George Wimpey

This article is about the construction company. For the company founder or other uses, see George Wimpey (businessman) and Wimpy.

George Wimpey was a British construction firm. Formed in 1880 and based in Hammersmith, it initially operated largely as a road surfacing contractor. The business was acquired by Godfrey Mitchell in 1919, and he developed it into a construction and housebuilding firm. In July 2007, Wimpey merged with Taylor Woodrow to create Taylor Wimpey. Wimpey was first listed on the London Stock Exchange in 1934.

George Wimpey Limited

Type	Private
Industry	Housebuilding
Founded	1880
Headquarters	London, England, United Kingdom
Key people	John Robinson, Chairman Peter Redfern, CEO
Revenue	£3,147.4 million (2006)
Operating income	£362.1 million (2006)
Net income	£218.0 million (2006)
Number of employees	6,050 (2005)
Parent	Taylor Wimpey
Website	www.taylorwimpey.co.uk

History

Early years

The business was founded by George Wimpey and Walter Tomes as a stone working partnership in 1880 in Hammersmith.^[1] The company built the first Hammersmith Town Hall in 1896, and went on to lay the foundations for the first "electric tramway" in London in the late 1890s. The company also built the 140-acre (0.57 km²) White City Stadium complex which included a series of pavilions and gardens for the Franco British Exhibition of 1908 as well as an 80,000-seat Olympic stadium for the 1908 Olympic Games.^[2]

The Mitchell Era

 

The former headquarters of George Wimpey in Hammersmith Grove, London

George Wimpey died in 1913 at the age of 58. His family put the business up for sale in 1919. Godfrey Way Mitchell bought the firm and decided to retain the Wimpey name.^[3] Sir Godfrey Mitchell remained George Wimpey's executive chairman until 1973.^[4]

Mitchell built up a fleet of steam rollers and took contracts for public and private paving jobs. Much of the work was for new housing estates and Mitchell observed that the company could make more money as a developer than just as a contractor; having tested this first with his own money, he initiated the company's first residential development, the Greenford Park Estate, in 1928.^[5]

By 1930, Wimpey was building around five hundred houses a year, rising to a peak of 1,370 in 1934. However, private housebuilding ceased on the outbreak of war in 1939 and Wimpey concentrated on defence work. It built 93 aerodromes, factories and army camps, and finished the war as one of the country's largest contractors.^[6]

In the immediate post war period, building controls prevented any substantial return to private housebuilding and Wimpey turned instead to the local authority market and by the early 1950s Wimpey was building 18,000 local authority houses a year. Wimpey was pre-eminent in the use of no-fines concrete construction (concrete made without sand) in high and low rise housing. It was also expanding its building and civil engineering divisions, particularly overseas where it became one of the larger international contractors. The end of building controls in 1954 allowed Wimpey to re-enter the private housing market. It did so in a substantial way through its regional structure, becoming the country's first national housebuilder; by 1972 Wimpey was building private houses at an annual rate of 12,500, some three times the rate of its nearest competitor.^[6]

Although Wimpey experienced rising profits in the 1970s, thanks to its Middle East contracting, the group was beginning to lose direction. Godfrey Mitchell may have retired as Chairman in 1973 but he remained a director and a dominant figure until his eventual retirement from the Board in 1981, following his 90th birthday. Operational control was diffused between four joint managing directors, and the regions rather than the centre were the dominant force. Unlike some of the newer housebuilders, Wimpey's housing was mixed in operationally with its construction business. Volumes declined and, by the end of the 1980s, private housing sales were down to around 5,000 houses a year.^[6]

Acquisitions and Merger

Despite attempts to change, private housing remained contractor dominated, but in November 1995, the Board announced a radical solution: Wimpey was to transfer its construction and minerals divisions to Tarmac in return for the latter's housing division (largely McLean Homes). Wimpey was once again selling 12,000 private houses a year.^[7]

Two more major housing acquisitions followed, both divisions of contractors seeking to focus on their core contracting business. In August 2001, McAlpine Homes was acquired from Alfred McAlpine, bringing with it a 4,000 houses a year business; the following year Wimpey bought the 1,200 houses a year Laing Homes from John Laing.^[6]

In March 2007, the company announced plans for a £6 billion nil premium merger with Taylor Woodrow, to be called Taylor Wimpey.^[8] The merger was effected by means of a scheme of arrangement, leaving the original Taylor Woodrow shareholders with 51% of the new Taylor Wimpey. Taylor Woodrow provided the new chairman and finance director, while the chief executive and the managing director came from Wimpey.^[9]

Tudor Trust

When Mitchell took George Wimpey public in 1934, he set up a unique ownership scheme wherein the charitable Tudor Trust held about half of the firm's shares. The Tudor Trust later diluted its stake to 5% (as a result of a rights issue) from 34%, which was in itself steadily reduced over the years. Just before the Taylor Wimpey merger on 2 July 2007, the Tudor Trust no longer held a reportable interest in its own name in George Wimpey, such interest being below the declarable 3% threshold.^[10]

Operations

Clifford Chetwood was appointed to head Wimpey in 1982. The company then had over 40,000 employees and annual revenue of £1 billion, divided between a large number of British subsidiaries. Over the next ten years, Chetwood set out to convert these into three principle divisions, Homes, Construction, and Minerals, the aim being to create divisional autonomy and responsibility.^[11]

United Kingdom housebuilding

George Wimpey homes in the United Kingdom were sold under three distinct brands: the core 'George Wimpey' brand, the 'Laing Homes' brand, which had previously been used solely in the South East and Midlands, and the affordable 'G2' brand launched in 2006. In the 1970s, George Wimpey became the United Kingdom's largest private house builder, selling 106,440 homes in the decade, and in the 1980s, George Wimpey began to reinforce Wimpey Homes as a brand, focusing on quality compact housing. Advertising, featuring the famous Wimpey cat, ensured Wimpey Homes became a household name in house building.^[12]

