Awfully Chocolate is a bakery chain in Asia. It is known for its all-chocolate cake and other desserts.[2] It has 17 locations including shops, cafes and restaurants.[3]
Awfully Chocolate was founded by Lyn Lee, who left her job as an attorney to start the business in 1998. Its first store was in Katong in Singapore. Only one type of cake was sold: a round six-inch chocolate fudge cake called the "all-chocolate cake". The store had an unusual minimalist design in dark brown and white, with the cakes not on display.[4] It received early attention for not looking like a typical cake store and for its similarly minimalist-looking single product.[5]
Its second store, at Cluny Court, was opened in 2004.[4][6]
By 2007 there were 17 franchise locations in China, Taiwan and Hong Kong.[7]
The all-chocolate cake was Awfully Chocolate's first product. It was sold in whole 6-inch cakes.[9] Half a year later, the chocolate banana cake was introduced, followed by the chocolate, rum and cherry cake for Christmas in December 1999.[10]
Ice Creamedit
In 2005, Hei Ice Cream was released, the company's signature dark chocolate ice cream.[11] They were served in containers that resemble American Chinese take-out food boxes, with the Chinese character "hei" that means "dark".
Seasonal productsedit
Every Christmas, Awfully Chocolate sells log cakes based on its original all-chocolate cake.[12]
Referencesedit
^"Awfully Chocolate's Recipe for Success". CNBC. 10 September 2015. from the original on 9 July 2021. Retrieved 30 June 2021.
^Mahtani, Shibani. "A guide to local favorites in Joo Chiat Singapore". Washington Post.
^"Awfully Chocolate". Marina Bay Sands. from the original on 9 July 2021. Retrieved 30 June 2021.[failed verification]
^ ab"How Awfully Chocolate's founder went from connoisseur to entrepreneur". BBC News. 8 November 2010. from the original on 30 June 2021. Retrieved 30 June 2021.
^"How Awfully Chocolate went from shop to successful regional franchise". myBusiness. from the original on 15 July 2021. Retrieved 14 July 2021.
^"The Obligatory Office Get-Together". I-S Magazine. 15 November – 5 December 2002.
^Malcolm Surridge; Andrew Gillespie (2021). Cambridge International AS & A Level Business (Second ed.). Hodder Education. p. 40. ISBN9781398308190 – via Google Books.
^"Ninethirty by Awfully Chocolate". Time Out. 24 January 2014. from the original on 9 July 2021. Retrieved 30 June 2021.
^Tan, Angelica (27 August 1999). "Get a shot of chocolate at this 'clinic'". City Weekly. from the original on 13 June 2021.
awfully, chocolate, bakery, chain, asia, known, chocolate, cake, other, desserts, locations, including, shops, cafes, restaurants, company, typeprivate, limited, companyindustrycafefounded16, november, 1998, years, 1998, katong, singaporefounderslyn, headquart. Awfully Chocolate is a bakery chain in Asia It is known for its all chocolate cake and other desserts 2 It has 17 locations including shops cafes and restaurants 3 Awfully ChocolateCompany typePrivate limited companyIndustryCafeFounded16 November 1998 25 years ago 1998 11 16 in Katong SingaporeFoundersLyn Lee 1 Headquarters190A Pandan Loop SingaporeAreas servedSingaporeChinaKey peopleLyn Lee director ProductsChocolate cakeChocolateWebsitewww wbr awfullychocolate wbr com Contents 1 History 2 Products 2 1 Cakes 2 2 Ice Cream 2 3 Seasonal products 3 References 4 External linksHistory editAwfully Chocolate was founded by Lyn Lee who left her job as an attorney to start the business in 1998 Its first store was in Katong in Singapore Only one type of cake was sold a round six inch chocolate fudge cake called the all chocolate cake The store had an unusual minimalist design in dark brown and white with the cakes not on display 4 It received early attention for not looking like a typical cake store and for its similarly minimalist looking single product 5 Its second store at Cluny Court was opened in 2004 4 6 By 2007 there were 17 franchise locations in China Taiwan and Hong Kong 7 It later opened a cafe called Ninethirty 8 Products editCakes edit The all chocolate cake was Awfully Chocolate s first product It was sold in whole 6 inch cakes 9 Half a year later the chocolate banana cake was introduced followed by the chocolate rum and cherry cake for Christmas in December 1999 10 Ice Cream edit In 2005 Hei Ice Cream was released the company s signature dark chocolate ice cream 11 They were served in containers that resemble American Chinese take out food boxes with the Chinese character hei that means dark Seasonal products edit Every Christmas Awfully Chocolate sells log cakes based on its original all chocolate cake 12 References edit Awfully Chocolate s Recipe for Success CNBC 10 September 2015 Archived from the original on 9 July 2021 Retrieved 30 June 2021 Mahtani Shibani A guide to local favorites in Joo Chiat Singapore Washington Post Awfully Chocolate Marina Bay Sands Archived from the original on 9 July 2021 Retrieved 30 June 2021 failed verification a b How Awfully Chocolate s founder went from connoisseur to entrepreneur BBC News 8 November 2010 Archived from the original on 30 June 2021 Retrieved 30 June 2021 How Awfully Chocolate went from shop to successful regional franchise myBusiness Archived from the original on 15 July 2021 Retrieved 14 July 2021 The Obligatory Office Get Together I S Magazine 15 November 5 December 2002 Malcolm Surridge Andrew Gillespie 2021 Cambridge International AS amp A Level Business Second ed Hodder Education p 40 ISBN 9781398308190 via Google Books Ninethirty by Awfully Chocolate Time Out 24 January 2014 Archived from the original on 9 July 2021 Retrieved 30 June 2021 Tan Angelica 27 August 1999 Get a shot of chocolate at this clinic City Weekly Archived from the original on 13 June 2021 Kapoor Anita December 1999 Awfully Chocolate Cake Shop Female Magazine Sim Ashleigh 20 January 2005 Dark Victory Urban Our Favourite A Christmas Log The Straits Times 17 December 2004 External links editOfficial website nbsp This Singaporean corporation or company article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Awfully Chocolate amp oldid 1212576727, wikipedia, wiki, book, books, library,
