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Cadillac Europe

Cadillac Europe (formerly General Motors Switzerland S.A.)[1][2] is the Swiss subsidiary of US-based company General Motors that imports and commercialises Cadillac vehicles for 25 countries across Europe. In the past, it was also active as a manufacturer, producing Buick, Chevrolet, Oldsmobile, Pontiac, La Salle, Opel, and Vauxhall vehicles in its Bienne factory.[1] As of 2024, the only two models imported by Cadillac Europe are the Cadillac Lyriq and the Chevrolet Corvette Stingray.

Cadillac Europe GmbH
The GM Suisse factory c. 1937
Company typeSubsidiary
IndustryAutomotive
FoundedMay 1, 1935; 89 years ago (1935-05-01)
HeadquartersGlattpark, Switzerland
Area served
Europe
ProductsAutomobiles
BrandsCadillac
Services
  • Vehicle financing
  • Vehicle insurance
ParentGeneral Motors
Websitecadillaceurope.com

History edit

General Motors was looking for a suitable location for an assembly plant in Switzerland in the 1930s.[3] Guido Müller, the then city president of Biel, offered a finished factory and tax exemption for five years.[3] On 2 May 1935, "General Motors Suisse" was founded in Biel/Bienne.[3] The company register derogates from 1 May 1935.[4] The first vehicle was produced on 5 February 1936.[3] Until the outbreak of World War II, about 2,000 vehicles were produced each year.[3]

 
Interior of the factory, c. 1937

After the end of the war, production continued and expanded.[3] At the end of the 1950s, annual capacity was 14,500 cars.[3] In the mid-1960s, more than 1,000 people were employed.[5] In 1970, 17,102 vehicles were created.[3] In addition, imported vehicles were sold.[3] At that time, problems started. Switzerland belonged to the European Free Trade Association, not to the European Union. A Free Trade Agreement of 22 July 1972 between the European Economic Community and Switzerland was in force from 1 January 1973. The plan was to assemble upper class cars such as the Opel Diplomat. The following oil crisis from 16 October 1973 caused the sales of such vehicles to fall rapidly, after which cheaper models were assembled again. The last vehicle, an Opel, was produced on August 14, 1975.[3][5] A total of 329,864 vehicles were manufactured.[3][5]

The company was then limited to imports and distribution.[3] In 1994, it was renamed "Opel Suisse SA",[3] later "Opel Svizzera SA" and "Opel Schweiz AG".[6] On 17 November 2003, the old company name was accepted again.[7] Alternative or translated names were "General Motors Schweiz AG", "General Motors Svizzera SA" and "General Motors Switzerland Ltd."[7] On 13 April 2004, there was a merger agreement with Saab Automobile Schweiz AG, which was acquired.[8] Saab belonged to General Motors at the time. On 14 April 2004, the head office was relocated to Opfikon.[9] On 24 May 2012, there was another merger agreement, this time with General Motors Europe AG.[10]

On 6 March 2017, Opel was sold by General Motors to the Groupe PSA. The next merger agreement followed on 30 June 2017. As a result of this, General Motors Suisse changed its name to Cadillac Europe GmbH in the legal form of limited liability. An alternative or translated company name was Cadillac Euope LLC.[11] On 16 February 2018, the headquarters was moved to Glattpark.[12] The obvious spelling mistake in Cadillac Euope LLC was later officially changed to "Cadillac Europe LLC".[13]

Brands edit

Marque Since To
Buick 1936 1958
Cadillac 1938 1940
Chevrolet 1936 1938
LaSalle 1936 1937
Oldsmobile 1936 1958
Opel 1936 1975
Pontiac 1936 1959
Ranger 1970 1975
Vauxhall 1946 1971

Gallery edit

Some models produced by GM Suisse:

