Aloft Hotels is a hotel chain based in North America, owned by Marriott International. The first hotel opened at the Trudeau International Airport in Montreal in 2008.[2] Aloft Hotels have since opened across North America and internationally. Most Aloft hotels are located in city centers or in close proximity to airports. As of June 30, 2020, the chain had 183 hotels with 30,660 rooms.[3]
The brand is most notable for its modern architecture design style.[2] Another characteristic of Aloft hotels is the naming of basic hotel amenities. For example, in each hotel, the swimming pool is referred to as "splash".[4]
Aloft Hotels was conceived in 2005 by Amal Abdullah. The hotel chain already had several brands, including Sheraton, Westin, and W Hotels, but was looking to expand into a market of more contemporary hotels. To reflect its relationship with Starwood Hotels, the Aloft brand was dubbed "A Vision of W Hotels". Starwood worked with the architectural company Rockwell Group and its founder David Rockwell to come up with the design.[2][dead link]
To generate interest in the brand before its 2008 opening, Starwood launched a virtual tour of the hotels using Second Life,[5] which enables visitors to move through a typical Aloft Hotel and explore its aspects in detail. Starwood monitored statistics from the site, gauged public reception based upon visitors' opinions, and incorporated this information into the design of future Aloft Hotels.[5][dead link] Aloft became part of Marriott International in 2016 when Marriott acquired Starwood.[6]
In 2011 and 2012, 20 proposed locations were to open, including in Mexico, Thailand, Colombia, and England,[4] for a total of 66 Aloft locations. While positive for the hotel brand, this number was well short of an original anticipation to have 500 locations by 2012.[5]
In early 2013, the brand opened a 482-room property in Kuala Lumpur, Malaysia, making it the largest Aloft hotel in the world. The hotel includes a ballroom that can accommodate up to 1,000 people in a theatre setting.[12]
In September 2016, Aloft entered the Saudi Arabian market with a new hotel near the center of Riyadh.[14]
In December 2016, Aloft Long Island City-Manhattan View opened.[15]
In 2018, the new Mag Mile Hotel in Chicago, the largest with 435 rooms, updated the Aloft template, by integrating modern art, cutting-edge design, and floor-to-ceiling windows in the lobby.[16]
Reception
Public reception of Aloft Hotels has been mixed. The majority of opinions revolve around the two main aspects of the hotel brand: room prices, and the contemporary style. One critic has decried that Aloft Hotels have too much of a "cookie cutter" feel and use colors, shapes, and lingo to an overwhelming degree.[17]
^ abc Starwood Hotels Explore Second Life First 2011-03-14 at the Wayback Machine. Jana, Reena. Bloomberg Businessweek, August 23, 2010, Accessed November 8, 2010.
^"2016 Annual Report". www.marriott.gcs-web.com. p. 8.
^"2017 Annual Report". www.marriott.gcs-web.com. p. 8.
^"2018 Annual Report". www.marriott.gcs-web.com. p. 7.
^"2019 Annual Report". www.marriott.gcs-web.com. p. 7.
^"2020 Annual Report". www.marriott.gcs-web.com. p. 14.
^"Aloft opens its largest property in Malaysia". TTGmice. Retrieved 28 March 2013.
^"Aloft Cleveland Downtown". Aloft Hotels. Retrieved January 31, 2018.
^"Aloft Riyadh Hotel Opens in Saudi Arabia". Hotel News Resource Mobile Edition. September 6, 2016. Retrieved January 12, 2018.
^"Aloft Long Island City-Manhattan View". Aloft Hotels. Retrieved January 31, 2018.
^"TravelMarket, 21 Dec 2018". www.travelmarketreport.com.
^The adrift Aloft Hotel. Schumacher, Mary Louise. Milwaukee Journal-Sentinel, January 12, 2010, Accessed November 9, 2010.
