PopSugar Inc. is an American media and technology company that is the parent to the media property PopSugar (stylized POPSUGAR) and a monthly subscription business PopSugar Must Have. The company was founded in 2006 by married couple Brian and Lisa Sugar as a pop culture blog.[2] The company is part of American digital holding company Vox Media.
Husband and wife Brian Sugar and Lisa Sugar founded PopSugar, in 2006, after a suggestion by blogger Om Malik that Lisa turn her celebrity gossip hobby into a company.[3] Brian became CEO and Lisa Editor-in-Chief, and they added venture capitalist Michael Moritz to the board.[4]
In 2007, the company acquired ShopStyle, a fashion shopping search engine,[5] followed by acquisitions of Starbrand Media,[6] FreshGuide,[7] and Circle of Moms in 2012.[8] In 2013, the company officially changed its name from Sugar Inc. to PopSugar, and announced that it was profitable and had grown to over 450 employees.[9] In 2019, American digital holding company Group Nine Media acquired PopSugar in an all-stock transaction.[10]
Operationsedit
PopSugar Inc operates the brands PopSugar and PopSugar Must Have. PopSugar features lifestyle content targeted towards women 18–34, across topics such as beauty, entertainment, fashion, fitness, food, and parenting, on mobile, video, and social media.
PopSugar Must Have was a subscription service that sends subscribers a monthly box of items curated by PopSugar editors. It also offered special edition boxes with retailers such as CFDA, Neiman Marcus, and Target. Summer 2020 was the final PopSugar Must Have box.
^"Company Overview of PopSugar, Inc". Bloomberg Business. Bloomberg. Retrieved 18 October 2015.
^Morell, Katie (March 13, 2013). "Lisa and Brian Sugar of PopSugar: From Blog to Multimillion-Dollar Media Giant". Openforum. Retrieved 18 October 2015.
^Malik, Om (October 16, 2006). "Sequoia Goes PopSugar". gigaom.com. Gigaom.
^Arrington, Michael (October 16, 2006). "Sequoia Invests in Blog Network Sugar Publishing". TechCrunch.
^Ostrow, Adam (September 25, 2007). "Sugar Publishing Acquires Social Shopping Site ShopStyle". Mashable.
^Weisenthal, Joseph (May 21, 2008). "Sugar Publishing Acquires TV Shopper Starbrand Media". PaidContent.org. from the original on June 23, 2013.
^"Sugar Publishing Acquires FreshGuide". xconomy.com. June 8, 2010.
^Rao, Leena (February 21, 2012). "Sugar Inc. Acquires Social Network And Community For Mothers Circle Of Moms". TechCrunch.
^Claire Cain Miller (February 20, 2013). "PopSugar, a Web Site for Women, Gets a Makeover". bits.blogs.nytimes.com.
^Tracy, Marc; Lee, Edmund (2019-10-07). "PopSugar Acquired by Group Nine Media in Latest Digital Media Deal". The New York Times. ISSN 0362-4331. Retrieved 2019-10-08.
^Lockwood, Lisa (1 August 2013). "Eileen Carty Promoted at PopSugar". WWD. Retrieved 2 August 2013.
^. Businessweek. Archived from the original on March 4, 2016. Retrieved 27 October 2016.
External linksedit
Official website
December 15, 2023
popsugar, american, media, technology, company, that, parent, media, property, stylized, popsugar, monthly, subscription, business, must, have, company, founded, 2006, married, couple, brian, lisa, sugar, culture, blog, company, part, american, digital, holdin. PopSugar Inc is an American media and technology company that is the parent to the media property PopSugar stylized POPSUGAR and a monthly subscription business PopSugar Must Have The company was founded in 2006 by married couple Brian and Lisa Sugar as a pop culture blog 2 The company is part of American digital holding company Vox Media PopSugarAvailable inEnglishFounded2006 17 years ago 2006 HeadquartersSan Francisco California 1 U S OwnerVox MediaFounder s Lisa Sugar Brian SugarProductsPopSugar PopSugar Must Have Beauty by POPSUGARURLpopsugar wbr comLaunchedMarch 2006 Contents 1 History 2 Operations 3 References 4 External linksHistory editHusband and wife Brian Sugar and Lisa Sugar founded PopSugar in 2006 after a suggestion by blogger Om Malik that Lisa turn her celebrity gossip hobby into a company 3 Brian became CEO and Lisa Editor in Chief and they added venture capitalist Michael Moritz to the board 4 In 2007 the company acquired ShopStyle a fashion shopping search engine 5 followed by acquisitions of Starbrand Media 6 FreshGuide 7 and Circle of Moms in 2012 8 In 2013 the company officially changed its name from Sugar Inc to PopSugar and announced that it was profitable and had grown to over 450 employees 9 In 2019 American digital holding company Group Nine Media acquired PopSugar in an all stock transaction 10 Operations editPopSugar Inc operates the brands PopSugar and PopSugar Must Have PopSugar features lifestyle content targeted towards women 18 34 across topics such as beauty entertainment fashion fitness food and parenting on mobile video and social media PopSugar Must Have was a subscription service that sends subscribers a monthly box of items curated by PopSugar editors It also offered special edition boxes with retailers such as CFDA Neiman Marcus and Target Summer 2020 was the final PopSugar Must Have box Headquartered in San Francisco PopSugar is funded by Sequoia Capital and Institutional Venture Partners 11 The company also has offices in Chicago London Los Angeles and New York 12 References edit Company Overview of PopSugar Inc Bloomberg Business Bloomberg Retrieved 18 October 2015 Morell Katie March 13 2013 Lisa and Brian Sugar of PopSugar From Blog to Multimillion Dollar Media Giant Openforum Retrieved 18 October 2015 Malik Om October 16 2006 Sequoia Goes PopSugar gigaom com Gigaom Arrington Michael October 16 2006 Sequoia Invests in Blog Network Sugar Publishing TechCrunch Ostrow Adam September 25 2007 Sugar Publishing Acquires Social Shopping Site ShopStyle Mashable Weisenthal Joseph May 21 2008 Sugar Publishing Acquires TV Shopper Starbrand Media PaidContent org Archived from the original on June 23 2013 Sugar Publishing Acquires FreshGuide xconomy com June 8 2010 Rao Leena February 21 2012 Sugar Inc Acquires Social Network And Community For Mothers Circle Of Moms TechCrunch Claire Cain Miller February 20 2013 PopSugar a Web Site for Women Gets a Makeover bits blogs nytimes com Tracy Marc Lee Edmund 2019 10 07 PopSugar Acquired by Group Nine Media in Latest Digital Media Deal The New York Times ISSN 0362 4331 Retrieved 2019 10 08 Lockwood Lisa 1 August 2013 Eileen Carty Promoted at PopSugar WWD Retrieved 2 August 2013 PopSugar Inc Private Company Information Businessweek Archived from the original on March 4 2016 Retrieved 27 October 2016 External links editOfficial website Retrieved from https en wikipedia org w index php title PopSugar amp oldid 1140334217, wikipedia, wiki, book, books, library,
