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Bro culture

January 01, 1970

"Brah" and "Bruh (slang)" redirect here. For the sociologist, see Avtar Brah. For the writing system, see Brahmi script. For a male sibling, see Brother.

Bro culture is a subculture of young people (originally young men, hence "brother culture")[1] who spend time partying with others like themselves.[2] Although the original image of the bro lifestyle is associated with sports apparel and fraternities, it lacks a consistent definition. Most aspects vary regionally, such as in California, where it overlaps with surf culture.[3] Oxford Dictionaries have noted that bros frequently self-identify with neologisms containing the word "bro" as a prefix or suffix.

Fraternity brothers are commonly associated with bro culture

Etymology and history edit

Bro was originally an abbreviated form of the word brother but began to assume non-familial connotations in the 20th century.[citation needed] In this evolution, it was first used to refer to another man, such as a "guy" or "fellow". In these ways, it was semantically similar to the use of "brother". In the 1970s, bro came to refer to a male friend rather than just another man. The word became associated with young men who spend time partying with others like themselves.[citation needed] Oxford Dictionaries identified the use of the term "bro" as the one "defining feature" of the changing cultural attributes of young manhood.[2] Other variations exist such as brah, breh, bruh (African American Vernacular English).[4] The British English bruv, derived from "bruvver", dates from the 1970s.[5][6]

The applications of bro subculture correlate with neologisms that include the word.[7] The word is used as a modifier for compound terms such as "brogrammer" and "curlbro". Oxford Dictionaries wrote that the term "lends itself" to compounding and blending, with combinations such as "bro-hug" and "bro-step" and portmanteaux such as "bro-down", "bromance", and "brohemian". This creation of neologisms was called "portmanbros" by 2009. Oxford compared this trend to man- prefixes (e.g., man cave, mansplaining, manscaping) but noted that the bro portmanteaux subset refers to a smaller portion of masculinity, noting that many of the terms were "stunt coinages" with little hope of widespread adoption. However, the term "bromance", whose first usage was recorded in a 2001 issue of TransWorld Surf, entered the Oxford English Dictionary. The term "bro-hug" was used at least eight times in The New York Times between 2010 and 2013 and "brogrammer" once became the center of Silicon Valley gender conversations. In comparison to the "hipster" modifier, Oxford Dictionaries called the "bro" modifier more playful, and responsible for making the subculture "ripe for (often self-inflicted) mockery".[2]

Characteristics edit

 
Neil Patrick Harris, known for playing bro character Barney Stinson

Bro culture is not defined consistently or concretely,[2] but refers to a type of "fratty masculinity,"[8] predominantly white,[2] associated with frayed-brim baseball hats, oxford shirts, sports team T-shirts, and boat shoes or sandals.[8] NPR noted that bros could include people of color and women.[8]

 
Ryan Lochte was named as the "platonic ideal of bro-dom" in 2013[8]

NPR identified four types of bros: dudely, jockish, preppy, and stoner-ish.[2] In their description, dudely bros form close homosocial friendships in a group, jockish bros are defined by ability at team sports tempered by interest in alcohol, preppy bros wear "conservatively casual" clothes such as Abercrombie and Fitch and flaunt "social privilege", and stoner-ish bros may or may not use cannabis but speak in a relaxed fashion and exude the air of surfers.[8] The gay community on Reddit has coined the term "gaybro" to refer to gay men who exhibit bro characteristics in defiance of the usual stereotypes of gay male behavior.[9]

Oxford Dictionaries identify bros as those who use the word to refer to others, such as in the example of "don't tase me, bro", in which the taserer is not a bro, but the tased is. Oxford also recognized Neil Patrick Harris' character Barney Stinson on the sitcom How I Met Your Mother as "the quintessence of a certain iteration of the contemporary bro," noting how his language uses the word liberally.[2] A survey from NPR's Codeswitch blog named popular figures such as Matthew McConaughey, Brody Jenner, Joe Rogan, Dane Cook, and John Mayer as representative of bro subculture, with Ryan Lochte as their "platonic ideal of bro-dom".[8]

