Chooks-to-Go is a brand of Bounty Agro Ventures, Inc. (BAVI), a company established in 1997[2] that was originally engaged in selling raw poultry products.[3] The influx of cheaper raw poultry goods from other Southeast Asian countries with the implementation of the ASEAN Free Trade Area in the late 1990s led BAVI to set up Chooks-to-Go, a retail chain that sells roast chicken products.[3]
Chooks-to-Go was launched by BAVI in 2008.[1][4] Its name combines "chooks" (the Australian casual term for chicken) with "to-go" to indicate its take-out-only format.
Chooks-to-Go team at the awarding ceremony, "Volume VIII Second Certificate Superbrands Accreditation and Awarding of Certificate" held December 11, 2013.
Productsedit
Chooks-to-Go offers oven-roasted chicken in sweet and pepper roast flavors. Fried Chooks is chicken that is fried after roasting, creating a deep flavoured taste. Other products are Juicy Liempo, Fried Chicken and Chix 22. Chilled products include Chicken Licken hotdogs, Chicken Nuggets, Spicy Necks and Bounty Fresh Valentino Chicken. Fresh Chicken, Chicken Cut-Ups and Marinado are available under the Chooksie's brand.
A full service outlet carries 11 SKUs, including chilled dressed chicken and marinated products.
Operationsedit
Store personnel are trained and constantly evaluated to maintain high standards of operation and quality of service. Recent results from a UAI study by Consumer Vibe Asia[5] (2012 Project Seneca) showed a satisfaction score of 7.5 out of 10, for Chooks-To-Go in the food services arena. To keep quality at the desired level, the brand established the BAVI Academy, which provides in-house training for outlet personnel, and other areas of operations.
Chooks-to-Go has a delivery service for certain areas for a minimal fixed delivery fee of ₱30. Customer Service Associates take telephone orders and relay these to hubs, with software automatically determining the nearest hub based on customer location.
For marketing, Chooks-to-Go periodically conducts promotions, which may be on a national or local level. Site selection guidelines are strictly observed, while pre-opening campaigns for new stores are held and in-store merchandising is standardized.[6]
^ abFlores, Wilson Lee (August 20, 2012). . The Philippine Star. Archived from the original on 19 January 2018. Retrieved 2 April 2022.
^"Chooks never stops". BusinessMirror. 8 October 2020. Retrieved 3 April 2022.
^ ab"How Chooks to Go built a business bigger than GMA Network". Rappler. 6 May 2017. Retrieved 3 April 2022.
^Arceo-Dumlao, Tina (June 11, 2011). "A big success that has gone unnoticed". Philippine Daily Inquirer. Retrieved June 12, 2020.
^Consumer Vibe Asia Incorporated | Full-Service Boutique Market Research Company in the Philippines[permanent dead link]
^Arceo-Dumlao, Tina (June 11, 2011). "A big success that has gone unnoticed". Philippine Daily Inquirer. Retrieved 13 February 2014.
External linksedit
Media related to Chooks-to-Go at Wikimedia Commons
Official website
April 24, 2024
chooks, basketball, team, sponsored, business, pilipinas, volleyball, team, sponsored, business, tacloban, fighting, warays, this, article, contains, content, that, written, like, advertisement, please, help, improve, removing, promotional, content, inappropri. For the basketball team sponsored by the business see Chooks to Go Pilipinas For the volleyball team sponsored by the business see Chooks to Go Tacloban Fighting Warays This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view April 2022 Learn how and when to remove this template message Chooks to Go is a chain of stores owned by Bounty Agro Ventures Inc BAVI a privately owned company operating in the Philippines 1 It offers roast chicken and processed meat for take out Chooks to GoProduct typeFood chainOwnerBounty Agro VenturesCountryPhilippinesIntroduced2008 16 years ago 2008 MarketsPhilippinesTagline Masarap kahit walang sauce lit Yummy even without sauce Websitechookstogo wbr com wbr ph Contents 1 History 2 Products 3 Operations 4 See also 5 References 6 External linksHistory editChooks to Go is a brand of Bounty Agro Ventures Inc BAVI a company established in 1997 2 that was originally engaged in selling raw poultry products 3 The influx of cheaper raw poultry goods from other Southeast Asian countries with the implementation of the ASEAN Free Trade Area in the late 1990s led BAVI to set up Chooks to Go a retail chain that sells roast chicken products 3 Chooks to Go was launched by BAVI in 2008 1 4 Its name combines chooks the Australian casual term for chicken with to go to indicate its take out only format nbsp Chooks to Go team at the awarding ceremony Volume VIII Second Certificate Superbrands Accreditation and Awarding of Certificate held December 11 2013 Products editChooks to Go offers oven roasted chicken in sweet and pepper roast flavors Fried Chooks is chicken that is fried after roasting creating a deep flavoured taste Other products are Juicy Liempo Fried Chicken and Chix 22 Chilled products include Chicken Licken hotdogs Chicken Nuggets Spicy Necks and Bounty Fresh Valentino Chicken Fresh Chicken Chicken Cut Ups and Marinado are available under the Chooksie s brand A full service outlet carries 11 SKUs including chilled dressed chicken and marinated products Operations editStore personnel are trained and constantly evaluated to maintain high standards of operation and quality of service Recent results from a UAI study by Consumer Vibe Asia 5 2012 Project Seneca showed a satisfaction score of 7 5 out of 10 for Chooks To Go in the food services arena To keep quality at the desired level the brand established the BAVI Academy which provides in house training for outlet personnel and other areas of operations Chooks to Go has a delivery service for certain areas for a minimal fixed delivery fee of 30 Customer Service Associates take telephone orders and relay these to hubs with software automatically determining the nearest hub based on customer location For marketing Chooks to Go periodically conducts promotions which may be on a national or local level Site selection guidelines are strictly observed while pre opening campaigns for new stores are held and in store merchandising is standardized 6 See also editChooks to Go Pilipinas Tacloban Fighting WaraysReferences edit a b Flores Wilson Lee August 20 2012 The hidden champions of Philippine business The Philippine Star Archived from the original on 19 January 2018 Retrieved 2 April 2022 Chooks never stops BusinessMirror 8 October 2020 Retrieved 3 April 2022 a b How Chooks to Go built a business bigger than GMA Network Rappler 6 May 2017 Retrieved 3 April 2022 Arceo Dumlao Tina June 11 2011 A big success that has gone unnoticed Philippine Daily Inquirer Retrieved June 12 2020 Consumer Vibe Asia Incorporated Full Service Boutique Market Research Company in the Philippines permanent dead link Arceo Dumlao Tina June 11 2011 A big success that has gone unnoticed Philippine Daily Inquirer Retrieved 13 February 2014 External links edit nbsp Media related to Chooks to Go at Wikimedia Commons Official website Retrieved from https en wikipedia org w index php title Chooks to Go amp oldid 1195036424, wikipedia, wiki, book, books, library,
