The Audit Bureau of Circulations (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company also verifies data, processes and good practice to these and other industry-agreed standards (such as those set by JICWEBS[1]).
Audit Bureau of Circulations
Founded
14 October 1931
Founder
ISBA (Society of British Advertisers)
Focus
Newspaper and magazine circulation
Website
www.abc.org.uk
Established in 1931 by the Society of British Advertisers (an organisation which later became ISBA[2]), ABC is a founder member of the International Federation of ABCs[3] and was the first UK Joint Industry Currency (JIC) for the media industry. JICs are owned by the industry to provide transparent and independent audience measurement for each medium.[4]
In May 2020, the board of the ABC voted to allow national newspaper publishers the option to ‘opt out’ of reporting their circulation figures publicly.[5]
ABC is governed by a board consisting of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry, agree new standards and make strategic decisions as to how ABC is run.
Reporting Standards Groupedit
ABC has Reporting Standards Groups (RSGs) responsible for setting reporting standards for media products across each of the following sectors: national, regional, consumer, business, bulk distribution and Republic of Ireland.
RSGs include representatives from media owners, media buyers and trade associations and typically meet three times a year. Changes to the Reporting Standards are generally agreed by consensus.
Chairmanedit
Derek Morris was announced as ABC UK's new chairman in October 2016 and took up the position in December of that year. He replaced Sally Cartwright who had chaired the board since 2010.[6]
Chief Executiveedit
Simon Redlich has been the permanent CEO of ABC UK since 25 November 2016.[7] He was previously announced as the interim CEO in January 2016,[8] replacing Jerry Wright who stepped down from the role after more than seven years.
Activitiesedit
Media brand measurement
As a JIC, ABC creates census based trading standards to accurately reflect media activity across print and digital platforms.[9] It then provides independent verification of media owner data to these standards. This data and related information is shown on the media owner's ABC Certificate and can also be viewed and sorted using digital tables. All visitors to the ABC website can search for and download a current certificate. This transparency and availability of data helps to facilitate the buying and selling of advertising space.[10]
Verification service
ABC is an independent verification provider for other media industry organisations including JICWEBS,[11] the EDAA and Counter for example. ABC's role is to check that media companies are meeting the standards set by these other organisations.
Reporting
ABC publishes a range of data reports across a number of industry sectors.
Referencesedit
^. JICWEBS. 26 September 2017. Archived from the original on 8 March 2018. Retrieved 8 March 2018.
^"A Matter of Fact". IPA. 1 June 2017. Retrieved 8 March 2018.
^"ABC introduces new reporting options for newsbrands – 21.05.20 – ABC | Audit Bureau of Circulations". abc.org.uk. Retrieved 28 July 2020.
^"ABC announces new Chairman designate". Research Live. 27 October 2016. Retrieved 8 March 2018.
^"CEO for ABC announced". ABC. 25 November 2016. Retrieved 8 March 2018.
^"Simon Redlich to become interim ABC Chief Executive". Campaign. 2 December 2015. Retrieved 8 March 2018.
^"How do you measure a paper publisher's true digital value?". The New European. 8 September 2017. Retrieved 8 March 2018.
^"Consumer ABCs: Industry analysis". Mediatel. 12 August 2016. Retrieved 8 March 2018.
^"JICWEBS introduce anti-fraud certification". Campaign. 26 September 2017. Retrieved 8 March 2018.
External linksedit
Official website
IFABC, the International Federation of ABC's
February 15, 2024
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Not to be confused with the company with the same abbreviation American Broadcasting Company This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Audit Bureau of Circulations UK news newspapers books scholar JSTOR August 2016 Learn how and when to remove this template message The Audit Bureau of Circulations ABC is a non profit organisation owned and developed by the media industry ABC delivers industry agreed standards for media brand measurement of print publications digital channels and events The company also verifies data processes and good practice to these and other industry agreed standards such as those set by JICWEBS 1 Audit Bureau of CirculationsFounded14 October 1931FounderISBA Society of British Advertisers FocusNewspaper and magazine circulationWebsitewww wbr abc wbr org wbr ukEstablished in 1931 by the Society of British Advertisers an organisation which later became ISBA 2 ABC is a founder member of the International Federation of ABCs 3 and was the first UK Joint Industry Currency JIC for the media industry JICs are owned by the industry to provide transparent and independent audience measurement for each medium 4 In May 2020 the board of the ABC voted to allow national newspaper publishers the option to opt out of reporting their circulation figures publicly 5 Contents 1 Board 2 Reporting Standards Group 3 Chairman 4 Chief Executive 5 Activities 6 References 7 External linksBoard editABC is governed by a board consisting of advertisers media agencies media owners and trade bodies They represent the differing interests of the media industry agree new standards and make strategic decisions as to how ABC is run Reporting Standards Group editABC has Reporting Standards Groups RSGs responsible for setting reporting standards for media products across each of the following sectors national regional consumer business bulk distribution and Republic of Ireland RSGs include representatives from media owners media buyers and trade associations and typically meet three times a year Changes to the Reporting Standards are generally agreed by consensus Chairman editDerek Morris was announced as ABC UK s new chairman in October 2016 and took up the position in December of that year He replaced Sally Cartwright who had chaired the board since 2010 6 Chief Executive editSimon Redlich has been the permanent CEO of ABC UK since 25 November 2016 7 He was previously announced as the interim CEO in January 2016 8 replacing Jerry Wright who stepped down from the role after more than seven years Activities editMedia brand measurementAs a JIC ABC creates census based trading standards to accurately reflect media activity across print and digital platforms 9 It then provides independent verification of media owner data to these standards This data and related information is shown on the media owner s ABC Certificate and can also be viewed and sorted using digital tables All visitors to the ABC website can search for and download a current certificate This transparency and availability of data helps to facilitate the buying and selling of advertising space 10 Verification serviceABC is an independent verification provider for other media industry organisations including JICWEBS 11 the EDAA and Counter for example ABC s role is to check that media companies are meeting the standards set by these other organisations ReportingABC publishes a range of data reports across a number of industry sectors References edit JICWEBS Certification JICWEBS 26 September 2017 Archived from the original on 8 March 2018 Retrieved 8 March 2018 About Us ISBA Retrieved 8 March 2018 About Us IFABC Retrieved 8 March 2018 A Matter of Fact IPA 1 June 2017 Retrieved 8 March 2018 ABC introduces new reporting options for newsbrands 21 05 20 ABC Audit Bureau of Circulations abc org uk Retrieved 28 July 2020 ABC announces new Chairman designate Research Live 27 October 2016 Retrieved 8 March 2018 CEO for ABC announced ABC 25 November 2016 Retrieved 8 March 2018 Simon Redlich to become interim ABC Chief Executive Campaign 2 December 2015 Retrieved 8 March 2018 How do you measure a paper publisher s true digital value The New European 8 September 2017 Retrieved 8 March 2018 Consumer ABCs Industry analysis Mediatel 12 August 2016 Retrieved 8 March 2018 JICWEBS introduce anti fraud certification Campaign 26 September 2017 Retrieved 8 March 2018 External links editOfficial website IFABC the International Federation of ABC s Retrieved from https en wikipedia org w index php title Audit Bureau of Circulations UK amp oldid 1179639821, wikipedia, wiki, book, books, library,
