Wirthlin Worldwide was an American political and business consulting firm founded by Richard Wirthlin in 1969. The company specialized in polls and their interpretation. In addition to political consulting, Wirthlin Worldwide also provided research for non-profits and industry, covering topics such as handwashing behavior after using public toilets,[1] post-September 11 charitable giving,[2] the impact of a company's ethical image on consumer purchasing behavior,[3] and preferred methods for purchasing prescription drugs.[4]
It ceased to operate as a separate company on September 8, 2004, when it was sold to Harris Interactive in a deal valued at $42 million.
Historyedit
Originally established as Decision Making Information, Inc,[5] Wirthlin Worldwide was founded in Los Angeles in 1969 by Dr. Richard Bitner Wirthlin.[6] Wirthlin was an economist with a PhD in economics from the University of California, Berkeley. In 1980, Wirthlin Worldwide was asked to help with the presidential campaign of the then-Governor of California, Ronald Reagan. This led to continued engagements throughout the two terms of President Reagan, including the second presidential campaign.[7]
During its existence, the company went through two name changes, The Wirthlin Group in the 1990s and Wirthlin Worldwide at the beginning of the 21st century.[6] It was finally sold and merged into Harris Interactive in the fall of 2004. The company website was shut down and began redirecting to Harris Interactive on March 16, 2005.[8]
Wirthlin Worldwide won the ARF David Ogilvy Advertising "Grand Winner" Award four times,[9] most recently in 2002 for its research work on the Robert Wood Johnson "Covering Kids" campaign.[10] It ceased to operate as a separate company on September 8, 2004, when it was sold to Harris Interactive in a deal valued at $42 million.[11][12][13]
Referencesedit
^"Another US airport travel hazard - dirty hands". American Society for Microbiology, Sept. 15, 2003. Last accessed 2007-03-25.
^A Survey Of Charitable Giving After September 11TH, 2001, prepared by Wirthlin Worldwide for Independent Sector, October 23, 2001. Last accessed 2007-03-25.
^The Hidden Costs of Unethical Behavior. Josephson Institute, 2004. Last accessed 2007-03-25.
^"Attitudes about Mandatory Mail Order Pharmacy", National Association of Chain Drug Stores Foundation (NACDSF). Last accessed 2007-03-25.
^ ab"Richard B. Wirthlin dies at 80; pollster and strategist helped steer Reagan's political career". Los Angeles Times. 2011-03-18. Retrieved 2020-04-27.
^Cornwell, Rupert (2011-04-02). "Richard B Wirthlin: Reagan adviser who pioneered the art and science of the modern pollster". The Independent. Retrieved 2020-05-19.
^. Last accessed 2007-03-26. On this date, the archived pages begin redirecting to Harris Interactive.
^"Speaker Biography: Richard Wirthlin". American Association of Retired Persons (AARP). 2004. Last accessed 2007-03-25.
^The ARF David Ogilvy Advertising Awards - 2007 Entry Kit
^"Harris Interactive Announces Fiscal First Quarter Results", Lexdon Business Library. Last accessed 2004-03-25.
^"Harriis Interactive Inc, Form 8-K/A, Filing Date Nov 9, 2004". secdatabase.com. Retrieved May 14, 2018.
^Harris Interactive Buys Wirthlin for $20 million and stock. Direct, September 13, 2004. The stock was valued at 21.8m.
wirthlin, worldwide, american, political, business, consulting, firm, founded, richard, wirthlin, 1969, company, specialized, polls, their, interpretation, addition, political, consulting, also, provided, research, profits, industry, covering, topics, such, ha. Wirthlin Worldwide was an American political and business consulting firm founded by Richard Wirthlin in 1969 The company specialized in polls and their interpretation In addition to political consulting Wirthlin Worldwide also provided research for non profits and industry covering topics such as handwashing behavior after using public toilets 1 post September 11 charitable giving 2 the impact of a company s ethical image on consumer purchasing behavior 3 and preferred methods for purchasing prescription drugs 4 Wirthlin WorldwideCompany typePrivateIndustrypublic opinion researchFounded1969 55 years ago 1969 FounderRichard WirthlinHeadquartersReston VirginiaWebsitewirthlin com archived It ceased to operate as a separate company on September 8 2004 when it was sold to Harris Interactive in a deal valued at 42 million History editOriginally established as Decision Making Information Inc 5 Wirthlin Worldwide was founded in Los Angeles in 1969 by Dr Richard Bitner Wirthlin 6 Wirthlin was an economist with a PhD in economics from the University of California Berkeley In 1980 Wirthlin Worldwide was asked to help with the presidential campaign of the then Governor of California Ronald Reagan This led to continued engagements throughout the two terms of President Reagan including the second presidential campaign 7 During its existence the company went through two name changes The Wirthlin Group in the 1990s and Wirthlin Worldwide at the beginning of the 21st century 6 It was finally sold and merged into Harris Interactive in the fall of 2004 The company website was shut down and began redirecting to Harris Interactive on March 16 2005 8 Wirthlin Worldwide won the ARF David Ogilvy Advertising Grand Winner Award four times 9 most recently in 2002 for its research work on the Robert Wood Johnson Covering Kids campaign 10 It ceased to operate as a separate company on September 8 2004 when it was sold to Harris Interactive in a deal valued at 42 million 11 12 13 References edit Another US airport travel hazard dirty hands American Society for Microbiology Sept 15 2003 Last accessed 2007 03 25 A Survey Of Charitable Giving After September 11TH 2001 prepared by Wirthlin Worldwide for Independent Sector October 23 2001 Last accessed 2007 03 25 The Hidden Costs of Unethical Behavior Josephson Institute 2004 Last accessed 2007 03 25 Attitudes about Mandatory Mail Order Pharmacy National Association of Chain Drug Stores Foundation NACDSF Last accessed 2007 03 25 Wirthlin Worldwide Our Firm Last accessed 2007 03 26 a b Richard B Wirthlin dies at 80 pollster and strategist helped steer Reagan s political career Los Angeles Times 2011 03 18 Retrieved 2020 04 27 Cornwell Rupert 2011 04 02 Richard B Wirthlin Reagan adviser who pioneered the art and science of the modern pollster The Independent Retrieved 2020 05 19 Internet Archive Wayback Machine Last accessed 2007 03 26 On this date the archived pages begin redirecting to Harris Interactive Speaker Biography Richard Wirthlin American Association of Retired Persons AARP 2004 Last accessed 2007 03 25 The ARF David Ogilvy Advertising Awards 2007 Entry Kit Harris Interactive Announces Fiscal First Quarter Results Lexdon Business Library Last accessed 2004 03 25 Harriis Interactive Inc Form 8 K A Filing Date Nov 9 2004 secdatabase com Retrieved May 14 2018 Harris Interactive Buys Wirthlin for 20 million and stock Direct September 13 2004 The stock was valued at 21 8m External links editWirthlin Worldwide at SourceWatch Retrieved from https en wikipedia org w index php title Wirthlin Worldwide amp oldid 1069887077, wikipedia, wiki, book, books, library,
