The store was themed heavily in green, featuring several Android "green robot" sculptures. In the store, Telstra provided visitors with an interactive spaceship zone that featured a flight simulator (via the Google Earth software, a Liquid Galaxy set-up[3]), and also included a massive screen on which visitors could play Angry Birds. It further featured scented areas with gingerbread and grass aromas, called "Android grass",[3] to further immerse visitors.
HistoryEdit
Androidland had been in development since July 2011.[4][5]Google Australia helped to train the store's Android experts to be able to assist visitors with their current devices, help them with their new ones and recommend apps to install.[6]
Warwick Bray, the Executive Director of Telstra Mobile, stated, "Over the past 12 months we've seen a huge growth in the number of customers coming in-store and asking us about Android phones and tablets. With Androidland we wanted to create a retail environment like no other that helps us to answer customer questions in a fun, interactive way."[7]
In October 2013, Spice Group announced a partnership with Google to set up 50 AndroidLand stores in India along with 100 smaller versions of the stores as AndroidLand mini stores.[8]
ReceptionEdit
Logan Booker, writing for Gizmodo Australia wrote, "It's a friendly environment, definitely, and if I were to make the switch to Android, I’d be sure to stop by to aid in my decision-making. The interesting fusion of business with an "experience" beyond product demonstrations gives the shop-within-a-shop a corporate Powerhouse Museum feel."[3]
The Telstra press release stated Androidland was a temporary installation but also noted the possibility of the installation expanding through other Telstra stores in Australia based on customer feedback.[7]
ReferencesEdit
^"Meet Androidland: Australia opens "world-first" Android store in Melbourne". Apcmag.com. Retrieved 2011-12-10.
^McGrath, Lachlan (2011-12-02). "Androidland opens in Melbourne". Google Australia Blog. Retrieved 2021-12-06.
^ abcBooker, Logan (2011-12-05). "A Walk Through Telstra's Android Wonderland". Gizmodo Australia. Retrieved 2021-12-06.
^Welch, Chris (2011-12-04). "Androidland: Telstra and Google open dedicated store in Melbourne". The Verge. Retrieved 2021-12-06.
^Kennemer, Quentyn (2011-12-02). "Telstra Tests "Androidland" – The First Ever Android Store [Video]". Phandroid. Retrieved 2021-12-06.
^Brian, Matt (2011-12-02). "Telstra Opens Androidland, The World's First Android Store". TheNextWeb. Retrieved 2021-12-06.
^ ab. Telstra (Press release). 2011-12-02. Archived from the original on 2011-12-05. Retrieved 2012-01-01.
^Aulakh, Gulveen (9 October 2013). "Spice Group plans to roll out 100 AndroidLand Mini stores in 18 months". The Economic Times. ISSN 0013-0389. Retrieved 2023-06-16 – via The Economic Times - The Times of India.
October 20, 2023
androidland, topic, this, article, meet, wikipedia, general, notability, guideline, please, help, demonstrate, notability, topic, citing, reliable, secondary, sources, that, independent, topic, provide, significant, coverage, beyond, mere, trivial, mention, no. The topic of this article may not meet Wikipedia s general notability guideline Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention If notability cannot be shown the article is likely to be merged redirected or deleted Find sources Androidland news newspapers books scholar JSTOR August 2022 Learn how and when to remove this template message Androidland was an Android themed pop up store created by the carrier Telstra in collaboration with Google on Bourke Street Melbourne Australia in December 2011 1 2 Android s green robot The store was themed heavily in green featuring several Android green robot sculptures In the store Telstra provided visitors with an interactive spaceship zone that featured a flight simulator via the Google Earth software a Liquid Galaxy set up 3 and also included a massive screen on which visitors could play Angry Birds It further featured scented areas with gingerbread and grass aromas called Android grass 3 to further immerse visitors History EditAndroidland had been in development since July 2011 4 5 Google Australia helped to train the store s Android experts to be able to assist visitors with their current devices help them with their new ones and recommend apps to install 6 Warwick Bray the Executive Director of Telstra Mobile stated Over the past 12 months we ve seen a huge growth in the number of customers coming in store and asking us about Android phones and tablets With Androidland we wanted to create a retail environment like no other that helps us to answer customer questions in a fun interactive way 7 In October 2013 Spice Group announced a partnership with Google to set up 50 AndroidLand stores in India along with 100 smaller versions of the stores as AndroidLand mini stores 8 Reception EditLogan Booker writing for Gizmodo Australia wrote It s a friendly environment definitely and if I were to make the switch to Android I d be sure to stop by to aid in my decision making The interesting fusion of business with an experience beyond product demonstrations gives the shop within a shop a corporate Powerhouse Museum feel 3 The Telstra press release stated Androidland was a temporary installation but also noted the possibility of the installation expanding through other Telstra stores in Australia based on customer feedback 7 References Edit Meet Androidland Australia opens world first Android store in Melbourne Apcmag com Retrieved 2011 12 10 McGrath Lachlan 2011 12 02 Androidland opens in Melbourne Google Australia Blog Retrieved 2021 12 06 a b c Booker Logan 2011 12 05 A Walk Through Telstra s Android Wonderland Gizmodo Australia Retrieved 2021 12 06 Welch Chris 2011 12 04 Androidland Telstra and Google open dedicated store in Melbourne The Verge Retrieved 2021 12 06 Kennemer Quentyn 2011 12 02 Telstra Tests Androidland The First Ever Android Store Video Phandroid Retrieved 2021 12 06 Brian Matt 2011 12 02 Telstra Opens Androidland The World s First Android Store TheNextWeb Retrieved 2021 12 06 a b Telstra launches world first Android store in Melbourne Media Announcement About Telstra Telstra Press release 2011 12 02 Archived from the original on 2011 12 05 Retrieved 2012 01 01 Aulakh Gulveen 9 October 2013 Spice Group plans to roll out 100 AndroidLand Mini stores in 18 months The Economic Times ISSN 0013 0389 Retrieved 2023 06 16 via The Economic Times The Times of India Retrieved from https en wikipedia org w index php title Androidland amp oldid 1160442744, wikipedia, wiki, book, books, library,
