Wood Wood

For the town, see Wood Wood, Victoria.

Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. It has stores in Berlin, London, Aarhus and Copenhagen, and an online store. Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen.

Wood Wood

Industry	Fashion
Founded	2002; 22 years ago (2002)
Founder	Karl Oskar Olsen and Brian SS Jensen
Headquarters	Grønnegade Copenhagen
Website	woodwood.com

As a sub-cultural founded lifestyle brand, its founders grew up with graffiti and street culture in the 1990s. They mix high-end fashion, sports and streetwear with youth and urban culture, art and music. A Wood Wood yellow T-shirt was worn by Sigrid in the video for "Strangers" giving the brand international exposure. It is described as Contemporary Streetwear. Wood Wood has a strong sports component. It started as a small shop selling T-shirts and evolved into well-established fashion brand showing new collections in Florence and London.^[1]

It is based in Nørrebro in Copenhagen, Denmark. Wood Wood has made more than 50 collaborations with global brands such as Nike, Asics, Barbour, Eastpak, Lego and Adidas, hand with niche brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK.^[2][3][4][5] In November, 2022 a special version of Artek Stool 60 was relised.^[6]

In 2019, it was announced that Wood Wood would be opening a store in Soho, London.^[7] Currently, the brand operates four stores in Denmark and two in Berlin, Germany.^[8]

Spacon&X has designed the Wood Wood Berlin store (2020), Wood Wood, Soho London store (2020), Wood Wood, CPH Airport store, Copenhagen (2018), Wood Wood Revolver Exhibition Booth, Copenhagen (2018), Wood Wood Museum, Copenhagen (2017), Wood Wood AA Display System (2017), Wood Wood Revolver Exhibition Booth, Copenhagen (2017). ^[9] These projects were followed by pop-up store ARTEFACT for Roskilde Festival by Studio Gestalt in 2022.^[10]

References

1. "Wood Wood Founder Talks adidas & 15th Anniversary". Hypebeast. 15 August 2017. Retrieved 29 January 2018.
2. "WOOD WOOD and Karl-Oskar Olsen Celebrate a Decade of Breaking Boundaries". Hypebeast. 20 April 2012. Retrieved 22 August 2014.
3. "Wood Wood". Copenhagen Fashion Week. Retrieved 12 November 2022.
4. Woolf, Jake (6 August 2014). "8 Best Brands From Scandinavia You Need To Know Right Now" (in Danish). GQ.com. Retrieved 22 August 2014.
5. "Wood Wood Clothing Brand evolves as one of the A-List High Fashions of Denmark". The Danish Pioneer. Retrieved 22 August 2014.
6. "Wood Wood Adds a Splash of Color to Artek's Stool 60". Hypebeast. Retrieved 5 November 2022.
7. Wright, Georgia (25 November 2019). "Wood Wood opens first ever UK store in Soho". Retail Gazette. Retrieved 30 January 2020.
8. Moran, Graeme (16 May 2019). "Danish brand Wood Wood to open London store". Drapers. Retrieved 30 January 2020.
9. "Spacon&X". Spacon&X. Retrieved 28 October 2020.
10. "In Conversation with Gestalt Studio". Wood Wood. Retrieved 10 July 2022.