References edit

  1. ^ a b They Built Buicks In Switzerland? by Ronan Glon on Motor1.com, 15 Aug 2017
  2. ^ General Motors Suisse SA on Bloomberg
  3. ^ a b c d e f g h i j k l m Christoph Zürcher: General Motors (GM) Auf: Historisches Lexikon der Schweiz. 15 August 2016. (retrieved 26 October 2019)
  4. ^ Marcel Motzet: Montage Suisse Automobile. Katalog zur Sonderausstellung 75 Jahre General Motors Suisse SA. Swiss Car Register, Sektion Montage Suisse, 2009. PDF
  5. ^ a b c Marcel Motzet: Historie der General Motors Suisse in einem Clubmagazin 2019-10-21 at the Wayback Machine (PDF; retrieved 26 October 2019)
  6. ^ Übersicht des Swiss Car Register 2020-02-24 at the Wayback Machine (retrieved 26 October 2019)
  7. ^ a b Änderung im Handelsregister, Mitteilung 31 December 2003[permanent dead link] (PDF; retrieved 26 October 2019)
  8. ^ Änderung im Handelsregister, Mitteilung 26 April 2004[permanent dead link] (retrieved 26 October 2019)
  9. ^ Änderung im Handelsregister, Mitteilung 19 May 2004[permanent dead link] (retrieved 26 October 2019)
  10. ^ Änderung im Handelsregister, Mitteilung 20 June 2012[permanent dead link] (retrieved 26 October 2019)
  11. ^ Änderung im Handelsregister, Mitteilung 12 July 2017[permanent dead link] (retrieved 26 October 2019)
  12. ^ Änderung im Handelsregister, Mitteilung 6 March 2018 (retrieved 26 October 2019)
  13. ^ Änderung im Handelsregister, Mitteilung 8 March 2018[permanent dead link] (retrieved 26 October 2019)

External links edit

  • Official website  
  • Chevrolet Europe (operated by Cadillac Europe)

