"Borró Cassette" (English: "Erased Cassette") is a song by Colombian singer Maluma taken from his second studio album Pretty Boy, Dirty Boy (2015). It was released as the album's second single on 29 June 2015 through Sony Music Latin. The song was critically well received, being nominated in various categories at Latin award ceremonies. Commercially, it was successful across countries of Latin America, topping the charts in Colombia and peaking within the top five on various Latin Billboard charts and Venezuela. A music video for the song was filmed at Meatpacking District, Manhattan under the direction of Ulysses Terrero. It premiered on Vevo on 28 August 2015 and it features Maluma at a party. In order to further promote "Borró Cassette", Maluma performed it live during his numerous appearances on Latin music award shows.It has reached 1 Billion views in July 2021 to be on the side of each of Corazón, Sin Contrato and Felices los 4 on the pretty boy's Billion views list
Maluma recorded a "salsa choke" version of the song which was released as a single on 2 October 2015.[2][3] Lyrically, the song talks about a female who forgets about a party she had with the male protagonist the previous night. He, however hopes to relieve the night when they were drunk, evident in the lines sung by Maluma, "We made love, we had a good time, and now you're telling me you erased the tape?".[4][5] The title, "borró cassette", translated to English to "erasing the tape" is "an expression for pretending something, usually a relationship or romantic encounter, didn't happen in the first place".[4]
Nick Murray of Rolling Stone wrote that "its languid beat suggests the kind of sounds that might have put him [Maluma] and his boo in motion".[5] "Borró Cassette" was nominated in the category for Top Latin Song at the 2016 Billboard Music Awards, but lost to "El Perdón" by Nicky Jam and Enrique Iglesias.[6] At the 2016 Billboard Latin Music Awards, the song was nominated in the category for Latin Rhythm Song of the Year.[7] At the 2016 Premios Juventud, "Borró Cassette" is currently nominated in the category titled "La Más Pegajosa".[8]
Music video
A music video for "Borró Cassette", directed by Ulysses Terrero, was filmed in New York City at the Meatpacking District, Manhattan. It was released on Maluma's official Vevo channel on 28 August 2015 after several teasers were released on various social media platforms.[4] During an interview, Maluma talked about the concept behind the clip and the lyrics, saying that together they represent a common situation a lot of people could identify with.[9] The clip mostly features scenes filmed at a party. It features a female waking up in a room in the morning and not remembering where she is. Reviewing the clip for Billboard, Angie Romero described it "just as hot as you might imagine".[4] It topped HTV's list of the most-watched music videos in Latin America in mid-2016.[10]
Live performances
Maluma performed "Borró Cassette" during the 12th Annual Premios Juventud held on 16 July 2015. A clip of the performance was later uploaded on the singer's official Vevo account on YouTube on 31 July 2015.[11] He also performed the song at the inaugural Latin American Music Awards of 2015 on 8 October where he entered and performed with a hoverboard.[12] A writer of Peru.com called his performance "magnificent" and another one from Telemundo called it "unforgettable".[12][13] In November, 2015 Maluma sang "Borró Cassette" at the reality show La Voz Kids Colombia where he was also a part of the jury. For the performance, he was joined by singer Pipe Bueno and sang several verses of the salsa version of the song.[14] Maluma also performed it throughout 2016 as part of the set list of his tour in promotion of Pretty Boy, Dirty Boy.[15]
^Cobo, Leila (3 November 2017). "'Chantaje' Production Team The Rude Boyz Sign to Sony ATV Latin: Exclusive". Billboard. Prometheus Global Media. Retrieved 8 December 2017.
^"Maluma se pone salsero" (in Spanish). LatinaFM. Retrieved May 28, 2016.
^"Borro Cassette (Versión Salsa Choke)". Retrieved May 28, 2016.
^ abcdRomero, Angie (August 28, 2015). "Maluma Parties Hard in New York City in New 'Borró Cassette' Video: Watch". Billboard. Retrieved May 28, 2016.