Lacrosse bro (Lax Bro) edit

Lax bro subculture is defined as a laid-back ("chill") lifestyle associated with lacrosse.[10] The bounds of the subculture are loose, but its character traits include "understated confidence that critics call arrogance", long hair known as "lettuce,"[11] colorful board shorts, flat-brim baseball hats, and colorful half-calf socks. The bands O.A.R., Dispatch, and Dave Matthews Band are associated with lax bros. Typical lax bro attitude and style are common in middle schools and universities according to a 2012 report in The Boston Globe. Enthusiasts praise the subculture's sense of identity and popularization of a sport indigenous to the United States, while detractors take issue with the "preppie/frat boy image that glorifies elitism and wealth, and values flash over hard work".[12]

Brogrammer edit

The phenomenon of the brogrammer sees bro culture take root in the technology industry. The term is almost always applied pejoratively, generally in reference to a workplace culture that undervalues people who do not fit into the bro lifestyle, particularly women.[13] Brogrammer culture can be contrasted with geek culture, which is said to value ability and passion over image.[14][better source needed]

In 2013, former Microsoft game designer Daniel Cook wrote that the company was responsible for developing the bro subculture within video gaming, explaining that the "Xbox put machismo, ultra-violence and chimpboys with backwards caps in the spotlight. [...] Gamers were handed a pre-packaged group identity via the propaganda machine of a mega corporation." Cook writes that Microsoft has done this in order to distance the Xbox from its console competitors, which were portrayed as "kids platform[s]".[15]

Criticism and news media portrayal edit

Since 2013, the term has been adopted by feminists and the media to refer to a misogynist culture within an organization or community. In a New York Magazine article in September 2013, Ann Friedman wrote: "Bro once meant something specific: a self-absorbed young white guy in board shorts with a taste for cheap beer. But it’s become a shorthand for the sort of privileged ignorance that thrives in groups dominated by wealthy, white, straight men."[16] Vox referred to Silicon Valley's "bro culture problem" in its review of Emily Chang's book Brotopia.[17] In 2014 and 2017, Inc published articles on bro culture in business.[18][19]

In its coverage of the 2019 Telegramgate scandal, in which investigative journalists published text messages written by the governor of Puerto Rico, The New York Times referred to "an arrogant 'bro' culture of elites who joked about making chumps out of even their own supporters."[20]

The term Bernie Bro, an epithet directed at supporters of Bernie Sanders has been criticized as a reductive smear tactic used by Sanders' political opponents.[21] The term was widely used because the concept of "bro" itself was vague.

