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Wikipedia

Bitly

Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month,[4] for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.

Bitly
Type of site
URL shortening, bookmarks
Available inEnglish
OwnerSpectrum Equity[1]
Key peopleToby Gabriner[2] (CEO)
Employees234 (2020)[3]
URLbitly.com
RegistrationOptional
LaunchedSeptember 13, 2009; 14 years ago (2009-09-13)
Current statusActive

In 2017, Spectrum Equity acquired a majority stake in Bitly for $64 million.[1]

Products edit

The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009.[5] It was subsequently replaced by Twitter's own t.co service.[6]

The company behind Bitly launched a similar service, but for online videos, to determine what videos are the most popular on the web.[7]

The company offers a paid solution called Bitly Enterprise that provides advanced branding features, audience intel, omnichannel campaign tracking, custom QR codes and more. Companies can use their own custom domains to generate shortened links; for example, The New York Times uses nyti.ms, and Pepsi uses pep.si, Google uses goo.gle. This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics.[8] Bitly Enterprise also has advanced analytics features and uses Bitly data to provide advanced social insight tools for companies and brands.

Technology edit

The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.[9]

Starting October 12, 2010, users could automatically generate QR codes that, when scanned with a mobile QR code reader, automatically directed users to shortened links.[10]

On May 29, 2012, Bitly announced "Bitmarks", a new search feature, with enhanced public profiles and an iPhone app.[11]

Preview short URLs edit

To see a short URL's information, that is to reveal or preview any Bitly URL https://bit.ly/x just append a plus sign "+", as in https://bit.ly/x+, for example https://bit.ly/1sNZMwL should be copy and pasted into the browser address bar as https://bit.ly/1sNZMwL+.[12] This allows users to see and check the long URL before visiting it.

Alternative domains edit

.ly is the country code top-level domain (ccTLD) for Libya. In 2011, the bit.ly address was set to redirect to bitly.com.[13]

The .ly TLD is controlled by the Libyan government, which has previously removed one domain deemed incompatible with Muslim law.[14]

Bitly users on paid plans can use a custom domain registered separately by the user and redirected to Bitly's servers via the DNS record.

Bitly used to offer additional domains: bitly.com and j.mp (using the top-level domain of the Northern Mariana Islands, a commonwealth of the United States). This functionality is no longer available.[15]

See also edit

References edit

  1. ^ a b Ha, Anthony (July 12, 2017). "Bitly sells a majority stake to Spectrum Equity for $63M". TechCrunch.
  2. ^ "Toby Gabriner - Chief Executive Officer - Bitly". LinkedIn.
  3. ^ "Bitly Company Profile". Craft.
  4. ^ Newman, Andrew Adam (1 December 2014). . The New York Times. Archived from the original on 3 December 2014. Retrieved 22 December 2014.
  5. ^ Wauters, Robin (May 6, 2009). "URL Shortening Wars: Twitter Ditches TinyURL For bit.ly". TechCrunch. Retrieved July 4, 2010.
  6. ^ "Twitter Help Center | About Twitter's link service <https://t.co>". Support.twitter.com. Retrieved 2014-03-19.
  7. ^ Schonfeld, Erick (December 17, 2009). "Watch The Buzz On Bitly.TV". TechCrunch. Retrieved July 4, 2010.
  8. ^ Ali, Imran (February 6, 2009). . GigaOM. Archived from the original on November 4, 2010. Retrieved November 6, 2010.
  9. ^ "Scan results for bit.ly". Retrieved 2021-09-15.
  10. ^ Indvick, Lauren (December 17, 2009). "URL Shortener Bit.ly Now Generates QR Codes, Too". Mashable. Retrieved October 13, 2010.
  11. ^ Lardinois, Frederic (May 29, 2012). "Bitly Launches New Bookmarking Features, Profiles, Search & iPhone App". Techcrunch.com.
  12. ^ "What is the Bitly info page?". Archived from the original on July 15, 2016. Retrieved October 23, 2015.
  13. ^ "Scan results for bit.ly". Retrieved 2021-09-15.
  14. ^ Horn, Leslie (2010-10-06). "Libya Seizes URL Shortener Vb.ly". PC Magazine. Retrieved 2010-10-10.
  15. ^ "What happened to j.mp and bitly.com short links?". Retrieved 2023-10-20.