^ abMurray, Nick (November 25, 2015). "10 New Artists You Need to Know: November 2015". Rolling Stone. Retrieved May 31, 2016.
^"Billboard Music Awards 2016: Complete winners list". CNN. May 23, 2016. Retrieved May 28, 2016.
^"Billboard Latin Music Awards 2016: See the Full Winners List". Billboard. April 28, 2016. Retrieved May 28, 2016.
^"Premios Juventud: Lista completa de nominados 2016" (in Spanish). Univision. May 12, 2016. Retrieved May 28, 2016.
^"Maluma estrena video de "Borró Cassette"". El Espectador (in Spanish). August 28, 2015. Retrieved May 28, 2016.
^Fernandez, Suzette (May 26, 2016). "Maluma's 'Borro Cassette' Music Video Tops HTV's Most-Viewed Chart". Billboard. Retrieved May 28, 2016.
^Maluma - Borro Cassette (Premios Juventud 2015)[Courtesy of Univision]. Vevo. July 31, 2015. Retrieved May 28, 2016.
^ ab"Latin American Music Awards: Maluma y su magnífica presentación" (in Spanish). Peru.com. October 8, 2015. Retrieved May 28, 2016.
^ (in Spanish). Telemundo. October 8, 2015. Archived from the original on December 30, 2017. Retrieved May 28, 2016.
^ (in Spanish). Caracoltv.com. November 16, 2015. Archived from the original on 2015-12-21. Retrieved May 28, 2016.
^Kudialis, Chris (March 24, 2016). . Las Vegas Sun. Archived from the original on June 1, 2016. Retrieved May 29, 2016.
^. National-Report. Archived from the original on August 9, 2015. Retrieved May 28, 2016.
^"Dominican Republic General" (in Spanish). Monitor Latino. Retrieved May 9, 2018.
^"Maluma Chart History (Hot Latin Songs)". Billboard. Retrieved October 17, 2015.
^"Maluma Chart History (Latin Airplay)". Billboard. Retrieved September 17, 2020.
^"Maluma Chart History (Latin Rhythm Airplay)". Billboard. Retrieved September 17, 2020.
^"Maluma Chart History (Tropical Airplay)". Billboard. Retrieved October 17, 2015.
^ (in Spanish). Record Report. Archived from the original on September 18, 2015. Retrieved May 28, 2016.
^"Hot Latin Songs: Year End 2015". Billboard. Retrieved December 9, 2015.
^"Hot Latin Songs – Year-End 2016". Billboard. Retrieved May 24, 2021.
^"Italian single certifications – Maluma – Borro Cassette" (in Italian). Federazione Industria Musicale Italiana. Retrieved May 15, 2017. Select "2017" in the "Anno" drop-down menu. Select "Borro Cassette" in the "Filtra" field. Select "Singoli" under "Sezione".
