The Harley Owners Group (HOG) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong,[1] making it the largest factory-sponsored riding club in the world.[2] The Harley-Davidson community was the prototype for the ethnographic term subculture of consumption, defined as "a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity."[3]
The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers.[4] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events.[5] Much of the intent of this branding effort is presenting Harley-Davidson as an American icon, with the focus on authenticity and pride in being American-made. All of this is credited with turning flagging sales around, and allowing the Harley-Davidson company to grow again.[6]
The name HOG comes from the word used to describe Harley-Davidson motorcycles. It is also Harley's corporate stock ticker symbol.[citation needed]
There is only one rule to become a Harley Owners Group member: The candidate must own a Harley-Davidson Motorcycle; the exception being that Associate Members can enroll under a Full Member (usually the passenger riding along with a Full Member). There are many benefits to becoming a member: discounts with insurance, motorcycle shipping, etc., mileage and member year recognition, rallies and events, and camaraderie.
Once a motorcycle owner is a member at the national level, he or she is then eligible to join one or as many local chapters as he or she wishes. It isn't required to join a local H.O.G. Chapter.
Each Harley-Davidson dealership has the opportunity to sponsor a local HOG Chapter. Some do not, but no chapters exist without a link to a sponsoring dealership and one Chapter per Dealership. Chapters, both in the USA and internationally are supported by Harley-Davidson employees based in Milwaukee, WI, with Regional H.O.G. Managers throughout the United States and H.O.G. Chapter Managers at the dealership level.
A HOG medallion photographed in India
In some circumstances, where a sponsoring dealership closes, a chapter can continue without a sponsoring dealer. In about 2014, this was expanded (with some special circumstances) to two Chapters per dealership.[7][8]
Chapters usually, but not always, elect officers from within their membership, produce a newsletter, and organize events throughout the year. Most events are ride-related. HOG Chapters are managed by volunteers. Some chapters collect dues from members to subsidize the costs of events and the administrative costs of running the chapter.
Events
On the chapter level, most HOG events are member-only rides with guests required to sign waivers. Many chapters host annual rallies either individually or collectively to cover a wider area (either states or countries) that are open to all HOG members regardless of chapter affiliation. HOG themselves host several larger scale events and rallies that are open to all members.[9][10]
Charitable work
In the United States, HOG's official charity is the Muscular Dystrophy Association. HOG chapters are encouraged to support the MDA and/or other charities, though supporting a charity is not a requirement of a HOG chapter.
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References
^Denove, Chris; Power, IV, James D. (2007), Satisfaction: How Every Great Company Listens to the Voice of the Customer, Portfolio, p. 195, ISBN9781591841647
^Schouten, John W.; McAlexander, James H. (June 1995), "Subcultures of consumption — an ethnography of the new bikers", Journal of Consumer Research, The University of Chicago Press, 22 (1): 43–61, doi:10.1086/209434, ISSN 0093-5301, JSTOR 2489699
^Popcorn, Faith; Marigold, Lys (2000), EVEolution: the eight truths of marketing to women, Hyperion, pp. 24–25, ISBN9780786865239
^Clifton, Rita; Simmons, John; Ahmad, Sameena (2004), Brands and branding; The economist series (2nd ed.), Bloomberg Press, ISBN9781576601471
^Wilson, Jerry S.; Blumenthal, Ira (2008), Managing Brand You: Seven Steps to Creating Your Most Successful Self, AMACOM Div American Mgmt Assn, ISBN9780814410684
harley, owners, group, this, article, uses, bare, urls, which, uninformative, vulnerable, link, please, consider, converting, them, full, citations, ensure, article, remains, verifiable, maintains, consistent, citation, style, several, templates, tools, availa. This article uses bare URLs which are uninformative and vulnerable to link rot Please consider converting them to full citations to ensure the article remains verifiable and maintains a consistent citation style Several templates and tools are available to assist in formatting such as Reflinks documentation reFill documentation and Citation bot documentation August 2022 Learn how and when to remove this template message This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Harley Owners Group news newspapers books scholar JSTOR December 2010 Learn how and when to remove this template message The Harley Owners Group HOG is a sponsored community marketing club operated by Harley Davidson for enthusiasts of that brand s motorcycles The HOG is the grandaddy of all community building efforts serving to promote not just a consumer product but a lifestyle