Asia Brewery, Inc. was established by Lucio Tan on January 27, 1982, with the inauguration of its brewery in Cabuyao, Laguna and the launch of its first brand, Beer Hausen Pale Pilsen. This was followed by Max Premium beer in 1983, Manila Beer in 1985, and Beer Pale Pilsen in 1988. Beer Pale Pilsen (now, Beer Na Beer) was launched with much controversy.[1]
By 1992, the company inaugurated its second brewery at El Salvador, Misamis Oriental with a capacity of 2 million hectoliters of beer per annum. It also began diversifying its product line with the introduction of bottled water (Summit and Absolute), iced tea drinks (Pacific Sun), sport drinks (100Plus Isotonic Drink and Cobra Energy Drink) and alcoholic mixes (Tanduay Ice and Tanduay Black “alcomixes”). The company is also looking into expanding into the international market.[2]
International brandsedit
The company currently brews Colt 45 (under license) and distributes Asahi Super Dry beers.[3][4] It was previously a licensee brewer of Carlsberg (1987), Budweiser (1997), Lone Star (1999), Coors Original (2007) and Coors Light (2007) beers. In May 2016, the company announced it signed an agreement with Heineken International to establish a new venture (AB Heineken Philippines, Inc.) that will brew and distribute Heineken brands. The company also announced it will begin distributing Heineken and Tiger Beer.[5]
In 2007, the company became the Philippine bottler of Virgin Cola, through its subsidiary, InterBev Philippines, Inc. until the closure of Virgin Cola.
In 2011, the company acquired Philippine distribution rights for Vitamilk soy milk from Thailand's Green Spot Company Ltd., with an option to manufacture the product under a joint-venture agreement given certain sales milestones. The following year, the company announced the establishment of AB Pascual Foods, a joint-venture with Spanish dairy company Grupo Leche Pascual (renamed as Calidad Pascual in 2014) to enter the yogurt market. The venture will initially import Creamy Delight yogurt with the intention of putting up a yogurt manufacturing facility in the Philippines in two to three years.[6][7][8]
In March 2014, the company announced[9] it had acquired the license to manufacture and distribute the ready-to-drink version of Nestea, taking over from Coca-Cola Bottlers Philippines, Inc. (now Coca-Cola Beverages Philippines).
asia, brewery, philippines, based, diversified, beverage, company, owned, group, publicly, listed, holding, company, lucio, typesubsidiaryfoundedjanuary, 1982, years, 1982, founderlucio, headquartersmakati, philippinesarea, servedphilippineskey, peoplelucio, c. Asia Brewery Inc is a Philippines based diversified beverage company owned by LT Group Inc PSE LTG a publicly listed holding company of Lucio Tan Asia Brewery Inc TypeSubsidiaryFoundedJanuary 27 1982 41 years ago 1982 01 27 FounderLucio C Tan Sr HeadquartersMakati PhilippinesArea servedPhilippinesKey peopleLucio C Tan Sr Chairman Michael G Tan President ProductsBeer Alcomix Non Alcoholic BeveragesParentLT Group Inc Websiteasiabrewery com Contents 1 History 2 International brands 3 Breweries 4 Products 5 Basketball teams 6 References 7 External linksHistory editAsia Brewery Inc was established by Lucio Tan on January 27 1982 with the inauguration of its brewery in Cabuyao Laguna and the launch of its first brand Beer Hausen Pale Pilsen This was followed by Max Premium beer in 1983 Manila Beer in 1985 and Beer Pale Pilsen in 1988 Beer Pale Pilsen now Beer Na Beer was launched with much controversy 1 By 1992 the company inaugurated its second brewery at El Salvador Misamis Oriental with a capacity of 2 million hectoliters of beer per annum It also began diversifying its product line with the introduction of bottled water Summit and Absolute iced tea drinks Pacific Sun sport drinks 100Plus Isotonic Drink and Cobra Energy Drink and alcoholic mixes Tanduay Ice and Tanduay Black alcomixes The company is also looking into expanding into the international market 2 International brands editThe company currently brews Colt 45 under license and distributes Asahi Super Dry beers 3 4 It was previously a licensee brewer of Carlsberg 1987 Budweiser 