cadillac, europe, formerly, general, motors, switzerland, swiss, subsidiary, based, company, general, motors, that, imports, commercialises, cadillac, vehicles, countries, across, europe, past, also, active, manufacturer, producing, buick, chevrolet, oldsmobil. Cadillac Europe formerly General Motors Switzerland S A 1 2 is the Swiss subsidiary of US based company General Motors that imports and commercialises Cadillac vehicles for 25 countries across Europe In the past it was also active as a manufacturer producing Buick Chevrolet Oldsmobile Pontiac La Salle Opel and Vauxhall vehicles in its Bienne factory 1 As of 2024 the only two models imported by Cadillac Europe are the Cadillac Lyriq and the Chevrolet Corvette Stingray Cadillac Europe GmbHThe GM Suisse factory c 1937Company typeSubsidiaryIndustryAutomotiveFoundedMay 1 1935 89 years ago 1935 05 01 HeadquartersGlattpark SwitzerlandArea servedEuropeProductsAutomobilesBrandsCadillac List Former brands Buick Chevrolet Oldsmobile Pontiac LaSalle Opel VauxhallServicesVehicle financingVehicle insuranceParentGeneral MotorsWebsitecadillaceurope com Contents 1 History 2 Brands 3 Gallery 4 References 5 External linksHistory editGeneral Motors was looking for a suitable location for an assembly plant in Switzerland in the 1930s 3 Guido Muller the then city president of Biel offered a finished factory and tax exemption for five years 3 On 2 May 1935 General Motors Suisse was founded in Biel Bienne 3 The company register derogates from 1 May 1935 4 The first vehicle was produced on 5 February 1936 3 Until the outbreak of World War II about 2 000 vehicles were produced each year 3 nbsp Interior of the factory c 1937 After the end of the war production continued and expanded 3 At the end of the 1950s annual capacity was 14 500 cars 3 In the mid 1960s more than 1 000 people were employed 5 In 1970 17 102 vehicles were created 3 In addition imported vehicles were sold 3 At that time problems started Switzerland belonged to the European Free Trade Association not to the European Union A Free Trade Agreement of 22 July 1972 between the European Economic Community and Switzerland was in force from 1 January 1973 The plan was to assemble upper class cars such as the Opel Diplomat The following oil crisis from 16 October 1973 caused the sales of such vehicles to fall rapidly after which cheaper models were assembled again The last vehicle an Opel was produced on August 14 1975 3 5 A total of 329 864 vehicles were manufactured 3 5 The company was then limited to imports and distribution 3 In 1994 it was renamed Opel Suisse SA 3 later Opel Svizzera SA and Opel Schweiz AG 6 On 17 November 2003 the old company name was accepted again 7 Alternative or translated names were General Motors Schweiz AG General Motors Svizzera SA and General Motors Switzerland Ltd 7 On 13 April 2004 there was a merger agreement with Saab Automobile Schweiz AG which was acquired 8 Saab belonged to General Motors at the time On 14 April 2004 the head office was relocated to Opfikon 9 On 24 May 2012 there was another merger agreement this time with General Motors Europe AG 10 On 6 March 2017 Opel was sold by General Motors to the Groupe PSA The next merger agreement followed on 30 June 2017 As a result of this General Motors Suisse changed its name to Cadillac Europe GmbH in the legal form of limited liability An alternative or translated company name was Cadillac Euope LLC 11 On 16 February 2018 the headquarters was moved to Glattpark 12 The obvious spelling mistake in Cadillac Euope LLC was later officially changed to Cadillac Europe LLC 13 Brands editMarque Since To Buick 1936 1958 Cadillac 1938 1940 Chevrolet 1936 1938 LaSalle 1936 1937 Oldsmobile 1936 1958 Opel 1936 1975 Pontiac 1936 1959 Ranger 1970 1975 Vauxhall 1946 1971Gallery editSome models produced by GM Suisse nbsp 1936 Buick Eight Special nbsp 1951 Chevrolet Styleline nbsp 1951 Pontiac Chieftain nbsp 1959 Chevrolet Bel Air nbsp 1960 Vauxhall Victor nbsp 1968 Opel KadettReferences edit a b They Built Buicks In Switzerland by Ronan Glon on Motor1 com 15 Aug 2017 General Motors Suisse SA on Bloomberg a b c d e f g h i j k l m Christoph Zurcher General Motors GM Auf Historisches Lexikon der Schweiz 15 August 2016 retrieved 26 October 2019 Marcel Motzet Montage Suisse Automobile Katalog zur Sonderausstellung 75 Jahre General Motors Suisse SA Swiss Car Register Sektion Montage Suisse 2009 PDF a b c Marcel Motzet Historie der General Motors Suisse in einem Clubmagazin Archived 2019 10 21 at the Wayback Machine PDF retrieved 26 October 2019 Ubersicht des Swiss Car Register Archived 2020 02 24 at the Wayback Machine retrieved 26 October 2019 a b Anderung im Handelsregister Mitteilung 31 December 2003 permanent dead link PDF retrieved 26 October 2019 Anderung im Handelsregister Mitteilung 26 April 2004 permanent dead link retrieved 26 October 2019 Anderung im Handelsregister Mitteilung 19 May 2004 permanent dead link retrieved 26 October 2019 Anderung im Handelsregister Mitteilung 20 June 2012 permanent dead link retrieved 26 October 2019 Anderung im Handelsregister Mitteilung 12 July 2017 permanent dead link retrieved 26 October 2019 Anderung im Handelsregister Mitteilung 6 March 2018 retrieved 26 October 2019 Anderung im Handelsregister Mitteilung 8 March 2018 permanent dead link retrieved 26 October 2019 External links edit nbsp Wikimedia Commons has media related to General Motors Suisse Official website nbsp Chevrolet Europe operated by Cadillac Europe Retrieved from https en wikipedia org w index php title Cadillac Europe amp oldid 1223076574, wikipedia, wiki, book, books, library,

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