Beer in Taiwan was dominated by monopoly products until 2002, when free trade became law in Taiwan. The main domestic brand remains Taiwan Beer, brewed by the publicly owned Taiwan Tobacco and Liquor Corporation that succeeded the government's monopoly bureau in 2002.
Beer in Taiwan
Taiwan Beer is one of the best known brands of beer in Taiwan
The liberalization of the Taiwanese beer market was followed by the emergence of craft breweries. Some of the well-developed brands include Bucksin (金車柏克金), Long Chuan (龍泉), Le Blé d'Or (金色三麥), Jolly Brewery+Restaurant (卓莉手工醸啤酒泰食餐廳), North Taiwan Brewing (北台灣麥酒) and Taihu Brewing (臺虎精釀).
The first beer monopoly was held from 1922 to 1946 under Japanese rule by Takasago Beer. Takasago Beer was brewed in light and dark varieties and competed at times against Japanese import beers. Its successor in 1946, Taiwan Beer, remained a monopoly product after the island was returned to the Republic of China. Taiwan entered its modern period of multiparty democracy in the 1990s and shed most of its government monopolies as it joined the World Trade Organization in 2002. After the opening up of the private alcohol market dozens of craft brewers sprung up.[1] Expats made up a large percentage of the early craft brewers in Taiwan.[2] Taiwanese craft breweries have had to work hard to distinguish themselves from both TTLC products and foreign imports.[3][4]
Economy
Domestic beer production in Taiwan was more than 400 million litres annually in 2008, with a significant volume being used for local consumption. Local beer production accounts for over 80% of total beer consumption in Taiwan. A small proportion of the domestically produced beer is exported.[5]
Beer market
In 2013 Taiwan consumed 517 million liters of beer, 149 million of which was imported. Beer is the most popular alcoholic beverage in Taiwan by volume.[6]
The 'Beer Wars'
Trade disputes with China led to what is known locally as the "Beer Wars".
Taiwan (officially the "Republic of China" represented under the name Separate Customs Territory of Taiwan, Penghu, Kinmen, and Matsu) and China (represented by the People's Republic of China) were admitted into the World Trade Organization (WTO) simultaneously in 2002. Beer could now be imported and exported across the Taiwan Strait for the first time.
Foreign labels accounted for just 18 percent of the NT$45 billion (US$1.3 billion) beer market in the ROC in 2004; Taiwan Beer accounted for all of the remaining 82 percent. Two years later the PRC refused to allow Taiwan Beer to be imported. Officials cited a law banning the use of county or regional names in commercial products. In the ROC this argument was hardly persuasive, given the number of products in China already sporting such names, including China's Tsingtao Beer, named for a city in Shandong province. The move was interpreted by many Taiwanese as an attempt to thwart the free trade PRC had pledged by denying Taiwan proper recognition of its trademarks. A boycott of beers from China was soon underway in the country.[7] The controversy, widely reported in the international press, led to increased recognition of the Taiwan Beer brand.
^Van der Haegen, Jeremy. "Taiwan's Craft Beer Industry in Search of a Local Identity". international.thenewslens.com. The News Lens. Retrieved 30 April 2020.
^ "Beer in Taiwan". www.euromonitor.com. Retrieved 2008-08-23.
^"Craft Beers Increase in Taiwan" (PDF). apps.fas.usda.gov. USDA.
^Wu, Debby (10 July 2004). "Boycott of Chinese beers promoted". The Taipei Times. p. 3.
External links
Wikimedia Commons has media related to Beers of Taiwan.
Case Study: TsingTao and Taiwan Beer: Trademark Dispute Between Beijing and Taipei
Lin, Jackie. "Beer fight is about politics: TTL." Taipei Times, 2004-07-02.