The HOG has also served to open new revenue streams for the company with the production of tie in merchandise offered to club members numbering over one million strong 1 making it the largest factory sponsored riding club in the world 2 The Harley Davidson community was the prototype for the ethnographic term subculture of consumption defined as a distinctive subgroup of society that self selects on the basis of a shared commitment to a particular product class brand or consumption activity 3 Harley Owners GroupAbbreviationHOGFormation1983TypeCompany sponsored clubMembership1 000 000 AffiliationsHarley DavidsonWebsitewww wbr hog wbr comThe Harley Owners Group was created in 1983 as a way to build longer lasting and stronger relationships with Harley Davidson s customers by making ties between the company its employees and consumers 4 HOG members typically spend 30 more than other Harley owners on such items as clothing and Harley Davidson sponsored events 5 Much of the intent of this branding effort is presenting Harley Davidson as an American icon with the focus on authenticity and pride in being American made All of this is credited with turning flagging sales around and allowing the Harley Davidson company to grow again 6 The name HOG comes from the word used to describe Harley Davidson motorcycles It is also Harley s corporate stock ticker symbol citation needed Contents 1 Organization 2 Events 3 Charitable work 4 See also 5 Hogart 6 References 7 External linksOrganization EditThere is only one rule to become a Harley Owners Group member The candidate must own a Harley Davidson Motorcycle the exception being that Associate Members can enroll under a Full Member usually the passenger riding along with a Full Member There are many benefits to becoming a member discounts with insurance motorcycle shipping etc mileage and member year recognition rallies and events and camaraderie Once a motorcycle owner is a member at the national level he or she is then eligible to join one or as many local chapters as he or she wishes It isn t required to join a local H O G Chapter HOG San Jose Chapter colors on a jacket Each Harley Davidson dealership has the opportunity to sponsor a local HOG Chapter Some do not but no chapters exist without a link to a sponsoring dealership and one Chapter per Dealership Chapters both in the USA and internationally are supported by Harley Davidson employees based in Milwaukee WI with Regional H O G Managers throughout the United States and H O G Chapter Managers at the dealership level A HOG medallion photographed in India In some circumstances where a sponsoring dealership closes a chapter can continue without a sponsoring dealer In about 2014 this was expanded with some special circumstances to two Chapters per dealership 7 8 Chapters usually but not always elect officers from within their membership produce a newsletter and organize events throughout the year Most events are ride related HOG Chapters are managed by volunteers Some chapters collect dues from members to subsidize the costs of events and the administrative costs of running the chapter Events EditOn the chapter level most HOG events are member only rides with guests required to sign waivers Many chapters host annual rallies either individually or collectively to cover a wider area either states or countries that are open to all HOG members regardless of chapter affiliation HOG themselves host several larger scale events and rallies that are open to all members 9 10 Charitable work EditIn the United States HOG s official charity is the Muscular Dystrophy Association HOG chapters are encouraged to support the MDA and or other charities though supporting a charity is not a requirement of a HOG chapter See also EditOutline of motorcycles and motorcyclingHogart EditThis section is empty You can help by adding to it February 2022 References Edit Denove Chris Power IV James D 2007 Satisfaction How Every Great Company Listens to the Voice of the Customer Portfolio p 195 ISBN 9781591841647 Harley Davidson to get new ticker HOG The Business Journal of Milwaukee 10 August 2006 Schouten John W McAlexander James H June 1995 Subcultures of consumption an ethnography of the new bikers Journal of Consumer Research The University of Chicago Press 22 1 43 61 doi 10 1086 209434 ISSN 0093 5301 JSTOR 2489699 Popcorn Faith Marigold Lys 2000 EVEolution the eight truths of marketing to women Hyperion pp 24 25 ISBN 9780786865239 Clifton Rita Simmons John Ahmad Sameena 2004 Brands and branding The economist series 2nd ed Bloomberg Press ISBN 9781576601471 Wilson Jerry S Blumenthal Ira 2008 Managing Brand You Seven Steps to Creating Your Most Successful Self AMACOM Div American Mgmt Assn ISBN 9780814410684 The Harley Owners Group Blog http lindumcolonia co uk H O G Member Events Calendar Harley Davidson USA Harley Davidson USA www harley davidson com Archived from the original on 21 May 2014 The Harley Owners Group Blog External links EditOfficial website Harley Owners Group at Curlie Retrieved from https en wikipedia org w index php title Harley Owners Group amp oldid 1139086966, wikipedia, wiki, book, books, library,