See also edit

References edit

  1. ^ Tweet; WhatsApp (2019-05-10). "The Great 'Bro-liferation': Should Women Be Calling Each Other 'Bro'?". Live Wire. Retrieved 2022-05-07.
  2. ^ a b c d e f g Martin, Katherine Connor (October 9, 2013). . Oxford Dictionaries. Archived from the original on April 7, 2014. Retrieved April 5, 2014.
  3. ^ Rutherford, Madison (2014-08-04). "CM's Top 10 Schools for Bros 2014". College Magazine. Retrieved 2015-03-08.
  4. ^ "What's the Difference Between 'Bro,' 'Brah,' 'Bruv,' 'Bruh' and 'Breh'?". MEL Magazine. 2019-04-05. Retrieved 2022-07-18.
  5. ^ "BRUV | English meaning - Cambridge Dictionary".
  6. ^ https://www.oed.com/dictionary/bruv_n?tl=true
  7. ^ Schwiegershausen, Erica (October 9, 2013). "Exploring the Etymology of 'Bro'". New York. from the original on April 7, 2014. Retrieved April 5, 2014.
  8. ^ a b c d e f Demby, Gene (June 21, 2013). "Jeah! We Mapped Out The 4 Basic Aspects Of Being A 'Bro'". NPR. from the original on April 9, 2014. Retrieved April 5, 2014.
  9. ^ The Reddit group of macho gay boys Slate 2013/03
  10. ^ Chang, Vickie (September 21, 2006). . OC Weekly. Archived from the original on October 24, 2017. Retrieved April 5, 2014.
  11. ^ "What Is Lettuce In Hockey?". UnderstandingHockey.com. 2022-02-22. from the original on 2022-10-14. Retrieved 2022-10-14.
  12. ^ McKim, Jenifer B. (June 5, 2012). "Scoring style points". The Boston Globe. from the original on July 14, 2014. Retrieved April 5, 2014.
  13. ^ Parviainen, Mia L. (22 September 2008). "The Experiences of Women in Computer Science: The Importance of Awareness and Communication". Human Architecture: Journal of the Sociology of Self-Knowledge. 6 (4). Retrieved 27 August 2016 – via scholarworks.umb.edu.
  14. ^ "the definition of geek". Dictionary.com. Retrieved 2017-06-07.
  15. ^ Maguire, Matt (April 8, 2013). "Xbox responsible for bro subculture, derivative games – former MS dev". Gameplanet. from the original on April 14, 2014. Retrieved April 5, 2014.
  16. ^ How Do You Change a Bro-Dominated Culture? Ann Friedman, New York, September 12, 2013
  17. ^ Johnson, Eric (2018-02-05). "Why Silicon Valley has a bro culture problem – and how to fix it". Vox. Retrieved 2019-07-24.
  18. ^ Raymundo, Oscar (25 November 2014). "The 5 Bro-iest Tech Companies to Work For". Inc.com.
  19. ^ O'Donnell, J. T. (14 August 2017). "3 Signs a Company's 'Bro Culture' Is Killing the Business". Inc.com.
  20. ^ Robles, Frances; Rosa, Alejandra (July 22, 2019). "'The People Can't Take It Anymore': Puerto Rico Erupts in a Day of Protests". The New York Times. Retrieved July 22, 2019.
  21. ^ Greenwald, Glenn (January 31, 2016). "The "Bernie Bros" Narrative: a Cheap Campaign Tactic Masquerading as Journalism and Social Activism". The Intercept.

