The brand blau(previously: blau Mobilfunk GmbH), is a mobile network brand owned by Telefonica Germany.[2] The key brands are the discount tariff "blau.de" for calls within Germany and "blauworld" for calls outside Germany.
The company was founded by three entrepreneurs, Martin Ostermayer, Thorsten Rehling and Dirk Freise in 2005. The money came from the sale of the website handy.de to Bertelsmann.
A company for the distribution of mobile phone service with E-Plus was the base to establish Blau Mobilfunk GmbH as the first independent mobile phone discounter.
Blau Mobilfunk took over the mobile virtual network operator in the discount sector, debitel-light, in November 2006. Debitel received a minority share of the Blau Mobilfunk GmbH as compensation. 2007 blau.de already had 600,000 customers.[3]
Blau Mobilfunk was taken over by the Dutch E-Plus-mother KPN in April 2008.
The key brands blau.de and blauworld were continued.[4]
Blau.de also offered an allnet flatrate like Yourfone in addition to normal prepaid cards in 2012.
Thus blau.de is not only a pure prepaid discounter, but also offers handy tariffs by invoice.
Blau Mobilfunk has belonged to E-Plus since 1 January 2013.[5] It became a brand of Telefonica Germany, which after the E-Plus acquisition in 2014 migrated customers to their main company in 2015.[6][1]
Cooperationsedit
blau.de offers branded reseller partnerships to other companies, i. e. the usage of the blau.de tariff under the brand name of the partner. Hereby the customers should be connected to the brands of the partners.
At the moment there are the following cooperations:
In cooperation with KPN Spain the discount tariff blau.es was established in Spain in October 2008. The Network of Orange Spain is used for this.
Technologyedit
blau.de initially used the network and all the technical equipment of E-Plus, which was later merged with the Telefónica O2 Germany network. The network accessibility reached 98% of the population in Germany in 2011. Connections of up to 384 kbit/s via UMTS-network and of up to 7,2 Mbit/s via HSDPA as an enhancement of UMTS were possible in 2011.
Referencesedit
^ ab"Umstellung: Blau-, Fonic- und simyo-Kunden wechseln zu Telefónica".
^"Nun E-Plus-Tochter: Discounter Blau gehört nicht mehr zu KPN".
^"Telefónica Deutschland completes acquisition of E-Plus Group".
January 01, 1970
blau, mobilfunk, brand, blau, previously, blau, mobilfunk, gmbh, mobile, network, brand, owned, telefonica, germany, brands, discount, tariff, blau, calls, within, germany, blauworld, calls, outside, germany, company, typegmbhindustrymobile, network, operatorf. The brand blau previously blau Mobilfunk GmbH is a mobile network brand owned by Telefonica Germany 2 The key brands are the discount tariff blau de for calls within Germany and blauworld for calls outside Germany Blau MobilfunkCompany typeGmbHIndustryMobile network operatorFoundedHamburg Germany 2005Defunct2015 now a brand of Telefonica Germany 1 HeadquartersHamburg GermanyArea servedGermanyKey peopleGerard Lambert Holger FeistelProductsMobile phonesServicesMobile phone servicesRevenue208 8 Mio 2011 Number of employees108 2011 Websitewww wbr blau wbr de Contents 1 History 2 Cooperations 3 Technology 4 ReferencesHistory editThe company was founded by three entrepreneurs Martin Ostermayer Thorsten Rehling and Dirk Freise in 2005 The money came from the sale of the website handy de to Bertelsmann A company for the distribution of mobile phone service with E Plus was the base to establish Blau Mobilfunk GmbH as the first independent mobile phone discounter Blau Mobilfunk took over the mobile virtual network operator in the discount sector debitel light in November 2006 Debitel received a minority share of the Blau Mobilfunk GmbH as compensation 2007 blau de already had 600 000 customers 3 Blau Mobilfunk was taken over by the Dutch E Plus mother KPN in April 2008 The key brands blau de and blauworld were continued 4 Blau de also offered an allnet flatrate like Yourfone in addition to normal prepaid cards in 2012 Thus blau de is not only a pure prepaid discounter but also offers handy tariffs by invoice Blau Mobilfunk has belonged to E Plus since 1 January 2013 5 It became a brand of Telefonica Germany which after the E Plus acquisition in 2014 migrated customers to their main company in 2015 6 1 Cooperations editblau de offers branded reseller partnerships to other companies i e the usage of the blau de tariff under the brand name of the partner Hereby the customers should be connected to the brands of the partners At the moment there are the following cooperations Netto NettoKOM ATG Arora Trading GmbH simVOICE ECO World Connect GmbH Mobilka In cooperation with KPN Spain the discount tariff blau es was established in Spain in October 2008 The Network of Orange Spain is used for this Technology editblau de initially used the network and all the technical equipment of E Plus which was later merged with the Telefonica O2 Germany network The network accessibility reached 98 of the population in Germany in 2011 Connections of up to 384 kbit s via UMTS network and of up to 7 2 Mbit s via HSDPA as an enhancement of UMTS were possible in 2011 References edit a b Umstellung Blau Fonic und simyo Kunden wechseln zu Telefonica Blau Telefonica Deutschland portel de Mobilfunk Discounter Kundenzahlen 09 2007 E Plus Eigner KPN ubernimmt Mobilfunk Billiganbieter Blau de Nun E Plus Tochter Discounter Blau gehort nicht mehr zu KPN Telefonica Deutschland completes acquisition of E Plus Group Retrieved from https en wikipedia org w index php title Blau Mobilfunk amp oldid 1220815139, wikipedia, wiki, book, books, library,