borró, cassette, english, erased, cassette, song, colombian, singer, maluma, taken, from, second, studio, album, pretty, dirty, 2015, released, album, second, single, june, 2015, through, sony, music, latin, song, critically, well, received, being, nominated, . Borro Cassette English Erased Cassette is a song by Colombian singer Maluma taken from his second studio album Pretty Boy Dirty Boy 2015 It was released as the album s second single on 29 June 2015 through Sony Music Latin The song was critically well received being nominated in various categories at Latin award ceremonies Commercially it was successful across countries of Latin America topping the charts in Colombia and peaking within the top five on various Latin Billboard charts and Venezuela A music video for the song was filmed at Meatpacking District Manhattan under the direction of Ulysses Terrero It premiered on Vevo on 28 August 2015 and it features Maluma at a party In order to further promote Borro Cassette Maluma performed it live during his numerous appearances on Latin music award shows It has reached 1 Billion views in July 2021 to be on the side of each of Corazon Sin Contrato and Felices los 4 on the pretty boy s Billion views list Borro Cassette Single by Malumafrom the album Pretty Boy Dirty BoyReleased29 June 2015 2015 06 29 GenreReggaetonLength3 37LabelSony LatinSongwriter s Bryan Snaider Lezcano ChaverraKevin Mauricio JimenezJuan Luis LondonoRene David Cano RiosJY El De La J Producer s Rude Boyz 1 Maluma singles chronology El Tiki 2015 Borro Cassette 2015 Desde Esa Noche 2016 Music video Borro Cassette on YouTube Contents 1 Composition and reception 2 Music video 3 Live performances 4 Charts 4 1 Weekly charts 4 2 Year end charts 5 Certifications 6 See also 7 References 8 External linksComposition and reception EditMaluma recorded a salsa choke version of the song which was released as a single on 2 October 2015 2 3 Lyrically the song talks about a female who forgets about a party she had with the male protagonist the previous night He however hopes to relieve the night when they were drunk evident in the lines sung by Maluma We made love we had a good time and now you re telling me you erased the tape 4 5 The title borro cassette translated to English to erasing the tape is an expression for pretending something usually a relationship or romantic encounter didn t happen in the first place 4 Nick Murray of Rolling Stone wrote that its languid beat suggests the kind of sounds that might have put him Maluma and his boo in motion 5 Borro Cassette was nominated in the category for Top Latin Song at the 2016 Billboard Music Awards but lost to El Perdon by Nicky Jam and Enrique Iglesias 6 At the 2016 Billboard Latin Music Awards the song was nominated in the category for Latin Rhythm Song of the Year 7 At the 2016 Premios Juventud Borro Cassette is currently nominated in the category titled La Mas Pegajosa 8 Music video EditA music video for Borro Cassette directed by Ulysses Terrero was filmed in New York City at the Meatpacking District Manhattan It was released on Maluma s official Vevo channel on 28 August 2015 after several teasers were released on various social media platforms 4 During an interview Maluma talked about the concept behind the clip and the lyrics saying that together they represent a common situation a lot of people could identify with 9 The clip mostly features scenes filmed at a party It features a female waking up in a room in the morning and not remembering where she is Reviewing the clip for Billboard Angie Romero described it just as hot as you might imagine 4 It topped HTV s list of the most watched music videos in Latin America in mid 2016 10 Live performances EditMaluma performed Borro Cassette during the 12th Annual Premios Juventud held on 16 July 2015 A clip of the performance was later uploaded on the singer s official Vevo account on YouTube on 31 July 2015 11 He also performed the song at the inaugural Latin American Music Awards of 2015 on 8 October where he entered and performed with a hoverboard 12 A writer of Peru com called his performance magnificent and another one from Telemundo called it unforgettable 12 13 In November 2015 Maluma sang Borro Cassette at the reality show La Voz Kids Colombia where he was also a part of the jury For the performance he was joined by singer Pipe Bueno and sang several verses of the salsa version of the song 14 Maluma