Boost Juice Bars is an Australian multinational retail outlet owned by parent company Retail Zoo that specialise in fruit juice and smoothies. Boost Juice Bars was formed in 2000 with the first store located in Adelaide, South Australia[1] The company has expanded internationally with stores in Asia, Europe, South America, and the United Kingdom through franchising.
The founder of Boost Juice Bars, Janine Allis, noticed the fad of the juice bar when on holiday in the United States in 1999. With her husband, Jeff Allis, Janine decided to bring the idea to Australia.[3] In 2000, Allis opened her first Boost Juice Bar in King William Street, Adelaide while she was on maternity leave.[4] At the end of 2004, Boost Juice had 175 stores operating across Australia and New Zealand.[5]
In May 2007, Boost Juice Bars ceased operations in New Zealand after the franchiser (which operated all the New Zealand stores) was put into liquidation. The stores were sold to Tank Juice, which now operates the concept under the Tank brand.[6]
The founders of British bakery firm Millies Cookies, Richard O'Sullivan and Mario Budwig, signed an agreement with Boost Juice Bars to launch the brand in the United Kingdom.[7] By the end of the year, the company had also expanded into Chile, Kuwait, Singapore, Indonesia and, most recently, Thailand.[8]
In 2008, Nestlé launched a range of fruit smoothies in association with Boost Juice Bars, to operate alongside the company's expansion into the United Kingdom.[9]
Between 2009 and 2012, a Boost Juice store operated in China, but it was plagued by problems—the store opening was delayed, the shop-fit was average and the product was not as good as expected.[10]
In 2010, Riverside Company bought a 65% stake in the Boost Investment Group, paying around $65 million for the share.[11] That year, Boost Juice launched "Boost the way you feel" rebranding to mark its tenth anniversary.[12] Allis also participated in the Channel Ten TV show Undercover Boss.[13][14]
In 2014, Bain Capital bought out Riverside Company to take over as the majority shareholder in Boost Juice.[15]
In 2015, Janine Allis signed onto Channel Ten's Shark Tank (Australia) as one of the five sharks.[16]
In Isla, Boost Juice Bars attempted to acquire the Canadian juice bar company Booster Juice, which would have led to the company being floated on the stock market, though this was unsuccessful.[17]
As of June 2017, Boost Juice has 270 stores in Australia with another 197 stores worldwide for a total of 467 stores.
Environmental Commitments
When Boost first launched in 2000, Janine employed the use of Styrofoam cups to minimize costs and to establish Boost as an environmentally friendly brand. The company took the approach that polystyrene cups require less raw materials than paper cups. The company also argues that polystyrene cups can theoretically be fully recycled. However this angle could be interpreted as greenwashing as most city councils in Australia do not recycle soft polystyrene cups.[18]
In late 2013, Boost changed its cups from Styrofoam to paper cups. It did so because:
The Styrofoam cups were visually dated;
Paper was seen as the more environmentally friendly option, in contradiction of earlier statements by Boost; and
The bumpy surface of the new paper cups was more aesthetically pleasing to hold and to touch.
Not long after inception, Boost Juice released an Enviro-Cup. This reusable cup could be constantly reused in store. Users of the Enviro-cup received a $3 discount per use.
In 2017, Boost updated its Enviro-Cup with a new Fill-Up-Cup, which maintained the size and discount; however, this cup was considered by the company to be more aesthetically pleasing and was ergonomically designed to be spill-proof.[19]
Later in late 2018 Boost introduced their new Reusable Stainless Steel Cup (that can be purchased for $26) and their Stainless Steel Straw and Straw Cleaner Kit (that can be purchased for $9).
^"New look Boost Juice ready to expand". Smart Company. 11 September 2007. Retrieved 24 June 2009.
^(PDF). Archived from the original (PDF) on 21 September 2017. Retrieved 3 July 2017.
^Juice, Boost (15 January 2017). "WE GOT NEW FILL-UP CUPS! What is it? It sounds like Phillip has his own cup but it's actually just a spill proof cup for your Boost!pic.twitter.com/KGZeeALbxK". @boostjuiceoz. Retrieved 2 July 2017.