beer, taiwan, dominated, monopoly, products, until, 2002, when, free, trade, became, taiwan, main, domestic, brand, remains, taiwan, beer, brewed, publicly, owned, taiwan, tobacco, liquor, corporation, that, succeeded, government, monopoly, bureau, 2002, taiwa. Beer in Taiwan was dominated by monopoly products until 2002 when free trade became law in Taiwan The main domestic brand remains Taiwan Beer brewed by the publicly owned Taiwan Tobacco and Liquor Corporation that succeeded the government s monopoly bureau in 2002 Beer in TaiwanTaiwan Beer is one of the best known brands of beer in TaiwanTraditional Chinese台灣啤酒Simplified Chinese台湾啤酒TranscriptionsStandard MandarinHanyu PinyinTaiwan pijiǔThe liberalization of the Taiwanese beer market was followed by the emergence of craft breweries Some of the well developed brands include Bucksin 金車柏克金 Long Chuan 龍泉 Le Ble d Or 金色三麥 Jolly Brewery Restaurant 卓莉手工醸啤酒泰食餐廳 North Taiwan Brewing 北台灣麥酒 and Taihu Brewing 臺虎精釀 Contents 1 History 2 Economy 3 Beer market 4 The Beer Wars 5 See also 6 References 7 External linksHistory EditFurther information Taiwan Beer and Taiwan Tobacco and Liquor Corporation The first beer monopoly was held from 1922 to 1946 under Japanese rule by Takasago Beer Takasago Beer was brewed in light and dark varieties and competed at times against Japanese import beers Its successor in 1946 Taiwan Beer remained a monopoly product after the island was returned to the Republic of China Taiwan entered its modern period of multiparty democracy in the 1990s and shed most of its government monopolies as it joined the World Trade Organization in 2002 After the opening up of the private alcohol market dozens of craft brewers sprung up 1 Expats made up a large percentage of the early craft brewers in Taiwan 2 Taiwanese craft breweries have had to work hard to distinguish themselves from both TTLC products and foreign imports 3 4 Economy EditDomestic beer production in Taiwan was more than 400 million litres annually in 2008 with a significant volume being used for local consumption Local beer production accounts for over 80 of total beer consumption in Taiwan A small proportion of the domestically produced beer is exported 5 Beer market EditIn 2013 Taiwan consumed 517 million liters of beer 149 million of which was imported Beer is the most popular alcoholic beverage in Taiwan by volume 6 The Beer Wars EditTrade disputes with China led to what is known locally as the Beer Wars Taiwan officially the Republic of China represented under the name Separate Customs Territory of Taiwan Penghu Kinmen and Matsu and China represented by the People s Republic of China were admitted into the World Trade Organization WTO simultaneously in 2002 Beer could now be imported and exported across the Taiwan Strait for the first time Foreign labels accounted for just 18 percent of the NT 45 billion US 1 3 billion beer market in the ROC in 2004 Taiwan Beer accounted for all of the remaining 82 percent Two years later the PRC refused to allow Taiwan Beer to be imported Officials cited a law banning the use of county or regional names in commercial products In the ROC this argument was hardly persuasive given the number of products in China already sporting such names including China s Tsingtao Beer named for a city in Shandong province The move was interpreted by many Taiwanese as an attempt to thwart the free trade PRC had pledged by denying Taiwan proper recognition of its trademarks A boycott of beers from China was soon underway in the country 7 The controversy widely reported in the international press led to increased recognition of the Taiwan Beer brand See also Edit Beer portal Taiwan portalBeer and breweries by region Beer in China Beer in Japan Beer in the Philippines Taiwanese whiskyReferences Edit Huichen Chou Cybil How Taiwanese craft beers are finding fans in Asia and the West www scmp com SCMP Retrieved 30 April 2020 Jarnit Bjergso Jeppe Expat Hipsters Are Taking Over Taiwan s Craft Beer Scene www vice com Vice Retrieved 30 April 2020 Kiniry Laura Inside Taiwan s Craft Beer Renaissance www smithsonianmag com Smithsonian Magazine Retrieved 30 April 2020 Van der Haegen Jeremy Taiwan s Craft Beer Industry in Search of a Local Identity international thenewslens com The News Lens Retrieved 30 April 2020 Beer in Taiwan www euromonitor com Retrieved 2008 08 23 Craft Beers Increase in Taiwan PDF apps fas usda gov USDA Wu Debby 10 July 2004 Boycott of Chinese beers promoted The Taipei Times p 3 External links Edit Wikimedia Commons has media related to Beers of Taiwan Case Study TsingTao and Taiwan Beer Trademark Dispute Between Beijing and Taipei Lin Jackie Beer fight is about politics TTL Taipei Times 2004 07 02 2008 Taiwan Beer Festival Taipei Times 2008 08 01 Retrieved from https en wikipedia org w index php title Beer in Taiwan amp oldid 1146709114, wikipedia, wiki, book, books, library,