also performed it throughout 2016 as part of the set list of his tour in promotion of Pretty Boy Dirty Boy 15 Charts EditWeekly charts Edit Chart 2015 16 PeakpositionColombia National Report 16 1Dominican Republic Monitor Latino 17 15US Hot Latin Songs Billboard 18 3US Latin Airplay Billboard 19 1US Latin Rhythm Airplay Billboard 20 1US Tropical Airplay Billboard 21 1Venezuela Record Report 22 4 Year end charts Edit Chart 2015 PositionUS Hot Latin Songs Billboard 23 28Chart 2016 PositionSpain PROMUSICAE 24 18US Hot Latin Songs Billboard 25 12Certifications EditRegion Certification Certified units salesItaly FIMI 26 Gold 25 000 Mexico AMPROFON 27 2 Diamond 2 Platinum Gold 750 000 Spain PROMUSICAE 28 4 Platinum 160 000 Sales streaming figures based on certification alone See also EditList of number one songs of 2015 Colombia List of Billboard number one Latin songs of 2015References Edit Cobo Leila 3 November 2017 Chantaje Production Team The Rude Boyz Sign to Sony ATV Latin Exclusive Billboard Prometheus Global Media Retrieved 8 December 2017 Maluma se pone salsero in Spanish LatinaFM Retrieved May 28 2016 Borro Cassette Version Salsa Choke Retrieved May 28 2016 a b c d Romero Angie August 28 2015 Maluma Parties Hard in New York City in New Borro Cassette Video Watch Billboard Retrieved May 28 2016 a b Murray Nick November 25 2015 10 New Artists You Need to Know November 2015 Rolling Stone Retrieved May 31 2016 Billboard Music Awards 2016 Complete winners list CNN May 23 2016 Retrieved May 28 2016 Billboard Latin Music Awards 2016 See the Full Winners List Billboard April 28 2016 Retrieved May 28 2016 Premios Juventud Lista completa de nominados 2016 in Spanish Univision May 12 2016 Retrieved May 28 2016 Maluma estrena video de Borro Cassette El Espectador in Spanish August 28 2015 Retrieved May 28 2016 Fernandez Suzette May 26 2016 Maluma s Borro Cassette Music Video Tops HTV s Most Viewed Chart Billboard Retrieved May 28 2016 Maluma Borro Cassette Premios Juventud 2015 Courtesy of Univision Vevo July 31 2015 Retrieved May 28 2016 a b Latin American Music Awards Maluma y su magnifica presentacion in Spanish Peru com October 8 2015 Retrieved May 28 2016 Maluma canta Borro Cassette en los Latin AMAs 2015 Show Completo video 8 10 in Spanish Telemundo October 8 2015 Archived from the original on December 30 2017 Retrieved May 28 2016 Video Maluma y Pipe borraron cassette y cantaron para las mujeres colombianas in Spanish Caracoltv com November 16 2015 Archived from the original on 2015 12 21 Retrieved May 28 2016 Kudialis Chris March 24 2016 Review Mostly female crowd shows its love for Maluma at Embassy Las Vegas Sun Archived from the original on June 1 2016 Retrieved May 29 2016 Top Nacional Colombia Semana 32 del 2015 National Report Archived from the original on August 9 2015 Retrieved May 28 2016 Dominican Republic General in Spanish Monitor Latino Retrieved May 9 2018 Maluma Chart History Hot Latin Songs Billboard Retrieved October 17 2015 Maluma Chart History Latin Airplay Billboard Retrieved September 17 2020 Maluma Chart History Latin Rhythm Airplay Billboard Retrieved September 17 2020 Maluma Chart History Tropical Airplay Billboard Retrieved October 17 2015 Top 100 Fecha de Publicacion Sabado 19 09 2015 in Spanish Record Report Archived from the original on September 18 2015 Retrieved May 28 2016 Hot Latin Songs Year End 2015 Billboard Retrieved December 9 2015 Top 100 Songs Annual 2016 in Spanish Productores de Musica de Espana Retrieved May 9 2022 Hot Latin Songs Year End 2016 Billboard Retrieved May 24 2021 Italian single certifications Maluma Borro Cassette in Italian Federazione Industria Musicale Italiana Retrieved May 15 2017 Select 2017 in the Anno drop down menu Select Borro Cassette in the Filtra field Select Singoli under Sezione Certificaciones in Spanish Asociacion Mexicana de Productores de Fonogramas y Videogramas Retrieved December 29 2022 TypeMalumain the box under theARTISTAcolumn heading andBorro Cassettein the box under theTITULOcolumn heading Spanish single certifications Maluma Borro Cassette El portal de Musica Productores de Musica de Espana Retrieved October 31 2021 External links EditBorro Cassette Audio on YouTube Borro Cassette Salsa choke version on YouTube Borro Cassette Lyric video on YouTube Retrieved from https en wikipedia org w index php title Borro Cassette amp oldid 1130404552, wikipedia, wiki, book, books, library,
