Archived from the original on 18 March 2012 Retrieved 17 March 2012 Net Worth 5B As of March 2012 205 Forbes Billionaires 3 in Thailand Segal David 18 March 2012 Chaleo Yoovidhya Who Created Red Bull Beverage Is Dead Obituary The New York Times Retrieved 9 January 2018 Red Bull creator and Thai tycoon Chaleo Yoovidhya dead BBC News 17 March 2012 Retrieved 9 January 2018 Thai billionaire inventor of Red Bull Chaleo Yoovidhya dies aged 89 Obituary The Australian 19 March 2012 Retrieved 9 January 2018 Horn Robert 18 March 2012 Duck Farmer to Billionaire Red Bull Co Founder Dies Obituary Time Retrieved 9 January 2018 a b c d Childs Martin 21 March 2012 Chaleo Yoovidhya Recluse who created the Red Bull energy drink Obituary The Independent Retrieved 9 January 2018 Hong Nui China History T C Pharma TCP Archived from the original on 24 July 2020 Retrieved 9 January 2018 Roll Martin 17 October 2005 Asian Brand Strategy How Asia Builds Strong Brands Springer p 199 ISBN 9780230513068 Retrieved 24 September 2012 Retrieved from https en wikipedia org w index php title Chaleo Yoovidhya amp oldid 1151012356, wikipedia, wiki, book, books, library,