External links edit

  •   Media related to Bro culture at Wikimedia Commons

January 01, 1970
culture, brah, bruh, slang, redirect, here, sociologist, avtar, brah, writing, system, brahmi, script, male, sibling, brother, this, article, missing, information, about, religious, word, please, expand, article, include, this, information, further, details, e. Brah and Bruh slang redirect here For the sociologist see Avtar Brah For the writing system see Brahmi script For a male sibling see Brother This article is missing information about the religious use of the word Please expand the article to include this information Further details may exist on the talk page February 2023 Bro culture is a subculture of young people originally young men hence brother culture 1 who spend time partying with others like themselves 2 Although the original image of the bro lifestyle is associated with sports apparel and fraternities it lacks a consistent definition Most aspects vary regionally such as in California where it overlaps with surf culture 3 Oxford Dictionaries have noted that bros frequently self identify with neologisms containing the word bro as a prefix or suffix Fraternity brothers are commonly associated with bro culture Contents 1 Etymology and history 2 Characteristics 2 1 Lacrosse bro Lax Bro 2 2 Brogrammer 3 Criticism and news media portrayal 4 See also 5 References 6 External linksEtymology and history editBro was originally an abbreviated form of the word brother but began to assume non familial connotations in the 20th century citation needed In this evolution it was first used to refer to another man such as a guy or fellow In these ways it was semantically similar to the use of brother In the 1970s bro came to refer to a male friend rather than just another man The word became associated with young men who spend time partying with others like themselves citation needed Oxford Dictionaries identified the use of the term bro as the one defining feature of the changing cultural attributes of young manhood 2 Other variations exist such as brah breh bruh African American Vernacular English 4 The British English bruv derived from bruvver dates from the 1970s 5 6 The applications of bro subculture correlate with neologisms that include the word 7 The word is used as a modifier for compound terms such as brogrammer and curlbro Oxford Dictionaries wrote that the term lends itself to compounding and blending with combinations such as bro hug and bro step and portmanteaux such as bro down bromance and brohemian This creation of neologisms was called portmanbros by 2009 Oxford compared this trend to man prefixes e g man cave mansplaining manscaping but noted that the bro portmanteaux subset refers to a smaller portion of masculinity noting that many of the terms were stunt coinages with little hope of widespread adoption However the term bromance whose first usage was recorded in a 2001 issue of TransWorld Surf entered the Oxford English Dictionary The term bro hug was used at least eight times in The New York Times between 2010 and 2013 and brogrammer once became the center of Silicon Valley gender conversations In comparison to the hipster modifier Oxford Dictionaries called the bro modifier more playful and responsible for making the subculture ripe for often self inflicted mockery 2 Characteristics edit nbsp Neil Patrick Harris known for playing bro character Barney Stinson Bro culture is not defined consistently or concretely 2 but refers to a type of fratty masculinity 8 predominantly white 2 associated with frayed brim baseball hats oxford shirts sports team T shirts and boat shoes or sandals 8 NPR noted that bros could include people of color and women 8 nbsp Ryan Lochte was named as the platonic ideal of bro dom in 2013 8 NPR identified four types of bros dudely jockish preppy and stoner ish 2 In their description dudely bros form close homosocial friendships in a group jockish bros are defined by ability at team sports tempered by interest in alcohol preppy bros wear conservatively casual clothes such as Abercrombie and Fitch and flaunt social privilege and stoner ish bros may or may not use cannabis but speak in a relaxed fashion and exude the air of surfers 8 The gay community on Reddit has coined the term gaybro to refer to gay men who exhibit bro characteristics in defiance of the usual stereotypes of gay male behavior 9 Oxford Dictionaries identify bros as those who use the word to refer to others such as in the example of don t tase me bro in which the taserer is not a bro but the tased is Oxford also recognized Neil Patrick Harris character Barney Stinson on the sitcom How I Met Your Mother as the quintessence of a certain iteration of the contemporary bro noting how his language uses the word liberally 2 A survey from NPR s Codeswitch blog named popular figures such as Matthew McConaughey Brody Jenner Joe Rogan Dane Cook and John Mayer as representative of bro subculture with Ryan Lochte as their platonic ideal of bro dom 8 Lacrosse bro Lax Bro edit Lax bro subculture is defined as a laid back chill lifestyle associated with lacrosse 10 The bounds of the subculture are loose but its character traits include understated confidence that critics call arrogance long hair known as lettuce 11 colorful board shorts flat brim baseball hats and colorful