By 2002, there were four brands: Wimpey Homes, McLean Homes, McAlpine Homes and Laing Homes. Under the leadership of the current chief executive, Peter Redfern, (who was then head of housing), the operations were merged, and ‘Wimpey Homes’, ‘McLean Homes’ and ‘McAlpine Homes’ were replaced with ‘George Wimpey’ under a new three-dimensional purple and orange squares corporate identity. Laing Homes was retained due to its more upmarket status and its greater brand recognition. This brand disappeared in June 2008, as a result of the merger with Taylor Woodrow.^[13]

In 2006, George Wimpey launched an affordable 'G2' brand, focussing on one and two bedroom luxury apartments. Its prime target markets were value-conscious first time buyers and key workers.^[14]

Sponsorship

George Wimpey was the Main Sponsor of St Johnstone F.C. until 2008/09, when George Wimpey and Taylor Woodrow merged.^[15]

Wimpey Construction

 

Wimpey logo in use in the 1990s

 

Wimpey logo in use in the 1970s and 1980s

Wimpey Construction was one of the leading construction businesses in the United Kingdom, Canada and the Middle East, engaging in a wide range of building and civil engineering activities. Major non-housing construction projects have included the White City Stadium completed in 1908,^[16] the Team Valley Trading Estate completed in 1938,^[17] Heathrow Airport completed in 1946,^[18] the Clunie Dam in Scotland completed in 1950,^[19] the Bank of China Building in Hong Kong completed in 1952,^[20] the Hirfanlı Dam in Turkey completed in 1956,^[21] the Loch Shin Dam in Scotland completed in 1960,^[22] the Furnas Dam in Brazil completed in 1963,^[23] the Centre Point building in London completed in 1966,^[24] Euston Tower in London completed in 1970,^[25][26] the Llyn Brianne Dam completed in 1972,^[27] the HSBC Tower in Hong Kong completed in 1985,^[28] the Gyle Shopping Centre completed in 1993,^[29] and the Channel Tunnel completed in 1994.^[30]

Wimpey Minerals

Wimpey Minerals was one of the largest aggregate, coated stone and construction material producers, with significant operations in the United Kingdom and United States, and smaller operations overseas.^[31]

North American operations

George Wimpey also had operations in the United States trading under Morrison Homes, which was acquired in 1984 when it was based in San Francisco, Northern California. George Wimpey later added to its US operations with the acquisition of Richardson Homes of Denver, Colorado in 2001.^[32]

Morrison Homes was initially founded in Seattle in 1905 by C.G. Morrison and moved to northern California in 1946. Operations were extended to cover Phoenix, Central Valley, Sacramento, Denver, Fort Myers, Jacksonville, Orlando, Sarasota, Tampa, Reno, Austin, Dallas Fort Worth and Houston.^[33]

Musical reference

Along with Sir Robert McAlpine and John Laing, Wimpey is mentioned in the opening preamble to the 1960 Dominic Behan satirical Irish ballard, McAlpine's Fusiliers.^[34]

References

1. White, p. 2
2. "BBC NEWS - UK - Magazine - The 08 Olympics... 1908, that is". bbc.co.uk. 7 August 2008. Retrieved 15 March 2015.
3. White, p. 8
4. Wellings, Fred (7 September 2006). British Housebuilders. ISBN 9781405149181. Retrieved 15 March 2015.
5. White, p. 10
6. Wellings, Fred: Dictionary of British Housebuilders (2006) Troubador. ISBN 978-0-9552965-0-5.
7. Merger document February 1996
8. "BBC NEWS - Business - Wimpey and Woodrow agree to merge". bbc.co.uk. 26 March 2007. Retrieved 15 March 2015.
9. Merger documentation March 2007
10. Tudor Trust: Annual Report and Accounts 2007/08^{[permanent dead link]}
11. Tina Grant, Thomas Derdak, International Directory of Company Histories Vol. 12 (1995), pp. 203–204
12. . George Wimpey. Archived from the original on 8 April 2016. Retrieved 26 March 2016.
13. "Laing Homes". Nucleus. Retrieved 27 March 2016.
14. "Wimpey to build £60,000 homes for first-time buyers". Building. 2006. Retrieved 27 March 2016.
15. . footballshirtculture.com. Archived from the original on 2 April 2015. Retrieved 15 March 2015.
16. White, p. 5
17. White, p. 14
18. White, p. 28
19. White, p. 29
20. White, p. 30
21. White, p. 31
22. White, p. 32
23. White, p. 34
24. White, p. 26
25. Foundation stone at the entrance to the building
26. Wates, Nick (2012). The Battle for Tolmers Square. Routledge Revivals. p. 22. ISBN 978-0415658928.
27. Engineering Timelines
28. Harvard Design School
29. Bovis and Wimpey hand over £68m Gyle Shopping Centre Construction News, 14 October 1993
30. "Channel Tunnel". Structurae. Retrieved 15 March 2015.
31. "Highways and Transportation". Institution of Highways and Transportation. 1993. p. 15. Retrieved 27 March 2016.
32. Interim Results. George Wimpey. 2001.
33. "Morrison Homes Seventeenth Builder to Join Builder Homesite Consortium". Builder Homesite. 29 March 2001. Retrieved 27 March 2016.
34. . Free Lyrics. Archived from the original on 26 May 2009. Retrieved 16 May 2009.

Sources

• White, Valerie (1980). Wimpey: The first hundred years. George Wimpey.

External links

• Taylor Wimpey plc 19 July 2010 at the Wayback Machine