External links
Official website - Australia
Official website - United Kingdom
January 21, 2023
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Not to be confused with Booster Juice Boost Juice Bars is an Australian multinational retail outlet owned by parent company Retail Zoo that specialise in fruit juice and smoothies Boost Juice Bars was formed in 2000 with the first store located in Adelaide South Australia 1 The company has expanded internationally with stores in Asia Europe South America and the United Kingdom through franchising Boost Juice BarsTypeSubsidiaryIndustryFood amp BeverageFoundedMarch 2000 22 years ago 2000 03 1 FounderJanine AllisHeadquartersChadstone Melbourne AustraliaNumber of locations550 2020 2 Area servedAustraliaBruneiChileEstoniaIndonesiaSaudi ArabiaLatviaMalaysiaNew ZealandSingaporeSouth AfricaTaiwanThailandUnited KingdomVietnamMalta 1 ProductsJuices amp SmoothiesParentRetail ZooWebsitewww wbr boostjuice wbr com wbr au Contents 1 History 2 Operations 3 Environmental Commitments 4 See also 5 References 6 External linksHistory EditThe founder of Boost Juice Bars Janine Allis noticed the fad of the juice bar when on holiday in the United States in 1999 With her husband Jeff Allis Janine decided to bring the idea to Australia 3 In 2000 Allis opened her first Boost Juice Bar in King William Street Adelaide while she was on maternity leave 4 At the end of 2004 Boost Juice had 175 stores operating across Australia and New Zealand 5 In May 2007 Boost Juice Bars ceased operations in New Zealand after the franchiser which operated all the New Zealand stores was put into liquidation The stores were sold to Tank Juice which now operates the concept under the Tank brand 6 The founders of British bakery firm Millies Cookies Richard O Sullivan and Mario Budwig signed an agreement with Boost Juice Bars to launch the brand in the United Kingdom 7 By the end of the year the company had also expanded into Chile Kuwait Singapore Indonesia and most recently Thailand 8 In 2008 Nestle launched a range of fruit smoothies in association with Boost Juice Bars to operate alongside the company s expansion into the United Kingdom 9 Between 2009 and 2012 a Boost Juice store operated in China but it was plagued by problems the store opening was delayed the shop fit was average and the product was not as good as expected 10 In 2010 Riverside Company bought a 65 stake in the Boost Investment Group paying around 65 million for the share 11 That year Boost Juice launched Boost the way you feel rebranding to mark its tenth anniversary 12 Allis also participated in the Channel Ten TV show Undercover Boss 13 14 In 2014 Bain Capital bought out Riverside Company to take over as the majority shareholder in Boost Juice 15 In 2015 Janine Allis signed onto Channel Ten s Shark Tank Australia as one of the five sharks 16 Operations Edit Legend Former Locations Current Locations No Data As of June 2022 stores operate in Australia Brunei Darussalam Chile Estonia Indonesia Latvia Malaysia New Zealand Saudi Arabia Singapore Taiwan United Kingdom Vietnam and Malta In Isla Boost Juice Bars attempted to acquire the Canadian juice bar company Booster Juice which would have led to the company being floated on the stock market though this was unsuccessful 17 As of June 2017 Boost Juice has 270 stores in Australia with another 197 stores worldwide for a total of 467 stores Environmental Commitments EditWhen Boost first launched in 2000 Janine employed the use of Styrofoam cups to minimize costs and to establish Boost as an environmentally friendly brand The company took the approach that polystyrene cups require less raw materials than paper cups The company also argues that polystyrene cups can theoretically be fully recycled However this angle could be interpreted as greenwashing as most city councils in Australia do not recycle soft polystyrene cups 18 In late 2013 Boost changed its cups from Styrofoam to paper cups It did so because The Styrofoam cups were visually dated Paper was seen as the more environmentally friendly option in contradiction of earlier statements by Boost and The bumpy surface of the new paper cups was more aesthetically pleasing to hold and to touch Not long after inception Boost Juice released an Enviro Cup This reusable cup could be constantly reused in store Users of the Enviro cup received a 3 discount per use In 2017 Boost updated its Enviro Cup with a new Fill Up Cup which maintained the size and discount however this cup was considered by the company to be more aesthetically pleasing and was ergonomically designed to be spill proof 19 Later in late 2018 Boost introduced their new Reusable Stainless Steel Cup that can be purchased for 26 and their Stainless Steel Straw and Straw Cleaner Kit that can be purchased for 9 See also EditJuice bar List of restaurant chains in AustraliaReferences Edit a b c About boost juice Boost Juice Bars Archived from the original on 7 August 2008 Retrieved 10 February 2020 Study Kit 2008 2009 PDF Boost Juice Bars Archived from the original PDF on 8 July 2011 Retrieved 24 June 2009 Dabkowski Stephen 15 July 2003 Boost Juice blends a success that s overflowing The Age Fairfax Media Archived from the original on 25 March 2010 Kermond Clare 3 December 2009 From little things given a Boost big things grow The Sydney Morning Herald Fairfax Media Archived from the original on 23 June 2012 O Neill Rob 14 December 2004 Small tricks big business The Sydney Morning Herald Fairfax Media Archived from the original on 29 October 2015 Boost finds fresh owner in New Tank New Zealand Herald 10 May 2008 Archived from the original on 17 July 2012 Retrieved 24 June 2009 Bond Georgina 9 May 2006 Smoothies the new coffee wars BBC News Retrieved 24 June 2009 Australian Boost Juice Launches in UK Easier 15 March 2007 Archived from the original on 23 July 2008 Nestle and Boost Juice Bars launch Boosted Smoothies range Talking Retail 8 April 2008 Archived from the original on 19 August 2010 Bleby Michael 17 December 2012 Boost Juice to try China again Business Review Weekly Archived from the original on 5 January 2015 Greenblat Eli 3 May 2010 Boost Juice sells majority stake for 65m The Sydney Morning Herald Fairfax Media Archived from the original on 18 April 2015 Boost ad tells customers Smile it won t kill you mUmBRELLA 1 November 2010 Archived from the original on 21 November 2012 Boost Juice boss goes undercover for tv Franchise Business 1 November 2010 Archived from the original on 29 October 2015 Yeap Sue 1 November 2010 Undercover Boss visits Perth woman Yahoo 7 News Archived from the original on 29 October 2015 Janine Allis stays on as Bain Capital completes Boost Juice deal Financial Review 2 June 2014 Retrieved 2 July 2017 Ten Network Profiles Shark Tank TenPlay Profiles Shark Tank Retrieved 2 July 2017 New look Boost Juice ready to expand Smart Company 11 September 2007 Retrieved 24 June 2009 Boost Cups PDF Archived from the original PDF on 21 September 2017 Retrieved 3 July 2017 Juice Boost 15 January 2017 WE GOT NEW FILL UP CUPS What is it It sounds like Phillip has his own cup but it s actually just a spill proof cup for your Boost pic twitter com KGZeeALbxK boostjuiceoz Retrieved 2 July 2017 External links EditOfficial website Australia Official website United Kingdom Retrieved from https en wikipedia org w index php title Boost Juice amp oldid 1122879361, wikipedia, wiki, book, books, library,