half calf socks The bands O A R Dispatch and Dave Matthews Band are associated with lax bros Typical lax bro attitude and style are common in middle schools and universities according to a 2012 report in The Boston Globe Enthusiasts praise the subculture s sense of identity and popularization of a sport indigenous to the United States while detractors take issue with the preppie frat boy image that glorifies elitism and wealth and values flash over hard work 12 Brogrammer edit The phenomenon of the brogrammer sees bro culture take root in the technology industry The term is almost always applied pejoratively generally in reference to a workplace culture that undervalues people who do not fit into the bro lifestyle particularly women 13 Brogrammer culture can be contrasted with geek culture which is said to value ability and passion over image 14 better source needed In 2013 former Microsoft game designer Daniel Cook wrote that the company was responsible for developing the bro subculture within video gaming explaining that the Xbox put machismo ultra violence and chimpboys with backwards caps in the spotlight Gamers were handed a pre packaged group identity via the propaganda machine of a mega corporation Cook writes that Microsoft has done this in order to distance the Xbox from its console competitors which were portrayed as kids platform s 15 Criticism and news media portrayal editSince 2013 the term has been adopted by feminists and the media to refer to a misogynist culture within an organization or community In a New York Magazine article in September 2013 Ann Friedman wrote Bro once meant something specific a self absorbed young white guy in board shorts with a taste for cheap beer But it s become a shorthand for the sort of privileged ignorance that thrives in groups dominated by wealthy white straight men 16 Vox referred to Silicon Valley s bro culture problem in its review of Emily Chang s book Brotopia 17 In 2014 and 2017 Inc published articles on bro culture in business 18 19 In its coverage of the 2019 Telegramgate scandal in which investigative journalists published text messages written by the governor of Puerto Rico The New York Times referred to an arrogant bro culture of elites who joked about making chumps out of even their own supporters 20 The term Bernie Bro an epithet directed at supporters of Bernie Sanders has been criticized as a reductive smear tactic used by Sanders political opponents 21 The term was widely used because the concept of bro itself was vague See also edit nbsp Society portal nbsp Sports portal Bro Code Dude Fratire Lad cultureReferences edit Tweet WhatsApp 2019 05 10 The Great Bro liferation Should Women Be Calling Each Other Bro Live Wire Retrieved 2022 05 07 a b c d e f g Martin Katherine Connor October 9 2013 The rise of the portmanbro Oxford Dictionaries Archived from the original on April 7 2014 Retrieved April 5 2014 Rutherford Madison 2014 08 04 CM s Top 10 Schools for Bros 2014 College Magazine Retrieved 2015 03 08 What s the Difference Between Bro Brah Bruv Bruh and Breh MEL Magazine 2019 04 05 Retrieved 2022 07 18 BRUV English meaning Cambridge Dictionary https www oed com dictionary bruv n tl true Schwiegershausen Erica October 9 2013 Exploring the Etymology of Bro New York Archived from the original on April 7 2014 Retrieved April 5 2014 a b c d e f Demby Gene June 21 2013 Jeah We Mapped Out The 4 Basic Aspects Of Being A Bro NPR Archived from the original on April 9 2014 Retrieved April 5 2014 The Reddit group of macho gay boys Slate 2013 03 Chang Vickie September 21 2006 Trendzilla The bro OC Weekly Archived from the original on October 24 2017 Retrieved April 5 2014 What Is Lettuce In Hockey UnderstandingHockey com 2022 02 22 Archived from the original on 2022 10 14 Retrieved 2022 10 14 McKim Jenifer B June 5 2012 Scoring style points The Boston Globe Archived from the original on July 14 2014 Retrieved April 5 2014 Parviainen Mia L 22 September 2008 The Experiences of Women in Computer Science The Importance of Awareness and Communication Human Architecture Journal of the Sociology of Self Knowledge 6 4 Retrieved 27 August 2016 via scholarworks umb edu the definition of geek Dictionary com Retrieved 2017 06 07 Maguire Matt April 8 2013 Xbox responsible for bro subculture derivative games former MS dev Gameplanet Archived from the original on April 14 2014 Retrieved April 5 2014 How Do You Change a Bro Dominated Culture Ann Friedman New York September 12 2013 Johnson Eric 2018 02 05 Why Silicon Valley has a bro culture problem and how to fix it Vox Retrieved 2019 07 24 Raymundo Oscar 25 November 2014 The 5 Bro iest Tech Companies to Work For Inc com O Donnell J T 14 August 2017 3 Signs a Company s Bro Culture Is Killing the Business Inc com Robles Frances Rosa Alejandra July 22 2019 The People Can t Take It Anymore Puerto Rico Erupts in a Day of Protests The New York Times Retrieved July 22 2019 Greenwald Glenn January 31 2016 The Bernie Bros Narrative a Cheap Campaign Tactic Masquerading as Journalism and Social Activism The Intercept External links edit nbsp Media related to Bro culture at Wikimedia Commons Retrieved from https en wikipedia org w index php title Bro culture amp oldid 1220863154, wikipedia, wiki, book, books, library,

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