January 06, 2023
aloft, hotels, hotel, chain, based, north, america, owned, marriott, international, first, hotel, opened, trudeau, international, airport, montreal, 2008, have, since, opened, across, north, america, internationally, most, aloft, hotels, located, city, centers. Aloft Hotels is a hotel chain based in North America owned by Marriott International The first hotel opened at the Trudeau International Airport in Montreal in 2008 2 Aloft Hotels have since opened across North America and internationally Most Aloft hotels are located in city centers or in close proximity to airports As of June 30 2020 the chain had 183 hotels with 30 660 rooms 3 Aloft HotelsTypeFranchiseIndustryhospitalityFounded2005FounderW HotelsNumber of locations203 1 September 2020 Area servedUnited States Canada Europe AsiaOwnerMarriott InternationalParentMarriott InternationalWebsitealoft hotels wbr marriott wbr comThe brand is most notable for its modern architecture design style 2 Another characteristic of Aloft hotels is the naming of basic hotel amenities For example in each hotel the swimming pool is referred to as splash 4 Contents 1 History 2 Accommodations 3 Locations 4 Reception 5 ReferencesHistory EditAloft Hotels was conceived in 2005 by Amal Abdullah The hotel chain already had several brands including Sheraton Westin and W Hotels but was looking to expand into a market of more contemporary hotels To reflect its relationship with Starwood Hotels the Aloft brand was dubbed A Vision of W Hotels Starwood worked with the architectural company Rockwell Group and its founder David Rockwell to come up with the design 2 dead link To generate interest in the brand before its 2008 opening Starwood launched a virtual tour of the hotels using Second Life 5 which enables visitors to move through a typical Aloft Hotel and explore its aspects in detail Starwood monitored statistics from the site gauged public reception based upon visitors opinions and incorporated this information into the design of future Aloft Hotels 5 dead link Aloft became part of Marriott International in 2016 when Marriott acquired Starwood 6 Accommodations EditNorthAmerica Europe Middle E amp Africa Asia amp Pacific CaribbeanLatin Am Total2016 7 Properties 81 6 3 20 6 116Rooms 12 096 1 000 956 4 629 1 034 19 7152017 8 Properties 97 6 4 24 7 138Rooms 14 565 1 000 1 131 5 558 1 145 23 3992018 9 Properties 108 7 8 27 9 159Rooms 16 296 1 310 2 012 6 240 1 494 27 3522019 10 Properties 119 10 8 29 10 176Rooms 17 647 1 801 2 012 6 598 1 644 29 7022020 11 Properties 134 10 8 30 10 192Rooms 19 619 1 614 2 006 6 732 1 679 31 650Locations Edit Marriott Aloft Liverpool Since its first hotel opened in 2008 the Aloft brand has grown rapidly The hotel originally started in North America and expanded to include international locations According to the Aloft website in the United States there are current locations in 27 states There are also open locations in Australia Belgium Canada China Colombia Costa Rica England Germany India Malaysia Mexico Panama Paraguay Saudi Arabia South Korea Taiwan Thailand Turkey United Arab Emirates Uruguay and Nepal 4 In 2011 and 2012 20 proposed locations were to open including in Mexico Thailand Colombia and England 4 for a total of 66 Aloft locations While positive for the hotel brand this number was well short of an original anticipation to have 500 locations by 2012 5 In early 2013 the brand opened a 482 room property in Kuala Lumpur Malaysia making it the largest Aloft hotel in the world The hotel includes a ballroom that can accommodate up to 1 000 people in a theatre setting 12 In 2013 the chain opened a new hotel at the Ernst amp Young Tower in Cleveland Ohio 13 In September 2016 Aloft entered the Saudi Arabian market with a new hotel near the center of Riyadh 14 In December 2016 Aloft Long Island City Manhattan View opened 15 In 2018 the new Mag Mile Hotel in Chicago the largest with 435 rooms updated the Aloft template by integrating modern art cutting edge design and floor to ceiling windows in the lobby 16 Reception EditPublic reception of Aloft Hotels has been mixed The majority of opinions revolve around the two main aspects of the hotel brand room prices and the contemporary style One critic has decried that Aloft Hotels have too much of a cookie cutter feel and use colors shapes and lingo to an overwhelming degree 17 References Edit Aloft Hotel Locations www marriott com a b c aloft Montreal Airport Opens Making Global Lifestyle Debut BusinessWire com June 5 2008 Accessed November 8 2010 Aloft Marriott Hotels Development Retrieved 2020 08 20 a b c Alofthotels com Accessed November 8 2010 a b c Starwood Hotels Explore Second Life First Archived 2011 03 14 at the Wayback Machine Jana Reena Bloomberg Businessweek August 23 2010 Accessed November 8 2010 CNBC 23 Sep 2016 www cnbc com 2016 Annual Report www marriott gcs web com p 8 2017 Annual Report www marriott gcs web com p 8 2018 Annual Report www marriott gcs web com p 7 2019 Annual Report www marriott gcs web com p 7 2020 Annual Report www marriott gcs web com p 14 Aloft opens its largest property in Malaysia TTGmice Retrieved 28 March 2013 Aloft Cleveland Downtown Aloft Hotels Retrieved January 31 2018 Aloft Riyadh Hotel Opens in Saudi Arabia Hotel News Resource Mobile Edition September 6 2016 Retrieved January 12 2018 Aloft Long Island City Manhattan View Aloft Hotels Retrieved January 31 2018 TravelMarket 21 Dec 2018 www travelmarketreport com The adrift Aloft Hotel Schumacher Mary Louise Milwaukee Journal Sentinel January 12 2010 Accessed November 9 2010 Retrieved from https en wikipedia org w index php title Aloft Hotels amp oldid 1126589319, wikipedia, wiki, book, books, library,
