Bourjois is a French cosmetics company owned by the American group Coty Inc. Bourjois creates make-up, fragrance and skincare products, which are sold in approximately 26,000 points of sales in more than 80 countries worldwide, as of 2015.[1]
1862: Actor Joseph-Albert Ponsin created a skin product that would whiten the skin of artists, actors and actresses from theater and boulevard companies, to replace the greasy stage makeup in use by theatre artists.[2]
1863: Ponsin launched his makeup company by preparing make up and perfume for actors and actresses.[3]
1868: Alexandre-Napoleon Bourjois, a partner in the company was entrusted with Ponsin's entire activity.[4]
1879: Word spread beyond theatre about their products and with the creation of a Java Rice Powder, a product to lighten the skin and leave it velvety, their target market widened to women and extended to the mass market worldwide.
1917: Pierre Wertheimer and his brother Paul took over the directorship of the company. The Wertheimer family, later also holders of the Chanel group, would own Bourjois for nearly 100 years.
1924: The first perfume of Bourjois, Mon Parfum, was designed by Ernest Beaux, the perfumer most famous for creating Chanel No. 5.[5]
1928: Bourjois created its most famous perfume, Soir de Paris. The blue bottled perfume was a great success in the United States, where it was called Evening in Paris. It was one of the most popular fragrances during World War II is highly valued by collectors nowadays.[6]
1936: As women had started their fight of independence; Bourjois adapted to suit their market by promoting the use of make up for personal pleasure and to affirm personality. The company supported women's right to vote by one of its campaigns while the idea was still justa discussion in the French parliament.[7]
1938: Constantin Weriguine was hired as a perfumer at Bourjois. He would go on to create fragrances such as Mais Oui (1938), Ramage (1951) and Glamour (1953) for the company.
1960: By this time Bourjois had developed a variety of perfumes, gift boxes, kits and make up products.
2014: In April 2015, the American group Coty Inc. bought Bourjois from the brothers Wertheimer for approximately 239 million American dollars.[8]
References
^. Archived from the original on 2017-12-10. Retrieved 2016-06-24.
^. Archived from the original on 2016-07-01. Retrieved 2016-06-24.
^Rabottin, E. (2009) The Saga of brands: Bourjois history, Plurielles.
^. www.bourjois.com.au. 10 July 2013. Archived from the original on 10 July 2013. Retrieved 10 March 2021.
^. Archived from the original on 2016-07-01. Retrieved 2016-06-24.
^. Archived from the original on 2016-07-01. Retrieved 2016-06-24.
^Dulaney, Chelsey (7 October 2014). "Coty Inc. Offers $239 Million for Chanel's Bourjois Cosmetics Brand". Wall Street Journal. Retrieved 10 March 2021.
bourjois, french, cosmetics, company, owned, american, group, coty, creates, make, fragrance, skincare, products, which, sold, approximately, points, sales, more, than, countries, worldwide, 2015, typepublicindustrybeautyfounded1863, paris, franceheadquartersp. Bourjois is a French cosmetics company owned by the American group Coty Inc Bourjois creates make up fragrance and skincare products which are sold in approximately 26 000 points of sales in more than 80 countries worldwide as of 2015 1 BourjoisTypePublicIndustryBeautyFounded1863 in Paris FranceHeadquartersPuteaux FranceProductsFragrance Cosmetics Skin careOwnerCoty Inc Websitewww bourjois frHistory Edit1862 Actor Joseph Albert Ponsin created a skin product that would whiten the skin of artists actors and actresses from theater and boulevard companies to replace the greasy stage makeup in use by theatre artists 2 1863 Ponsin launched his makeup company by preparing make up and perfume for actors and actresses 3 1868 Alexandre Napoleon Bourjois a partner in the company was entrusted with Ponsin s entire activity 4 1879 Word spread beyond theatre about their products and with the creation of a Java Rice Powder a product to lighten the skin and leave it velvety their target market widened to women and extended to the mass market worldwide 1917 Pierre Wertheimer and his brother Paul took over the directorship of the company The Wertheimer family later also holders of the Chanel group would own Bourjois for nearly 100 years 1924 The first perfume of Bourjois Mon Parfum was designed by Ernest Beaux the perfumer most famous for creating Chanel No 5 5 1928 Bourjois created its most famous perfume Soir de Paris The blue bottled perfume was a great success in the United States where it was called Evening in Paris It was one of the most popular fragrances during World War II is highly valued by collectors nowadays 6 1936 As women had started their fight of independence Bourjois adapted to suit their market by promoting the use of make up for personal pleasure and to affirm personality The company supported women s right to vote by one of its campaigns while the idea was still justa discussion in the French parliament 7 1938 Constantin Weriguine was hired as a perfumer at Bourjois He would go on to create fragrances such as Mais Oui 1938 Ramage 1951 and Glamour 1953 for the company 1960 By this time Bourjois had developed a variety of perfumes gift boxes kits and make up products 2014 In April 2015 the American group Coty Inc bought Bourjois from the brothers Wertheimer for approximately 239 million American dollars 8 References Edit COTY Inc Completes Acquisition of Bourjois Cosmetics Brand from CHANEL Coty Archived from the original on 2017 12 10 Retrieved 2016 06 24 Bourjois make up and cosmetic Bourjois History Brand of powder blush and eye pencil makeup Archived from the original on 2016 07 01 Retrieved 2016 06 24 Rabottin E 2009 The Saga of brands Bourjois history Plurielles Brand History Bourjois Paris maquillage cosmetique et beaute www bourjois com au 10 July 2013 Archived from the original on 10 July 2013 Retrieved 10 March 2021 Bourjois make up and cosmetic Bourjois History Brand of powder blush and eye pencil makeup Archived from the original on 2016 07 01 Retrieved 2016 06 24 http darhling blogspot fr 2011 05 most famous perfume during ww2 soir de html unreliable source Bourjois make up and cosmetic Bourjois History Brand of powder blush and eye pencil makeup Archived from the original on 2016 07 01 Retrieved 2016 06 24 Dulaney Chelsey 7 October 2014 Coty Inc Offers 239 Million for Chanel s Bourjois Cosmetics Brand Wall Street Journal Retrieved 10 March 2021 External links Edithttp www bourjois com Retrieved from https en wikipedia org w index php title Bourjois amp oldid 1107438800, wikipedia, wiki, book, books, library,