1997 Lone Star 1999 Coors Original 2007 and Coors Light 2007 beers In May 2016 the company announced it signed an agreement with Heineken International to establish a new venture AB Heineken Philippines Inc that will brew and distribute Heineken brands The company also announced it will begin distributing Heineken and Tiger Beer 5 In 2007 the company became the Philippine bottler of Virgin Cola through its subsidiary InterBev Philippines Inc until the closure of Virgin Cola In 2011 the company acquired Philippine distribution rights for Vitamilk soy milk from Thailand s Green Spot Company Ltd with an option to manufacture the product under a joint venture agreement given certain sales milestones The following year the company announced the establishment of AB Pascual Foods a joint venture with Spanish dairy company Grupo Leche Pascual renamed as Calidad Pascual in 2014 to enter the yogurt market The venture will initially import Creamy Delight yogurt with the intention of putting up a yogurt manufacturing facility in the Philippines in two to three years 6 7 8 In March 2014 the company announced 9 it had acquired the license to manufacture and distribute the ready to drink version of Nestea taking over from Coca Cola Bottlers Philippines Inc now Coca Cola Beverages Philippines Breweries editCabuyao Laguna El Salvador Misamis OrientalProducts editBeer Beer na Beer BnB Pale Pilsen Colt 45 malt liquor under license Brew Kettle wheat beer Brew Kettle Radler flavored wheat beer Asahi Super Dry distribution Heineken distribution Tiger Beer distribution Paraiso Craft Style Beer in Bighani and Lakas flavors Alcomix Tanduay Ice flavored vodka Tanduay Ice Zero flavored vodka Hard Seltzer Spiritz Non alcoholic Absolute Distilled Drinking Water Summit Still Water Summit Sparkling Water Summit Natural Drinking Water Cobra Energy Drink Nestea ready to drink under license Sunkist Carbonated Juice under license Sunkist Freshie under licenseDairy Vitamilk Soy Milk distribution Pascual Creamy Delight Yogurt Discontinued Beer Hausen Pale Pilsen Max Premium Beer Stag Pale Pilsen Admiral Beer Q Shandy Colt Ice Pacific Sun iced tea drink Feelgood juice drink Summit Vitamin Water Summit Clear Carlsberg under license Labatt s Ice under license Lone Star under license Lone Star Light under license Lone Star Ultra under license Budweiser under license Virgin Cola In Color Red under license Virgin Lemon Lime In Color Blue under license Virgin Orange Soda In Color Orange under license Coors Original under license Coors Light under license Magnum 8 8 Alcomix Roots Ginger Brew sparkling non alcoholic drink 100Plus sports drink Manila Beer Manila Beer Light Ultimo Craft Red Oak Sangria Vivo Wine Tanduay Black Bifrutas Discontinued in 2021 Coco FreshBasketball teams editCobra Energy Drink Iron Men PBL 2009 2010 PBA D League 2011 Stag Pale Pilseners PBL 1995 1996 Manila Beer Brewmasters PBA 1984 1986 References edit Asia Brewery Inc v The Hon Court of Appeals and San Miguel Corporation Supreme Court of the Philippines July 5 1993 Text Inquirer Philippine Daily January 28 2013 Asia Brewery to expand throughout Asia business inquirer net Dumlao Doris C September 26 2012 Asahi Breweries Lucio Tan firm eye tie up business inquirer net Asia Brewery bags deal to sell Asahi beer in Phl philstar com Dumlao Abadilla Doris May 27 2016 Asia Brewery Heineken ink PH beer venture business inquirer net Asia Brewery Grupo Leche Pascual tie up aims to double Philippine yogurt market InterAksyon com www interaksyon com Archived from the original on December 7 2012 Retrieved January 17 2022 Lowe Aya June 20 2013 Asia Brewery goes into yoghurt and soy milk Rappler Asia Brewery eyes dairy manufacturing hub in Laguna for exports to Southeast Asia InterAksyon com www interaksyon com Archived from the original on June 24 2013 Retrieved January 17 2022 LT Group bares expansion plans for operating units philstar com External links editAsia Brewery Inc Creamy Delight yogurt LT Group Inc 14 33 24 N 121 01 17 E 14 55667 N 121 02139 E 14 55667 121 02139 Retrieved from https en wikipedia org w index php title Asia Brewery amp oldid 1186834568, wikipedia, wiki, book, books, library,