External links edit

  • Official website

bitly, shortening, service, link, management, platform, company, established, 2008, privately, held, based, york, city, shortens, million, links, month, social, networking, email, makes, money, charging, access, aggregate, data, created, result, many, people, . Bitly is a URL shortening service and a link management platform The company Bitly Inc was established in 2008 It is privately held and based in New York City Bitly shortens 600 million links per month 4 for use in social networking SMS and email Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs BitlyType of siteURL shortening bookmarksAvailable inEnglishOwnerSpectrum Equity 1 Key peopleToby Gabriner 2 CEO Employees234 2020 3 URLbitly wbr comRegistrationOptionalLaunchedSeptember 13 2009 14 years ago 2009 09 13 Current statusActiveIn 2017 Spectrum Equity acquired a majority stake in Bitly for 64 million 1 Contents 1 Products 2 Technology 2 1 Preview short URLs 3 Alternative domains 4 See also 5 References 6 External linksProducts editThe Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6 2009 5 It was subsequently replaced by Twitter s own t co service 6 The company behind Bitly launched a similar service but for online videos to determine what videos are the most popular on the web 7 The company offers a paid solution called Bitly Enterprise that provides advanced branding features audience intel omnichannel campaign tracking custom QR codes and more Companies can use their own custom domains to generate shortened links for example The New York Times uses nyti ms and Pepsi uses pep si Google uses goo gle This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics 8 Bitly Enterprise also has advanced analytics features and uses Bitly data to provide advanced social insight tools for companies and brands Technology editThe company uses HTTP 301 redirects for its links The shortcuts are intended to be permanent and cannot be changed once they are created URLs that are shortened with the bitly service use the bit ly domain or any other generic domain that the service offers 9 Starting October 12 2010 users could automatically generate QR codes that when scanned with a mobile QR code reader automatically directed users to shortened links 10 On May 29 2012 Bitly announced Bitmarks a new search feature with enhanced public profiles and an iPhone app 11 Preview short URLs edit To see a short URL s information that is to reveal or preview any Bitly URL https bit ly i x i just append a plus sign as in https bit ly i x i b b for example https bit ly 1sNZMwL should be copy and pasted into the browser address bar as https bit ly 1sNZMwL b b 12 This allows users to see and check the long URL before visiting it Alternative domains edit a href ly html title ly ly a is the country code top level domain ccTLD for Libya In 2011 the bit ly address was set to redirect to bitly com 13 The ly TLD is controlled by the Libyan government which has previously removed one domain deemed incompatible with Muslim law 14 Bitly users on paid plans can use a custom domain registered separately by the user and redirected to Bitly s servers via the DNS record Bitly used to offer additional domains bitly com and j mp using the top level domain of the Northern Mariana Islands a commonwealth of the United States This functionality is no longer available 15 See also editGoogle URL Shortener TinyURL URL redirectionReferences edit a b Ha Anthony July 12 2017 Bitly sells a majority stake to Spectrum Equity for 63M TechCrunch Toby Gabriner Chief Executive Officer Bitly LinkedIn Bitly Company Profile Craft Newman Andrew Adam 1 December 2014 Bitly Helps the Red Cross Get to Hope ly The New York Times Archived from the original on 3 December 2014 Retrieved 22 December 2014 Wauters Robin May 6 2009 URL Shortening Wars Twitter Ditches TinyURL For bit ly TechCrunch Retrieved July 4 2010 Twitter Help Center About Twitter s link service lt https t co gt Support twitter com Retrieved 2014 03 19 Schonfeld Erick December 17 2009 Watch The Buzz On Bitly TV TechCrunch Retrieved July 4 2010 Ali Imran February 6 2009 bit ly Pro Create Short URLs With Your Own Domain GigaOM Archived from the original on November 4 2010 Retrieved November 6 2010 Scan results for bit ly Retrieved 2021 09 15 Indvick Lauren December 17 2009 URL Shortener Bit ly Now Generates QR Codes Too Mashable Retrieved October 13 2010 Lardinois Frederic May 29 2012 Bitly Launches New Bookmarking Features Profiles Search amp iPhone App Techcrunch com What is the Bitly info page Archived from the original on July 15 2016 Retrieved October 23 2015 Scan results for bit ly Retrieved 2021 09 15 Horn Leslie 2010 10 06 Libya Seizes URL Shortener Vb ly PC Magazine Retrieved 2010 10 10 What happened to j mp and bitly com short links Retrieved 2023 10 20 External links editOfficial website Retrieved from https en wikipedia org w index php title Bitly amp oldid 1187890922, wikipedia, wiki, book, books, library,

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